Capturing What Matters | Joshua Sharon, Stop & Live Photography

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Welcome back, everybody, to the next move podcast.
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I'm one of your hosts, Matt Dick.
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So early.
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I wasn't ready for the every time.
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I jump every single time I know it's coming.
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I'm Jennifer.
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You're Jennifer.
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I'm Jennifer.
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This is Josh.
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This is Josh.
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How are you doing?
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I'm doing great.
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So I can switch to the channel.
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I can switch that real quick and just drill sergeant Dick.
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Imagine that.
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How did they address you?
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Drill Sergeant.
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Drill Sergeant.
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But do you they use last names though, don't they?
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Not when you're a drill sergeant.
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It's drill sergeant Dick or Drill Sergeant.
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Yeah.
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Would they call you Private Dick when you were when you were young?
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Yeah.
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Man, I had all kinds of stuff.
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Um what was it?
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I had uh the uh my between sergeant called, I think it was Tally Whacker when I was on the 101st.
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When I was at T OID, uh retired Command Sergeant Major Holcomb, if you ever see this, called me penis wrinkle.
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Uh and he has two sons, which is so sad for them.
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Great, great segue.
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You you have arguably the best marketing t-shirt I think I've ever seen.
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Yeah, we just talked about that yesterday with our Kristen.
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Uh Kristen's in Raleigh, North Carolina.
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Okay.
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And so, and then we had John on around the same time, and I sent both of them t-shirts.
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And Kristen was hadn't opened her package yet, and she's had it for like three weeks.
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And she she was like, This is this is awesome.
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Yeah, I saw that and I was like, Yeah.
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I mean, you gotta use it, right?
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Yeah, you gotta embrace it, gotta lean into that.
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Yeah, yeah.
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Shrill Sergeant Dick.
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It doesn't surprise you though, does it?
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It does a little bit.
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Really?
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Like, I don't I don't see you as yelling in people's faces.
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Oh gosh.
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It was such a blur.
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But you can turn it on and off, can't you?
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I mean, you just witnessed it.
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No, I'm talking about the like that intense, like we're up at the hazing side of it.
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Like, yeah.
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Yeah.
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Yeah.
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I've heard stories.
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Always go back to the forest gump.
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Yeah.
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Exactly.
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Exactly.
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Yeah.
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Yeah.
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Anyway.
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Yeah.
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So anyway.
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You're Josh.
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I'm Josh.
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How you doing?
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Stop and is it stop and live?
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Is that how you it is or stop and live?
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Nope, it is stop and live photography.
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I wanted to clear that up because I didn't know.
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Yeah, I I didn't think that would go the way that it did.
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I was like, there's no way that anybody's gonna misinterpret stop and live, and then multiple people stop and live.
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I was like, that that makes no sense.
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It doesn't, but I was like, no, it's it's stop and live.
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Okay, yeah, okay.
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That makes more sense, especially with with your life and the way you love to travel and do and all the things.
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So yeah, makes sense.
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So tell us where it started.
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So the name started in 2014.
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I was on the I'm gonna be an influencer, I'm gonna, I gotta build a brand.
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Because I I this is what a lot of people don't.
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I was introduced to reintroduced to Central Texas after COVID.
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Okay.
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So I born and raised on the I was born on the base.
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My mother was born downtown Kleen.
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So like I'm Bell County.
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I'm from Killeen.
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Yeah.
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And I left at 18 and didn't come back until COVID.
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So I went to college at TCU and then two days after graduation, I was on the road and lived on the road out of hotels for no less than 300 days a year for 14 years.
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So I had a true nomad lifestyle.
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And so 2014, the internet's kind of a thing, social media is a thing.
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And I was like, I'm gonna be an influencer.
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We should start filming some of this stuff.
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Never happened.
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But the name Stop and Live came around, and it's that it's a mantra.
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It's it's life is short, you never know when it's gonna be over.
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You gotta stop, you gotta live.
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And for me, my live is travel, but everybody's live is different.
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But you gotta stop and do what makes you happy, or you end up working your entire life and then trying to catch up and enjoy the senior years of your life when your health is not good and you can't do the things that you wanted to do.
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So that's where it came from.
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And then it just turned into to stop and live.
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It's stop and live LLC is the parent company, and then stop and live photography.
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Okay.
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Yeah.
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I love it.
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But I've been to 50, 58 countries, 49 states.
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That's awesome.
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So that's so had you so you just got back from Ireland.
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I did.
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You went to the TCU game.
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Womp womp.
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Great trip, bad game, terrible game.
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So had you been there before though?
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No, so I knocked off two countries then because you learned when you land there that Northern Ireland is its own country.
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And you just went there last year last year.
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Yeah.
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Okay.
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Yeah.
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So Northern Ireland both or Dublin.
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Okay.
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Yeah.
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And then we just kind of followed the coast up and back.
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Uh we landed and I told somebody at the hotel about you know what's there to do and how you know I got to knock off another country.
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They're like, well, you should take a two-hour drive.
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You get to knock off another one.
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I was like, good information.
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Because I don't do any research when I go places.
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You like to just I just show up, yeah, and see what happens.
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Um, so I we knocked off 57 and 58.
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That's cool.
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Yeah.
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That's cool.
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So where are you going next?
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Um, I it's actually the last trip that I have planned for the year.
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Okay.
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But I think the next so that's the other thing is from 2016 until COVID, I lived two months abroad every year.
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Um, because my contracts were nine months.
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I'd come home for the holidays, and then it was cheaper for me to go live abroad than it was to find like a short-term rental.
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And I didn't want to live in my parents' house for like two.
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So I would go for two-month backpacking trips.
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I went through Europe, Africa, Asia, um, South America.
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Good for you.
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Um, so the next, but COVID, I hadn't COVID shut that down.
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I was in Europe when it happened and just landed back in the States like March 3rd or something.
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I remember we shut down like March 17th.
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I would have rather have stayed.
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Um, no, just barely got back.
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And then I hadn't taken a trip until I just went to Asia for six weeks this past year or this past April.
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Um, so I I was fiending for a trip.
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And so I think I'm gonna do that every year now.
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Um, so the next one I'm looking at is hiking Mount Kilimanjaro in Africa and then doing the um I don't want to go in the the mass migration time, so I think I'm gonna go in the off season, but do the the Serengeti and all of that and kind of make my way down through Kenya, Tanzania, South Africa, all of that stuff.
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So that's the I don't know if that'll happen next year.
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If it doesn't happen next year, then I'll have to figure out some other.
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Are you gonna influence us on your journeys?
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I'm not I learned that I tried to do two videos this last time in Asia.
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I found out I'm not an influencer.
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Like it's people I think influencers get a bad name because people that aren't content creators, like you guys are learning with this.
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It's a lot of work.
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It's a lot of work, it's a lot of work, it's a lot of wear.
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And so when you're when you're on a trip, the two I did two vlogs.
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I did one day in Hanoi, uh, Vietnam, and then I did one day in um, or I did my whole trip in D Nang, Vietnam.
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It it I enjoyed it, but it's like you gotta go set the camera up.
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I gotta go walk, I'm walking around with a selfie stick.
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And you're missing the experience.
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You are, and so everything that I did, and I say it in one of the videos if I filmed something, I would put the camera away and go do the exact same thing again.
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So like it took me double the amount of time because I wasn't gonna miss being there.
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But when you're filming, you're and then you gotta go back to the hotel and you gotta edit it, you gotta go through call through footage, find it's a lot and yeah, so people don't realize that.
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Like those influencers that you're following and stuff like that, it looks like they're having a great time.
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And that it's I will say this it would be better than a nine to five any day of the week, but it's still a lot of work, and so that trip that you're on as vacation turns into work.
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Yeah, like we f uh, we went on a 10 uh family cruise in July, the end of July with 10 of us, and I filmed a video thanking my parents for the trip, and everybody said a thank you thing.
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I just sent that to them like three days ago.
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Yeah, and I was like, I I should probably get this done.
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Yeah, like it's probably knock this edit out, and so it's just it's work.
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Um, but that's my send it to me, I'll edit it for you.
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There you go.
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You're a professional now.
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Yeah, I love it.
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I'm joking.
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She does all her.
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I'm totally joking.
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Would you would you do this if you had to edit it yourself?
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You know, uh he could.
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I could.
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Yeah, we all could.
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Like Yeah, I probably would.
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Okay.
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Yeah.
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Do you want to do it?
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I mean, if you'll show me how to do it.
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I I produce a podcast for a law firm in South Austin, and yeah, it's not, it's a lot.
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Like people just assume that people just set cameras up and like the research that goes into it, and you guys are doing it the right way, but like the blogs, the the audio files, like turning all of that into content, you're like, oh, this is why people get paid to do this.
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Yeah, yeah, it didn't take long to figure that out at all.
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Um how did you get into real estate photography then?
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Um, so I've been full-time, and I was just thinking about this.
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I've been full-time since September 15th, three years ago.
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So just a couple weeks ago week ago, full time for three years.
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Um, I kind of just stumbled into it in the sense that um I think actually my first real estate photography, and bless their hearts for giving me the opportunity, was for Flint Rock.
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Um, I had a friend that was doing their marketing.
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He was like, come take photos.
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And they were they were photos.
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Um and they and and sadly, and I I say this because I I am self-aware enough to understand when you put out bad products versus what you do now.
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But some of my photos ended up on their big uh like the the signs out of the front of neighborhoods, like this one in Temple.
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Yeah.
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I was like, oh, that's horrible.
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That shouldn't be there.
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That looks like at the time I was like, oh, that's so dope.
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And then like, oh three years later removed in the the everything and the systems that I have in place now.
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I'm like, oh yeah, we should, you guys should have, and they don't, you know, they don't use me anymore.
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It's okay.
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Um do you blame them?
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I don't, but they the opportunity will always be a thankful opportunity, but I I do understand that they pivoted to somebody else that was longer experienced in the in the if they came back to me, I could do everything they needed to, no problem.
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But it it was uh it was a like, yeah, we should probably go try somebody else.
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But I mean it's a learning curve, learning experience and all of that.
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But I got into it because I was searching for work.
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Yeah, I got let go from the company that I was with September 15th and immediately pivoted to, hey, I've got a camera.
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What who's got work?
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And real estate photography came up, but that is the photographer's downfall, I believe, is when photographers do everything because you never become good at one thing, you're just media mediocre trades.
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Correct.
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Um so I only do headshots now and I only do real estate media.
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I turn down I turn down a lot of work.
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Yeah, I make a lot of people mad.
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People are like, why can't you just because I don't so like in our business, if that came our way and we weren't able to service that request, we would refer it.
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Absolutely.
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You guys do that too and take like a referral fee from it.
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Oh, nobody refers to me.
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Let's just let me state you refer out.
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Let me let me state that.
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No, I have never received a referral from another photographer.
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Okay, but I refer other photographers all the time.
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Okay.
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Because my I don't I don't know if I don't do any SEO work, but I guess my website performs, but people call me from Google and like, hey, can you do maternity?
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Can you do portrait work?
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Can you do and I no, I can't, but you should see these people.
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Yeah.
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But I've I've never gotten yeah, it's never been reciprocated.
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No, my headshots aren't that good.
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You should go see Josh.
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Like, I've never gotten that from a photographer.
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Your headshots are super.
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I pride myself on those.
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I I don't do I don't do a lot of those.
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And it's because I'm the most expensive.
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I do know that.
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And so I take pride in seeing when I see my headshot in the wild, yeah, I appreciate that that person has paid and took the so I I make most of my money or most of my business is real estate these days.
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Yeah.
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So are you self-taught?
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Or because I you didn't YouTube university.
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No, I went to I mean you went to TCU for MAXCO.
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Yeah, that's what I thought you said.
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So I'm using it right now.
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You are, you are.
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I can't be mad at the hundred and something thousand dollars that I spent on a degree that to go to Ireland and watch them lose.
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Go to I mean, we I went to the national championship game and watched them lose.
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Like it's but those are great experiences.
00:13:27.919 --> 00:13:30.320
Um, I go to most of the games with my dad.
00:13:30.480 --> 00:13:34.480
This one was cool because it it was the three of us, my dad, uh myself, and my brother.
00:13:34.639 --> 00:13:34.799
Yeah.
00:13:35.200 --> 00:13:37.919
Um so that that was the first trip we've ever taken.
00:13:38.000 --> 00:13:38.320
Yeah.
00:13:38.639 --> 00:13:45.200
Um as kids or adults, we've never the three of us have just never been together on a trip.
00:13:45.679 --> 00:13:46.240
So it was fun.
00:13:46.320 --> 00:13:47.519
It was it was a cool experience.
00:13:47.679 --> 00:13:51.120
And it it's my it was my brother's first trip across the pond.
00:13:51.279 --> 00:13:51.600
Yeah.
00:13:51.759 --> 00:13:55.600
Um, my dad hadn't been across in over 40 years when he was in the military.
00:13:55.679 --> 00:13:56.879
He was stationed in Germany.
00:13:56.960 --> 00:13:58.240
My brother was born in Germany.
00:13:58.399 --> 00:13:58.720
Okay.
00:13:59.039 --> 00:14:03.200
So he was a child when he like a baby when he came back.
00:14:03.360 --> 00:14:04.879
And my dad hadn't been over in four.
00:14:05.120 --> 00:14:08.480
So it was cool to go over there and and let them experience it.
00:14:08.639 --> 00:14:10.720
For me, it's just another country in England.
00:14:10.799 --> 00:14:10.960
Yeah.
00:14:11.120 --> 00:14:12.000
Or in Europe.
00:14:12.159 --> 00:14:12.399
Yeah.
00:14:12.720 --> 00:14:15.919
Um, but you know, they got to see it and cool.
00:14:16.159 --> 00:14:16.399
Yeah.
00:14:16.559 --> 00:14:17.759
So you taught yourself.
00:14:18.000 --> 00:14:19.200
Yeah, YouTube University.
00:14:19.360 --> 00:14:19.600
Okay.
00:14:19.840 --> 00:14:21.519
Um for my head, my headshots.
00:14:21.600 --> 00:14:27.919
I have I I'm in a mentor group with arguably the best headshot photographer on the on the planet.
00:14:28.080 --> 00:14:33.840
Um, so learning his techniques and stuff like that, paid to go to his seminars and and stuff like that.
00:14:33.919 --> 00:14:35.360
But yeah, all self-taught.
00:14:35.600 --> 00:14:46.240
Um, I don't necessarily think that, and I say this humbly speaking, I don't think there's any better teacher than learning from them.
00:14:46.559 --> 00:14:51.840
Like the if you go to school for photography, they can teach you the ins and outs of it.
00:14:52.159 --> 00:15:00.320
Like, I know all the things that they're teaching, I don't know the whys behind it, but I know it's like the inverse square law, the technical stuff.
00:15:00.639 --> 00:15:09.600
But doing it yourself and finding your own style or or learning from somebody that's got a style that you like, I think is you can't put a price on that.
00:15:09.840 --> 00:15:10.639
Yeah, I mean, it's art.
00:15:10.799 --> 00:15:11.120
Correct.
00:15:11.440 --> 00:15:20.080
Like again, I I I dove in, I got the opportunity to take real estate photos, and then you go, Oh, there's gotta be a better way to do this, because those were bad.
00:15:20.399 --> 00:15:37.360
And then you learn from and then you just get better, and you gotta stick through losing clients and and being humble enough to go go do reshoots or anything like that to to where then you perfect the skill, the craft, the systems, the everything to be a business.
00:15:37.600 --> 00:15:44.240
And I think that's where I'm at now is I I built a business that I I I do photography at.
00:15:44.879 --> 00:15:46.399
Yeah, I I agree with you.
00:15:46.480 --> 00:15:47.759
You do a great job on those too.
00:15:47.919 --> 00:15:49.679
Yeah, okay.
00:15:49.759 --> 00:16:02.080
Let's talk about what we've been talking about behind the camera a little bit, but um what are some of the biggest mistakes you think realtors and sellers are making before you come in to do the photos?
00:16:02.480 --> 00:16:07.200
Oh, before I I just did a house yesterday.
00:16:07.519 --> 00:16:24.879
Um I think the big my biggest pet peeve that I think is a disservice to everybody involved, myself included, the the the buyer, the seller, whoever that is some agents don't go to the house before they send me out there.
00:16:25.279 --> 00:16:25.759
Wild.
00:16:26.000 --> 00:16:31.759
Like I will get to the house and I'll I'll shoot a text, be like, hey, there there's no electricity in this house.
00:16:31.840 --> 00:16:33.600
Do you still want me to do the photos?
00:16:33.919 --> 00:16:35.360
Because there'll be no lights on.
00:16:35.519 --> 00:16:37.840
And the the response will be like, What?
00:16:38.960 --> 00:16:46.000
I'm like, you you didn't you didn't send and this is this has happened with multiple agents on multiple occasions.
00:16:46.159 --> 00:16:51.200
I'm like, you didn't come to the house to do so like That's very interesting.
00:16:51.600 --> 00:16:56.639
Showing up to the house before it's to be photographed, I think is the the first step.
00:16:56.879 --> 00:17:17.440
Um my other big my other big one would be you know the the norms that everybody gets taught from the agent side of it, or at least I assume you guys get taught, but clearing out the personal photos, clearing out the bathrooms, clearing out the taking clutter off the walls, making it look less lived in and more staged.
00:17:17.599 --> 00:17:17.759
Yeah.
00:17:17.920 --> 00:17:24.960
I know that's hard when a family is currently living there, but that's the the pitfalls of selling a home while you're still living there.
00:17:25.039 --> 00:17:37.359
You have to explain the importance of I mean, if you got to get a storage unit or you've got to do whatever you need to do, this house needs to be empty-ish, or it's it's just not going to present well.
00:17:37.519 --> 00:17:42.400
I think that's the big one that everybody knows, but it's hard to implement.
00:17:42.799 --> 00:17:45.440
The um you just did photos for me up in Troy.
00:17:45.599 --> 00:17:52.559
Yeah, yeah, and I told I was like, Hey, I need you to get rid of all this stuff, and she was like, I know.
00:17:52.799 --> 00:17:56.880
And I was like, Okay, I don't think it's gonna sell with all your stuff out.
00:17:56.960 --> 00:17:58.799
And she's like, whatever.
00:17:59.519 --> 00:18:12.720
And it's and it's again, it you you you can only do what you can do as an agent and as a photographer, like when you walk in, my job is not to become, and this is a pet peeve of mine, but it's client.
00:18:12.960 --> 00:18:15.039
I I work in the client relation business.
00:18:15.200 --> 00:18:24.400
You hire me because it's a great experience, and that's what that's what I think any business doesn't understand is I don't sell photography.
00:18:24.720 --> 00:18:26.160
That's a byproduct.
00:18:26.400 --> 00:18:28.240
I sell the experience.
00:18:28.400 --> 00:18:31.680
What I I've been working on my branding, and so people ask, what do you do?
00:18:31.759 --> 00:18:36.079
And so my new branding message is is something to this.
00:18:36.480 --> 00:18:44.559
I help business professionals and real estate agents build trust before they ever say a word through captivating visual content.
00:18:44.720 --> 00:18:45.359
Yeah, okay.
00:18:46.079 --> 00:18:54.720
What that actually means is I'm taking a burden off of you because you now have the trust in your photographer that you don't have to be there.
00:18:55.200 --> 00:19:04.480
Your client doesn't have to be there, the photos are still gonna be good, the video's still gonna be good, the content's still gonna be good, it's gonna get done, it's gonna get delivered on time, everybody's gonna have a good experience.
00:19:05.279 --> 00:19:08.240
That's what it took me a while to understand.
00:19:08.720 --> 00:19:26.319
But I think the agent side of it is there's some legwork that agents have to do too, because I'm I'm not I'm not gonna walk into that house and go, oh, this this should all be moved, and then go move it.
00:19:26.960 --> 00:19:43.759
Because there's two things, because I I my very first when you asked how did I get started, I used to go on Zillow and message, email, text every agent that had terrible photos and go, hey, I'd like to offer you a free shoot, this and that.
00:19:43.839 --> 00:19:51.680
And so I did one, and I took photos, the person was there, the owner was there, and I asked them to move.
00:19:51.839 --> 00:19:53.039
They're like, nah, I'm cool.
00:19:53.200 --> 00:19:58.240
I took photos of this room, and the agent goes, Well, why didn't you move these bins?
00:19:58.559 --> 00:20:00.880
And I was like, Because the owner didn't want to move them.
00:20:01.039 --> 00:20:03.279
And she goes, Well, why didn't you move them?
00:20:03.680 --> 00:20:10.079
I was like, ma'am, I'm not moving anything in the house that's not mine for for insurance purposes.
00:20:10.319 --> 00:20:10.640
Right.
00:20:10.880 --> 00:20:16.240
And then she goes, Well, why didn't you take them out in Photoshop before that?
00:20:17.359 --> 00:20:22.559
And I I responded, this was how you were a drill sergeant.
00:20:23.920 --> 00:20:25.920
I also am a dick.
00:20:26.079 --> 00:20:26.559
Yeah.
00:20:26.799 --> 00:20:33.279
And business and professional, I had I can turn that switch on, and then I just don't care anymore.
00:20:33.440 --> 00:20:33.839
Yep.
00:20:34.319 --> 00:20:37.119
And I was like, ma'am, this is a free shoot.
00:20:37.519 --> 00:20:41.039
If you want Photoshop done, I can charge you for that.
00:20:41.279 --> 00:20:43.200
But I don't think we're gonna be a good fit.
00:20:43.279 --> 00:20:49.920
So what I'm gonna do is I'm just gonna go ahead and delete that gallery and you can hire somebody else to go out there and take it.
00:20:50.000 --> 00:20:51.359
She was like, No, no, no, I need the photos.
00:20:51.440 --> 00:20:53.359
I was like, it's too late, I've already deleted it.
00:20:53.599 --> 00:20:54.400
Good for you.
00:20:54.640 --> 00:20:58.000
And I'm sure she spread my name, but I don't care.
00:20:58.160 --> 00:20:58.480
Yeah.
00:20:58.799 --> 00:21:02.799
Because it it's a it's a respect thing both ways.
00:21:02.960 --> 00:21:08.240
You guys are, you know, you're running your own business simultaneously that I'm running my business.
00:21:08.400 --> 00:21:18.079
And so it's a it's a mutually exclusive relationship that's or mutually beneficial relationship that does require some respect back and forth.
00:21:18.240 --> 00:21:18.880
Yeah, absolutely.
00:21:19.119 --> 00:21:20.640
But I was like, this is a free shoot.
00:21:20.880 --> 00:21:21.839
Like free.
00:21:22.319 --> 00:21:25.200
And you're you're complaining because and it was a family member too.
00:21:25.279 --> 00:21:26.079
Like I found that out.
00:21:28.400 --> 00:21:36.640
Anyways, horror stories come, but I think the other big one is uh that I've learned it that would help you guys, two things.
00:21:36.880 --> 00:21:46.000
One, I don't know if it's as applicable, but the other one is for sure for vacant homes and for any home, uniform lighting.
00:21:46.559 --> 00:21:48.240
Light bulbs, light bulbs matching.
00:21:48.400 --> 00:21:52.160
And so this this is this is why Yeah, that's a big pet peeve when I go to a listing appointment.
00:21:52.559 --> 00:21:53.839
There's there's three things.
00:21:53.920 --> 00:22:02.240
If you're if you're an agent and you're asking yourself, is my photographer worth the money that I'm paying him or Or are my photos professional?
00:22:03.519 --> 00:22:04.400
Your verticals?
00:22:05.119 --> 00:22:07.119
Verticals should be straight up and down.
00:22:07.440 --> 00:22:12.480
So we're not we're not here, we're not iPhone photos, we're not here.
00:22:12.799 --> 00:22:14.160
Vertical, straight up and down.
00:22:14.480 --> 00:22:19.119
I should be able to see through your windows, should be a clear window pool where where it's possible.
00:22:19.279 --> 00:22:21.839
So you should be able to get the view from the outside.
00:22:22.160 --> 00:22:29.839
And then the colors should match as if the house was all uniform lighting.
00:22:30.319 --> 00:22:31.440
And that's the hardest part.
00:22:31.519 --> 00:22:38.640
And that's what agents they they just see the final product, but you don't see that this light over here is yellow and this light is white.
00:22:38.799 --> 00:22:41.279
So that whole corner, the wall is yellow.
00:22:41.519 --> 00:22:45.119
But I have to make that wall look like all the other walls.
00:22:45.599 --> 00:22:54.160
So the the problem with that becomes I send you this beautiful polished finished photo where that wall matches every other wall, there's no color cast.
00:22:54.799 --> 00:22:58.000
And then that's not what your your buyer walks in and sees.
00:22:58.319 --> 00:23:05.759
Because your buyer walks in and sees a yellow house because you've got Kelvin, you know, 3,000 Kelvin light bulbs.
00:23:06.240 --> 00:23:14.160
And they're like, but that doesn't look anything like the photo, but the photo is what the walls would be if it wasn't yellow in the house.
00:23:14.319 --> 00:23:24.799
So I I think that's a uh just a thought that I I've I've over the years, like, damn, I don't understand why people don't have and that's that's even a pet peeve as like an owner.
00:23:24.960 --> 00:23:26.240
I don't I couldn't live in a house before.
00:23:28.000 --> 00:23:30.000
It's yeah, we hate it too.
00:23:30.240 --> 00:23:32.160
But in your personal house, yeah, yeah.
00:23:32.240 --> 00:23:33.519
Oh no, mine match.
00:23:34.000 --> 00:23:35.680
My husband is so OCD about that.
00:23:35.759 --> 00:23:40.640
Like that is But it I never price because my parents' house is not like I know now.
00:23:40.799 --> 00:23:42.480
Yeah, yeah, they're not the same color.
00:23:42.559 --> 00:23:47.519
Yeah, and I never processed it until I got into this industry, and I'm like, oh, this this was it matters, yeah.
00:23:47.839 --> 00:23:55.839
That's the first thing I did when we moved into our house back in 2023, is because they had each room was a different like shade of like yellow or white, and I was like, nope.
00:23:56.000 --> 00:24:00.160
I went to Home Depot and bought all the right light bulbs and went through and changed everything out.
00:24:00.400 --> 00:24:21.839
So like if for an if I was an agent, I would I would probably spend 200 bucks on a a set of light bulbs or a a plethora of them and at least go change out the bathroom lights or the master bedroom lights so that the the rooms that are highlighted are going to be the same.
00:24:22.079 --> 00:24:24.240
So when they walk in, that's that makes sense.
00:24:24.400 --> 00:24:31.519
That's and then you take those down and you put the old ones back in, or you you know, you hide the old ones in the closet and then you take those to the next house.
00:24:31.680 --> 00:24:33.839
So like it's a you know, you're reusing them.
00:24:34.079 --> 00:24:38.559
Um, but the other big one is vacant homes that sit on the market for a while.
00:24:38.720 --> 00:24:43.039
You you gotta clean them, and that's not on you guys, but they have to be clean, yeah.
00:24:43.279 --> 00:24:47.200
I I yesterday I had spiders in the corner, like spiders in the corner.
00:24:47.680 --> 00:24:56.799
And like it just I'm like, there's if I walked into this house to buy it, yeah.
00:24:57.039 --> 00:25:00.000
The first my first thought is, oh now I've gotta clean this.
00:25:00.079 --> 00:25:04.240
And is is am I am I working a cleaning fee into the closing?
00:25:04.400 --> 00:25:06.000
Like, what are we doing here?
00:25:06.240 --> 00:25:06.640
Yeah.
00:25:06.880 --> 00:25:11.680
It's just for the like from the seller or from the from the buyer experience, they don't want to walk.
00:25:11.920 --> 00:25:16.880
And it's hard when that home is is vacant, it's been vacant for a while, it's been on the market.
00:25:17.039 --> 00:25:25.920
I get all of that, but I'm usually I usually get called to the home to go take photos either at the beginning or we got to do something different.
00:25:26.000 --> 00:25:33.279
And let's and so I walk into homes sometimes that have been on the market 90 days, 150 days, and it looks like it.
00:25:33.359 --> 00:25:36.880
Like it hasn't been clean since it first went on the market 150 days ago.
00:25:36.960 --> 00:25:42.640
Yeah, and again, that's not I don't know if that comes out of y'all's pocket, if it comes out of the owner's pocket.
00:25:42.799 --> 00:25:44.640
It usually comes out of our pocket, let's be real.
00:25:44.960 --> 00:25:48.559
But it's yeah, unfortunately, I've heard stories that I I had no idea.
00:25:48.720 --> 00:25:50.559
Yeah, it all comes out of our pocket.
00:25:50.799 --> 00:25:57.839
It's one of those things that it's the little things that I see all the time that that that is Yeah.
00:25:57.920 --> 00:25:58.880
I mean, that's a great point.
00:25:58.960 --> 00:26:06.559
You kind of are the first buyer walking, you're the first feedback that we get, you know, when we have you go in and do photos.
00:26:06.799 --> 00:26:07.920
You're you're our feedback.
00:26:08.480 --> 00:26:13.440
Have you ever went and photographer photoed and videoed a home and you were like, I think I want to buy this?
00:26:13.759 --> 00:26:14.480
Oh, all the time.
00:26:14.640 --> 00:26:16.400
But I don't I don't I don't own a home.
00:26:16.480 --> 00:26:17.279
I I still rent.
00:26:17.519 --> 00:26:21.039
Yeah, because you want to you want to do all the things, you want to stop and live.
00:26:21.200 --> 00:26:28.640
You don't I I used to own two, I call them trailer parks because they were not mobile home parks.
00:26:28.720 --> 00:26:34.480
I used to own two trailer parks in Kempner um from 2009 to 13.
00:26:35.200 --> 00:26:38.079
And I I don't think I ever own another piece of property.
00:26:38.319 --> 00:26:42.000
Um it was it was a bad, it was great at the time.
00:26:42.160 --> 00:26:43.920
Like when it was good, it was great.
00:26:44.160 --> 00:26:45.839
Yeah, then it was not great.
00:26:46.000 --> 00:26:46.240
Yeah.
00:26:46.400 --> 00:26:48.960
And meth made a run through the parks.
00:26:49.599 --> 00:26:50.640
Oh, it was bad.
00:26:51.039 --> 00:26:57.279
And so I it put me off on being a landlord, being a let's be real, you were a slumlord at that point.
00:26:57.599 --> 00:26:58.799
I was, oh, I absolutely was.
00:26:59.200 --> 00:26:59.920
Yeah, you were a slum lord.
00:27:00.079 --> 00:27:04.559
Oh, I absolutely but the problem was I was a slumlord that was trying to do the right thing.
00:27:04.720 --> 00:27:11.599
So, like a tenant told me that there, because I was in charge of everything above uh underground up into the outlets to the trailer.
00:27:12.400 --> 00:27:16.240
Somebody had a leak, and I ended up re-plumbing the entire trailer park.
00:27:16.480 --> 00:27:17.680
Oh my gosh.
00:27:18.000 --> 00:27:19.200
Young didn't know.
00:27:20.079 --> 00:27:22.160
My manager was like, You should probably get this done.
00:27:22.240 --> 00:27:23.920
And I was like, Sound like a great idea.
00:27:24.160 --> 00:27:24.880
Wasn't a great idea.
00:27:25.039 --> 00:27:25.759
It's just money, Josh.
00:27:26.880 --> 00:27:30.960
It's just money, just seven months worth of profit down the train.
00:27:31.920 --> 00:27:43.440
Um no, but it I think those are the big ones is having a client really understand, especially like the ones that are, and it's it's usually your older clients, I would assume that don't.
00:27:43.599 --> 00:27:46.079
And I get it, because they're this is their home.
00:27:46.240 --> 00:27:46.880
Yeah, right.
00:27:47.200 --> 00:27:58.559
And but understanding the the importance of the person that walks in here doesn't want to see your vision, they want to be able to put their own spin on it mentally.
00:27:58.720 --> 00:27:59.039
Yeah.
00:27:59.279 --> 00:28:08.960
My other big one is is the colored walls, like the but I mean you either got to repaint the whole house or and that's a struggle for us too.
00:28:09.599 --> 00:28:13.839
Because we're just like, we don't want to have to, and a lot of times they don't have the money to spend on it.
00:28:13.920 --> 00:28:19.599
You know, they don't have the extra funds to throw at painting or whatever, and we really probably don't want them being the ones to paint.
00:28:19.839 --> 00:28:21.359
Oh, yeah, completely honest with you.
00:28:21.680 --> 00:28:24.160
So so it's like, okay, we'll just have to make this work.
00:28:24.319 --> 00:28:31.839
But um I I started telling my clients, like, I know we don't take pictures with our iPhones, but put your iPhone up.
00:28:32.079 --> 00:28:33.599
And well, yeah, well, you're not supposed to.
00:28:33.759 --> 00:28:34.160
Oh, they do.
00:28:34.400 --> 00:28:34.799
Oh, they do.
00:28:35.200 --> 00:28:36.319
I don't, we don't, yeah.
00:28:36.400 --> 00:28:45.680
Um, but I tell them look through your camera at your kitchen, and whatever your eye is looking at, if it's not the kitchen, if it's not the room, if it's not the space, it needs to go.
00:28:46.319 --> 00:28:48.400
That's that's how I'm getting them to see the declutter.
00:28:49.200 --> 00:28:50.000
That's what I've been doing.
00:28:50.079 --> 00:28:52.559
Like the one of the ones you did for me, she's a photographer.
00:28:52.799 --> 00:28:56.000
The other TC member of the TCU, yeah, she's a photographer.
00:28:56.079 --> 00:28:57.519
She does like portraits.
00:28:57.759 --> 00:29:00.480
And um, I told her, get your camera out if you need to.
00:29:00.640 --> 00:29:06.400
And that house was ready to go because she understood the assignment where a lot of people they can't get.
00:29:06.640 --> 00:29:10.799
They're like, Well, I love my shrine to whatever, you know.
00:29:10.880 --> 00:29:12.720
I and it's like, okay, well, I love it too.
00:29:12.799 --> 00:29:16.640
I love that for you, but yeah, we need to show the space, not your stuff.
00:29:16.960 --> 00:29:18.559
Cheetah print wallpaper.
00:29:18.720 --> 00:29:20.640
Oh, that's been the wildest one, though.
00:29:20.880 --> 00:29:23.279
I walked into a master bedroom and it was done right.
00:29:24.400 --> 00:29:26.960
No, they're there that face.
00:29:27.119 --> 00:29:28.640
There's no doing that right.
00:29:28.880 --> 00:29:35.279
Cheetah cheetah print wallpaper with shag carpet and cheetah print uh like the master.
00:29:35.599 --> 00:29:36.799
They had it, it was real nice too.
00:29:36.880 --> 00:29:37.759
Like they had it, they did it.
00:29:37.920 --> 00:29:38.960
It was like a love shag.
00:29:39.839 --> 00:29:41.599
I didn't just Was there a dungeon?
00:29:42.000 --> 00:29:42.720
I didn't see a dungeon.
00:29:44.319 --> 00:29:46.640
Yeah, was it did it have a lot more?
00:29:47.039 --> 00:29:50.559
Did it have smoke detectors on the ceiling in odd spots?
00:29:51.519 --> 00:30:00.880
You had an inspector on that was telling us about like a whole red room that he went into and had it had a lock on the door and the whole nine yards, so maybe it was the same house.
00:30:01.200 --> 00:30:02.400
I don't, I doubt it.
00:30:02.559 --> 00:30:02.799
Maybe.
00:30:03.039 --> 00:30:19.119
But yeah, so like there, there's been some off the and but then I've also been in some amazing homes that in my head, coming from Colleen and where I grew up, and you know, the that the tiny house that we grew up in, you're like, I'm there's no way I'm ever gonna be in this house, like in general.
00:30:19.200 --> 00:30:24.559
And then you're like, oh, I'm I'm just getting paid to be here now, and yeah, just wandering around, yeah.
00:30:25.279 --> 00:30:27.599
Overlooking the lake, multi-million dollars.
00:30:27.759 --> 00:30:33.359
I'm like, wow, this is and then you leave there and go to like$50,000, you know, fixer upper.
00:30:33.599 --> 00:30:34.400
I do call it.
00:30:34.720 --> 00:30:47.039
I did one yesterday that was right around the corner from where I grew up, and I was like, damn, this is where I grew up, and this is the the neighborhood, and I'm like, I wonder what this house is going for now.
00:30:47.440 --> 00:30:50.079
And I know they're they're ridiculously priced.
00:30:50.240 --> 00:30:59.039
Of what I think my parents paid$30,000 for their house, and somebody offered them like$130 something,$140 something just recently.
00:30:59.200 --> 00:31:00.400
And my dad thought about it.
00:31:00.480 --> 00:31:02.640
I was like, You you're not one, you can't buy anything.
00:31:03.119 --> 00:31:03.279
Right.
00:31:03.359 --> 00:31:03.839
What are you gonna do?
00:31:04.160 --> 00:31:05.200
You can't do anything with that.
00:31:05.440 --> 00:31:12.079
Yeah, you're still gonna be on this side of town, and you're still going to be have to put all of this that's in this house into that house.
00:31:12.559 --> 00:31:14.400
That was probably good advice, honestly.
00:31:14.720 --> 00:31:17.920
Um but yeah, I I do I don't discriminate.
00:31:18.079 --> 00:31:21.440
Like, I know some people like I only do luxury and like cool, that's great.
00:31:21.519 --> 00:31:23.039
You you make your money however you do.
00:31:23.119 --> 00:31:28.480
But uh if I'm gonna be a real estate media person, I do media for any right.
00:31:28.720 --> 00:31:30.000
Whatever we need, whatever you need.
00:31:30.079 --> 00:31:31.200
I'm I'm gonna get it done.
00:31:31.519 --> 00:31:33.119
Let's um let's talk about drones.
00:31:33.279 --> 00:31:35.759
Let's talk about drones because I know you offer drone stuff too.
00:31:36.079 --> 00:31:37.680
I do, I do a great job of that.
00:31:37.759 --> 00:31:41.920
You do Part 107 licensed drone photos drone pilot.
00:31:42.319 --> 00:31:46.079
Um, and those words mean nothing to a lot of people.
00:31:46.400 --> 00:31:48.559
Yeah, but they should mean a lot.
00:31:49.119 --> 00:31:50.319
I I have my drone license.
00:31:50.799 --> 00:31:51.119
Just kidding.
00:31:51.200 --> 00:31:51.680
I'm kidding.
00:31:51.839 --> 00:31:53.279
I think you don't kidding.
00:31:53.440 --> 00:31:53.680
I do.
00:31:53.839 --> 00:31:54.880
You have a part 107?
00:31:55.119 --> 00:31:56.079
I don't think I have that one.
00:31:56.559 --> 00:31:57.200
One of them, though.
00:31:57.359 --> 00:31:58.400
That's the only one you need.
00:31:58.559 --> 00:31:59.599
I applied for one of them.
00:32:00.160 --> 00:32:01.359
Did you take the test?
00:32:02.480 --> 00:32:03.519
Did I take a test?
00:32:03.759 --> 00:32:05.599
I I promise you you did not take the test.
00:32:05.839 --> 00:32:07.200
How much how much is it the license?
00:32:07.279 --> 00:32:09.519
And I can tell you if it's I think it's like 150, 175.
00:32:10.079 --> 00:32:11.039
This one was like 50 bucks.
00:32:11.200 --> 00:32:13.599
No, yeah, no, so you registered your drone.
00:32:13.920 --> 00:32:14.480
Maybe that's what it is.
00:32:14.799 --> 00:32:16.799
Maybe I didn't think it's like 50 bucks to register.
00:32:16.960 --> 00:32:18.799
Anyways, there So what do we not know?
00:32:18.880 --> 00:32:20.079
Obviously, a lot about it.
00:32:20.960 --> 00:32:46.720
So, and the reason this is so important is because a client of mine texted me about three weeks ago and she asked some questions about drone laws because somebody at her brokerage who the way she made it sound was somebody at her brokerage was high up giving notes or giving things.
00:32:47.039 --> 00:32:59.359
And what she had said was this person was telling them to buy this specific drone because it was under the weight limits of what's required for registered and all of that for the FAA.
00:32:59.680 --> 00:33:05.359
Okay, and I told her I was like, hey, just a heads up, that person is completely wrong.
00:33:05.680 --> 00:33:08.799
And absolutely wrong.
00:33:08.880 --> 00:33:11.839
And so what it is is this is what it requires.
00:33:12.079 --> 00:33:23.200
If you're doing recreational just for fun, as long as the drone is under, I think it's 255 grams or 250 grams, somewhere around there, you don't have to get it registered with the FAA.
00:33:23.680 --> 00:33:24.000
Cool.
00:33:24.160 --> 00:33:26.880
That's that so that's for like just playing around with it.
00:33:27.359 --> 00:33:29.039
Something that a kid might even be.
00:33:29.200 --> 00:33:34.240
If you want to take it on family trips and do that, you gotta, you know, you gotta make sure airspace, stuff like that.
00:33:34.319 --> 00:33:35.920
So you still need to know a little bit about that.
00:33:36.079 --> 00:33:36.240
Right.
00:33:36.480 --> 00:33:39.119
But you don't need anything if it's under that weight limit.
00:33:39.279 --> 00:33:47.200
If it's over that weight limit, you have to register it with the FAA, and that's just telling the serial number, you're the owner, all of that good stuff.
00:33:48.000 --> 00:33:56.400
If you're doing commercial work, and by commercial, they uh define that as anything that makes money.
00:33:56.799 --> 00:34:08.800
So a monetized YouTube channel, listing photos for real estate as an agent, anything that's commercial, you have to register the drone no matter the weight.
00:34:08.960 --> 00:34:19.280
You have to have a Part 107 pilot's license, and you have to operate within the parameters that are required for that.
00:34:19.840 --> 00:34:35.360
So in the Central Texas area, airspace is so important because you've got Fort Hood, which controls most of it, but then you have the airport over there, you've got the hospitals and heights, you've got the Kaleen Airport, you've got the Temple Airport.
00:34:35.519 --> 00:34:45.199
So there are air spaces that require different heights, different or different um different air heights that you can fly up to 400 feet.
00:34:45.440 --> 00:35:10.159
But all of that to say if an if an agent is taking photos of their listings because they don't want to pay me to do it, that's fine, but it's up to a ten thousand dollar fine if the FAA decides to go pull up listing photos, and with AI now, it that's all of a you do you can do a they don't even have to have a person doing it.
00:35:11.119 --> 00:35:11.840
Correct, you can scrub it right now.
00:35:12.000 --> 00:35:23.599
You can scrub the internet, yeah, and you're on the hook for those photos, and so it's it's one of those things that like I actually think my Part 107 license is up for renewal here soon.
00:35:23.679 --> 00:35:25.280
And I'm like, I gotta go get that done.
00:35:25.679 --> 00:35:32.719
Um because I didn't have, I'll be honest, I didn't have it when I was working with the other agency, I didn't have it at all.
00:35:33.199 --> 00:35:40.880
And we ended up going to we got a client that had flew us out to go film drone work, like those big drone shows.
00:35:41.280 --> 00:35:44.880
And I was like, Oh, I should probably go get my part 107 now because we're like doing real work.
00:35:44.960 --> 00:35:45.119
Yeah.
00:35:45.280 --> 00:35:46.400
And so I went and got it.
00:35:46.559 --> 00:35:49.280
Um, but I think it's up for renewal, but I got to get it renewed.
00:35:49.440 --> 00:35:51.280
But the test, it's a pilot's test.
00:35:51.360 --> 00:35:51.599
Oh, okay.
00:35:51.760 --> 00:36:00.800
So like you have to learn how to read weather, um, airport maps, um, like it's it's the written test to be a pilot.
00:36:01.039 --> 00:36:02.960
And then how much training do you have to do?
00:36:03.360 --> 00:36:04.079
It's it's way over.
00:36:04.159 --> 00:36:06.800
Oh, I depend how good are you at school?
00:36:07.039 --> 00:36:07.280
Okay.
00:36:07.440 --> 00:36:08.960
It's that's the that's the answer to that.
00:36:09.119 --> 00:36:09.679
Can you take a test?
00:36:09.760 --> 00:36:11.920
Yeah, well, no, it's can you memorize stuff?
00:36:12.159 --> 00:36:15.920
So like I watched an hour-long YouTube video like three times and I was good.
00:36:16.000 --> 00:36:18.480
Yeah, but they have like full-fledged courses for it.
00:36:18.719 --> 00:36:19.119
Wow.
00:36:19.280 --> 00:36:25.920
Um, that you take and it, but it's it's a lot of information, it's a lot of overkill information, I think.
00:36:26.000 --> 00:36:28.480
Yeah, but it's it's what you have to do.
00:36:28.719 --> 00:36:43.440
So the fact that that agent told me that somebody in their brokerage was given, I was like, I've had people, there was a hotel in Kaleen that they were converting to like low-income apartments or something, and it was a notefly.
00:36:43.840 --> 00:36:52.480
And so this outside company that's you can always tell when they're not local investors because they don't know like the base and all of that.
00:36:52.719 --> 00:36:52.960
Right.
00:36:53.199 --> 00:36:57.199
So they were outside and they called and they're like, hey, we need a video done with drone.
00:36:57.280 --> 00:37:00.400
This is an example of one we did in Lubbock, yada yada yada.
00:37:00.559 --> 00:37:04.239
And I was like, Unfortunately, that you can't do any drone in that area, it's a no-fly.
00:37:04.400 --> 00:37:12.000
Um, it changes occasionally, but usually Fort Hood has it as a zero on the so I have an app that'll tell me the airspace.
00:37:12.239 --> 00:37:12.800
That's what I'm gonna say.
00:37:12.880 --> 00:37:14.480
Do you have to check that every single time you go out?
00:37:14.639 --> 00:37:16.480
Every every time a client books me.
00:37:16.639 --> 00:37:16.960
Okay.
00:37:17.199 --> 00:37:28.159
So I wish my CRM system tied into that so the the agent wasn't able to book drone if it was, but unfortunately they'll book it and then I'll check it and tell them.
00:37:28.320 --> 00:37:31.360
But yeah, so I have an app that'll tell you all of that.
00:37:31.599 --> 00:37:36.960
Um but anyways, the company was like, Well, what's it gonna cost us to do that?
00:37:37.039 --> 00:37:40.960
And I was like, it's gonna cost you eleven thousand five hundred dollars.
00:37:41.280 --> 00:37:43.039
And they go, excuse me?
00:37:43.280 --> 00:38:03.440
I was like, they they seem they was like, we did the other video for like 200 bucks, and I was like, Cool, it's gonna cost you eleven thousand five hundred because I need ten thousand to cover the potential fine, yeah, and then I need a thousand dollars for doing it illegally out of the gate, and then my price is five hundred bucks.
00:38:03.599 --> 00:38:06.639
Yeah, so add that up, and they're like, Well, that's not gonna work.
00:38:06.719 --> 00:38:11.599
I said, I know I was not being serious, but if you were gonna pay me 11, I was gonna take it.
00:38:11.760 --> 00:38:12.159
I'll go.
00:38:12.320 --> 00:38:17.599
Yeah, but um, yeah, so there's just a lot that people don't know about drone.
00:38:17.760 --> 00:38:21.119
So all that to say get your license.
00:38:21.199 --> 00:38:23.280
It's it's$150 in a test.
00:38:23.360 --> 00:38:24.800
Yeah, take the test.
00:38:24.880 --> 00:38:26.800
It's it's good for two or three years.
00:38:26.880 --> 00:38:30.079
I I don't remember which one it is, but two or three or something like that.
00:38:30.320 --> 00:38:37.039
Take the test, get your license, put your drone up in the air, take your out or hire a photographer that's is it$10,000 every time?
00:38:37.280 --> 00:38:37.519
Every time.
00:38:37.760 --> 00:38:39.920
And can they eventually revoke your license?
00:38:40.079 --> 00:38:40.400
I would imagine.
00:38:40.800 --> 00:38:41.519
Oh, yeah, yeah, yeah, yeah.
00:38:42.400 --> 00:38:44.320
But they but it's but it's retroactive though.
00:38:44.400 --> 00:38:47.280
So it's not even you have you don't even have to get caught in the act.
00:38:47.440 --> 00:38:47.679
Yeah.
00:38:48.079 --> 00:38:52.400
You you post listing photos of this this property.
00:38:53.119 --> 00:38:55.840
They could just randomly ask.
00:38:55.920 --> 00:39:00.880
Yeah, hey, we saw that you've got all these properties listed on the MLS with with drone photos.
00:39:00.960 --> 00:39:04.000
Do you mind telling me who did the and you have to give them the information?
00:39:04.159 --> 00:39:04.400
Right.
00:39:04.559 --> 00:39:08.639
So like you're either going to tell them a lie and be like, Josh should stop and live.
00:39:08.800 --> 00:39:11.360
Photography did it, and I'm gonna be like, no, I didn't.
00:39:11.440 --> 00:39:11.679
Yeah.
00:39:11.920 --> 00:39:14.639
Or I'm gonna show them the raws or show them that I did do it.
00:39:14.719 --> 00:39:19.280
Yeah, or you're gonna tell them I did it, and then they're gonna ask you for your part 107.
00:39:19.599 --> 00:39:24.639
And if you don't have it, they're gonna assess you a fine up to 10,000.
00:39:24.800 --> 00:39:29.280
Like it's not, it's not 10,000 out of the gate, but it's yeah, it could be correct.
00:39:29.440 --> 00:39:30.480
Depending on how many they find.
00:39:30.880 --> 00:39:31.199
Exactly.
00:39:31.280 --> 00:39:51.679
So, like, there was a YouTuber that got caught, and that was where it all kind of hit the fan, where people like realized is he would just have clips of places in his monetized YouTube channel, and the FAA just went and scrubbed YouTube for whatever reason one time and pulled all the monetized channels that had drone footage and started hitting people with letters.
00:39:51.840 --> 00:39:55.280
We need we need response for this video on who filmed it and this and that.
00:39:55.440 --> 00:39:59.119
Is there a length of time that you have to keep those the raw stuff?
00:39:59.280 --> 00:39:59.760
No, I don't know.
00:40:00.000 --> 00:40:06.000
Just to protect yourself, or is that that I don't know, but it it's it's it's it's more about the uh the license.
00:40:06.159 --> 00:40:06.400
Okay.
00:40:06.559 --> 00:40:09.119
I don't need to prove that I took or didn't take the photo.
00:40:09.519 --> 00:40:10.239
As long as you have the license.
00:40:10.400 --> 00:40:15.440
I just need to prove that I have the license because if I tell you yes, they don't need to see the raws, they just need to see that I am the.
00:40:15.599 --> 00:40:18.880
I mean, I feel like that would be something that people would check into around here, especially.
00:40:19.119 --> 00:40:35.119
It it but it it's it's out of sight, out of mind, because one, you either don't know that there's an entire industry dedicated to you know policing drones, yeah, or you just don't care and it's they're probably never gonna see it.
00:40:35.280 --> 00:40:46.000
Like I said, it became it became very a very serious issue when they started retroactively going and looking at stuff because everybody for the longest time thought, oh, I just gotta be caught in the act.
00:40:46.079 --> 00:40:52.800
I'm at this house, I'm gonna throw it in the air, take these, I'm in the air for five minutes, and that's all if you didn't catch me, you can't prove it.
00:40:53.039 --> 00:40:53.280
Right.
00:40:53.519 --> 00:41:01.199
But when they started retroactively asking people who provided this drone content, now it became a much, you know.
00:41:01.760 --> 00:41:05.920
So again, 150 bucks, take the test, get you a drone, get it registered.
00:41:06.320 --> 00:41:09.920
Um, and every drone has to be registered in your in your fleet.
00:41:10.639 --> 00:41:12.719
Okay, because I didn't register my new one.
00:41:12.800 --> 00:41:17.199
I got a new one because a battery popped from the old one in Texas heat in the car.
00:41:17.519 --> 00:41:20.239
And for a while I was like, I just kept putting it off.
00:41:20.320 --> 00:41:22.480
I was like, you know what, I I should probably get this registered.
00:41:22.800 --> 00:41:23.360
Don't take the chance.
00:41:23.519 --> 00:41:29.760
Because there's a whole thing like you gotta have your number, your registration number on the drone, like taped to it, written on like there's a whole list of things.
00:41:29.920 --> 00:41:33.840
I mean they treat it like a I mean it is like an airplane, like yeah, it is like a yeah.
00:41:33.920 --> 00:41:37.039
But the big thing, like I said, is airspace around here in Central Texas.
00:41:37.119 --> 00:41:51.199
Is I did a video for the city of Harker Heights, and it changed it changes every day, every week, but at the time, for whatever reason, most of Heights was at zero, and so I told them I can't I can't fly.
00:41:51.519 --> 00:41:59.199
And you can go get approval, but this is the this is the business side of stuff.
00:41:59.440 --> 00:42:09.519
The amount of money that they uh negotiated down to didn't include my time to go get approval for drone footage, like and that's that's what I told them.
00:42:09.599 --> 00:42:21.599
I was like, the process for me to go send in an application to Fort Hood and go sit and do this and that to because it's called a Lance, L-A-N-N-C-E, or something like that.
00:42:21.760 --> 00:42:26.159
I have to apply for every time I'm in regulated airspace.
00:42:26.559 --> 00:42:29.119
So it but it's three buttons on the phone.
00:42:29.679 --> 00:42:34.639
When I do that, I automatically get approval if if I can fly at a certain height.
00:42:34.800 --> 00:42:34.960
Yeah.
00:42:35.199 --> 00:42:42.159
If you have to fly above that height for whatever reason, then you have to go get actual approval.
00:42:42.559 --> 00:42:44.000
And like that's a whole process of it.
00:42:44.159 --> 00:42:44.800
Yeah, I'm sure it is.
00:42:45.440 --> 00:42:46.639
You're not paying for that.
00:42:46.880 --> 00:42:48.639
And but yeah, anyways.
00:42:48.880 --> 00:42:49.440
Wow.
00:42:50.000 --> 00:42:51.039
Go get a license.
00:42:51.440 --> 00:42:54.000
Go get a license, or don't or hire Josh.
00:42:54.400 --> 00:42:54.559
Yeah.
00:42:54.639 --> 00:42:56.800
I mean, and this is the thing about business with me.
00:42:56.880 --> 00:43:02.559
I I tell people all the time, you don't have to hire me for a headshot photographer, you don't have to hire me for a real estate photographer.
00:43:02.719 --> 00:43:07.039
But as an agent, you shouldn't be doing cell phone photos.
00:43:07.199 --> 00:43:08.719
Yes, I don't care who you hire.
00:43:08.960 --> 00:43:15.039
Like, I'm there's there's enough there's enough agents in the area that I don't have to sit here and be like, only hire me.
00:43:15.119 --> 00:43:18.639
There's some great photographers, there's some great media people that do great work.
00:43:18.880 --> 00:43:19.840
Hire somebody.
00:43:20.639 --> 00:43:22.960
Um, but yeah.
00:43:23.360 --> 00:43:24.000
Yeah.
00:43:25.519 --> 00:43:26.880
That's uh that's a lot of information.
00:43:27.360 --> 00:43:31.519
Funny story on that statement, though, as I was just thinking out loud in my head.
00:43:31.679 --> 00:43:41.840
Um, when I used to call people on Zillow or and text them, I text somebody, was like, hey, I I'm offering a new photographer real estate.
00:43:41.920 --> 00:43:43.679
I I would like to offer you a free shoot.
00:43:43.760 --> 00:43:48.719
I was on this listing, saw at this address, saw that the photos, you know, could be a lot better.
00:43:48.880 --> 00:43:51.360
They don't look professional, and I want to give you professional photos.
00:43:52.320 --> 00:43:53.920
I took them myself.
00:43:54.079 --> 00:43:59.599
That's insulting that you would email somebody into and I was like, you know what?
00:44:00.000 --> 00:44:01.440
You are absolutely right.
00:44:01.599 --> 00:44:02.320
Because I don't know.
00:44:02.639 --> 00:44:05.199
I apologize for insulting your photos.
00:44:05.440 --> 00:44:08.559
With that being said, would you like me to take better photos for you?
00:44:08.800 --> 00:44:10.320
Please, can I take better pictures?
00:44:10.880 --> 00:44:11.840
She did not.
00:44:13.199 --> 00:44:14.239
Fun times.
00:44:14.480 --> 00:44:16.800
Fun times starting a business.
00:44:17.679 --> 00:44:19.679
Well, I mean, sometimes you have to hurt some feelings.
00:44:20.079 --> 00:44:27.039
Yeah, and I didn't I did not intend and that I don't remember the agent's name because obviously she didn't let me do free photos.
00:44:27.360 --> 00:44:28.400
She's not wrong.
00:44:28.559 --> 00:44:35.519
Like I probably could have worded that differently because you don't know who took the photos or what relationship they have to the photographer.
00:44:35.679 --> 00:44:38.000
But I was like, these don't look like good photos.
00:44:38.239 --> 00:44:39.360
But also be teachable.
00:44:39.519 --> 00:44:40.159
Correct.
00:44:40.400 --> 00:44:41.440
Be coachable.
00:44:41.679 --> 00:44:41.920
Yeah.
00:44:42.159 --> 00:44:42.480
Right?
00:44:42.800 --> 00:44:43.679
Be coachable.
00:44:43.840 --> 00:44:44.639
There you go.
00:44:44.960 --> 00:44:46.079
Coach them up.
00:44:46.960 --> 00:44:47.360
All right.
00:44:47.440 --> 00:44:48.960
We've already talked about a lot of these.
00:44:49.519 --> 00:44:50.400
You covered a bunch.
00:44:50.559 --> 00:44:51.199
I do what I can.
00:44:51.440 --> 00:44:53.599
You are, I feel like you prepared more than we needed.
00:44:53.920 --> 00:44:54.559
Oh, I didn't.
00:44:54.719 --> 00:44:59.039
I I have a$100,000 degree in mass communications.
00:44:59.199 --> 00:45:01.280
And so you know how to talk.
00:45:01.440 --> 00:45:02.800
Yeah, we could talk about whatever you want.
00:45:02.960 --> 00:45:05.280
I used to be an MC for 14, so that's the other thing.
00:45:05.360 --> 00:45:07.360
Like I MC, like DJ?
00:45:07.760 --> 00:45:12.000
No, like the the MC is the guy that talks while the DJ is playing.
00:45:12.159 --> 00:45:12.400
Okay.
00:45:12.559 --> 00:45:13.760
So like master of ceremonies?
00:45:14.000 --> 00:45:14.079
Yeah.
00:45:14.320 --> 00:45:14.639
No, yeah.
00:45:15.280 --> 00:45:15.360
Yeah.
00:45:15.679 --> 00:45:16.800
Like at the club?
00:45:17.280 --> 00:45:18.800
No, like at my job.
00:45:19.039 --> 00:45:22.000
So what I I have what are we now?
00:45:22.400 --> 00:45:22.960
Oh seven.
00:45:23.199 --> 00:45:26.239
So I've got 23 years of experience in marketing now.
00:45:26.480 --> 00:45:26.800
Okay.
00:45:27.199 --> 00:45:29.840
Which sounds wild when I say that out loud.
00:45:30.000 --> 00:45:33.440
But I did experiential marketing when I told you I lived on the road.
00:45:33.599 --> 00:45:41.039
And so we would set up like those big activations that you see at sporting events and concerts and all of that.
00:45:41.119 --> 00:45:46.880
I would go and set those up and then we would hire staff and we would execute those and hand out t-shirts.
00:45:47.519 --> 00:45:51.679
So for the first seven years out of college, we went to, I did a tour with ATT.
00:45:51.840 --> 00:45:52.559
What a fun job.
00:45:52.719 --> 00:45:53.039
It was.
00:45:53.199 --> 00:45:55.679
And we went to all the major college football games.
00:45:55.920 --> 00:45:56.400
How fun.
00:45:56.559 --> 00:45:58.400
And I would take that job right now.
00:45:58.559 --> 00:46:03.920
Yeah, like I the first summer out of school, like this was my first out of school.
00:46:04.079 --> 00:46:13.360
I I graduated in May and it rolled into we were at San Antonio for LeBron James's uh finals in 2007.
00:46:13.679 --> 00:46:13.920
Nice.
00:46:14.079 --> 00:46:18.639
We we set up at the Spurs because it was ATT Center and we did their entire playoff run.
00:46:18.880 --> 00:46:19.280
How cool.
00:46:19.440 --> 00:46:22.000
So we were just at the stadium hanging out every every game day.
00:46:22.239 --> 00:46:22.719
That's so fun.
00:46:22.880 --> 00:46:26.159
So we would be off when they were away, we were just hanging out.
00:46:26.400 --> 00:46:28.079
When they were home, we work every two days.
00:46:28.159 --> 00:46:28.639
That was my job.
00:46:28.800 --> 00:46:29.519
That was a fun job.
00:46:29.760 --> 00:46:35.920
And then that summer we did the Major League All-Star game when um Barry Bonds was going to break the record.
00:46:36.400 --> 00:46:38.559
So the All-Star game was in San Francisco.
00:46:38.639 --> 00:46:41.679
So we set up in this, it was Justin Herman Plaza.
00:46:41.840 --> 00:46:46.000
They built a replica wiffle ball stadium at VTNT Park.
00:46:46.159 --> 00:46:47.119
We were hitting home runs.
00:46:47.679 --> 00:46:48.320
That's so fun.
00:46:48.559 --> 00:46:50.320
And I'm MC and making sure people come.
00:46:50.559 --> 00:46:56.639
My entire job was to bring the energy and and you know get people over to the activation.
00:46:56.800 --> 00:46:59.840
So all that to say, I we talk about whatever you want to talk about.
00:46:59.920 --> 00:47:02.880
I'm I'll pivot now however we need to.
00:47:03.119 --> 00:47:06.079
No, that I that I think that would be the funnest job right out of college.
00:47:06.400 --> 00:47:20.480
It was actually it would and it the lifespan on that job is about three to five years because normally 22-year-olds turn 25, 27, they let's go have families and all of that.
00:47:20.880 --> 00:47:21.360
Settle down.
00:47:21.599 --> 00:47:28.320
So myself and my colleague that I was with, um, we he had been on, I think he ended up doing it for 17 years.
00:47:28.480 --> 00:47:31.679
I did it, he did it three years before me, but I did it for 14.
00:47:31.920 --> 00:47:32.719
Oh my gosh.
00:47:33.039 --> 00:47:34.480
Just because y'all loved it.
00:47:34.800 --> 00:47:35.920
I didn't know anything else.
00:47:36.079 --> 00:47:36.320
Yeah.
00:47:36.559 --> 00:47:40.320
I this is what I knew, and this is part of the stop and live mentality.
00:47:40.400 --> 00:47:43.039
And that I'm I'm not motivated by money.
00:47:43.119 --> 00:47:46.000
Like I'm not, that's not my motivation in life.
00:47:46.239 --> 00:47:51.760
So my motivation has always been how do I how do I make the most money and do the least amount of work?
00:47:52.239 --> 00:47:54.559
I say that out loud as I own a business and work.
00:47:54.719 --> 00:47:55.039
Yeah.
00:47:55.519 --> 00:47:59.119
But they we got so we got per diem to stay on the road.
00:47:59.360 --> 00:48:05.360
So my per diem checks for the year were sometimes more than what some people made in their real jobs.
00:48:05.599 --> 00:48:06.000
Insane.
00:48:06.239 --> 00:48:08.559
I'm like, I I have zero reason to complain.
00:48:08.719 --> 00:48:11.840
So I mean and I knew anything I did, I was gonna take a pay cut.
00:48:12.079 --> 00:48:20.159
Like to so if COVID doesn't happen, COVID shut that entire industry down because activations, events, you can't yeah, we can't do any of that.
00:48:20.480 --> 00:48:21.119
Couldn't do any of it.
00:48:21.440 --> 00:48:28.000
If COVID doesn't happen, I scarily, which means I would still be on the road.
00:48:28.079 --> 00:48:32.239
I don't know if I am not still on the road because it was hard.
00:48:32.320 --> 00:48:33.840
It's a hard life to give up.
00:48:34.000 --> 00:48:34.239
Yeah.
00:48:34.480 --> 00:48:39.039
Because you don't some of the tours were pancake tours.
00:48:39.280 --> 00:48:43.679
Like I I was a glorified Costco deli meat sampler.
00:48:43.840 --> 00:48:50.159
I drove around with Kretchmar deli meat, which is Boris Head's number one competitor, and we would go all over the country and set up.
00:48:51.039 --> 00:48:52.960
Didn't you didn't you drive the Oscar Meyer?
00:48:53.360 --> 00:48:53.840
No, I didn't.
00:48:53.920 --> 00:48:55.039
That was the one that I didn't get to do.
00:48:55.280 --> 00:49:01.199
I drove I drove a donut for Intamin's donuts, a big truck with a big donut on it.
00:49:01.599 --> 00:49:02.000
Yeah.
00:49:02.239 --> 00:49:04.960
I don't I think maybe Jackson told me you drove the Oscar Meyer.
00:49:05.119 --> 00:49:05.360
I don't know.
00:49:05.440 --> 00:49:06.559
Somebody told me that one time.
00:49:06.639 --> 00:49:07.119
That's funny.
00:49:07.360 --> 00:49:20.239
So, but yeah, so I have a background in marketing, so I'm able to pivot to pivot, and then in this industry, it kind of just content, all of that kind of flows into the same thing of it's what we need now.
00:49:20.320 --> 00:49:23.440
Like content is the name of the game now in 2026.
00:49:23.519 --> 00:49:28.719
So let's talk about how AI has changed photography, yeah.
00:49:29.039 --> 00:49:30.320
And editing, honestly.
00:49:30.880 --> 00:49:31.360
Yeah, for sure.
00:49:31.599 --> 00:49:35.039
Let's talk about that, talk about the copyright situation, talk about tell us all the things.
00:49:35.199 --> 00:49:36.880
Yeah, so scare us to death.
00:49:37.199 --> 00:49:38.639
No, I won't scare you to death.
00:49:38.880 --> 00:49:45.760
AI has this is what uh this is what like I said, I said I learned the business side of things.
00:49:46.000 --> 00:49:58.960
Um, when I was doing the work for Flint Rock and when I first started out, I I was editing my own photos, and so those would take hours.
00:49:59.599 --> 00:50:06.400
People don't realize to to get a photo to look good, it's not a a five-minute process.
00:50:06.480 --> 00:50:13.920
Like you're you're spending hours editing a house, and so it slows your workflow down to be able to.
00:50:15.840 --> 00:50:18.159
I can only do one or two houses a day.
00:50:18.239 --> 00:50:25.679
It's it's impossible for me to do three houses, go home, edit all those photos, wake up the next day, deliver them to you, and go.
00:50:25.840 --> 00:50:28.320
You you you can't go at scale that way.
00:50:28.480 --> 00:50:35.440
So I hire, I have an editor on my team now that edits all my photos, and they do an amazing job.
00:50:35.599 --> 00:50:39.360
The consistency is there, but that's what I was lacking at the beginning.
00:50:39.679 --> 00:50:47.360
And then now with AI, there are programs that can do the same thing, but it it's not there yet.
00:50:47.519 --> 00:50:55.599
Yeah, like you there's a lot of color uh mismatch colors that don't come out right, and so it's coming.
00:50:55.760 --> 00:51:00.159
Like, I I literally just watched an AI documentary last night on Netflix.
00:51:00.400 --> 00:51:02.639
Don't watch it if you don't want to be scared.
00:51:03.360 --> 00:51:05.760
Yeah, um, it's coming.
00:51:05.840 --> 00:51:11.039
It's it's it's already disrupting the industry, but it depends on how you look at it.
00:51:11.199 --> 00:51:23.760
Like, I'm not I'm not gonna sit here and talk the politics side of it with the data centers and all of that, but like the from a production standpoint, it's going to put people out of business in the photography world.
00:51:24.000 --> 00:51:26.559
Like, my editor won't have a job in a year.
00:51:26.719 --> 00:51:39.840
Yeah, like it's I I think we're there in a year where it's indistinguishable on AI versus not AI photo, and which is wild to think.
00:51:40.079 --> 00:52:09.360
Um, but the big one, and I I brought it up to you guys beforehand, but was the because I'm in a a forum for real estate photographers on Facebook, is copyright for like real estate media, and because a lot of a lot of people do not understand copyright when it comes to photography, because they assume when you pay a photographer, you own those photos, and that is n couldn't be further from the truth.
00:52:09.760 --> 00:52:18.960
And because of that, one of the new things right now, and I'm sure you guys have dabbled in it, and I offer the service, is photo to video AI.
00:52:19.360 --> 00:52:27.519
Take your photos, you dump them in this program, and it makes a uh a walkthrough video of the house, and they come out, they come out pretty cool.
00:52:27.599 --> 00:52:33.119
Yeah um, but you can't do that as the realtor.
00:52:34.159 --> 00:52:40.800
You don't own unless it's in your contract, and it could be in your contract, so I can't speak for every relationship from photographer to realtor.
00:52:41.440 --> 00:52:53.679
But if you don't in your contract specifically say that you own the copyright to those images as the agent that is buying it, that is copyright infringement when you make an another video off of those images.
00:52:53.920 --> 00:52:59.599
And I know that's gonna upset your audience of agents that are watching this that are probably doing that.
00:52:59.679 --> 00:53:06.960
Yeah, and what I tell people is this is it's it only matters when until you have a bad relationship with your photographer.
00:53:07.280 --> 00:53:13.760
I don't I used to have contracts, and everybody would have to sign one for every house.
00:53:13.920 --> 00:53:15.920
And I started getting pushback from clients.
00:53:16.000 --> 00:53:18.159
They're like, hey Bub, I've been using you for like a year.
00:53:18.239 --> 00:53:20.239
Why don't why do we still signing contracts?
00:53:20.639 --> 00:53:24.800
And it was one of those CYOA for everybody involved.
00:53:25.519 --> 00:53:28.320
And copyright was covered in that contract.
00:53:28.719 --> 00:53:40.880
And I just my I switched to a new CRM and I don't do contracts anymore because it's just I'm not dealing with hundreds of thousands of dollars per transaction.
00:53:41.199 --> 00:53:51.599
So it's a wash if there's a dispute and I my clients that are long-term clients, I'm not gonna have a dispute with like it's not gonna be an issue.
00:53:51.840 --> 00:54:02.000
It would be the first-time client, and so like my new system, you can't you have to pay half up front and you can't download anything until you pay the so like I have a no a whole system in place.
00:54:02.239 --> 00:54:12.159
But anyways, I say all that to say once I removed the copyright stuff, because there's no contract, I own all the copyright to all of my images.
00:54:12.480 --> 00:54:33.519
So if somebody makes a video off of my images, technically in the in this in the the legal world, in the eyes of the law, that is copyright infringement, and you could be sued for whatever uh damages that the the and it's a scary thing to think of, but it is something that it's just like the drone thing.
00:54:33.599 --> 00:54:35.519
You may never get caught with that.
00:54:35.760 --> 00:54:45.440
It's just you need to understand the risks that you're taking so that you can always make sure that the the the juice is worth the squeeze, as they say.
00:54:45.840 --> 00:54:48.400
Yeah, um, but yeah, copyright.
00:54:48.480 --> 00:54:56.960
That's a that's a huge thing in photography that people don't because I had that I had a to go over that with my my client for the city of Kaleen.
00:54:57.039 --> 00:55:05.920
I went and took photos of all the murals in downtown Kaleen and in the city, and then I did an edit on one of them that it'll be online.
00:55:06.079 --> 00:55:07.199
I'm gonna share it.
00:55:07.360 --> 00:55:09.039
It's a fire edit.
00:55:09.119 --> 00:55:19.039
It's it's probably one of my the photos that I'm like, that's they're gonna put it on postcards, it's gonna be, and I was like, I'm gonna have to charge you a little bit extra for this one.
00:55:19.119 --> 00:55:20.239
And she was like, Why?
00:55:20.400 --> 00:55:27.360
I was like, because I'm I'm gonna I'm gonna release the copyright to you, and I'm gonna say that this is she was like, Well, what do you mean?
00:55:27.599 --> 00:55:34.880
I was like, if I if I if I give you this photo, you don't have the right to go use it however you want.
00:55:34.960 --> 00:55:36.079
She's like, No, but I'm paying you.
00:55:36.159 --> 00:55:42.320
I was like, I don't want to get into the legalities of it with you, but this is how it works.
00:55:42.400 --> 00:55:43.920
So she asked, you like, explain it to me.
00:55:44.000 --> 00:55:51.519
I was like, You you're paying for me to come take the photos in my service, you have to then pay extra for the copyright.
00:55:51.679 --> 00:56:00.000
It's like that's why photographers will make tens, if not hundreds of thousands of dollars for a photo shoot with Nike or stuff like that.
00:56:00.239 --> 00:56:06.960
They're not paying that photographer because they're a dope photographer, they're a dope photographer that's worth$10,000.
00:56:07.599 --> 00:56:16.079
The other 90,000 of that hundred thousand is for the right to use those images however Nike sees fit, billboards and all of that.
00:56:16.159 --> 00:56:19.840
And that's the the actual, and this is things that you learn.
00:56:20.000 --> 00:56:21.760
You said are you self-taught and all of that?
00:56:21.920 --> 00:56:26.639
I learned that at Precision Camera in Austin, talking to one of the reps.
00:56:26.719 --> 00:56:28.719
They're like, Are you you guys copyright?
00:56:28.800 --> 00:56:29.760
What do you have in your contract?
00:56:30.000 --> 00:56:31.119
Like, what are you talking about?
00:56:31.280 --> 00:56:34.880
And he explained it, and I was like, Oh, that's why the people make so much money.
00:56:35.119 --> 00:56:35.840
Jeez, yeah.
00:56:36.000 --> 00:56:38.960
And so it's little things like that, but it's just stuff that you gotta be aware of.
00:56:39.119 --> 00:56:41.760
So, but anyways, the city, it wasn't a lot.
00:56:41.840 --> 00:56:43.679
Like, we're I'm not even talking thousands of dollars.
00:56:43.760 --> 00:56:46.159
I think I only charge them like 700 bucks.
00:56:46.400 --> 00:56:50.400
Um, but they paid it and they're it's gonna be a dope photo when it comes out.
00:56:50.559 --> 00:56:50.960
That's awesome.
00:56:51.119 --> 00:56:55.760
But it it's one of those things that if you you only know what you you you know, you don't know what you don't know.
00:56:56.159 --> 00:57:03.199
And that's a thing that people with the with the advent of AI and things that can come with it, it's just something to be aware of.
00:57:03.360 --> 00:57:09.599
You may never you may never hear a case in central Texas of a photographer suing an agent for copyright.
00:57:10.400 --> 00:57:10.960
But you might.
00:57:11.119 --> 00:57:14.400
But you might, and you just you just need to be aware of it, that it is a possibility.
00:57:14.719 --> 00:57:19.360
So when you take the photos, you understand there's an there's a mutual understanding.
00:57:19.440 --> 00:57:23.599
You're coming to take these photos for this listing so that I can put this listing on MLS.
00:57:23.760 --> 00:57:24.159
Correct.
00:57:24.320 --> 00:57:27.440
You understand that, and you're you the permission is there for us to do that.
00:57:27.760 --> 00:57:29.199
That's what my contract used to say.
00:57:29.519 --> 00:57:35.360
But distributing distributing distributing it outside of that, we would need your permission.
00:57:35.840 --> 00:57:36.079
Correct.
00:57:36.159 --> 00:57:45.360
Like if my if you if I took, I just did one for a client a little bit of AI in there, a little bit of editing, but uh virtual twilight photo.
00:57:45.519 --> 00:57:46.400
Yeah, that's a that's a thing.
00:57:46.719 --> 00:57:48.559
It's a big thing, it's a big thing, it's a big thing.
00:57:48.800 --> 00:57:51.119
Um, and I knocked this one out the park.
00:57:51.280 --> 00:57:53.440
It had a pool, there was a flexion from the house.
00:57:53.599 --> 00:57:55.280
Like it was dope, yeah, all of that.
00:57:55.679 --> 00:58:02.400
If that ended up in like Better Homes and Garden or anything like that, the agent can't sell that photo to Better Homes and Garden.
00:58:02.639 --> 00:58:03.840
They would need my permission.
00:58:03.920 --> 00:58:10.639
And then if I found it, I could sue, I could contact Better Homes and Garden and be like, hey, that's my photo.
00:58:10.800 --> 00:58:13.760
I never gave permission for it, yada yada yada.
00:58:13.920 --> 00:58:15.119
You're gonna have to, all of that.
00:58:15.199 --> 00:58:20.639
But yes, that's that's the mutual understanding is that the you have permission for the life of that listing.
00:58:20.800 --> 00:58:34.719
And again, this was all in the contract that I and I have I only had one agent ever push back about the not owning it explicitly because of the better, and she was like, Well, I've never seen that.
00:58:34.800 --> 00:58:40.559
And I was like, Again, I'm not gonna argue with you for a hundred or something dollars, and we'll take that out of it and keep it pushing.
00:58:40.639 --> 00:59:01.760
Yeah, but yeah, it's it's the mutual understanding that these photos are used to sell a home, whatever you need to do marketing-wise, of it, but MLS, social media, this and that, but publication, so like technically the what's the what's the the Parade homes?
00:59:01.840 --> 00:59:02.159
Oh, yeah.
00:59:02.320 --> 00:59:16.559
When they do that magazine every year and they put those technically the photographer that took those photos, if that agent doesn't have the permission print the print release to be able to print it, it can't they can't print it.
00:59:16.800 --> 00:59:18.079
And that's crazy.
00:59:18.320 --> 00:59:35.119
And but but it's a it's a it's a sphere of responsibility because the magazine that the Parade of Homes publishes, whoever is doing that should be getting the licensing or confirming that they have the licensing for all of these photos.
00:59:35.199 --> 00:59:37.199
Yeah, because they're the ones that are actually on the hook.
00:59:37.280 --> 00:59:38.400
It's not the agent, right?
00:59:38.559 --> 00:59:40.239
It's the it's whoever published it.
00:59:40.559 --> 00:59:42.800
Whoever published it is now on the hook for that photo.
00:59:43.440 --> 00:59:53.039
And could they could they give you credit for it and it and it be a little less of a I mean they could, but it's still it still requires your permission.
00:59:53.360 --> 00:59:59.679
Yeah, it still requires my permission to to use it, and then I get to tell you what the compensation for that is.
00:59:59.840 --> 01:00:04.960
If it's photo cred and that's all I need, then that's that's all you need to do.
01:00:05.119 --> 01:00:09.280
If you if it's not photo cred, so like the are you sports fan?
01:00:09.440 --> 01:00:10.000
Sports ball?
01:00:10.079 --> 01:00:10.559
Not all?
01:00:10.880 --> 01:00:12.559
I am why do you just turn to the man?
01:00:13.280 --> 01:00:14.000
I know you are.
01:00:14.159 --> 01:00:15.039
I know you are.
01:00:15.199 --> 01:00:16.880
I don't no no no okay.
01:00:17.360 --> 01:00:19.119
Now you're gonna have your whole crew.
01:00:19.280 --> 01:00:22.400
I know you are, because we sat here and talked sports before this.
01:00:22.480 --> 01:00:27.119
I'm asking him Jennifer's mom's gonna like our one viewer.
01:00:27.599 --> 01:00:28.880
Our one viewer's gonna be.
01:00:32.480 --> 01:00:34.320
I know you're a sports fan.
01:00:34.480 --> 01:00:35.599
That's why I was asking.
01:00:35.840 --> 01:00:58.800
Okay, but the the the picture that got taken from the New York Knicks parade um with Jalen Brunson wearing the goggles, and I don't remember the the photographer that took that, they ended up trying to put it on shirts the next day, like the lead, like the and it ended up they ended up having to find him and working out and good for you.
01:00:59.360 --> 01:01:02.880
Yeah, but it's it's all of like those little things and it matters.
01:01:03.199 --> 01:01:04.159
Copyright.
01:01:04.320 --> 01:01:08.480
Um, but AI as well, it it's help it helps it.
01:01:08.559 --> 01:01:12.000
I mean it helps you guys too from a from a workflow standpoint.
01:01:12.079 --> 01:01:12.239
Yeah.
01:01:12.719 --> 01:01:18.800
Um how do you feel about uh virtual staging as a photographer?
01:01:19.360 --> 01:01:21.119
I I make money off of it.
01:01:21.199 --> 01:01:22.400
Yeah, so I don't hate it.
01:01:22.559 --> 01:01:28.480
This is what I hate though, and it's not all clients, it's very select few.
01:01:28.960 --> 01:01:31.199
And if they watch this, I'm talking to you.
01:01:31.440 --> 01:01:31.920
They'll know.
01:01:32.159 --> 01:01:32.960
They'll know.
01:01:33.199 --> 01:01:36.800
I'm not a I'm not uh I'm not an interior designer, right?
01:01:36.960 --> 01:01:47.920
Yeah, so you can tell me what you want before, so like again, before virtual staging has been offered for years.
01:01:48.480 --> 01:01:54.880
Up until recently, it it was just that you guys could do it yourself with these programs and AI and all of that.
01:01:55.119 --> 01:02:01.360
I used to pay an editor, so like when the going rate was what, like$35 for a photo or something like that.
01:02:01.440 --> 01:02:02.079
Yeah, I think so.
01:02:02.400 --> 01:02:09.360
I don't know what it is now that my price is a little bit cheaper, but it used to cost me like$17 or$15 for the edit.
01:02:09.599 --> 01:02:18.480
So like I had to pay somebody and whatever program they used, it wasn't like we had access to everything, every cloth type.
01:02:18.639 --> 01:02:18.880
Yeah.
01:02:19.039 --> 01:02:20.320
Well, I want it to be this.
01:02:20.960 --> 01:02:22.880
That's not the purpose of virtual staging.
01:02:23.039 --> 01:02:23.199
Right.
01:02:23.440 --> 01:02:30.639
The purpose of virtual staging is to showcase what this room would look like if furniture was in it.
01:02:30.800 --> 01:02:32.239
The emphasis shouldn't be on the furniture.
01:02:32.400 --> 01:02:36.480
It doesn't have to be, I want it to be modern art deco with this.
01:02:36.559 --> 01:02:40.079
I'm like, oh, okay, then then pay to stage it then.
01:02:40.239 --> 01:02:46.800
Like that's exactly because I I get that sometimes because I I do virtual staging in my videos, and that's it.
01:02:47.519 --> 01:02:50.159
You the one you did for me um over here in Lakewood.
01:02:50.480 --> 01:02:51.679
That was the first one I did for you.
01:02:51.920 --> 01:02:55.599
That was amazing because I don't know if you saw the video he did.
01:02:55.840 --> 01:03:00.480
He it I don't know, I don't even know how to explain it, but the virtual staging in that unbelievable.
01:03:00.719 --> 01:03:02.320
So I do that, I offer that in case you ever need that.
01:03:02.480 --> 01:03:03.679
Yeah, no, it is great.
01:03:04.000 --> 01:03:10.400
I was one of the first people in the area to offer that, and now some of my competitors do it as well too, which I expect.
01:03:10.559 --> 01:03:10.800
Yeah.
01:03:10.960 --> 01:03:18.719
Um, but I have a certain style um that my editor and I created that nobody else does their staging this way.
01:03:18.800 --> 01:03:25.280
So at least we're all we're all offering the same product, excuse me, but it's how you distinguish yourself from the other ones.
01:03:25.440 --> 01:03:33.679
Um, but even with that, it's still you're still limited to what you can produce in the staging.
01:03:34.320 --> 01:03:37.199
And you'll get people that are like, Well, can you can you do this?
01:03:37.280 --> 01:03:39.679
And I I want a this on the wall with that.
01:03:40.719 --> 01:03:42.239
You should hire a stager.
01:03:42.400 --> 01:03:43.440
Or just actually go buy it.
01:03:43.599 --> 01:03:47.679
Yeah, go buy it, stage it, and then I'll come film the video, and it'll be real furniture.
01:03:47.840 --> 01:03:51.039
It'll look real good, it'll look like so.
01:03:51.199 --> 01:03:55.599
There's there's a level to it, and you know, I again customer services me.
01:03:55.679 --> 01:04:05.840
I'm I'm never going to go back and forth with the client as far as I don't believe the customer is always right, but I do believe the customer should be taken care of.
01:04:06.000 --> 01:04:17.199
Yeah, like I'm I'm I live of the mindset that I run a business because I've traveled the world, like I understand that not every place is the customer's always right.
01:04:17.360 --> 01:04:19.840
You go to places and this is what you get.
01:04:20.000 --> 01:04:22.239
Well, I want it you go somewhere else.
01:04:22.320 --> 01:04:22.719
Yeah, yeah.
01:04:22.960 --> 01:04:25.280
So I I kind of like split that happy medium.
01:04:25.440 --> 01:04:31.360
Like I always want to keep my clients happy, but I also live in the world of I'm big on expectations.
01:04:31.679 --> 01:04:34.639
I'm not going to tell you I can do something if I can't do it.
01:04:34.800 --> 01:04:36.880
I'm not the type to like, oh, I'll go figure it out.
01:04:36.960 --> 01:04:39.440
Like, I know I I don't I don't want to go figure it out.
01:04:39.679 --> 01:04:44.719
These are the products that I offer, these are what I have worked a couple years now to get really good at.
01:04:45.199 --> 01:04:52.880
I'm not gonna go offer somebody else's product because I don't go hire them.
01:04:53.039 --> 01:05:04.320
They're they're great at what they do, and I have no problem telling somebody like, hey, you use me for this stuff, but if you want that, they have already mastered it.
01:05:04.480 --> 01:05:10.639
Go go use them, come back and see me because I don't want you to pay for it, and then you're like, oh well, I could have got it better over there.
01:05:10.800 --> 01:05:13.360
Like, I know they do it, that's what they do.
01:05:13.679 --> 01:05:16.880
So okay, this one's gonna make a lot of people mad.
01:05:18.000 --> 01:05:20.800
How old is too old for a headshot?
01:05:21.360 --> 01:05:22.079
What do you mean?
01:05:22.159 --> 01:05:27.440
Like uh how old is the person or how old is the how old should a headshot be before you get a new one?
01:05:27.760 --> 01:05:30.639
Because I've seen head, I mean, let's just keep it real.
01:05:30.880 --> 01:05:36.320
There are some people around here that have been using the same headshot since I've been in the business, and I've been in the business 20 years.
01:05:36.639 --> 01:05:44.159
Do you want my headshot trying to make money answer or the the I think two years is too long?
01:05:44.480 --> 01:05:45.360
Two years is too long.
01:05:45.440 --> 01:05:45.679
Okay.
01:05:46.320 --> 01:05:52.480
I think I think every year minimum should be an updated headshot.
01:05:52.639 --> 01:05:52.960
Okay.
01:05:53.199 --> 01:05:55.280
But I understand the especially if you come to me.
01:05:55.360 --> 01:05:57.440
Like again, my headshots are not cheap.
01:05:57.599 --> 01:05:59.760
Um, but I pride myself on I think.
01:06:00.320 --> 01:06:03.440
I take the best headshots, pure headshots, not a branding image.
01:06:03.519 --> 01:06:05.920
That's a different another conversation we'll get into.
01:06:07.599 --> 01:06:10.239
But I understand it's an investment.
01:06:10.400 --> 01:06:15.039
And so I understand it can't be done as updated.
01:06:15.199 --> 01:06:22.320
But if you lose um a substantial amount of weight or you gain a substantial amount of weight, new headshot.
01:06:22.400 --> 01:06:22.559
Yeah.
01:06:22.800 --> 01:06:26.800
If you uh a dude and you shave a beard or you grow a beard, new headshot.
01:06:27.039 --> 01:06:31.039
Me, I I cut 18 inches off of my hair, um, new headshot.
01:06:31.119 --> 01:06:31.280
Yeah.
01:06:31.440 --> 01:06:32.880
Um because you don't look the same.
01:06:33.199 --> 01:06:34.079
We change our hair color.
01:06:34.159 --> 01:06:37.840
We change the yeah, that's the only way to explain it.
01:06:38.000 --> 01:06:45.840
Is that a headshot should be a representation of who you are in that general moment.
01:06:46.400 --> 01:06:46.800
Yeah.
01:06:46.960 --> 01:06:47.199
Yeah.
01:06:47.440 --> 01:06:59.599
If if you don't show, if you if I show up to a meeting, a house, or um anything, and it's not me that's they saw on the business card or the website, should be updated.
01:06:59.920 --> 01:07:00.719
It should be updated.
01:07:00.880 --> 01:07:08.400
And again, I understand it's a financial investment, but you have my headshots are not geared towards the average person.
01:07:08.639 --> 01:07:20.320
My headshots are geared towards it's I said it in my branding message, business professionals, real estate agents that are looking to build a brand, showcase who they are, build trust, all of that.
01:07:20.559 --> 01:07:22.719
That's who my headshots are priced for.
01:07:23.760 --> 01:07:28.000
You should be, you should look like who you are, and you should take pride in.
01:07:28.239 --> 01:07:37.039
Like if you if you put that on a on a business card, on a billboard, on a website, you should be proud of the image that it is.
01:07:37.920 --> 01:07:42.960
And if you're not, it's probably time to update it.
01:07:43.199 --> 01:07:49.519
Even if you my job is I I don't take photos, I make people feel comfortable in front of a camera.
01:07:49.760 --> 01:07:50.639
That's that's hard.
01:07:50.800 --> 01:07:51.920
That and that's that's hard.
01:07:52.159 --> 01:08:13.599
The light it is, and the lighting and all of that is is icing on the cake and the techniques that go into the edits and all of that's that's all supplementary, but making the person feel comfortable with facial coaching and this that's the difference between a a good photographer, especially in portrait work and headshot work, and uh in a mediocre one.
01:08:13.679 --> 01:08:16.560
Because you'll see in somebody's image if they're not comfortable.
01:08:17.199 --> 01:08:24.720
You'll see if they yeah, it's in we you know, we might take 200 photos to pick three.
01:08:25.359 --> 01:08:27.680
And that sounds like a nightmare.
01:08:28.000 --> 01:08:30.239
No, but but but I'm just snapping.
01:08:30.399 --> 01:08:39.600
Yeah, but some of those I might take, and because it's a technique that I learned from my mentor, he he goes, take you you photograph through the laugh.
01:08:39.840 --> 01:08:51.279
So, like we're having a good time, and there'll be 15 photos of you laughing and and faces because as soon as you come back to camera, usually that next photo is a banger.
01:08:51.600 --> 01:08:52.800
It's like the natural smile, right?
01:08:53.039 --> 01:08:53.279
Exactly.
01:08:53.439 --> 01:09:01.600
Yeah, and so but you if you're waiting, if you're here and you're waiting and now you're talking, and okay, now come back, and now you hit that you've missed it.
01:09:01.920 --> 01:09:08.640
Whereas if you're still taking while you're laughing and I'm still talking and I'm engaging, it you know, it it becomes a better photo.
01:09:08.960 --> 01:09:10.560
And we're our own worst critics, right?
01:09:11.279 --> 01:09:12.319
We learned that at Rock Stars.
01:09:12.479 --> 01:09:18.880
It's like everybody was talking about social media and doing reels and putting yourself out there, and it's like it's your voice, it's your face.
01:09:19.039 --> 01:09:19.600
Get over it.
01:09:19.840 --> 01:09:28.560
Oh, see, I have a whole we could do a whole nother podcast about content and my thoughts on what agents are and aren't doing.
01:09:28.800 --> 01:09:34.800
Yeah, because you gotta do more no matter what, no matter where you're at as an agent right now, whatever you're doing, do more.
01:09:34.880 --> 01:09:41.359
Yeah, and I say that as somebody that does zero social media that I should I should be doing a lot more than it's hard, Josh.
01:09:41.439 --> 01:09:42.399
We didn't sign up to do that.
01:09:42.640 --> 01:09:43.039
We didn't.
01:09:43.119 --> 01:09:49.600
No, nobody did when nobody that started a business 10 years ago or has been in how long have y'all been in?
01:09:50.079 --> 01:09:50.960
I've been in at 20.
01:09:51.520 --> 01:09:52.720
Oh, you definitely didn't sign up to do.
01:09:53.920 --> 01:09:54.560
Eight years.
01:09:54.880 --> 01:09:57.439
There was no social media when I'm that's what I'm saying.
01:09:57.520 --> 01:09:59.199
You definitely like to start signing up for it.
01:09:59.520 --> 01:10:01.279
There was uh I mean there was like MySpace.
01:10:01.520 --> 01:10:02.960
Yeah, I was gonna say there's my space.
01:10:03.039 --> 01:10:03.680
That was about it back then.
01:10:03.920 --> 01:10:07.920
You remember my learned how to code on MySpace.
01:10:08.560 --> 01:10:10.000
I've ruined friendships.
01:10:10.159 --> 01:10:11.439
You are not in my top eight anymore.
01:10:12.479 --> 01:10:12.880
That's all right.
01:10:13.680 --> 01:10:22.880
No, but social media has been a necessity for some time now, but I think now it's it's inevitable.
01:10:23.199 --> 01:10:24.800
And people don't want polished, right?
01:10:24.880 --> 01:10:27.119
On social media, that's that's what everybody keeps saying.
01:10:27.279 --> 01:10:31.520
They're not looking for polished, they're looking for authentic, they're looking for who you actually are.
01:10:32.239 --> 01:10:32.960
But that's hard.
01:10:33.119 --> 01:10:34.159
We don't want people to know that.
01:10:34.560 --> 01:10:35.199
Yeah.
01:10:35.680 --> 01:10:36.079
Yeah.
01:10:36.319 --> 01:10:39.279
I think the I mean you're but you're building a brand though.
01:10:39.359 --> 01:10:48.479
Yeah like you you are building a brand, and so part of that is your level of expertise in your field, what whatever that field is, but for you guys agents.
01:10:49.279 --> 01:10:53.279
But it they also need I I'm not hiring you because you're the best agent.
01:10:53.439 --> 01:10:56.640
I hire you because you resonate with me on something.
01:10:56.800 --> 01:10:59.760
So like I trust you as a person, your headshot was dope.
01:10:59.840 --> 01:11:05.760
I love the marketing plan that you do, but you're just a cool person that I I there's rapport, yeah.
01:11:06.000 --> 01:11:19.600
And so more in debt or more taking a deeper dive into you as a person, I think, is is what a lot of people are missing because a lot of business owners in general think it's just about the business.
01:11:19.840 --> 01:11:28.319
Like more people are attracted to me or not attracted, but like uh gravitate to me because of my travels than they do for my photography.
01:11:29.119 --> 01:11:36.239
And that's that's the oh, he's a cool person that travels and he takes you know decent photos.
01:11:36.479 --> 01:11:43.039
I kind of want to hire him to do, and that's I should do more about my travels than I don't, but yeah.
01:11:43.439 --> 01:11:44.239
You do it, we'll do it.
01:11:44.319 --> 01:11:44.880
How about that?
01:11:45.039 --> 01:11:46.720
Yeah, oh don't wait for me.
01:11:46.880 --> 01:11:50.640
It's hard, it's it's it's so hard, it's just hard to to decide what to do.
01:11:51.039 --> 01:11:51.840
It's a job, it's a job.
01:11:52.000 --> 01:11:53.039
It is a job, it is.
01:11:53.439 --> 01:12:00.000
People I I run the marketing for the law firm in South Austin.
01:12:00.159 --> 01:12:11.199
I have a team of three, myself included, and we do their SEO website management, lead generation, uh, produce the podcast for them, and we don't do any of the social media management.
01:12:11.279 --> 01:12:13.119
They didn't want to pay for that at the beginning.
01:12:13.279 --> 01:12:18.640
I'm we're working to get there, but it's it's a full-time job of at least one person.
01:12:18.720 --> 01:12:31.600
And I think what business owners, this is separate from real estate, but I think what business owners the the pitfall that they get in is trying to hire one person to do everything that I just mentioned.
01:12:31.760 --> 01:12:34.399
And you're never that's not that's not a one-person job.
01:12:34.560 --> 01:12:34.880
Right.
01:12:35.039 --> 01:12:40.079
To be able to run ads, manage social media accounts, create content, all of that.
01:12:40.239 --> 01:12:47.359
If you're looking for one person to do that, and you're still only like, I'm gonna pay that person$45,000 starting out, like you're never gonna find out.
01:12:47.520 --> 01:12:48.720
You're gonna get what you pay for.
01:12:48.960 --> 01:12:50.239
Yeah, there's just nothing.
01:12:50.479 --> 01:12:57.039
Yeah, I mean, it it's it it's it is a full-time job to be a content creator for a person.
01:12:57.279 --> 01:13:01.119
Even the most unsophisticated reel takes so much time.
01:13:01.359 --> 01:13:02.560
AI is helping that.
01:13:02.720 --> 01:13:04.560
It it is I just I just use Claude.
01:13:04.640 --> 01:13:05.600
Have you guys used Claude?
01:13:05.760 --> 01:13:09.359
Yeah, I don't like Claude how I don't I listen.
01:13:09.439 --> 01:13:11.600
I went back to chat and I'm gonna tell you why.
01:13:11.680 --> 01:13:13.199
I don't like the way Claude talks to me.
01:13:13.520 --> 01:13:16.880
Claude could not figure me out, and I'm like, you're too stupid to work with me.
01:13:17.039 --> 01:13:17.840
I can't deal with you.
01:13:18.079 --> 01:13:22.479
I don't know if chat can do what so I I have Chat has cowork too.
01:13:22.640 --> 01:13:27.119
See, I don't this is what I I do uh Toy Drive for the last 12 years.
01:13:27.199 --> 01:13:29.520
Yeah, and we've had a we get lists.
01:13:29.760 --> 01:13:40.640
Well, this year, instead of a list that the person is filling out, I'm getting emails for every child with like tags, and then I have to turn it into a list to give to my donors.
01:13:40.880 --> 01:13:43.199
So I I was like, let me try this Claude thing out.
01:13:43.279 --> 01:13:55.279
Yeah, so I told Claude, I gave access to my email, and I was like, hey, pull these emails that have this time, and then I took uh the PDF of the list and I was like, just fill out the list for each.
01:13:56.239 --> 01:13:57.279
It's like what?
01:13:57.439 --> 01:13:58.079
Yeah, done.
01:13:58.159 --> 01:13:59.119
I was like, this is amazing.
01:13:59.199 --> 01:14:02.960
And I went, you know, I cried, I did the the Josh Sharon cross-reference.
01:14:03.039 --> 01:14:06.960
I checked like the first seven, check like the bottom seven, check one in the middle.
01:14:07.279 --> 01:14:08.399
Yeah, we're good.
01:14:08.479 --> 01:14:09.199
Yeah, it's fine.
01:14:09.279 --> 01:14:10.159
Everything in between's fine.
01:14:10.399 --> 01:14:10.880
Mind blowing.
01:14:11.279 --> 01:14:13.920
I I had uh Carly, I don't know if you know Carly works with this.
01:14:14.000 --> 01:14:15.520
Yeah, she sat down with me a couple of weeks ago.
01:14:15.680 --> 01:14:16.800
I didn't realize she was with y'all too.
01:14:16.880 --> 01:14:17.920
Yeah, okay.
01:14:18.159 --> 01:14:24.079
Um, she sat down with me a couple weeks ago and showed me how she set up her cloud, and she gave me all the information.
01:14:24.239 --> 01:14:27.920
I set mine up and I had it doing my morning dashboard and all the time.
01:14:28.239 --> 01:14:34.399
Oh, you're you're like my yeah, pulling my emails, telling me what's on my calendar, telling me what I need to pay attention to, what I don't.
01:14:34.560 --> 01:14:38.960
And I loved that, but I did not appreciate the way Claude talked to me.
01:14:39.439 --> 01:14:41.279
Are you polite to your AI though?
01:14:41.439 --> 01:14:42.079
I just talked to it.
01:14:42.720 --> 01:14:43.920
I'm just a I'm just very direct.
01:14:44.159 --> 01:14:46.159
Are you but oh see because I'm here to get business done.
01:14:46.479 --> 01:14:49.199
AI overlord is gonna come for you when the Ts.
01:14:49.680 --> 01:14:53.279
I'm like, let me go back to chat because chat will talk to me the way I want to be talked to.
01:14:53.439 --> 01:14:55.840
So I just set up the same thing in chat and it's it's great.
01:14:55.920 --> 01:14:56.239
I love it.
01:14:56.479 --> 01:15:00.880
When the TI 800s come out, they're gonna I say please and thank you.
01:15:01.920 --> 01:15:02.720
Good morning, Adam.
01:15:03.039 --> 01:15:04.079
How are you doing?
01:15:04.319 --> 01:15:06.000
Yeah, I'm doing great, Matt.
01:15:06.239 --> 01:15:10.880
I just can't help you with the named Ledger, and I'm like, are you 12?
01:15:11.039 --> 01:15:14.399
Like, no, I'm not naming my assistant Ledger.
01:15:14.720 --> 01:15:15.039
No.
01:15:15.359 --> 01:15:16.640
So I'm back to chat.
01:15:16.960 --> 01:15:18.319
You don't say thank you, do you?
01:15:18.479 --> 01:15:19.039
I do to chat.
01:15:21.359 --> 01:15:24.960
Okay, let me ask you this one more thing, and then we're gonna hit like a like a quick thing.
01:15:25.119 --> 01:15:28.479
But um, you think the realtor branding photography's gone too far?
01:15:28.800 --> 01:15:30.000
You think we're doing too much of that?
01:15:30.159 --> 01:15:30.720
What do you mean?
01:15:30.960 --> 01:15:33.600
Like the lifestyle, the the I'm in the kitchen.
01:15:33.680 --> 01:15:39.359
Um No, but this is what I this is what I wish you guys as an industry would understand.
01:15:39.520 --> 01:15:40.479
Those aren't headshots.
01:15:40.720 --> 01:15:40.880
Right.
01:15:40.960 --> 01:15:41.600
No, yeah, I think that's a good thing.
01:15:41.760 --> 01:15:49.520
So when when you when when agents will call me and they go, hey, I want to do some headshots, I'm like, great, I got a studio, new studio, the sign just went up on the marquee.
01:15:49.600 --> 01:15:56.319
I'm we're you know, no, no, I want to do like at a house, and I'm like, oh, so you need a branding shoot.
01:15:56.479 --> 01:15:59.039
No, I want headshot, those aren't your headshots.
01:15:59.119 --> 01:15:59.199
Right.
01:15:59.359 --> 01:16:02.159
And if you're using those as your headshots, you're doing it incorrectly.
01:16:02.399 --> 01:16:07.439
Well, I am so and this, but it's it's you got to understand the hierarchy of it.
01:16:07.520 --> 01:16:12.960
And this is I'll show you my business card, the new one that I just got done after this, so you'll understand it.
01:16:13.199 --> 01:16:19.199
When you're in a kitchen or you're branded, or you're half-body, or you're all of that, and then you put that on a business card.
01:16:19.279 --> 01:16:21.920
Yeah, you you come from this big to this big.
01:16:22.000 --> 01:16:22.640
Ah, that's true.
01:16:22.800 --> 01:16:26.239
And it's my my business card, it's a dope headshot.
01:16:26.319 --> 01:16:27.119
I didn't take it.
01:16:27.279 --> 01:16:30.000
The the best dude in the world took it.
01:16:30.079 --> 01:16:32.239
I went to his conference, part of it was a headshot.
01:16:32.319 --> 01:16:33.520
So I'll preface that.
01:16:33.680 --> 01:16:36.079
My my headshot is half the business card.
01:16:36.239 --> 01:16:36.560
Okay.
01:16:37.039 --> 01:16:39.199
It's just it's powerful, it's who you are.
01:16:39.359 --> 01:16:43.840
So it but I have branding images on my website that I just had redone.
01:16:44.000 --> 01:16:49.359
So like they all serve their own purpose, but they it's just where you apply them.
01:16:49.680 --> 01:16:57.680
Your your email signature shouldn't be a branding photo because your email signature is this big and it so you just look tiny.
01:16:57.840 --> 01:17:06.319
Yeah, those those should be relevant uh um used in places where the size can be enjoyed.
01:17:06.479 --> 01:17:13.359
Yeah, like I don't get to see you in a kitchen and it's a beautiful kitchen, but the image where it's used is this big.
01:17:13.600 --> 01:17:16.720
Put that on a flyer somewhere or something where it's bigger.
01:17:16.880 --> 01:17:17.039
Okay.
01:17:17.359 --> 01:17:19.279
Every photo serves a different purpose.
01:17:19.439 --> 01:17:22.560
So do I think that you're you're going too far?
01:17:23.039 --> 01:17:25.119
No, because I don't think you're going far enough.
01:17:25.279 --> 01:17:25.520
Okay.
01:17:25.840 --> 01:17:29.199
I think you should be doing more photo shoots, but again, it's all an investment.
01:17:29.279 --> 01:17:35.279
But doing more photo shoots, doing it in different, different styles of homes.
01:17:35.439 --> 01:17:38.000
Everybody goes for luxury because that's what they want to sell.
01:17:38.079 --> 01:17:41.039
Yeah, we don't have a ton of luxury in central Texas.
01:17:41.199 --> 01:17:48.079
So go sell some mediocre stuff, have some have some mediocre middle of the run photos.
01:17:48.159 --> 01:17:57.760
Like you, you need across the board all of the branding because every photo that you take, even from your phone or not, serves its own purpose.
01:17:57.920 --> 01:17:58.159
Right.
01:17:58.319 --> 01:18:07.279
And I just think we all get caught up in seeing that's that that's my biggest hang up with my headshots is I take headshots.
01:18:07.840 --> 01:18:09.279
Traditional, I can do branding.
01:18:09.840 --> 01:18:10.479
You do branding too?
01:18:10.720 --> 01:18:11.199
Oh, yeah, absolutely.
01:18:11.520 --> 01:18:12.319
Okay, you'll do all of that.
01:18:12.560 --> 01:18:13.760
It's now on my site.
01:18:13.920 --> 01:18:14.239
Okay.
01:18:14.479 --> 01:18:17.600
Previously it was not, but now my site just went live yesterday.
01:18:17.760 --> 01:18:19.760
Check it out, stop and live llc.com.
01:18:19.920 --> 01:18:20.319
Congrats.
01:18:20.560 --> 01:18:21.359
Um, thank you very much.
01:18:21.439 --> 01:18:25.199
Yeah, um, but it's now included with branding.
01:18:25.439 --> 01:18:25.680
Okay.
01:18:25.840 --> 01:18:31.760
And so I I've done it for uh first community mortgage, um, the Eggleston Law Firm.
01:18:31.920 --> 01:18:34.640
I did another law firm um in Austin.
01:18:35.199 --> 01:18:36.560
Um, so I do those.
01:18:36.720 --> 01:18:36.960
Okay.
01:18:37.119 --> 01:18:39.359
It was just something, but I don't do them in my studio.
01:18:39.520 --> 01:18:40.000
Right, right.
01:18:40.159 --> 01:18:43.920
And so there's a cost that comes with getting me out to do.
01:18:44.319 --> 01:18:44.560
Of course.
01:18:44.720 --> 01:18:45.039
Yeah.
01:18:45.279 --> 01:18:50.479
So, but yes, it is, it's now, but all of those serve different purposes.
01:18:50.960 --> 01:18:52.399
My two years was about up.
01:18:53.039 --> 01:18:56.079
Your two years for my for when my shots, my headshots.
01:18:56.319 --> 01:18:58.159
Yeah, it and still got another year.
01:18:58.399 --> 01:19:02.319
It it's just one of those things, and some people can pass longer than that.
01:19:02.560 --> 01:19:09.039
Like it's it's you just have to gauge, and I think the world is very bad at self-awareness.
01:19:09.199 --> 01:19:09.680
Oh, yeah.
01:19:09.840 --> 01:19:19.359
And so you just have to take a step back and be very honest and be very self-aware with yourself and look at the images that you have and go, yeah, I don't look like that anymore.
01:19:19.600 --> 01:19:21.199
And it's okay, one way or another.
01:19:21.920 --> 01:19:27.520
But I just need to get up because if I'm playing the game of business correctly, they need to look like me.
01:19:27.680 --> 01:19:31.279
And if you're really playing it correctly, they should be the best.
01:19:31.520 --> 01:19:32.960
They should be better than your competition.
01:19:33.119 --> 01:19:35.039
Yeah, yeah, absolutely.
01:19:35.600 --> 01:19:37.600
All right, let's do some rapid fire.
01:19:37.680 --> 01:19:38.640
Oh, Jesus.
01:19:38.880 --> 01:19:40.000
Just just tell us.
01:19:40.399 --> 01:19:40.720
Okay.
01:19:41.439 --> 01:19:41.760
Okay.
01:19:42.159 --> 01:19:43.359
Toilet seats up or down.
01:19:43.680 --> 01:19:44.159
Oh, down.
01:19:44.399 --> 01:19:44.720
Okay.
01:19:44.960 --> 01:19:45.359
Thank you.
01:19:45.520 --> 01:19:47.920
I was afraid you were gonna say it didn't matter.
01:19:48.159 --> 01:19:48.800
It matters.
01:19:49.119 --> 01:19:50.319
Cars in the driveway.
01:19:50.560 --> 01:19:56.079
Wait, can no, but are there There are photos on ML.
01:19:56.399 --> 01:19:59.279
No, I know there are photos that are there, but those are those aren't from professionals.
01:19:59.600 --> 01:20:04.800
I mean, I my question is this do y'all run across agents that be like it doesn't matter?
01:20:04.960 --> 01:20:05.520
Uh yeah.
01:20:05.680 --> 01:20:06.000
Yeah.
01:20:06.239 --> 01:20:06.560
Okay.
01:20:07.279 --> 01:20:08.479
Toilet seats down.
01:20:08.960 --> 01:20:09.680
Cars down.
01:20:09.920 --> 01:20:16.960
Cars out of Cars out of the driveway, and it's not a simple process to just remove them.
01:20:17.199 --> 01:20:17.439
Right.
01:20:17.600 --> 01:20:19.680
Like it's it's and I I hate that.
01:20:20.000 --> 01:20:22.319
You can't just throw it on Canva and just like pull it out.
01:20:22.560 --> 01:20:25.840
I can I can, but then but then I have to charge you for it.
01:20:26.000 --> 01:20:30.079
But then but then you get upset when I anyways, cars out of the driveway.
01:20:30.239 --> 01:20:30.479
Okay.
01:20:30.720 --> 01:20:32.960
Do we need drone photography on every listing?
01:20:33.199 --> 01:20:33.439
No.
01:20:33.680 --> 01:20:33.920
Okay.
01:20:34.319 --> 01:20:36.479
Can you have drone photography on every listing?
01:20:36.720 --> 01:20:36.880
No.
01:20:37.119 --> 01:20:38.479
Airspace, airspace dependent.
01:20:38.640 --> 01:20:40.000
And that's now on my website as well, too.
01:20:40.159 --> 01:20:41.119
Airspace dependent.
01:20:41.439 --> 01:20:43.680
So you know I've got to check airspace.
01:20:43.840 --> 01:20:44.479
Yep.
01:20:45.119 --> 01:20:45.439
Okay.
01:20:45.760 --> 01:20:48.399
Um, you've already said no phone family photos.
01:20:48.479 --> 01:20:49.760
It's better to take those down.
01:20:49.920 --> 01:20:50.319
Yeah.
01:20:50.560 --> 01:20:51.119
Yeah.
01:20:51.840 --> 01:20:53.039
It's a privacy thing, too.
01:20:53.279 --> 01:20:53.760
Oh, it is.
01:20:53.920 --> 01:20:54.479
Absolutely.
01:20:54.720 --> 01:20:56.560
Ultra wide listing photos.
01:20:56.960 --> 01:20:58.479
Like you know, like the panoramic.
01:20:58.560 --> 01:20:59.920
Like the ultra- Oh, panoramic?
01:21:00.159 --> 01:21:00.399
No.
01:21:00.560 --> 01:21:04.880
But you, but you there I don't want to give all the trade secrets away.
01:21:05.039 --> 01:21:07.039
But no, no, no, but they're not trade secrets.
01:21:07.359 --> 01:21:08.239
I just make jokes.
01:21:08.560 --> 01:21:12.399
Um if your your photo should have three walls in it.
01:21:12.640 --> 01:21:12.960
Okay.
01:21:13.279 --> 01:21:18.720
So if I if I take it from the corner or if I take it straight on, I should have three walls.
01:21:18.880 --> 01:21:19.039
Okay.
01:21:19.199 --> 01:21:27.199
And even if it's a sliver of that third wall, it matters because it opens up the frame in your mind.
01:21:27.359 --> 01:21:29.760
It makes the room appear bigger than it is.
01:21:29.920 --> 01:21:43.119
If you just get two walls, it's the like if I took this photo and I turned my camera so that I just got this wall and this wall, and then I moved it just slightly to get this this edge, you would see how much difference that is.
01:21:43.279 --> 01:21:45.680
So, I mean, you need a wide angle lens.
01:21:45.760 --> 01:21:51.920
If your photographer that you hire is running around with a with a 24 millimeter doing real estate, then yeah, no, that's not gonna work.
01:21:52.319 --> 01:21:52.880
Get a different one?
01:21:53.039 --> 01:21:59.520
Yeah, get a yeah, but no panoramas, no, like are you talking about people stitch a remember the stitching where you could stitch it?
01:21:59.680 --> 01:22:01.199
Agents are stitching panoramas together?
01:22:01.680 --> 01:22:05.039
I've seen it on more on publications and social media than I've seen.
01:22:06.640 --> 01:22:12.800
Uh again, you don't have to hire a stop and live photography, but don't hire somebody.
01:22:13.439 --> 01:22:14.000
Yeah.
01:22:14.560 --> 01:22:17.920
Um, okay, what about realtors in the listing photos?
01:22:18.079 --> 01:22:21.439
That's I mean, that's against MLS rules, but what do you how do you feel about that?
01:22:21.680 --> 01:22:22.399
I've never seen it.
01:22:22.479 --> 01:22:25.439
So I haven't either, but it was just something that popped up.
01:22:25.520 --> 01:22:30.640
So I thought Agents in the listing video, I have my own uh thoughts on as well, too.
01:22:30.960 --> 01:22:36.000
Like, come and come and see this house, and then they just like open the doors and stuff while you go through.
01:22:36.640 --> 01:22:39.760
Yeah, there were there's a there's a media company and they do great work.
01:22:39.840 --> 01:22:41.520
You know, I no, I've seen I know what you're talking about.
01:22:41.840 --> 01:22:43.680
They they hit the market strong.
01:22:43.760 --> 01:22:44.079
Yeah.
01:22:44.479 --> 01:22:53.600
And they do great work, but agents will now I now offer those videos because I had to because they stopped doing as much work.
01:22:54.079 --> 01:23:01.520
But there there's that's not that shouldn't be your your brand.
01:23:01.680 --> 01:23:01.920
Yeah.
01:23:02.159 --> 01:23:06.399
If if if that makes sense, I might be saying that wrong, but that shouldn't be your entire identity.
01:23:06.560 --> 01:23:09.760
And the reason is because everybody's doing those.
01:23:09.920 --> 01:23:10.880
Like you see them all the time.
01:23:11.119 --> 01:23:19.520
So you don't want that, you don't want to be pigeonholed into that being your only identity, isn't but it does put you on camera, it does showcase that you you do.
01:23:19.680 --> 01:23:32.560
So I mean it's not a bad thing, but I've never seen them in listing photos, and I didn't know that that was I didn't know that was on the photos was a thing, but on the videos is a really good point because you yeah, all that is that the end of it?
01:23:32.800 --> 01:23:35.359
Yeah, we're we're at the end, but I have to ask you one thing.
01:23:35.600 --> 01:23:37.840
You we didn't do we didn't discuss one and I missed it.
01:23:38.159 --> 01:23:43.279
Tell me the AI, like grass replacement and oh gosh, yeah.
01:23:43.439 --> 01:23:45.199
So what can you take out and what can you not?
01:23:45.359 --> 01:23:46.239
Oh, I can take out anything.
01:23:46.319 --> 01:23:53.199
So this is this is I mean for for us, like what I can do whatever you need to, but this is the this is the question because I've I've had pushback.
01:23:53.439 --> 01:24:04.159
I changed the way I did my business because I I just started to run it like a business versus what I I stopped putting myself in there.
01:24:04.399 --> 01:24:05.760
You're the client, right?
01:24:06.000 --> 01:24:09.680
I've always been told you guys can't do like grass replacement.
01:24:09.920 --> 01:24:10.720
We're not supposed to.
01:24:10.960 --> 01:24:16.399
You can only use those for like marketing photos for like not selling the property.
01:24:16.720 --> 01:24:19.760
Anything in MLS is supposed to be a true and accurate, exactly.
01:24:20.000 --> 01:24:23.199
So I used to tell, can you do grass replacement?
01:24:23.279 --> 01:24:25.840
Well, you're not supposed like I used to explain it to them.
01:24:26.000 --> 01:24:28.239
Now it's like yeah, it's 20 bucks.
01:24:28.399 --> 01:24:31.439
It's kind of like the FAA thing, like we're gonna do it until we get caught.
01:24:31.600 --> 01:24:31.680
Yeah.
01:24:32.000 --> 01:24:34.479
One of those things, because it is a fine if you get caught doing it.
01:24:34.640 --> 01:24:36.000
Yeah, but we police ourselves.
01:24:36.399 --> 01:24:44.800
Like my biggest the biggest thing that I will take out, no questions asked, and I don't even bring it up to the agent is I'll either pull your yard sign out.
01:24:45.119 --> 01:24:45.520
Oh, yeah.
01:24:45.840 --> 01:24:47.359
Yeah, those aren't supposed to be in there either anyway.
01:24:47.680 --> 01:24:48.800
A lot of agents don't know that.
01:24:49.279 --> 01:24:58.159
But I will pull your yard sign out of the ground and then put it back, try to put it back where it was, or I'll take it out with with um Photoshop.
01:24:58.319 --> 01:24:58.560
Yeah.
01:24:58.720 --> 01:25:00.399
Um, and I won't charge for that.
01:25:00.560 --> 01:25:04.800
But like grant, like all of those are upsells grass replacement.
01:25:04.960 --> 01:25:10.159
Um, my my packages now come with virtuals, uh, Twilight, all of that.
01:25:10.399 --> 01:25:18.640
But like grass replacement, taking stuff out of rooms, I'm like, it's not my place to tell you how to run your business.
01:25:18.880 --> 01:25:20.399
And what good does that do you anyway?
01:25:20.479 --> 01:25:23.039
Because the buyer goes and they look and they're like, this is nothing like what I saw.
01:25:23.119 --> 01:25:23.600
I don't like this.
01:25:23.760 --> 01:25:26.720
And that that's why I said like I mean, why would you even put yourself in that position?
01:25:27.039 --> 01:25:31.279
I've had agents come back and tell me you're like your photos were too good for the house.
01:25:31.359 --> 01:25:33.039
And I'm like, I get that.
01:25:33.760 --> 01:25:38.640
But it's be usually nine times out of ten, it's it has everything to do with the lighting in the house.
01:25:39.039 --> 01:25:49.039
Because, like we said earlier, that's usually the when when you see a photo and you walk in the house, the biggest difference is nine times out of ten.
01:25:49.439 --> 01:25:57.520
The lighting in the photo will be perfect, but the lighting in the house is not because I'm trying to match what the house actually is.
01:25:57.600 --> 01:26:04.159
Because that, like if you see right here, that wall is not the same color as that wall, but in the photo it will be.
01:26:04.399 --> 01:26:04.800
Right.
01:26:05.199 --> 01:26:05.920
Yeah, yeah.
01:26:06.880 --> 01:26:07.680
That's a good one.
01:26:08.239 --> 01:26:09.840
But yeah, grass replacement.
01:26:10.399 --> 01:26:13.359
Yeah, grass well, any kind of replacement, any kind of manipulation.
01:26:13.760 --> 01:26:15.520
What's the other ones that people do a lot of?
01:26:16.479 --> 01:26:17.920
People take stuff out.
01:26:18.000 --> 01:26:22.079
I've seen them take actual like built-in things out.
01:26:22.640 --> 01:26:25.920
Oh I've had people ask me to remove junk from the room.
01:26:26.239 --> 01:26:27.359
Yeah, I mean, they'll do that too.
01:26:27.439 --> 01:26:30.479
But in my head, I'm like, why don't you just remove the junk?
01:26:30.800 --> 01:26:33.039
But it's like you say your client won't do it, and I get it.
01:26:33.279 --> 01:26:33.840
Yeah, yeah.
01:26:34.079 --> 01:26:41.359
But there's also level, like people just the the the thing the photographer, I tell you every photographer hates this phrase from a client.
01:26:41.520 --> 01:26:45.279
We'll joke about it, but it's you know, you'll just you can fix that in Photoshop.
01:26:45.920 --> 01:26:46.479
Nah.
01:26:47.119 --> 01:26:48.800
No, it's not.
01:26:49.119 --> 01:26:52.319
I mean, that's kind of like when they ask us, you know, well, how when is my house gonna sell?
01:26:52.399 --> 01:26:53.439
Oh, let me get my crystal ball.
01:26:53.520 --> 01:26:53.760
Hold on.
01:26:53.920 --> 01:26:54.239
Oh, yeah.
01:26:54.399 --> 01:26:56.319
Yeah, it's kind of it's the same, same kind of thing.
01:26:56.560 --> 01:26:58.079
Can I ask you guys a question?
01:26:58.479 --> 01:26:58.960
For sure.
01:26:59.439 --> 01:27:02.800
How much how much pressure is in y'all's industry?
01:27:02.960 --> 01:27:11.119
Because you always see like agents, it's kind of like a happy, like it's a people come to real estate.
01:27:11.199 --> 01:27:17.199
This is a very bad reason that they do it because they think they can make a lot of money, it's a lot less work than what they're used to, this and that.
01:27:17.600 --> 01:27:22.479
How much pressure do you guys get from your clients when stuff is not moving?
01:27:22.560 --> 01:27:23.840
Like right now, we're in a bad market.
01:27:23.920 --> 01:27:26.479
So what people, what what I've been told.
01:27:26.880 --> 01:27:29.119
For for me, I I feel the pressure.
01:27:29.279 --> 01:27:32.880
I don't feel the pressure from my clients because I've already had that conversation with them.
01:27:33.039 --> 01:27:33.520
Gotcha.
01:27:33.760 --> 01:27:36.079
It's about having the tough conversations.
01:27:36.239 --> 01:27:37.039
You don't want to declutter?
01:27:37.199 --> 01:27:37.840
Okay, that's fine.
01:27:37.920 --> 01:27:42.000
You're probably looking at another 90 days on the market than somebody else who will declutter.
01:27:42.159 --> 01:27:44.560
So it's about having those conversations up front.
01:27:44.800 --> 01:27:48.000
And I feel the pressure because I want to do the job and I want to do the job well.
01:27:48.159 --> 01:27:48.319
Yeah.
01:27:48.479 --> 01:27:48.720
Right.
01:27:48.800 --> 01:27:50.479
That's I put the pressure on myself.
01:27:50.960 --> 01:27:59.840
Um, but I'm sure there are agents out there that are getting the phone calls and get the emails and the hate notes and the threats like get my household or I'm fire, you know, whatever.
01:28:00.479 --> 01:28:14.960
But I think it all comes down to you didn't build the relationship off the jump in the right way with that client and you did not set the expectations that you should have, or maybe you tried to and you just weren't confident enough to do it well.
01:28:15.680 --> 01:28:18.720
So we're we're constantly under pressure.
01:28:18.800 --> 01:28:20.640
I've got three deals trying to fall through right now.
01:28:20.880 --> 01:28:21.760
Right now as I sit here.
01:28:22.000 --> 01:28:26.319
Like fall through fall through, like not gonna close that are supposed to close quickly.
01:28:26.640 --> 01:28:30.000
And I'm sitting here doing a podcast because there's nothing else I can do about it.
01:28:30.319 --> 01:28:32.239
You know, you it's it's a sickness, Josh.
01:28:32.399 --> 01:28:33.119
We're all sick.
01:28:33.359 --> 01:28:35.439
We're a glutton for punishment.
01:28:36.319 --> 01:28:40.800
And is it because you keep coming back to it?
01:28:41.600 --> 01:28:43.600
Sickness, I'm telling you, we need to be studied.
01:28:44.640 --> 01:28:49.039
I just I I know with the the Are you ready to get your license and become the XP?
01:28:49.680 --> 01:28:50.159
I don't know.
01:28:50.319 --> 01:29:06.079
I don't I wouldn't want to be a realtor because I feel like from uh from the little that I know about it, there are a lot more laws that you guys have to abide by than like an investor.
01:29:06.560 --> 01:29:10.479
Like if I was an investor, I can get away with a lot more to get stuff done than you guys could.
01:29:10.880 --> 01:29:11.279
Absolutely.
01:29:11.359 --> 01:29:14.880
I and there's guardrails in place for a reason, and a lot of them are good.
01:29:14.960 --> 01:29:17.119
But yes, it yeah, it's a lot.
01:29:17.279 --> 01:29:18.399
There's a lot to juggle.
01:29:18.800 --> 01:29:21.680
No, I don't yeah, I don't I don't envy you guys.
01:29:21.760 --> 01:29:23.039
You guys are crushing it.
01:29:23.199 --> 01:29:35.039
Um, but I do have a question, and I don't want to offend any brokerages out there, but I I don't know if we've talked about it in the past, but being photography and branding and all of that.
01:29:35.760 --> 01:29:42.479
What's the what's the deal with brokerages not allowing headshots or photos on signage?
01:29:44.239 --> 01:29:46.399
Uh we've we've been there.
01:29:46.640 --> 01:29:53.119
Um I I think the uniformity of it was the the thought process at our previous brokerage.
01:29:53.359 --> 01:29:54.720
Um, it's not just then.
01:29:55.039 --> 01:29:55.359
No, I know.
01:29:55.920 --> 01:29:57.680
I know I'm just speaking from my experience.
01:29:57.840 --> 01:30:06.800
And I think that as a brokerage, one of the benefits you can give agents coming on, especially newer agents, is that hey, I'm gonna provide signs for you.
01:30:07.039 --> 01:30:09.520
You're that's not gonna be an expense that you have to pay.
01:30:09.760 --> 01:30:10.399
Oh, okay.
01:30:10.640 --> 01:30:17.680
And so they have just a generic one and then they can get a rider and put their name on top with their picture if they want.
01:30:17.920 --> 01:30:21.359
But if you Oh, you could oh, so you can on a rider, usually, yeah.
01:30:21.680 --> 01:30:22.079
Gotcha.
01:30:22.159 --> 01:30:22.399
Okay.
01:30:22.960 --> 01:30:26.640
I just I because I drive through neighborhoods every day now.
01:30:27.279 --> 01:30:28.640
That's a great question.
01:30:30.319 --> 01:30:31.600
You're building a brand.
01:30:31.760 --> 01:30:38.880
Every each one, you know, EXP is the brand, but each one of you is a 1099, your own business, your own.
01:30:39.760 --> 01:30:42.800
So your your brand is is you.
01:30:43.039 --> 01:30:49.840
And so I I always, as I'm driving down, one, I'm judging people's headshots because that's what I do.
01:30:50.079 --> 01:31:12.720
But I'm also like, no headshot, no headshot, no, like I don't you're you might get away with it because of the name, but most people in this area, there's maybe like four people that have a big enough name that they don't need a photo with the because the city is so transient that like yeah, you might have a big name, but nobody like those people left.
01:31:12.800 --> 01:31:16.079
So they don't the first thing Matt, I know Matt did too, Andrea did too.
01:31:16.239 --> 01:31:19.199
I did was when I got to EXP, my signs have my picture.
01:31:19.359 --> 01:31:21.039
Yeah, they a hundred percent.
01:31:21.279 --> 01:31:22.479
And they may not be the right picture.
01:31:22.880 --> 01:31:23.439
No, that's fine.
01:31:24.159 --> 01:31:28.399
But but they do, and it's because at the other place the signs were provided for us.
01:31:28.479 --> 01:31:33.840
So why why put out that extra expense you know, when all these other expenses are gonna fall on our shoulders too?
01:31:34.159 --> 01:31:38.880
So it it's just it's really do our brokerages allow the rider with the photo then?
01:31:39.119 --> 01:31:39.600
Most of them do.
01:31:39.760 --> 01:31:39.840
Yeah.
01:31:40.000 --> 01:31:41.600
Okay, so it's as long as it's compliant.
01:31:42.159 --> 01:31:42.560
Gotcha.
01:31:42.720 --> 01:31:50.159
So at that point, it's a it's a it's a it's excuse me, it's not a mandate from the brokerage, more so is it it's avoiding an expense.
01:31:50.319 --> 01:31:51.359
Yep, yeah, tracking.
01:31:51.600 --> 01:31:52.720
That makes a lot more sense now.
01:31:52.800 --> 01:31:52.960
Okay.
01:31:53.279 --> 01:31:55.359
Because then you don't have to redo your riders every time you change.
01:31:55.439 --> 01:32:00.720
Like it's I thought brokerages were out here like, nah, you can't you can't have your photo with ours.
01:32:01.199 --> 01:32:09.600
There's some sense of uniformity, I think, in that decision, but I do think it's just because a lot of the brokerages up just give them the signs and say you can use our signs.
01:32:09.840 --> 01:32:10.159
Got it.
01:32:10.239 --> 01:32:10.479
Okay.
01:32:10.560 --> 01:32:11.760
Yeah, because signs are expensive.
01:32:12.000 --> 01:32:12.479
Yeah, for sure.
01:32:12.560 --> 01:32:14.319
But it's a it for me was a branding thing.
01:32:14.399 --> 01:32:15.840
Like you No, I get where you're coming from.
01:32:16.159 --> 01:32:18.479
You gotta be able to make differentiate yourself.
01:32:18.560 --> 01:32:29.520
And the only thing that does that if you're driving through a neighborhood is I get to put a name with a face and that, even if it's for that split second, you look different than the ones that the rest of the houses that don't have anybody on it.
01:32:29.760 --> 01:32:33.680
And it's a way for the brokerage to control compliance too, because the signs have to have certain things on them.
01:32:33.760 --> 01:32:37.680
So if they know that everybody's using the same sign, they know that those signs are compliant.
01:32:37.920 --> 01:32:40.720
Because the brokerage gets fined, not you, or both.
01:32:40.960 --> 01:32:41.279
Both.
01:32:41.600 --> 01:32:42.000
Gotcha.
01:32:42.560 --> 01:32:42.800
Yeah.
01:32:42.960 --> 01:32:43.199
Wow.
01:32:43.439 --> 01:32:44.079
Great questions.
01:32:44.319 --> 01:32:44.640
Okay.
01:32:44.880 --> 01:32:45.439
Fun time.
01:32:45.680 --> 01:32:46.479
So, what's your next move?
01:32:46.560 --> 01:32:47.680
That's how we end everyone.
01:32:47.760 --> 01:32:48.399
What's your next move?
01:32:48.479 --> 01:32:49.760
What's what's up next for Josh?
01:32:50.000 --> 01:32:51.600
Oh, I mean, I just had two big things.
01:32:51.680 --> 01:33:02.720
Like I said, my uh website, the marquee on the so my studio is in Killeen um off of Tremeer, and the marquee sign for Stop and Live Photography just went up last week.
01:33:02.880 --> 01:33:03.359
Congrats.
01:33:03.520 --> 01:33:04.479
And thank you very much.
01:33:04.720 --> 01:33:09.039
And then uh we just launched my new website.
01:33:09.279 --> 01:33:11.279
Yes, literally last night.
01:33:11.439 --> 01:33:16.319
Um, I was back in the back end dealing with DNS reports and all of that stuff.
01:33:16.479 --> 01:33:18.239
Fun, fun stuff if you're yeah.
01:33:18.560 --> 01:33:21.279
Um so got that up and running.
01:33:21.359 --> 01:33:22.479
So that's the next thing.
01:33:22.720 --> 01:33:25.920
Um, personally or business wise, or both?
01:33:26.159 --> 01:33:26.399
Both.
01:33:26.560 --> 01:33:28.319
I mean, you told us business, but you yeah.
01:33:28.640 --> 01:33:31.039
Personally, I I would like to get to Alaska.
01:33:31.199 --> 01:33:32.319
So Alaska's my 50th.
01:33:32.640 --> 01:33:33.199
So we'll go.
01:33:33.359 --> 01:33:34.880
We'll do the podcast.
01:33:35.840 --> 01:33:36.319
Let me know.
01:33:36.479 --> 01:33:38.560
I but I but I don't want to go just any time.
01:33:38.640 --> 01:33:40.479
I do want to go try to see the Northern Lights.
01:33:40.640 --> 01:33:40.960
Yeah.
01:33:41.119 --> 01:33:49.439
Um, so that that's I don't know if I'm gonna get there this year, but that's the next place I would like to knock off is just get that 50 estate out.
01:33:49.680 --> 01:34:05.279
And then business wise, I haven't said this out loud, but I think I'm in the process of potentially trying to actually build a business instead of just have a job.
01:34:05.439 --> 01:34:06.960
Right now I have a job, yeah.
01:34:07.439 --> 01:34:15.840
Um, but with my travels, and so I was gone for six weeks in Asia, and I had uh an associate photographer, Tyler, that did a great job for me.
01:34:16.399 --> 01:34:17.119
Shout out Tyler.
01:34:17.359 --> 01:34:17.840
I love Tyler.
01:34:18.239 --> 01:34:25.199
But um potentially trying to figure out that process to bring someone else on.
01:34:25.279 --> 01:34:25.439
Yeah.
01:34:25.680 --> 01:34:37.359
Because my I I I never like to say biggest competitors because there's there's several people that have been doing it a long time, and then there's other companies that are just like have a name for it for real estate media.
01:34:37.760 --> 01:34:50.079
Um but one of them who's not local, which is crazy, that everybody uses, they have the option to pick between like three photographers, and so they just have a lot more availability.
01:34:50.239 --> 01:34:50.560
Yeah.
01:34:50.720 --> 01:34:54.159
Um, but with that, and this is why I asked you about pressure.
01:34:54.319 --> 01:34:58.800
I don't know if I want that because when you hire somebody, then I have the pressure of feeding that person.
01:34:59.119 --> 01:35:00.159
Yes, absolutely.
01:35:00.479 --> 01:35:08.720
So it's it's one of those things, but I'm also then my clients have to understand like you're just working with me and my availability.
01:35:08.880 --> 01:35:09.039
Yeah.
01:35:09.199 --> 01:35:23.119
So it's a I can do it as long as the photographer the the clients are okay with it just being me and working, but it is it if a point where I get too busy, then it's but yeah, I don't know if I want that pressure of having to but we'll stay too tuned for that.
01:35:23.359 --> 01:35:24.000
Yeah, absolutely.
01:35:24.239 --> 01:35:25.199
I think that's yeah, yeah.
01:35:25.520 --> 01:35:26.239
Well, thanks for being here.
01:35:26.560 --> 01:35:27.600
No, thank you guys for having me.
01:35:28.079 --> 01:35:29.199
This was such good information.
01:35:29.439 --> 01:35:30.560
This is gonna be like a two-hour.
01:35:30.880 --> 01:35:31.119
I know.
01:35:31.199 --> 01:35:32.880
We're gonna have to do a two-parter on you.
01:35:33.279 --> 01:35:34.640
Holy you didn't know.
01:35:34.800 --> 01:35:36.640
Yeah, that was so good.
01:35:36.880 --> 01:35:37.920
Yeah, I'm sorry.
01:35:38.079 --> 01:35:39.119
No, don't be sorry.
01:35:39.199 --> 01:35:39.840
It was so good.
01:35:39.920 --> 01:35:41.039
We we love that.
01:35:41.359 --> 01:35:44.800
So I guess if you need a photographer, call Josh.
01:35:45.039 --> 01:35:48.079
If you want to buy or sell in real estate, call Jennifer R.
01:35:48.800 --> 01:35:49.840
And we'll see you on the next one.
01:35:50.000 --> 01:35:51.920
And we'll have all his information below.
01:35:52.079 --> 01:35:52.239
Yeah.
01:35:52.479 --> 01:35:54.399
So go check him out and his new website.
01:35:54.560 --> 01:35:55.039
Yeah, yeah.
01:35:55.359 --> 01:35:55.920
Thanks, Josh.
01:35:56.159 --> 01:35:56.720
No, thank you guys.
01:35:57.359 --> 01:35:57.840
See you next time.
01:35:58.079 --> 01:35:58.239
Bye.
01:35:59.600 --> 01:36:00.159
Thank you.
01:36:00.319 --> 01:36:00.880
Oh, damn.
01:36:00.960 --> 01:36:01.359
I'm sorry.
01:36:01.520 --> 01:36:02.479
No, don't be sorry.
01:36:02.560 --> 01:36:03.760
It was great information.
01:36:03.920 --> 01:36:06.399
No, it was and Justin texted me from back there.
01:36:06.560 --> 01:36:10.000
He said, different color shade light bulbs throughout the house drives me crazy.
01:36:10.239 --> 01:36:10.720
Yeah.
01:36:10.880 --> 01:36:14.880
We all think the reason it came up it was a it was a Cody.
01:36:15.119 --> 01:36:16.399
It was a bad house yesterday.
01:36:16.720 --> 01:36:17.439
Yeah, it sounds like it.
01:36:17.760 --> 01:36:19.119
Oh, it was in Kaleen.
01:36:19.680 --> 01:36:21.439
So no, it was in Temple.
01:36:21.760 --> 01:36:27.359
And she was there and she was a like the the the agent and she was like apologetic, but it was an older guy.
01:36:27.840 --> 01:36:30.960
So like he uh he had one of the um things