# Alan Trefler
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Alan N. Trefler (born March 10, 1956) is an American businessman and chess master best known as the chief executive officer (CEO) of Pegasystems, a multinational software company he founded in 1983. Prior to Pegasystems, in 1975 Trefler tied for first place in the World Open Chess Championship with grandmaster Pal Benko, afterwards working as a software engineer for Casher Associates and TMI Systems. Founding Pegasystems at the age of 27, he took the company Public company in 1996, with Trefler remaining clerk and president until 1999 and afterwards becoming CEO. With a 52 percent ownership stake in Pegasystems, his net worth surpassed $1 billion in 2013 and in March 2017 he appeared on the Forbes Billionaire's List for the first time.
Pega’s Alan Trefler: Why most AI projects fail | Ep. 246
Artificial intelligence is powerful, but are businesses using it the wrong way? In this episode of Today in Tech, host Keith Shaw sits down with Alan Trefler, Founder and CEO of Pega, to discuss why so many AI projects are failing and how companies can still unlock real value from generative AI and…
Closing Bell Overtime: Pavlov Markets, Big Earnings & the Geopolitics of Business 10/21/25
When the bell rings, investors buy — Steve Sosnick of Interactive Brokers explains why markets still behave like Pavlov’s dog. With major earnings rolling in, Mark Mahaney of Evercore ISI breaks down Netflix results, and Bill Browder of Hermitage Capital discusses if markets are mispricing geopolit…
The Future Of AI-Driven Design | with Alan Trefler
What happens when the founder of Pega joins the conversation? A masterclass in solution design, AI, and value creation. Hosts Clay Richardson and Steph Louis sit down with Alan Trefler to explore how design thinking has evolved—and why solution design is becoming the real differentiator in the AI e…
From Workflow To Blueprint: How Pega Reimagines Processes
What if AI could design your business in minutes—and still pass audit? We sit down with Pega CEO Alan Trefler to unpack how Blueprint uses generative AI to reimagine complex processes while preserving the predictability enterprises demand. Instead of asking models to improvise outcomes at run time,…
Agentic AI That Actually Works
Enterprise AI is no longer experimental. It is now about execution, control, and real outcomes.
Are you ready to see what that actually looks like? PegaWorld 2026 is where enterprise AI moves from pilots to production, with a clear focus on agentic AI, workflow transformation, and modernising legac…
Pega CEO Alan Trefler: What Chess Taught Me About Running a Company
In this episode of The CEO Series, host William Salvi sits down with Alan Trefler, founder and CEO of Pegasystems, to discuss what it takes to build and lead a company for over four decades. Trefler explains how a frustrating experience consulting for New York banks sparked the vision behind Pega, …
Tokenomics: The Hidden Invoice Shock That's Destroying Tech Budgets
Tech leaders are waking up to massive, unexpected AI bills. Why? The industry has fallen for the 'reasoning trap': paying models to rethink basic, repeatable tasks from scratch.
Pegasystems CEO Alan Trefler joins David Savage to expose the "token-eating" agents causing boardroom budget shock. We un…
Is AI Creating a Bubble? | Alan Trefler on How AI Will Change Jobs
Artificial intelligence is changing business faster than almost any technology we've seen before.
But is AI creating another tech bubble?
In this episode of The Boardroom, I'm joined by Alan Trefler, Founder and CEO of Pegasystems, the multi-billion-dollar software company he started more than 40…
Pegasystems
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Alan Trefler, Founder and CEO of Pegasystems, joins us to unpack how a 40-year-old, $6 billion public company is thinking about AI, why he refuses to charge customers for tokens, and what it actually takes to survive five gen…
Phil pods with Pegasystems Founder and CEO Alan Trefler: Agents calling agents is madness
In this episode of From the Horse’s Mouth, HFS Research CEO and Chief Analyst Phil Fersht sits down with Alan Trefler, Founder and CEO of Pegasystems, for a candid conversation on how enterprises should approach AI without getting caught up in the hype.
Alan explains how Pega uses generative AI in…
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