ÜBER DIESE EPISODE
Episode 32 — From Introvert to Sales Ninja: Faith, Mindset and Service-Led Selling with Jay LeeEpisode synopsis
What does it take to transform not only your career, but the way you see yourself?
In this episode of the Think2Thrive Podcast, Adrian Treacy speaks with Toronto-based sales coach Jay Lee about his unconventional journey from a deeply introverted childhood to corporate banking, pastoral ministry and, ultimately, high-ticket sales and business coaching.
Jay explains how his Korean-Canadian upbringing shaped his work ethic, how faith helped him find his voice and why visualisation must be accompanied by practice and action. The conversation also explores imposter syndrome, resilience, learning through failure and the importance of serving people rather than pressuring them into a sale.
Jay’s central message is simple: develop useful skills, build genuine relationships and do not wait for confidence before taking action. If he could speak to his younger self, his advice would be: “Risk more, act sooner.”
Jay Lee is a Toronto-based sales coach and the founder of Sales Ninja. Before entering sales coaching, he worked in corporate banking and spent ten years in pastoral ministry.
Today, Jay works with coaches, founders and service-based businesses, helping them improve their sales conversations and approach high-ticket selling with greater confidence and authenticity. His philosophy centres on empathetic listening, relationship-building and “selling without selling”—helping prospective clients make informed decisions without relying on aggressive pressure tactics.
Jay is also the host of The Sales Ninja Show Podcast, where he shares conversations and practical lessons about sales, entrepreneurship and business growth.
The work ethic Jay learned from his immigrant parents and grandmother
His transformation from an extreme introvert into a confident communicator
The role faith has played in his personal and professional journey
Why visualisation works only when it is supported by practice
Moving from corporate banking to ten years in pastoral ministry
How pastoral skills such as listening and serving transferred into sales
Jay’s transition from high-ticket closer to sales coach
Working through imposter syndrome and self-doubt
Why failure can be an essential part of learning
Building relationships instead of relying on pushy sales tactics
The difference between doing something “to” a customer and doing something “for” them
- Jay’s advice to his younger self: risk more, act sooner
Books Mentioned
StrengthsFinder 2.0 by Tom Rath
The Sales Acceleration Formula by Mark Roberge
Sell Like Crazy by Sabri Suby
How to Win Friends and Influence People by Dale Carnegie
Mindset by Carol S. Dweck
Psycho-Cybernetics by Maxwell Maltz
You Were Born Rich by Bob Proctor
During the conversation, Jay also discusses Sell Without Selling, a book project he described as being in development at the time of recording.
Think2Thrive shares honest stories and practical lessons from entrepreneurs and experienced professionals, helping listeners better understand the mindset, decisions and actions behind meaningful success.
Hosted by Adrian Treacy.
