Fuel, Flow & Fresh Perspective: The Real Resources You’ve Been Thirsting For

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Welcome to Thriving Entrepreneur with your host Steve kid, third
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generation minister and thirty year business coach. Listen in as amazing,
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world changing authors, speakers and coaches share their struggles and victories,
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and here from best selling authors insight into how you
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too can live your life as a thriving entrepreneur.
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This is Steve, Welcome to Thriving Entrepreneur. I've got a
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fun one here for you today. We've got four amazing
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guests that are going to take a look at the
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hidden drivers of sustainable impact. I'm going to do it
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with almost no interruption whatsoever, to be able to bring
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to you and show you how you can use that
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to be a thriving entrepreneur. Let's jump in join me
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and welcoming and Mackenzie. Hey, Ken, how are you doing today?
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Really well? Steve, how about yourself?
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I'm really good. Thanks. First off, tell us a little
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bit about you and how you show up in the world.
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Oh gosh, that what a great question. I've never been
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asked that question before. I well, I would say that
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I've spent the last twenty five years as an entrepreneur
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that kind of fell backwards into the beverage industry and
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has learned a tremendous amount along the way.
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Very interesting and the name of your company now is
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fresh Victor. Tell us a little bit about the company
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and what kind of things you do.
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Absolutely so, I actually found myself. I fell in love
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with a girl from Guadalajara, Mexico, followed her down there,
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and ended up being in the tequila industry for the
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last twenty twenty five years. Along the way, we had
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built a handful of brands together, and as we were
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exploring what people wanted the most in the US, what
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we found was they really enjoyed cocktails and mocktails. But
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growing up here in the San Francisco area, one of
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the things that I realized pretty quickly was I couldn't
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endorse anything with Artequila company that I thought was exceptionally good.
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On the mixer side, I kind of grew up with
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all the neon green, cloudy high fruit toase corn syrup
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mixers that kind of I don't know if i'd say
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had a bad reputation, but certainly weren't things that people
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embraced or said, this is really good. And so my
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wife and I set out to create something that was
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fresh and all natural preservator free. You know, something that
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your grandma, nothing that wouldn't be on your grandma's shopping list.
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You know, really good core three, four or five ingredients
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that were just fresh coal press juices with organic sweeteners
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like a game nectar or real cane sugar, and something
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that people could use in both cocktails or non alcoholic
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drinks alike, so everybody could gather and enjoy celebrating together
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and just sharing libations.
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And you know, you send me a nice little sample pack,
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and I know my mom's had a couple of them already,
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and that was really cool of you. I really appreciate that.
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So over the course of time, how many different flavors
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have you developed now?
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So believe it or not, Steve, what started with four flavors,
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which is a really good core offering. What we I
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think the philosophy was, we really tried to address what
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would be more difficult for bartenders or for folks at
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home to create easily, you know, things like jalapeno and
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prickly pear, and kind of balancing acidity against sweetness with
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the fresh coal press fruit juices. We wanted to make
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sure that we're doing things that made life a lot easier,
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and so those four core offerings were really good. It's
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actually expanded over time and then nine different flavors at
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this point.
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So there's some interesting tricks of course to having shelving shipping.
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Talk to us about some of the things that you've
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learned about having a fresh product and getting it to
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consumers in the ways that they want it and in
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a timely fashion.
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That's a great question. A lot of the challenges or
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learnings along the way stem from doing things differently than
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the rest of everybody else, and so for us, a
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lot of people encouraged us to make our offering shelf stable.
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Is there any way to stabilize it with preservatives so
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it can be at ambient or room temperature for years
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at a time, or what have you. Taking the harder
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route or being premium insisting on using fresh ingredients and
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blending things that have expiration dates makes life a lot
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more difficult, especially in the beginning, Steve, because to be honest,
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we were probably pouring out just as much as we
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were selling at the beginning because our shelf life was limited.
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We hadn't done our shelf life studies yet at UC
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Davis and really been able to take the amount of
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time necessary to see how stable the product was. Luckily
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for us, it's high enough in acidity in the fresh
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coal press citrus where it's a very stable product. We're
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just kind of working against fermentation. And so we've gotten
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the shelf life up to about three months refrigerated, which
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is really good. It gives people, whether it's on premise
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and restaurants, bars, casinos, cruise ships, resorts, hotels, it gives
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them a proper amount of time to actually be able
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to use a product, or if I send it to you,
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you've got plenty of time in your refrigerator to feel like, hey,
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I don't have to rush to use this. And so
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those are probably you know, the cold chain distribution business
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is an added level of complexity. It's hard enough to
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distribute it a CpG or a consumer item when your
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shelf stable, but when you're refrigerated, you're dealing with a
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lot of merchandising and a lot of back and forth
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on your vertical with the distributor to make sure that
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you get from production to distribution to retail and then
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basically into your hands all within that time frame. You
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got to capture that time frame where it's the product's
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able to be used effectively.
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So what do you find is the hardest part of that?
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Is it keeping up with the production of the demand
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or is it you know, where's the place that is
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kind of the the most difficult In that old line
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that you just talked about.
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You know, I'd have to say, we're really really fortunate
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in the sense that we produce here in northern California
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and the Sierra foothills right outside of Tahoe, and the
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production facilities on ninety acres, and so it's really beautiful.
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It's all solar run, no preservatives past the gate. It's
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a happy place. It's all vineyards and Christmas trees and
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apple orchards, so we don't have any issue. Luckily, I'm
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knocking on wood. With production capability, we're at a very
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low percentage of what we can supply to the country.
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So that's great. I have all the runway in the
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world where we run into real bottlenecks. I'd say is
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of the nine flavors, depending on the geography, the cadence
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is different on depletion number, and when you have nine flavors,
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the challenge is kind of probably two or three raise
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up to the top or the very surface and are
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really your workhorses, and then the rest are really nice
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and a great compliment. And so depending on the geo,
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we sell at different rates with different flavors and keeping
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on top of that merchandising facet is probably one of
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the biggest challenges.
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Have you found any AI applications that you're using it
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that help you with predictive modeling and things like that?
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On that?
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Oh, man, no, I'm actually giving you some transparency into
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my age. I have been in cursory discussions about that,
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and I think that I'm really excited to explore that
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more because I think that it can be tremendously helpful
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for helping us to build this, especially with the kind
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of network of justtributors and geographies and types of accounts
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that we're in. So I'm excited to explore that.
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So love that. So what's your favorite thing about the business?
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Bringing people together? I think absolutely and unconditionally coming from
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the spirit space or the tequila space, one thing that
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we've all noticed over the course of the decades is
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people have different habits, and a lot of people stop
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drinking for a myriad of different reasons, whether it's over
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indulgence or whether it's health reasons or they never started
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in the first place. And one thing you know, coming
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up in the nineties and early two thousands was I
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would watch at events or at parties or holiday celebrations
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or whatever else, people that didn't drink alcohol would really be,
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in my mind, relegated to a can of Coca Cola
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or a bottle of water. And I know that sounds
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very elementary, but it kind of felt they were being
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excluded from the actual party or fun that everybody else
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was kind of taking part of. And one of my
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favorite things about our products is with Mexican lime and
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agave or jalapeno lime, or three citrus and mint leaf.
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You can be mixing those, of course with spirits or
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sparkling wine from Mimosas or whatever, but you can also
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just mix it with sparkling water or still water for
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Agua fresco or locale soft drink. It's really cool to
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be able to share that experience with people that are
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drinking both cocktails or people that are drinking non alcoholic cocktails.
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I absolutely love that. Well, let's go to the other
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side of that. What's the thing that if you knew
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now if you knew back in other words, when you
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started that, you know, now, what's the one thing you
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wouldn't have done?
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You ask a lot of great questions. That's an exceptionally
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good one. You know, it's easy for me to say,
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don't do this. I have found as a lifelong entrepreneur
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one of the most difficult things in life is having
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that brutal focus or ability to persevere. And in these
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types of businesses, there are so many pitfalls or learnings
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that occur along the way. And these are variable things,
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and so it's nothing that you can teach in a classroom.
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It's nothing that you can warn somebody about. These are
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circumstances that occur because of ingredients, production issues, distribution, retail,
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consumer demand. There's such a myriad of different things that occur.
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And I think the one thing that I would probably
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advise myself is make sure that you understand that this
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is a long game. And so in other words, I
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use this funny term the ten year overnight success. It's
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when you know you're really truly onto something and you're
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able to feel like, hey, I'm making a difference or
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this is being really well received. That gratification is tremendous,
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Like you really feel proud and you want to share
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that with people, and you want to feel like, hey,
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we're doing something that's making a difference. But it's not
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going to happen for you in a week or a
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month or even a year. This is something that you
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really have to be all in on and really persevere
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and understand that, hey, this is the model. And so
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I'd go back and tell myself, really buckle up and
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realize that this isn't a one or two year build.
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This is something you're going to be doing for quite
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a while.
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But the.
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Gratification you're going to get from it, or how you're
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going to feel when you get out onto the other
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side is more than worth it.
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So talk to us about the different ways that people
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can acquire your product website or what's the best stores
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to go to or.
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What have you.
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Yeah, So, I mean, our product does really well in
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places like Total Wine and More is a perfect example
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of they've really embraced mixology and mixing with a myriad
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of different spirits as far as mixing cocktails. We also
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do extremely well on epicure and grocery, so kind of
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the whole foods of the Worlds and the Molly Stones
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and the places that embrace quality and premiumization. That's another
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great place to get it. But ultimately for anybody in
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the United States, one of the easiest things for us
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to do is we have a fulfillment center right here
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where we actually produce the product and we're able to
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send it anywhere in the US with an forty eight
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hour period. And so all you have to do is
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go to our website freshfacter dot com and curate your
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order and we'll pack it up for you with ice
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packs and we'll get it right out to you.
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Absolutely love that and it's freshfacter dot com. Well, before
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I let you go, give us some words of encouragement
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for the person who's thinking about starting their thing up,
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whether it be in beverage industry or whatever, that they
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can do it too.
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Of course, you know, in my mind, it never goes
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the way that you originally.
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Think it's going to go.
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It's an evolution. And so if you can embrace growing
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and learning from your business, there's nothing more gratifying for
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me than being able to see somebody succeed at something
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that you're passionate about.
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And so in.
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When you think about building a business, or you think about, hey,
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this is something that's going to make a difference. I
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always like to use the general rule of are you
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doing it better than others can? And do you have
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points of difference that will really make an impact in
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the sect that you're trying to address, And understand that
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the perseverance is probably the highest attribute or something that
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you can really embrace. As far as saying you're going
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to have really hard days and you're going to have
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great days. It's almost manic. You're going to have highs
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and lows. But at the end of the day, if
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you're really passionate about what you're doing, if you have
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a great love for your own business, it will succeed
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because you'll persevere.
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Absolutely love that. Go to Fresh Victor dot com get
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some for yourself today and try it out. Ken, thanks
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so much for spending some time with us here on
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the show today.
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Thank you so much, Steve. It was such a great pleasure,
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a great.
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Way to be able to use your experience and make
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an impact in an industry. Let's look at our next
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guest and see how they are living as a thriving
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entrepreneur and making a sustainable impact. Join me and welcoming
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Doctor Erica book cults. Hey doctor Erica, how are you today?
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Oh?
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I'm great, Thanks so much for having me.
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Thanks so much for being here with us. First off,
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tell us a little bit about you and how you
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show up in the world.
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Absolutely.
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I help entrepreneurs and business owners to stay energized and
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excited about their businesses so they can increase impact and
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the difference that they wind up making for customers. I
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do this through laughter and play, which typically takes people
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kind of off guard, but it's all related to burnout
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and helping people to avoid that.
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I absolutely love that. So you know, I mean, do
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you just tell people jokes NonStop and make them laugh
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for what's the secret to getting people to laugh and
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smile and be happy.
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Absolutely? No, I am not a comedian. I don't tell
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funny jokes by it any means. Often I don't understand sarcasms,
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So not my style. But there is this approach of
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called intentional laughter, where if you just literally make yourself
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laugh right, put your finger on your nose and giggle ha.
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And you do this for a couple of minutes, it
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absolutely changes your body. It changes your neurochemical it changes
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your body it changes your sympathetic nervous system, and it
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lowers your cortisol, which is your stress part zones. So
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through this process, it's similar to the effect that you
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would get through a full yoga class or doing one
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of the pulled plunges. Right, it literally resets your body.
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But what's nice about laughter is it's with you all
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the time and you can use it at any point.
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So when you are feeling a bit more stressed out
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or a bit overwhelmed, you can use intentional laughter to
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get going and to kind of do a quick reset.
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And it's not nearly as exhausting as yoga or as
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terrifyingly awful as a cold plunges.
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Well, yeah, that's not my kind of not for me,
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just so you know.
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Oh no, well that's awesome. So how did you get
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into that?
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Yeah, I had my own stint of burnout. I worked
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corporate for a really long time and had a new kiddo,
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and all of that pressure had kind of come together
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all at one point, and I went through my own
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kind of set of burnout. In that frame, all I
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could do was like google something like how to feel
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better now? Made something really liick. I don't know, I
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don't know what to do here, and laughter yoga or
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intentional laughter came up as the first result. And I
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definitely did not believe that this thing was real. But
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I have a doctorate and research is definitely my background,
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so I kept and apparently it is quite real and
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it's very accessible, so I went through. I got certified,
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and I've been teaching laughter yoga for you know, five
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six years now at this point, and using it to
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help entrepreneurs to really connect back in with their creative
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side and their playful side and they're more authentic side.
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It's really nice to use laughter to kind of enter
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back into creative con solving.
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I totally love that I can. I can see you
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doing it in a group setting and just have everybody
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almost more laughing at each other than they are even
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just intentionally themselves.
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All goes right, And I often say to people, you know,
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if it's hard for you to just laugh, just to laugh,
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you can laugh at me. I don't really care. It
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doesn't really impact me. I'm laughing, you're laughing, everybody's laughing.
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You can laugh at the ridiculousness of the situation, absolutely,
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and you can laugh in the privacy of your own space,
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but nobody else is around. If you can't, just like
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make it happen. Watch something that you find funny, right, Like,
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it's fine if you are of a you know, a
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meeting that's coming up and you've got like anxious, anxious
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feelings about it five minutes beforehand. Just put something that
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you find funny on YouTube and giggle it out and
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just make it bigger than it is. It'll trick your
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body into making you feel a little bit more calm
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than maybe your brain was telling you to be.
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Have you ever done it in a group setting, like,
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you know, as a speaker in an event or something.
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Absolutely. I was at the us Play conference last year
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and you had like forty people in the room. And
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the games that you play for laughter yogurt are super easy, right.
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It's like pretend you're eating hot soup and you take
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a oh that was hot. Trying to just picture forty
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people pretending to eat hot soup and everyone's just giggling together.
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It's a great time. It's less about the game and
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more about that shared connel that you wind up getting
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with other people. And you build bonds really really quickly
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with people when you giggle together. Even though nothing funny
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has actually occurred.
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I totally love that. So tell us some of the
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stories of some transformations of people that you've worked with
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that they found just by adding laughter in other life.
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Yeah, absolutely, there's you know my program. There are three
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main components to beating burnout, whether that is because you're
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in burnout and you want to get out, or if
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you want to prevent burnout from happening in the first place,
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so their recharge inner power and time to thrive. The
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play and the laughter falls under time to thrive, like
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making a real effort to get that that Like, yes
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I have to write my sales pages, and yes I
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have to figure out my email sender being automation and
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it's not working. Those are all absolutely parts of your business.
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But finding a place where you can actually connect into
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laughter makes a really big difference. One of the ladies
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that I know that we've talked to recently, she said
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that the only thing that made her keep going with
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the business was when she recognized the power of taking
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time out and not having a full blocked schedule of
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here on do Mondays or is my marketing and Tuesdays
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are my days to meet clients, and Wednesdays and then
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having it all scheduled out, there's real power in putting
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in those blocks. So she's a lady who's got two
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kids special needs, a whole lot happening in her life side.
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And then her business is a client facing business, so
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she has to have the one on one meetings. She
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does work for them outside and she needed to set
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the boundaries. But within that she kind of factored in.
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For every done for you project that she has, she
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blocks in an intentional twenty minutes of play. For her
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play was painting and drawing, so that was her version
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of play and she made a complete difference. It helped
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her transition onto the next project. That helped her have
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like a good feeling to attached to the project that
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she ultimately submits, and it helps her to get through
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her day more intentionally. And who doesn't want to play
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more during the day? Right, Like that sounds like a
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great way to be a business.
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Yeah. Absolutely, Well that's really cool. So is there any
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downside to it? I mean, like, can you laugh too much?
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Do you chirp and fall and break your nose? I mean,
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what's the negative part of it?
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Yeah, you know, for people who haven't laughed in a
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long time. You can get a little sore. If you
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take a laughter yoga class, they're between twenty and thirty minutes,
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And if you haven't laughed in a long time, you
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can feel like your muscles and your stomach and the
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muscles in your cheeks start to hurt a little just
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because you haven't used them. If that happens for people,
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I tell them, just use this time to breathe and
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smile and just keep breathing, because breathing is the main
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component of what kind of resets your body anyway. So
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take it easy. But hurts, don't do it it. Oh
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my goodness for anything. If it hurts, don't do it
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right and just breathe. You get so many benefits by
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watching other people laugh, either in real time or over
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on a video or a movie or something. You still
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get lower to portisol your heart still gets incredible like boosts,
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and your immune system is also enhanced just by watching
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other people laugh. So it hurts, don't do it. But
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you can't really inject too much into your day. If
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you are using laughter to avoid something, okay, well use
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laughter to avoid something, and then later when you're ready,
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figure out why, figure out what was going on behind
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that if you use laughter as like a h I
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feel really awkward about something, so I'm going to use
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laughter to kind of mask how I'm feeling. Okay, if
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that keeps you safe in the moment, go for it.
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But then maybe grab a coach or grab someone to
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help you figure out maybe what's going on there, so
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that you can use it more intentionally to support yourself
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rather than to kind of mask something. But overall, no,
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I mean play play as much as you can. Then
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please your frontal lobe. It's spectacular.
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I love that. So what kind of different options do
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you have for people to play with you?
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Mm hmm.
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Absolutely. I hold laughter yoga classes online. Sometimes we hold
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them in person, but for the most part, I hold
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most of mine online just so people from everywhere can join.
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So if you're interested in that, can the website becoming
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playful dot com. We'll get you all signed up. And
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then I also have an anti burnout system for entrepreneurs.
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So if someone is looking to reducing, you know, your
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burnout chances, trying to have some sustainable business practices that
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we'll get you through the long haul. Look for community
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stronger network. That's a great place to land if you're interested,
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send me a message, super easy. We'll get you all
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the information that you need. It's really hard sometimes to
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hold ourselves accountable for these kinds of things.
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This little.
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Avoiding burnout right, that's not typically on the checklist of
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to do's that I have every day, But when you
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don't have it top of mind, it's very easy for
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an entrepreneur to fall into burnout. We get rushing around thinking,
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we've got to get all the social media posts scheduled,
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and we need to know what's next, and I got
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to take this other sales training, and how am I
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going to find clients? But all of these practices are
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the ones that make it sustainable. So you can keep
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showing up in your business, and you can have an
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engaged like peer network to help you get through it.
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I love that, so and give us that url again.
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Yep, it's becoming playful dot com easy easy.
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Well, before I let you go, give us a little
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trick or tip on how to just find some playfulness
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and some joy and some laughter right now in this moment.
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Oh absolutely, as always say, put your feet on something flat,
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wiggle your toes, then come up with a name for
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each of your toes. One's name, Fred one's name, Susan? Whoever?
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Right?
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Just come up with something silly that you can do.
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And if that feels too much, like what is this silly?
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Doctor lady saying bye, take your fingers, interlock your thumbs
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while you cross your hands, and make a little butterfly like. Okay,
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there you go. This doesn't have to be hard, doesn't
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have to be anthing crazy. If you're more in the
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like potty humor zone, make some armpit noises, who cares?
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Right?
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I got ever do what feels good to you and
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enjoy the laughter part that is for you. And if
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none of those feel fit, they never feel like the kite,
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run right, find a friend. Tell them this doctor lady
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told me. I'm supposed to be more playful. I don't
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really know what to do. Can you help me? And
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they will help you figure out something that.
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Does feel right?
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So can't support if you need?
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Absolutely love that. So where's the next time? I'm Do
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you work with people all the time or do you
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just only have groups that start at certain times or
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how does that work?
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Yeah? So my primary offering is my group offering because
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a lot of the times I'm traveling and doing speaking
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events and sharing flow and play positive psychology sides. So
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group is the best way to kind of jump in,
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and if you are looking for something more one on
487
00:28:20.480 --> 00:28:23.319
one specific, let me know and we can figure out
488
00:28:23.359 --> 00:28:24.599
what works for both of us.
489
00:28:24.640 --> 00:28:27.160
Absolutely, I totally love that.
490
00:28:27.440 --> 00:28:29.039
And one last time before I let you go, give
491
00:28:29.079 --> 00:28:29.839
us your url.
492
00:28:30.359 --> 00:28:33.960
Oh yep, it is becoming playful dot com and I'm doctor.
493
00:28:33.880 --> 00:28:37.240
Erica bucklets Well, doctor Ica, thank you so much. We're
494
00:28:37.240 --> 00:28:39.039
spending some time with us here on the show today.
495
00:28:39.640 --> 00:28:40.359
Thanks so much.
496
00:28:40.920 --> 00:28:44.680
Embrace laughter and embrace the things that make the impact
497
00:28:44.640 --> 00:28:46.599
that you are meant to make in this world and
498
00:28:46.680 --> 00:28:49.920
be a thriving entrepreneur. Let's jump in to our next guest,
499
00:28:50.319 --> 00:28:53.240
join me and welcoming Chris Fusey. Hey Chris, how are
500
00:28:53.240 --> 00:28:53.799
you doing today?
501
00:28:54.119 --> 00:28:55.920
I'd be great? How are you today?
502
00:28:56.599 --> 00:28:59.440
I am doing really good. So first off, tell us
503
00:28:59.440 --> 00:29:01.359
a little bit about you and how you show up
504
00:29:01.359 --> 00:29:01.759
and the world.
505
00:29:03.039 --> 00:29:08.559
Oh my gosh, I've I'm almost sixty five years old
506
00:29:08.599 --> 00:29:12.319
and I've already lived two or three lives. And I'll
507
00:29:12.359 --> 00:29:15.720
tell you what it's every day to wake up is
508
00:29:15.799 --> 00:29:22.119
just a great day. So I started out living down
509
00:29:22.160 --> 00:29:25.359
in southern California, and I hate seeing all the burning
510
00:29:25.400 --> 00:29:28.880
going on right now. But then we moved up here
511
00:29:28.920 --> 00:29:33.119
to northern California. I've been here since so since about
512
00:29:33.200 --> 00:29:37.240
nineteen sixty five. Tried to get out a couple of times,
513
00:29:37.319 --> 00:29:40.279
tried to join the Navy. They didn't want me. Then
514
00:29:40.279 --> 00:29:43.720
I went to work at an airline, and then that
515
00:29:43.839 --> 00:29:45.759
airline shot down a couple of times because I was
516
00:29:45.799 --> 00:29:49.160
planning line just flying all over the place. That airline
517
00:29:49.200 --> 00:29:53.200
shut down. And then started working for the police department.
518
00:29:53.319 --> 00:29:56.480
I figured, if this isn't working out, I got to
519
00:29:56.519 --> 00:29:59.880
do something right. Either be a policeman or a fireman.
520
00:30:00.000 --> 00:30:03.200
I always got to need those right. Or fire scares
521
00:30:03.240 --> 00:30:05.680
the heck out of me. So I said, I'd rather
522
00:30:05.759 --> 00:30:07.640
go into a building with a guy with a shotgun
523
00:30:07.720 --> 00:30:10.559
than then go fight a fire. So that's what I did,
524
00:30:11.160 --> 00:30:15.160
and served as a as a cop for about eighteen
525
00:30:15.240 --> 00:30:19.559
years and promoted to a sergeant and then lieutenant, and
526
00:30:19.839 --> 00:30:23.960
was did that for about another ten years. I started
527
00:30:24.000 --> 00:30:28.720
teaching leadership. I went back to school at about age forty,
528
00:30:29.839 --> 00:30:33.839
and because I did really well before that, I only
529
00:30:33.839 --> 00:30:39.559
had a PhD public high school diploma, and then went
530
00:30:39.599 --> 00:30:42.759
back to school try and get some something that I
531
00:30:42.759 --> 00:30:46.160
could use if I get hurt. You know, there's somehow
532
00:30:46.279 --> 00:30:48.559
what happens as a cop. If you get hurt, you
533
00:30:48.559 --> 00:30:51.039
can't be a cop anymore, you know. So I went
534
00:30:51.079 --> 00:30:53.720
back to school and got my AA degree. Then he
535
00:30:53.880 --> 00:30:56.599
got my BA degree, and then I liked the stuff
536
00:30:56.599 --> 00:31:00.359
that I was studying, which was all organizational leadership. I said,
537
00:31:00.359 --> 00:31:03.160
you know what, I'm going to keep going. I just
538
00:31:03.200 --> 00:31:05.400
got to keep going. So then they said, hey, we
539
00:31:05.440 --> 00:31:08.279
have a master's program. I said, yeah, I could do that.
540
00:31:08.359 --> 00:31:11.079
I'll do that too. And then they said, well, if
541
00:31:11.079 --> 00:31:13.039
you do the master's program and if you do this
542
00:31:13.240 --> 00:31:17.319
certain these certain classes in human resources, they also get
543
00:31:17.319 --> 00:31:20.319
a graduate certificate in human resources. I said, I'll do
544
00:31:20.440 --> 00:31:23.799
that to you. So I did all that and started
545
00:31:23.799 --> 00:31:27.640
teaching leadership for the International Association of Chiefs of Police
546
00:31:28.559 --> 00:31:31.400
in two thousand and seven, and also went to the
547
00:31:31.480 --> 00:31:35.000
FBI Academy. While I was at the FBI Academy, they said, hey,
548
00:31:35.599 --> 00:31:38.519
if you take decent cause it's like college, if you
549
00:31:38.559 --> 00:31:41.680
take these certain classes, the University of Virginia will give
550
00:31:41.720 --> 00:31:45.599
you a graduate certificate in law enforcement education.
551
00:31:46.000 --> 00:31:47.440
I'll do that to you.
552
00:31:47.480 --> 00:31:51.279
So my education is just kind of blossomed since age forty,
553
00:31:51.359 --> 00:31:55.920
so people say it's too late, never too late. And
554
00:31:55.960 --> 00:32:00.400
then after that I started teaching. I retired from the
555
00:32:00.400 --> 00:32:05.279
police department at age fifty, right on my fiftieth birthday,
556
00:32:05.319 --> 00:32:08.400
the first their first day I was eligible to retire.
557
00:32:09.640 --> 00:32:13.200
They said, hey, if people, if you guys are willing
558
00:32:13.240 --> 00:32:15.799
to leave early, we'll give you X amount of money
559
00:32:15.839 --> 00:32:19.599
to go away. And this is twenty ten, after the
560
00:32:19.640 --> 00:32:21.920
financial crisis. Are trying to get rid of all the
561
00:32:22.279 --> 00:32:26.279
high earners. And I said, I'll do that. So then
562
00:32:26.279 --> 00:32:29.799
I retired and started my own training company, started CMF
563
00:32:29.920 --> 00:32:34.039
Leadership Consulting, and been doing leadership training and consulting since,
564
00:32:35.480 --> 00:32:39.960
mostly for police and fire and public service organizations, but
565
00:32:40.000 --> 00:32:48.400
I've done training for universities and different businesses, different companies,
566
00:32:49.400 --> 00:32:55.000
big companies, big universities, some really small companies, so.
567
00:32:55.079 --> 00:33:00.240
All over the board with that. And then two.
568
00:33:01.440 --> 00:33:05.039
Yeah, two thousand and what is it twenty when COVID
569
00:33:05.119 --> 00:33:08.440
hit and nobody's hiring consultants anymore.
570
00:33:08.440 --> 00:33:09.079
I went back to.
571
00:33:09.079 --> 00:33:13.000
Work, and I worked for a little while at a
572
00:33:13.920 --> 00:33:20.400
college district and then came to the district attorney's office
573
00:33:20.839 --> 00:33:24.200
as a business manager. So you know, that's my life
574
00:33:24.200 --> 00:33:27.400
in a nutshell. I got four adult kids and three
575
00:33:27.480 --> 00:33:30.880
grandkids and life is just a good thing.
576
00:33:32.799 --> 00:33:36.559
Well that sounds awesome. I love it. So what is
577
00:33:37.519 --> 00:33:40.079
the biggest life lesson that you've learned? And I realized
578
00:33:40.119 --> 00:33:42.920
that's just a super loaded question. But what's the biggest
579
00:33:42.920 --> 00:33:44.640
thing that you think you've learned in life?
580
00:33:45.279 --> 00:33:52.079
Oh? Wow, that is a big question. You know, I'd
581
00:33:52.160 --> 00:33:52.880
have to say.
582
00:33:53.720 --> 00:33:57.680
You know that you you're going to have regrets, You're
583
00:33:57.680 --> 00:34:01.440
going to have failure, you're going to have you're gonna
584
00:34:01.480 --> 00:34:05.599
have life just happen, but you have to keep going.
585
00:34:06.799 --> 00:34:12.159
You know, nobody's life is perfect, nobody has the best
586
00:34:12.159 --> 00:34:16.000
of everything, and we all get knocked down a couple
587
00:34:16.079 --> 00:34:18.960
times every now and then, and you just have to
588
00:34:19.039 --> 00:34:22.559
get up and keep going. You know, this stuff about
589
00:34:22.599 --> 00:34:29.320
resilience and grit, it's all real stuff. Emotional survival, emotional intelligence,
590
00:34:29.800 --> 00:34:36.320
psychological safety, that's all real stuff. But still, no matter
591
00:34:36.400 --> 00:34:41.559
what something happens, you only get one shot at this life.
592
00:34:42.119 --> 00:34:44.000
You know, you gotta keep going.
593
00:34:44.519 --> 00:34:47.159
Absolutely. And you have a book that you wrote last
594
00:34:47.239 --> 00:34:52.280
year called Liminal Space. What is liminal? Let's start there.
595
00:34:52.960 --> 00:34:56.519
Okay, So liminal if you look at it in terms
596
00:34:56.599 --> 00:35:02.639
of biology, it's in a transitional state. So you're in
597
00:35:02.679 --> 00:35:07.199
this transition, you're in a space where that's why I'm
598
00:35:07.320 --> 00:35:09.800
using it as a space, So you're in a liminal
599
00:35:09.840 --> 00:35:13.280
space where you can transition from one role to the next,
600
00:35:13.760 --> 00:35:15.960
or you're in this space where you have to do
601
00:35:16.039 --> 00:35:20.840
both leading and following simultaneously. So that liminal space is
602
00:35:20.920 --> 00:35:25.920
like anybody in a mental management position who they have
603
00:35:26.039 --> 00:35:28.320
to do what the bosses want, but then they also
604
00:35:28.360 --> 00:35:31.280
have to lead the people that are following them, so
605
00:35:31.320 --> 00:35:34.559
they're leading and following simultaneously. So when I talk about
606
00:35:34.599 --> 00:35:41.199
liminal it's the context of the leadership process, all the
607
00:35:41.320 --> 00:35:45.119
things that make up the leadership process, and that depending
608
00:35:45.119 --> 00:35:47.679
on what happens in that context, you may be leading,
609
00:35:48.239 --> 00:35:51.599
you may be following, or you may be doing both simultaneously.
610
00:35:53.719 --> 00:35:55.199
So what are the kind of things that you think
611
00:35:55.199 --> 00:35:59.360
we need to do to redefine and reshape leadership as
612
00:35:59.400 --> 00:36:01.400
we're seeing right now in the business world.
613
00:36:02.920 --> 00:36:08.199
So followership is a really new area, and I say
614
00:36:08.239 --> 00:36:12.000
new within the last you know, fifteen years or so,
615
00:36:12.920 --> 00:36:17.079
leadership has been you know, everybody studied leadership forever and
616
00:36:17.639 --> 00:36:22.039
millions of books on leadership. Followership is pretty wide open
617
00:36:22.599 --> 00:36:25.480
and that's when I think that we need to look
618
00:36:25.519 --> 00:36:29.760
at not just behaviors. I'm all about behaviors and behavior
619
00:36:29.760 --> 00:36:33.320
based leadership because I think it's something.
620
00:36:33.000 --> 00:36:35.400
That you have to do. You have to.
621
00:36:36.880 --> 00:36:39.719
If you're not doing anything, you're not leading or following, right,
622
00:36:39.760 --> 00:36:43.199
You're just there. So we have to look at it
623
00:36:43.239 --> 00:36:47.559
as a process, and then the behaviors within that process.
624
00:36:48.599 --> 00:36:51.760
If you take away a leader, you just have a follower.
625
00:36:51.840 --> 00:36:56.639
You just have a person there and at a context
626
00:36:56.719 --> 00:36:59.119
or situation, if you take away the follower, you have
627
00:36:59.159 --> 00:37:04.320
the same thing and no influencing, no developing, no anything else.
628
00:37:04.800 --> 00:37:06.760
If you take away the leader, and if you take
629
00:37:06.760 --> 00:37:09.280
away the situation, you have two people there with nothing
630
00:37:09.320 --> 00:37:09.599
to do.
631
00:37:09.840 --> 00:37:10.079
Right.
632
00:37:10.559 --> 00:37:13.239
So it is a process, and it's more of an
633
00:37:13.239 --> 00:37:16.920
open system, open system process if you look at it
634
00:37:16.960 --> 00:37:20.400
in a systems kind of thinking. And I think that's
635
00:37:20.440 --> 00:37:22.480
where we need to go with leadership now, is we
636
00:37:22.559 --> 00:37:23.559
need to look at.
637
00:37:24.719 --> 00:37:26.599
More holistically.
638
00:37:27.360 --> 00:37:31.800
As both leading and following, because most people do those
639
00:37:31.840 --> 00:37:35.599
things simultaneously. And that's what I kept thinking about as
640
00:37:35.639 --> 00:37:38.199
I was teaching. I was teaching leadership since two thousand
641
00:37:38.280 --> 00:37:41.360
i'm sorry, followership since two thousand and seven, and it
642
00:37:41.440 --> 00:37:46.599
really didn't click with me until about twenty eighteen, and
643
00:37:46.639 --> 00:37:49.039
I started thinking, well, wait a minute. You know people,
644
00:37:49.280 --> 00:37:52.039
you know I would go in these classes I would
645
00:37:52.039 --> 00:37:55.000
teach people. I'd say, okay, give me two traits of
646
00:37:55.039 --> 00:37:55.920
great leadership.
647
00:37:57.159 --> 00:37:58.519
That's everybody in the class.
648
00:37:58.239 --> 00:38:00.360
Would give me two traits of great leadership. I'd write
649
00:38:00.360 --> 00:38:02.960
it on the you know, sticky pads, and placed it
650
00:38:03.079 --> 00:38:05.519
up on the board, like all good consultants do. You
651
00:38:05.840 --> 00:38:11.239
splatter the whole walls with paper and stuff. But then
652
00:38:11.280 --> 00:38:13.559
when we talk about followship, I go back over to
653
00:38:13.599 --> 00:38:17.559
this list of great leadership traits and I would say,
654
00:38:17.719 --> 00:38:20.239
how many of these traits do you not want in
655
00:38:20.280 --> 00:38:24.960
your followers? And ultimately all of them were ones that
656
00:38:25.440 --> 00:38:27.000
there are some people that say, well, I don't want
657
00:38:27.039 --> 00:38:28.960
them to be risk takers, right, I don't want them
658
00:38:28.960 --> 00:38:31.360
to be, but risk taking is part of it. It's
659
00:38:31.360 --> 00:38:34.719
a good leadership trade. It's also a good followership trade.
660
00:38:34.920 --> 00:38:38.119
And so we had a few where we discuss them,
661
00:38:38.159 --> 00:38:42.039
but most of them everybody wanted. And so after about
662
00:38:42.039 --> 00:38:44.920
ten years, I kept all those not all the lists,
663
00:38:44.960 --> 00:38:47.559
but I kept all the all the terms that were
664
00:38:47.599 --> 00:38:50.800
put on the list, and then I sent it back
665
00:38:50.840 --> 00:38:52.639
out and I said, hey, how many of these do
666
00:38:52.679 --> 00:38:56.480
you want? And in what proportion do you want these?
667
00:38:57.800 --> 00:39:01.639
And the list came back. There's some that they want
668
00:39:01.719 --> 00:39:04.320
one hundred percent one hundred percent of the time. There's
669
00:39:04.360 --> 00:39:08.000
some that they say, yeah, maybe you know fifty The
670
00:39:08.079 --> 00:39:13.719
least is six. I think it's fifty nine percent. So
671
00:39:13.840 --> 00:39:18.880
sixty percent of the people that look at these traits
672
00:39:19.039 --> 00:39:22.320
say this is important for both that's the least. That's
673
00:39:22.360 --> 00:39:26.400
the that was risk taker, and I think it was
674
00:39:26.440 --> 00:39:31.440
another one anyway, So so we started.
675
00:39:32.159 --> 00:39:32.960
Then we started.
676
00:39:33.000 --> 00:39:37.000
I started looking at this liminal kind of thing where
677
00:39:37.039 --> 00:39:41.760
you lead and follow simultaneously, two sides of the same coin.
678
00:39:42.079 --> 00:39:45.920
You can't split the value of the coin. You can't
679
00:39:45.960 --> 00:39:48.239
say I only want the head side of the coin. No,
680
00:39:48.360 --> 00:39:52.800
you get the tail side also, And so I started
681
00:39:52.880 --> 00:39:58.960
thinking about this as the simultaneous stuff and the behaviors
682
00:39:59.000 --> 00:40:03.280
and wanting to behavior and how do we do that. Well,
683
00:40:03.320 --> 00:40:07.239
we have to switch from the individual leadership characteristics or
684
00:40:07.280 --> 00:40:10.599
followership characteristics. I would have to look at it as
685
00:40:10.840 --> 00:40:15.960
holistically as a system. And so the behaviors are going
686
00:40:16.039 --> 00:40:20.079
to be dependent on the context. And the context is
687
00:40:20.320 --> 00:40:24.960
most people are in that liminal space That's why it's
688
00:40:25.079 --> 00:40:30.079
liminal space reshaping leadership and followership because that liminal space,
689
00:40:30.960 --> 00:40:35.639
that context of the situation or what they have to
690
00:40:35.639 --> 00:40:38.920
deal with, that's going to determine what makes a good leader,
691
00:40:39.000 --> 00:40:41.760
what makes a good follower. Because you take the same
692
00:40:41.800 --> 00:40:43.960
two people and put them in a different context, it
693
00:40:44.039 --> 00:40:47.480
might not work. So that's why I think we need
694
00:40:47.480 --> 00:40:50.920
to go with leadership is that it needs we need
695
00:40:50.960 --> 00:40:53.880
to start looking at followership. We need to start looking
696
00:40:53.880 --> 00:40:59.679
at leadership and followership in a almost a system It
697
00:40:59.719 --> 00:41:04.079
can truly true systems thinking, I don't think, but in
698
00:41:04.159 --> 00:41:09.480
a systems type manner instead of you know, just what
699
00:41:09.679 --> 00:41:13.119
is leadership? Well, it's you know these five things you
700
00:41:13.159 --> 00:41:15.320
do these five things, you're a good leader. Well that's
701
00:41:15.320 --> 00:41:18.760
great in that situation, but in this situation maybe not
702
00:41:18.840 --> 00:41:22.440
so much. So that's kind of where I'm where I'm
703
00:41:22.480 --> 00:41:22.840
at with that.
704
00:41:24.199 --> 00:41:24.760
I love it.
705
00:41:26.320 --> 00:41:29.320
So is it fair to say that the only way
706
00:41:29.360 --> 00:41:31.920
to be a really good leader is to really understand
707
00:41:32.079 --> 00:41:34.039
the needs of the people that are.
708
00:41:34.280 --> 00:41:38.599
That you're leading, Well, I think that's absolutely necessary. Yeah,
709
00:41:38.760 --> 00:41:42.039
I don't. I never I don't want to say the
710
00:41:42.079 --> 00:41:47.719
only way, but that is that is huge that if
711
00:41:47.760 --> 00:41:50.639
you know the needs of your people, then that's going
712
00:41:50.679 --> 00:41:55.360
to tell you how to influence them. So absolutely, that's
713
00:41:55.440 --> 00:41:59.880
that's important. But you know, if you're leading a group
714
00:41:59.920 --> 00:42:04.639
that's maybe spread across the whole world, you may not
715
00:42:05.320 --> 00:42:08.239
you may not need to know all of their needs.
716
00:42:09.840 --> 00:42:13.800
So that's that's where this UH remote work is starting
717
00:42:13.840 --> 00:42:16.519
to create a little bit of havoc from everybody because
718
00:42:16.559 --> 00:42:19.119
the traditional I see you every day, I talk to
719
00:42:19.159 --> 00:42:22.079
you every day. You tell me about your family. I
720
00:42:22.119 --> 00:42:24.400
get to know your family, I get to know about you.
721
00:42:25.000 --> 00:42:28.719
That doesn't happen as much in in the remote world,
722
00:42:29.280 --> 00:42:31.920
and it's it's get on the business, get on the
723
00:42:31.960 --> 00:42:36.639
zoom call, get it done, and move on. So yeah,
724
00:42:36.639 --> 00:42:40.159
I wouldn't say it's the only thing, but it's definitely important.
725
00:42:41.360 --> 00:42:42.000
I love that.
726
00:42:42.440 --> 00:42:42.719
Well.
727
00:42:42.800 --> 00:42:44.480
So, if a person wants to work with you, what
728
00:42:44.559 --> 00:42:45.880
kind of services do you offer?
729
00:42:47.239 --> 00:42:48.480
I'm sorry to say it again.
730
00:42:48.639 --> 00:42:50.599
If a person would like to work with you, what
731
00:42:50.679 --> 00:42:55.800
kind of surfaces do you offer? What kind of what
732
00:42:55.960 --> 00:42:57.760
kind of services like? What kind of things?
733
00:42:58.079 --> 00:43:03.320
Oh? Oh, I'm sorry, Well, so what we what we
734
00:43:03.400 --> 00:43:07.480
do is we could do custom developed, custom built UH
735
00:43:07.559 --> 00:43:12.199
leadership and followership training. So I have a phone call
736
00:43:12.280 --> 00:43:16.519
later on today, uh, from a manufacturing company and they
737
00:43:16.559 --> 00:43:21.800
want to do some leadership training specifically about for their
738
00:43:21.880 --> 00:43:25.960
leads and their supervisors. While depending on what's going on,
739
00:43:26.159 --> 00:43:28.920
is how we're going to build that that class for them.
740
00:43:29.559 --> 00:43:31.119
But I can I can build.
741
00:43:32.400 --> 00:43:36.039
We have the capacity to build a training for either
742
00:43:36.320 --> 00:43:39.039
like a small team building all the way up to
743
00:43:39.480 --> 00:43:46.760
the entire organization CEO kind of level, the C suites,
744
00:43:47.519 --> 00:43:53.599
mental management, frontline supervisors. One of my the books behind
745
00:43:53.639 --> 00:43:57.199
me Score Performance Counseling. UH, that's a one on one
746
00:43:57.519 --> 00:43:59.559
that's you know, how to do counseling one on one,
747
00:43:59.599 --> 00:44:02.840
So we could something like that also, So any kind
748
00:44:02.880 --> 00:44:07.519
of leadership development training, but we I'm not going to
749
00:44:07.679 --> 00:44:11.480
sell people something that they don't We do have a
750
00:44:11.559 --> 00:44:13.760
class that I can put together, but I always pull
751
00:44:13.880 --> 00:44:17.000
things in and add things in and pull things out
752
00:44:17.840 --> 00:44:22.079
based on the needs of the students. So again it
753
00:44:22.159 --> 00:44:24.280
kind of goes back to knowing your people, right. You
754
00:44:24.320 --> 00:44:27.119
have to know your customer. You know what they need,
755
00:44:27.239 --> 00:44:30.000
and because if I sell them something that they don't want,
756
00:44:30.039 --> 00:44:34.039
they're not going to combat. So I'm it's only and
757
00:44:34.440 --> 00:44:37.480
I'm not I don't need to work to live anymore.
758
00:44:38.480 --> 00:44:41.519
I'm doing pretty good that way. So I want to
759
00:44:41.519 --> 00:44:44.239
make sure that what I'm doing is fun, fun for me,
760
00:44:44.400 --> 00:44:47.239
fun for them. They enjoy it, they get something out
761
00:44:47.280 --> 00:44:49.320
of it, and I'm not going to sell them something
762
00:44:49.320 --> 00:44:50.159
that they don't need.
763
00:44:52.400 --> 00:44:55.679
I absolutely love that. Well, give us the u ur
764
00:44:55.880 --> 00:44:59.440
L for where a person can go to follow up
765
00:44:59.480 --> 00:45:00.079
with you.
766
00:45:00.639 --> 00:45:06.800
Well, my website is www dot CMF leadership dot com.
767
00:45:06.880 --> 00:45:09.920
I'm also on LinkedIn and uh, pretty soon I'll be
768
00:45:09.960 --> 00:45:12.880
putting on an app that you can use for micro
769
00:45:13.400 --> 00:45:18.800
micro trainings and then uh that has a connection also.
770
00:45:19.440 --> 00:45:23.360
But the website is probably the best. My email is
771
00:45:24.280 --> 00:45:27.000
a good one too. It's I just have to remember
772
00:45:27.079 --> 00:45:30.239
my first name and where I work, Chris at CMF
773
00:45:30.320 --> 00:45:31.519
leadership dot com.
774
00:45:31.519 --> 00:45:33.360
Well, Chris, thanks so much for spending some time with
775
00:45:33.440 --> 00:45:34.400
us here on the show today.
776
00:45:34.840 --> 00:45:37.280
Okay, thank you, sir. I really appreciate being here.
777
00:45:37.599 --> 00:45:42.119
Followership an important and new sustainable way to make an
778
00:45:42.159 --> 00:45:45.519
impact as a leader. Let's listen to our next guest,
779
00:45:46.159 --> 00:45:49.079
join me and welcoming Jack Clark. Hey, Jack, how you
780
00:45:49.159 --> 00:45:49.679
doing today?
781
00:45:50.079 --> 00:45:52.119
I'm doing great. I'm doing great. How are you, Steve,
782
00:45:52.559 --> 00:45:53.440
I'm doing really good.
783
00:45:53.480 --> 00:45:56.360
Thanks. First off, tell us a little bit about you
784
00:45:56.480 --> 00:45:58.000
and how you show up in the world.
785
00:45:58.960 --> 00:45:59.280
Yeah.
786
00:45:59.320 --> 00:46:02.960
So I'm a I was raised as an agricultural kid,
787
00:46:03.000 --> 00:46:05.079
and I grew up on a cattle ranch in Shotto,
788
00:46:05.159 --> 00:46:07.760
Montana of little town eighteen hundred people.
789
00:46:07.800 --> 00:46:11.280
And then I transitioned, you know, from the egg.
790
00:46:11.199 --> 00:46:13.559
Life into the water weil industry about ten years ago,
791
00:46:13.639 --> 00:46:16.519
and it's been a heck of a journey since then.
792
00:46:17.400 --> 00:46:18.119
I mean, I went.
793
00:46:18.000 --> 00:46:22.079
From just being an owner operator into you know, had
794
00:46:22.119 --> 00:46:25.360
our biggest we were probably about thirty employees with two locations,
795
00:46:25.400 --> 00:46:29.000
and then just this last year we recently franchised and
796
00:46:29.760 --> 00:46:32.199
have kind of grown, you know, quite a bit in
797
00:46:32.280 --> 00:46:35.280
the franchise world. We've opened six locations this year in
798
00:46:35.320 --> 00:46:37.400
the last six months, so we're opening about a location
799
00:46:37.440 --> 00:46:38.239
a month right now.
800
00:46:38.320 --> 00:46:41.760
And so yeah, I mean it's it's been a wonderful.
801
00:46:41.440 --> 00:46:44.239
Journey, and and that's been kind of my path is
802
00:46:44.320 --> 00:46:47.599
just kind of you know, learning and growing and staying
803
00:46:47.679 --> 00:46:48.159
humble and.
804
00:46:49.679 --> 00:46:50.840
Moving forward in life.
805
00:46:51.239 --> 00:46:57.239
So, so, what transitioned you into that from the egg industry.
806
00:46:58.480 --> 00:47:02.239
Yeah, so, I mean it was a family farm and
807
00:47:02.519 --> 00:47:05.519
my sister came back and and it was a little
808
00:47:05.559 --> 00:47:07.000
bit too small a place for both of us.
809
00:47:07.039 --> 00:47:08.800
And I had a little bit of I had a
810
00:47:08.800 --> 00:47:09.800
little bit of a career.
811
00:47:09.599 --> 00:47:11.719
Going in the water boil industry, and so I just
812
00:47:11.840 --> 00:47:14.360
decided to go that route and make room for her
813
00:47:14.400 --> 00:47:17.559
and her family and start my journey in the waterbeill
814
00:47:17.599 --> 00:47:18.559
industry full time.
815
00:47:18.840 --> 00:47:23.039
So, so talk to us a little bit about the
816
00:47:23.079 --> 00:47:24.880
kind of products that your company sells.
817
00:47:25.360 --> 00:47:29.760
Yeah, so we're franchised, so we focused primarily on servicing
818
00:47:29.840 --> 00:47:33.079
water wells, and so guys come in from all over
819
00:47:33.199 --> 00:47:36.480
and and we teach them how to you know, service
820
00:47:36.519 --> 00:47:38.039
water wells and replace and.
821
00:47:39.719 --> 00:47:42.519
Do all our pump work and service work, electrical work.
822
00:47:43.000 --> 00:47:45.039
I mean, there's a lot to it, but the basis
823
00:47:45.079 --> 00:47:48.119
of it is, you know, basically supplying clean drinking water
824
00:47:48.239 --> 00:47:50.400
the residents all over the United States.
825
00:47:50.760 --> 00:47:56.280
So I love it. What's the one thing about a
826
00:47:56.320 --> 00:48:00.320
well that people probably don't know, you.
827
00:48:00.280 --> 00:48:03.159
Know, that there's actually things that you should probably service
828
00:48:03.199 --> 00:48:06.559
on them. It seems like wells are very commonly just
829
00:48:07.280 --> 00:48:09.800
you know, put in and forgot about, and actually there's
830
00:48:09.840 --> 00:48:11.719
there's quite a bit of maintenance to them on like
831
00:48:11.760 --> 00:48:14.000
a yearly basis that a lot of people don't don't
832
00:48:14.039 --> 00:48:17.679
know or or don't think about, you know, just simple
833
00:48:17.679 --> 00:48:21.119
things that can really prolong the legivity of your system.
834
00:48:21.559 --> 00:48:23.599
And so we're working a lot of that stuff into
835
00:48:23.599 --> 00:48:26.880
one eighty two in terms of you know, service contracts
836
00:48:26.880 --> 00:48:28.639
and making sure that these things run as long as
837
00:48:28.679 --> 00:48:30.880
possible to get so the customer is the most value
838
00:48:30.880 --> 00:48:33.800
about them as possible and and uh yeah, just a
839
00:48:33.880 --> 00:48:35.199
nice consistent product, you know.
840
00:48:35.280 --> 00:48:37.480
And I think I think a lot of that year
841
00:48:37.480 --> 00:48:39.199
to year maintenance has really been overlooked.
842
00:48:39.199 --> 00:48:41.639
And then a lot of the data stuff has been
843
00:48:41.679 --> 00:48:44.079
overlooked too, I mean in terms of, you know, making
844
00:48:44.079 --> 00:48:46.199
sure your water's tested every year to make sure that
845
00:48:46.519 --> 00:48:50.239
you know your nitrates levels stay safe. And there's a
846
00:48:50.239 --> 00:48:51.800
lot of small things to it that all kind of
847
00:48:51.800 --> 00:48:53.599
add up to be a you know a little bit
848
00:48:53.639 --> 00:48:56.039
of big things in terms of like, yeah, if you
849
00:48:56.119 --> 00:48:57.679
keep up on it's not that big a deal.
850
00:48:57.719 --> 00:49:00.000
And and so here at one eighty we kind of
851
00:49:00.440 --> 00:49:01.159
ensure all our.
852
00:49:01.039 --> 00:49:04.199
Clients do and and really try to educate our customer
853
00:49:04.280 --> 00:49:06.440
on what we do every day. And you know, even
854
00:49:06.480 --> 00:49:09.199
if they don't want a service contract, try to help
855
00:49:09.239 --> 00:49:11.960
them understand what's actually going on because everything that we
856
00:49:12.039 --> 00:49:14.119
do is you know, in the ground and can't be
857
00:49:14.199 --> 00:49:17.039
seen and you know, there's a big blue tank in
858
00:49:17.039 --> 00:49:19.679
your basement, but really that's all you see. And so
859
00:49:20.119 --> 00:49:22.719
it's a lot of it's educating our clients on kind
860
00:49:22.719 --> 00:49:25.280
of you know, what they need to look for, what
861
00:49:25.360 --> 00:49:28.320
to expect, and what they can do to you know,
862
00:49:28.480 --> 00:49:30.440
make sure their water stays as safe as possible.
863
00:49:32.880 --> 00:49:36.480
I love it. What part of the country, I mean,
864
00:49:36.559 --> 00:49:40.519
what parts of the country is it that you couldn't
865
00:49:40.559 --> 00:49:41.039
have a well?
866
00:49:41.119 --> 00:49:41.280
Lad?
867
00:49:41.400 --> 00:49:43.960
Is there anywhere in the United States where you couldn't
868
00:49:44.000 --> 00:49:44.480
drow well?
869
00:49:45.320 --> 00:49:47.159
No, I mean I think pretty well everywhere in the
870
00:49:47.239 --> 00:49:48.039
United States you can.
871
00:49:48.519 --> 00:49:51.639
There's a lot of wells that are already existing. And
872
00:49:51.719 --> 00:49:55.920
so I mean, as we you know, populate more and
873
00:49:55.960 --> 00:49:59.599
more and more, you know, our rehabilitation is getting to
874
00:49:59.599 --> 00:50:02.719
be really important and our longevity, our in our well
875
00:50:02.800 --> 00:50:05.239
systems is getting to be really important. And so one
876
00:50:05.360 --> 00:50:07.239
a eighty kind of has a strong focus on making
877
00:50:07.280 --> 00:50:10.199
sure that you know, you get as much life as
878
00:50:10.199 --> 00:50:14.079
possible as well, because you can currently drill well everywhere
879
00:50:14.079 --> 00:50:15.920
in the United States that I'm aware of. You know,
880
00:50:15.920 --> 00:50:18.280
I'm sure there are spots that are close basins or
881
00:50:18.320 --> 00:50:21.119
something like that, but for the most part, you can
882
00:50:21.199 --> 00:50:24.519
usually drill a new well. But that's changing quickly, you know,
883
00:50:24.599 --> 00:50:26.239
and so so we want to make sure that we
884
00:50:26.239 --> 00:50:28.719
get as much as possible out of our existing systems
885
00:50:28.719 --> 00:50:31.000
and make sure that we don't abuse them to the
886
00:50:31.079 --> 00:50:33.079
point where, you know, we're going to need a new
887
00:50:33.119 --> 00:50:35.800
well and it might be difficult to have a new
888
00:50:35.800 --> 00:50:36.480
well drilled.
889
00:50:36.519 --> 00:50:39.079
And so a lot of what we're doing is you know,
890
00:50:39.599 --> 00:50:40.840
collecting that data.
891
00:50:40.599 --> 00:50:43.840
And stuff and charting it and kind of overlaying it
892
00:50:43.880 --> 00:50:47.159
with everything that we have in terms of being able
893
00:50:47.199 --> 00:50:50.000
to paint the whole picture, you know. And and you
894
00:50:50.079 --> 00:50:51.800
start to get a bunch of guys out there and
895
00:50:52.119 --> 00:50:55.320
catch those small things that you know might shorten that
896
00:50:55.360 --> 00:50:57.400
life and that well by five or ten years. I mean,
897
00:50:57.400 --> 00:50:59.519
that starts to be a big deal when you're talking about,
898
00:51:00.039 --> 00:51:02.079
you know, hundreds of thousands of dollars to maybe have
899
00:51:02.119 --> 00:51:03.000
a new well drilled.
900
00:51:03.280 --> 00:51:07.840
So, yeah, it was amazed to find out that one
901
00:51:07.880 --> 00:51:11.639
of the largest water basins in the world is actually
902
00:51:11.719 --> 00:51:15.639
right underneath a death valley. And now it's deep, so
903
00:51:15.679 --> 00:51:17.559
you got to drill deep to get to it. But
904
00:51:17.679 --> 00:51:19.440
it was amazing to find out how much water there
905
00:51:19.519 --> 00:51:20.880
was actually there available.
906
00:51:21.679 --> 00:51:23.239
Yeah, yeah, the water is amazing.
907
00:51:23.400 --> 00:51:25.320
You know, I mean it really is, and the places
908
00:51:25.360 --> 00:51:28.840
that it's found is kind of wild. I mean, growing
909
00:51:28.920 --> 00:51:32.039
up as a ranch kid, I mean, water was a
910
00:51:32.119 --> 00:51:34.519
huge necessity to be able to take care of our cattle,
911
00:51:34.599 --> 00:51:38.039
and so we were always you know, looking at spring
912
00:51:38.079 --> 00:51:40.760
developments and the way that stuff ran off and try
913
00:51:40.800 --> 00:51:44.400
to you know, utilize as much as possible without drilling,
914
00:51:44.400 --> 00:51:47.960
because we weren't drillers at that point. So so drilling
915
00:51:48.039 --> 00:51:50.599
was always kind of a big expense, and so you know,
916
00:51:50.639 --> 00:51:52.159
you always try to do as much as you could
917
00:51:52.199 --> 00:51:55.039
with your with what you had, and you know, and
918
00:51:55.079 --> 00:51:58.039
so those spring developments were kind of similar to that,
919
00:51:58.079 --> 00:52:00.800
and on a much smaller scale of like you always surprised.
920
00:52:00.440 --> 00:52:02.880
When they came out. I could always see the guys
921
00:52:02.880 --> 00:52:03.679
that go right to.
922
00:52:03.559 --> 00:52:05.719
The water book of a valley and dig a hole
923
00:52:05.760 --> 00:52:08.760
and expect water, and like those springs would run like
924
00:52:08.760 --> 00:52:10.280
halfway up those riches and.
925
00:52:10.239 --> 00:52:11.280
It was just really amazing.
926
00:52:11.280 --> 00:52:13.400
I mean, those layers would come out and then you know,
927
00:52:13.480 --> 00:52:15.760
they rode it away and then that's where we'd find
928
00:52:15.760 --> 00:52:17.880
the water and then we could put up spring box
929
00:52:17.960 --> 00:52:19.719
up there and water they cattle out of those and
930
00:52:19.760 --> 00:52:22.599
so so I mean it's just my childhood and my
931
00:52:22.880 --> 00:52:27.519
upbringing really kind of united a curiosity with water, you know.
932
00:52:27.559 --> 00:52:30.400
And I was always just very interested in it, and
933
00:52:30.440 --> 00:52:32.119
I just think it was one of those things that
934
00:52:32.960 --> 00:52:35.719
you know, I was put on the earth to deal
935
00:52:35.760 --> 00:52:38.880
with and do and uh and so it's always kind
936
00:52:38.880 --> 00:52:42.440
of been intertwined with what my life was and uh.
937
00:52:43.039 --> 00:52:44.679
And so it just kind of those things that clicked
938
00:52:44.679 --> 00:52:44.920
for me.
939
00:52:46.480 --> 00:52:47.039
I love it.
940
00:52:47.679 --> 00:52:50.480
So for somebody that would like to look at the
941
00:52:50.519 --> 00:52:54.400
possibility of being a franchiser, for you, what kind of
942
00:52:54.440 --> 00:52:57.199
experience do they need, what, you know, what's involved to
943
00:52:57.239 --> 00:52:58.000
get involved with that.
944
00:52:58.760 --> 00:53:01.199
Yeah, So I mean we're kind of yea at this point.
945
00:53:01.239 --> 00:53:03.679
I mean with just our six locations, I mean, we
946
00:53:03.760 --> 00:53:06.719
have kind of a wide variety in terms of what
947
00:53:06.760 --> 00:53:08.559
we have. I mean I do a lot of the
948
00:53:08.599 --> 00:53:12.039
ride alongs myself, and you know, I've done a couple
949
00:53:12.079 --> 00:53:14.400
of them, and I can't name any names, but you know,
950
00:53:14.440 --> 00:53:17.159
there's been guys that I thought that you know, would
951
00:53:17.199 --> 00:53:19.679
go out and make a good living and do a good,
952
00:53:19.800 --> 00:53:20.400
good job.
953
00:53:20.760 --> 00:53:22.639
But I didn't think they were going to be rock stars,
954
00:53:22.719 --> 00:53:22.960
you know.
955
00:53:23.039 --> 00:53:26.039
And and we get their locations opened up and they've
956
00:53:26.079 --> 00:53:29.159
absolutely crushed it. And so it's been really kind of
957
00:53:29.159 --> 00:53:31.679
amazing to watch myself.
958
00:53:31.800 --> 00:53:34.480
I mean, to be humble, be completely wrong.
959
00:53:34.639 --> 00:53:38.039
I mean, those guys that have just gone out and
960
00:53:38.079 --> 00:53:39.599
crushed it might not have been the ones that I
961
00:53:39.599 --> 00:53:42.840
would have picked to do that. And so the background,
962
00:53:42.880 --> 00:53:45.840
I mean, at this point, we don't really have enough
963
00:53:45.880 --> 00:53:48.599
data to know exactly what's what's going to make a
964
00:53:48.639 --> 00:53:49.519
good franchisey.
965
00:53:49.599 --> 00:53:51.000
I mean there's a lot to it.
966
00:53:51.079 --> 00:53:53.559
I mean, are you comfortable driving a twenty thousand pound
967
00:53:53.599 --> 00:53:57.079
truck down the road? Are you comfortable working with electrical
968
00:53:57.159 --> 00:53:59.199
you know, if we train you properly, of course, but.
969
00:53:59.760 --> 00:54:00.880
I mean there's a lot to it.
970
00:54:00.920 --> 00:54:02.519
But at the same time, I mean, if you like
971
00:54:02.559 --> 00:54:04.320
to be outside, you like to work with your hands,
972
00:54:04.320 --> 00:54:07.320
and and you're a humble guy that you know wants
973
00:54:07.320 --> 00:54:10.480
to learn and learn the proper way to do things,
974
00:54:11.679 --> 00:54:13.719
I mean, this franchise could really work well for you.
975
00:54:15.599 --> 00:54:17.960
I love that. So what does the investment look like?
976
00:54:18.519 --> 00:54:20.719
I mean you talked about a twenty thousand pound truck
977
00:54:20.760 --> 00:54:23.280
and those kind of things. You know, what does it
978
00:54:23.320 --> 00:54:24.199
take to get started?
979
00:54:24.880 --> 00:54:27.880
You know, our average costs about two hundred fifty thousand dollars,
980
00:54:27.920 --> 00:54:30.280
which that's I say average cost.
981
00:54:30.199 --> 00:54:31.639
But really that's what they all cost.
982
00:54:32.039 --> 00:54:33.760
And I mean that's a brand new f five to
983
00:54:33.840 --> 00:54:37.400
fifty with a service body and hoisting everything on. It's
984
00:54:37.440 --> 00:54:40.960
a big truck that stands up and pulls the twenty
985
00:54:41.000 --> 00:54:44.039
foot sticks pipe out and the pump and services the
986
00:54:44.039 --> 00:54:47.039
water well. And so I mean that's the majority of
987
00:54:47.079 --> 00:54:49.079
our cost. I mean, those trucks that are about one
988
00:54:49.159 --> 00:54:51.800
hundred and ninety thousand dollars, and then you know, we
989
00:54:51.840 --> 00:54:54.679
have a forty five thousand dollars franchise fee and then
990
00:54:54.840 --> 00:54:57.440
we've we completely tool your truck and set it up.
991
00:54:57.559 --> 00:54:59.119
I mean, we set up all our trucks the same
992
00:54:59.159 --> 00:55:02.440
way with that franch fee, and you know, we like
993
00:55:02.480 --> 00:55:05.159
to reinvest that. I mean that's kind of our are
994
00:55:05.719 --> 00:55:08.920
our chance to really build a relationship with you and
995
00:55:08.920 --> 00:55:11.719
and really get an opportunity to you know, say, man,
996
00:55:12.400 --> 00:55:15.119
these guys are are the real deal, and they're really
997
00:55:15.119 --> 00:55:17.440
putting a lot into me. And it kind of starts
998
00:55:17.440 --> 00:55:21.000
that relationship in terms of you know, if you scratch
999
00:55:21.039 --> 00:55:22.480
my back, I'm gonna scratch your back.
1000
00:55:22.559 --> 00:55:24.679
I mean, we're in business together with this deal.
1001
00:55:24.480 --> 00:55:26.960
And and I think I think that's a big part
1002
00:55:26.960 --> 00:55:28.840
of this. You know, I mean it's a it's a
1003
00:55:28.880 --> 00:55:32.519
family owned and family operated business, and so it just
1004
00:55:32.599 --> 00:55:34.480
kind of gets us off with the right on the
1005
00:55:34.559 --> 00:55:39.079
right foot and and so but that's what we do
1006
00:55:39.119 --> 00:55:42.000
with franchise fee, and then we have fifteen thousand budgeted
1007
00:55:42.000 --> 00:55:42.719
for inventory.
1008
00:55:43.119 --> 00:55:50.159
So I love it. So what's the application process, like, Like,
1009
00:55:50.199 --> 00:55:54.440
anybody that's interested comes to you, how does the process work?
1010
00:55:54.880 --> 00:55:57.239
Yeah, so go on our website. There's a forum there.
1011
00:55:57.280 --> 00:55:59.840
You fill that out and it's gonna pop directly into
1012
00:55:59.840 --> 00:56:03.000
my email and one of our sales representatives will reach
1013
00:56:03.039 --> 00:56:05.599
out to you within twenty four four hours, you know,
1014
00:56:05.679 --> 00:56:07.800
and then we can kind of get the ball rolling
1015
00:56:08.159 --> 00:56:08.519
from there.
1016
00:56:08.559 --> 00:56:08.760
You know.
1017
00:56:08.760 --> 00:56:11.239
We'll do an interview and you know, talk.
1018
00:56:11.039 --> 00:56:12.559
About what we got going on here and all the
1019
00:56:12.639 --> 00:56:14.519
numbers and all the details, and then we'll send you
1020
00:56:14.599 --> 00:56:17.480
the FDD and then give you two weeks to review
1021
00:56:17.519 --> 00:56:20.519
that and then you know, if you're still interested, once
1022
00:56:20.559 --> 00:56:22.000
we get all that stuff out of the way, and
1023
00:56:22.039 --> 00:56:24.360
then then we fly up here and we do a
1024
00:56:24.440 --> 00:56:26.440
ride along, get your hands on, get you on the
1025
00:56:26.440 --> 00:56:28.360
back of a truck, pull on a water well, you know,
1026
00:56:28.440 --> 00:56:30.360
I mean we really try it on those ride alongs
1027
00:56:30.400 --> 00:56:32.280
to make sure that you understand what the work is
1028
00:56:32.679 --> 00:56:34.960
and literally you're going to go out and fix somebody's
1029
00:56:34.960 --> 00:56:35.400
water well.
1030
00:56:35.440 --> 00:56:36.199
And that's what we're going to do.
1031
00:56:36.239 --> 00:56:38.599
And every single ride along, every single one of them,
1032
00:56:38.639 --> 00:56:40.719
is going to be out helping people get their water
1033
00:56:40.760 --> 00:56:41.079
back on.
1034
00:56:41.519 --> 00:56:46.760
So I absolutely love it. So give us your r.
1035
00:56:46.920 --> 00:56:48.440
Where does the person go to get started?
1036
00:56:49.000 --> 00:56:54.679
One eighty Waterfranchising dot com.
1037
00:56:52.920 --> 00:56:56.199
Perfect Before I let you go, give us some words
1038
00:56:56.199 --> 00:57:00.559
of encouragement why your franchise might be a good choice
1039
00:57:00.559 --> 00:57:01.119
for somebody.
1040
00:57:01.719 --> 00:57:03.559
Yeah, you know, I mean I think it comes down
1041
00:57:03.559 --> 00:57:06.280
to a mentorship, you know. I mean it's just really
1042
00:57:06.599 --> 00:57:07.320
nice in.
1043
00:57:07.360 --> 00:57:10.039
Business to have a guy that is always there for
1044
00:57:10.079 --> 00:57:13.119
you and really has your truest intentions at their heart,
1045
00:57:13.159 --> 00:57:13.360
you know.
1046
00:57:13.400 --> 00:57:14.639
And I think that that's a big.
1047
00:57:14.440 --> 00:57:17.639
Part of what we do here, is linking people in
1048
00:57:17.679 --> 00:57:20.199
to each other to make sure that you know, they
1049
00:57:20.199 --> 00:57:22.679
have good mentorship and they have people that they can
1050
00:57:22.760 --> 00:57:24.599
rely on and be a part of, you know.
1051
00:57:24.639 --> 00:57:29.280
I mean, we're building an entire brand here, and really
1052
00:57:29.440 --> 00:57:30.400
it takes good people.
1053
00:57:30.480 --> 00:57:33.559
And I think that that's what's best about what we
1054
00:57:33.639 --> 00:57:36.000
have going on here is that good people stick together,
1055
00:57:36.079 --> 00:57:38.440
and that one eighty seems to be at home for.
1056
00:57:38.440 --> 00:57:40.840
A lot of them, so I love it.
1057
00:57:41.119 --> 00:57:42.280
Well one last time, give.
1058
00:57:42.239 --> 00:57:47.000
Us your url yeah Oneadie water Franchising dot com.
1059
00:57:47.000 --> 00:57:49.480
Perfect well, Jack, thanks so much for spending some time
1060
00:57:49.519 --> 00:57:50.599
with us here on the show today.
1061
00:57:51.039 --> 00:57:52.599
Thank you, Steve, really appreciate it.
1062
00:57:52.800 --> 00:57:58.199
Remember you are uniquely brilliant. You were created for a purpose.
1063
00:57:58.960 --> 00:58:02.880
In the world needs you. We need you to make
1064
00:58:03.400 --> 00:58:07.079
the impact in this world that you were meant to make,
1065
00:58:07.639 --> 00:58:11.480
and to live every day of your life as a
1066
00:58:11.639 --> 00:58:15.840
thriving entrepreneur. I'm so grateful for you. I'm glad that
1067
00:58:15.880 --> 00:58:19.079
you're here with you, and I hope that you have
1068
00:58:19.760 --> 00:58:22.760
an amazingly great week.
1069
00:58:23.840 --> 00:58:27.159
Thanks for listening to Thriving Entrepreneur today. If you want
1070
00:58:27.199 --> 00:58:30.320
to get your question answered, send an email to Questions
1071
00:58:30.360 --> 00:58:33.599
at wehelp youthrive dot com. We look forward to you
1072
00:58:33.719 --> 00:58:35.159
joining us again next time.
1073
00:58:47.320 --> 00:58:47.440
Hi.
1074
00:58:47.599 --> 00:58:48.639
My name is Steve kid.
1075
00:58:49.119 --> 00:58:52.360
I am a third generation minister, an international best selling
1076
00:58:52.400 --> 00:58:56.840
author of multiple books, and I help people write, publish
1077
00:58:56.920 --> 00:58:59.840
and market their books. The bestseller In fact, there are
1078
00:59:00.039 --> 00:59:03.239
literally thousands of people that have used the system that
1079
00:59:03.320 --> 00:59:08.280
I created to be able to write, publish, and market
1080
00:59:08.320 --> 00:59:11.400
their books and now they're best selling authors, and your
1081
00:59:11.480 --> 00:59:13.920
next I just wanted to come on for a minute,
1082
00:59:13.960 --> 00:59:15.880
say hi to you, tell you a little bit about me,
1083
00:59:16.480 --> 00:59:20.159
introduce myself and tell you I know in the world
1084
00:59:20.320 --> 00:59:23.559
is waiting on your message and I would be so
1085
00:59:23.679 --> 00:59:29.440
honored to be part of sharing your message with the world.
1086
00:59:29.480 --> 00:59:33.280
Go to ask Stevekid dot com and schedule a time
1087
00:59:33.320 --> 00:59:56.760
to talk today