ÜBER DIESE EPISODE
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with April Seifert — PhD in social cognitive psychology and founder of Sprocket — to explore the psychology behind sports fandom and what truly drives fan engagement. From why brands keep missing the mark in market research to how teams can move casual viewers up the loyalty ladder, April unpacks the hidden forces shaping modern fan behavior. She also shares how psychographic data is reshaping sponsorship strategy, helping brands connect with fans on a deeper, more emotional level — and why that’s the key to unlocking real ROI.
Englisch
Vereinigte Staaten
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von The Transaction Report with Steve Feuerstein durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
In this episode of The Transaction Report, Steve Feuerstein sits down with Kelly Collyar and Rodney Anderson to break down the rapidly evolving business of college athletics in the NIL era.
From the difference between roster value and true market value to how brands actually evaluate athletes, they…
In this episode of The Transaction Report, Steve Feuerstein sits down with Jericho Groenland, Vice President of Commercial Partnerships at Major League Rugby, to unpack what it takes to grow a challenger sports league in one of the most competitive markets in the world. From expanding rugby’s footp…
In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference, to unpack the evolving business model of college conferences and their role in shaping the future of college athletics. The conversation ex…
In this episode of The Transaction Report, Steve Feuerstein sits down with Jackie Reau, CEO and Co-Founder of GameDay Communications and President of the Cincinnati Fear, to explore what it really takes to build sports brands at the intersection of global events, data, and community impact. From le…
In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Bevilacqua — entrepreneur, media executive, and longtime advocate for the future of college athletics — to explore how technology, media, and human competition are colliding at a pivotal moment for sports. From foundin…
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Steve Feuerstein, Host, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.
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