Data-Driven Design

In The OPIN Mic studio this month, Chris is joined by OPIN's superstar designer Rebecca Dagenais and Damian Richman, one of our top account executives. In the triumphant return of The OPIN Mic, we talk about data-driven design!
2:10 - In the News: Cambridge Analytica
In this section, we talk about Cambridge Analytica and how they impacted the 2016 US Presidential Election. The discussion revolves around their use of data and how they created voters through data science.
17:37 - Latest Project: Holland Bloorview Kids Rehabilitation Hospital
Here we highlight an exciting project that Damian and Rebecca have been working on. Rebecca emphasizes how data drives design decisions and Damian explains why it's so important for organizations to understand how to leverage data.
32:33 - Drupal: The Promote Drupal Initiative
We chat here about the new Promote Drupal Initiative announced by Dries at DrupalCon Nashville 2018. The discussion surrounds the ways Drupal 8 improves the experience for marketers and why it's so important to help non-technical people understand the value of Drupal.
Links:
Psychological Profiles by Cambridge Analytica (ARTICLE): https://bit.ly/2gR805z
How Cambridge Analytica Ran Trump's Campaign (VIDEO): https://bit.ly/2JWLgOC
Promote Drupal Initiative (ARTICLE): https://bit.ly/2HfoQ9y