1
00:00:00,076 --> 00:00:06,031
Welcome to What Comes Next, a show exploring products designed with accessibility in mind.
2
00:00:06,172 --> 00:00:11,056
I'm your host, Dana Randall, Executive Creative Director at Level Access.
3
00:00:11,257 --> 00:00:15,682
And I'm your co-host, Keely Cat-Wells, CEO and founder of Making Space.
4
00:00:15,682 --> 00:00:20,927
In today's attention economy, personalization matters more than ever.
5
00:00:20,927 --> 00:00:24,512
Audiences want to see themselves reflected in your content.
6
00:00:24,512 --> 00:00:33,324
Accessibility and universal design is the gateway to personalization, signaling to
consumers that your product was built for their needs.
7
00:00:33,324 --> 00:00:41,867
I think society in general more than ever is looking for authenticity, for the human
experience, for connection and community.
8
00:00:41,867 --> 00:00:50,349
I always say I can't wait for the day where we don't have to continuously legitimize our
presence in spaces based on our economic power.
9
00:00:50,349 --> 00:00:54,572
But it's incredible that we do have that economic power and the business cases.
10
00:00:54,572 --> 00:00:56,082
Truly undeniable.
11
00:00:56,083 --> 00:01:00,525
I believe that disability is part of the human experience.
12
00:01:00,525 --> 00:01:03,396
People would write me and say, Hey, you know, I love this thing.
13
00:01:03,396 --> 00:01:07,688
I have arthritis and it feels so good in my hand.
14
00:01:07,688 --> 00:01:09,238
I cannot live without it.
15
00:01:09,238 --> 00:01:17,032
I always considered myself a creative problem solver that was fueled by my lived
experience as a person with disabilities.
16
00:01:17,032 --> 00:01:23,074
When you say, like, we are the ultimate innovators, I hope that everyone really hears
that.
17
00:01:23,074 --> 00:01:24,834
We think this line is sexy.
18
00:01:24,834 --> 00:01:29,556
There's stuff in here that it's pretty damn cool, whether you're a camping nerd or not,
you know?
19
00:01:29,556 --> 00:01:33,937
And and so we wanted the technology to speak for itself.
20
00:01:33,937 --> 00:01:37,648
And then you see that it's built on insights from this community.
21
00:01:37,648 --> 00:01:43,440
I'm kind of like the disruptor, what did you call me, Wade?
22
00:01:43,440 --> 00:01:51,572
Thanks for checking out the What Comes Next podcast, sponsored by Making Space and Level
Access, powered by AW three sixty
23
00:01:51,572 --> 00:01:54,806
Advertising Week's year-round content platform.
24
00:01:54,806 --> 00:01:57,790
Subscribe now so you never miss an episode.
25
00:01:57,790 --> 00:02:03,157
On YouTube, Apple Podcasts, Spotify, or wherever podcasts are available.
00:00:00,076 --> 00:00:06,031
Welcome to What Comes Next, a show exploring products designed with accessibility in mind.
2
00:00:06,172 --> 00:00:11,056
I'm your host, Dana Randall, Executive Creative Director at Level Access.
3
00:00:11,257 --> 00:00:15,682
And I'm your co-host, Keely Cat-Wells, CEO and founder of Making Space.
4
00:00:15,682 --> 00:00:20,927
In today's attention economy, personalization matters more than ever.
5
00:00:20,927 --> 00:00:24,512
Audiences want to see themselves reflected in your content.
6
00:00:24,512 --> 00:00:33,324
Accessibility and universal design is the gateway to personalization, signaling to
consumers that your product was built for their needs.
7
00:00:33,324 --> 00:00:41,867
I think society in general more than ever is looking for authenticity, for the human
experience, for connection and community.
8
00:00:41,867 --> 00:00:50,349
I always say I can't wait for the day where we don't have to continuously legitimize our
presence in spaces based on our economic power.
9
00:00:50,349 --> 00:00:54,572
But it's incredible that we do have that economic power and the business cases.
10
00:00:54,572 --> 00:00:56,082
Truly undeniable.
11
00:00:56,083 --> 00:01:00,525
I believe that disability is part of the human experience.
12
00:01:00,525 --> 00:01:03,396
People would write me and say, Hey, you know, I love this thing.
13
00:01:03,396 --> 00:01:07,688
I have arthritis and it feels so good in my hand.
14
00:01:07,688 --> 00:01:09,238
I cannot live without it.
15
00:01:09,238 --> 00:01:17,032
I always considered myself a creative problem solver that was fueled by my lived
experience as a person with disabilities.
16
00:01:17,032 --> 00:01:23,074
When you say, like, we are the ultimate innovators, I hope that everyone really hears
that.
17
00:01:23,074 --> 00:01:24,834
We think this line is sexy.
18
00:01:24,834 --> 00:01:29,556
There's stuff in here that it's pretty damn cool, whether you're a camping nerd or not,
you know?
19
00:01:29,556 --> 00:01:33,937
And and so we wanted the technology to speak for itself.
20
00:01:33,937 --> 00:01:37,648
And then you see that it's built on insights from this community.
21
00:01:37,648 --> 00:01:43,440
I'm kind of like the disruptor, what did you call me, Wade?
22
00:01:43,440 --> 00:01:51,572
Thanks for checking out the What Comes Next podcast, sponsored by Making Space and Level
Access, powered by AW three sixty
23
00:01:51,572 --> 00:01:54,806
Advertising Week's year-round content platform.
24
00:01:54,806 --> 00:01:57,790
Subscribe now so you never miss an episode.
25
00:01:57,790 --> 00:02:03,157
On YouTube, Apple Podcasts, Spotify, or wherever podcasts are available.
