How NIL Differs from Traditional Athlete Sponsorship & Partnership Opportunities

Retailers face a fundamental problem: they often have to bet on what consumers will want before they actually buy it. Could changing who takes that risk transform the industry? John Zhang, Professor of Marketing at the Wharton School, explains why the traditional merchant model puts so much risk on…

Prediction markets are exploding beyond elections into sports, geopolitics and major cultural events. But as these markets grow, so does the challenge of detecting insider trading and manipulation. Daniel Taylor, Wharton Finance Professor and Director of the Forensic Analytics Lab, explains how pre…

The economy remains strong, but inflation and higher energy prices could keep the Federal Reserve on alert. Jeremy Siegel, Wharton Emeritus Professor of Finance, discusses the Fed's latest rate increase and why additional hikes may still be ahead. He explores strong GDP and wage data, the effect of…

 AI was supposed to eliminate huge numbers of jobs. So far, the reality looks much more complicated. Peter Cappelli, Wharton Professor of Management, discusses new research on how AI is actually affecting the workplace and why the technology is changing tasks more than eliminating entire jobs.…