TRP 201: Leveraging Buyer Personas to Better Influence Buying Decisions with Jim Kraus
In this episode of The Rainmaking Podcast, host Scott Love speaks with Jim Kraus, President of the Buyer Persona Institute, about leveraging buyer personas to better influence buying decisions. Jim explains that understanding the buyer’s journey—from the moment a prospect recognizes a need to their…
498 Buyer Personas by Jim Kraus
Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella
ABOUT THE BOOK:
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on th…
Episode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research
Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh
Summary
Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding th…
Buyer Personas: How to Gain Insight into Your Customer’s Expectations
“Buyer Personas: How to Gain Insight into Your Customer’s Expectations” by Adele Revella provides a practical guide for marketers and business owners to develop a deep understanding of their customers through structured research. The book emphasizes conducting in-depth interviews with real customer…
How Buyer Personas Create Laser Focused Marketing that Connects
Episode 85 of Landscape Digital Show reveals how buyer personas are used to create laser-focused marketing that connects a business with its ideal customers.
This is our final Landscape Digital Show episode of the 2017 calendar year and the first in which I interview a subject matter expert – but …
Adult Learning: Teaching Customers to Buy
Episode 51 of Landscape Digital Show reveals how to teach customers to buy by applying an adult learning framework to your marketing.
There are many definitions of content marketing and even more for marketing in general. But at the end of the day, I think we can all agree the ultimate purpose of …
Buyer Personas: How to Create Customer-Facing Marketing
Episode 9 of Landscape Digital Show reveals how buyer personas help marketers to clearly understand their customers and create customer-facing marketing that speaks to them.
Buyer personas are invaluable for helping marketers discover the most compelling reasons buyers decide to invest in their so…
Episode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research
Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh
Summary
Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding th…
Ep. 55: How Interactive AI Personas Combat Organizational Gravity
Come find me at the MAICON event on October 15 for a live recording of AI for U — https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference
Traditional marketing personas are often locked away in static PDF documents or PowerPoint decks, collecting digital dust while …
PODCAST-SUCHMASCHINE
Auf unserer Website können Sie3,835,644-Podcasts und197,455,554-Folgen nach Personen, Orten oder Themen durchsuchen.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
BEARBEITEN
Vielen Dank, dass Sie uns helfen, die Podcast-Datenbank auf dem neuesten Stand zu halten.
