The Marketer's Edge Interview with Marcie Vogelpohl, Marketing Manager at Verst Logistics

What We Discussed:

In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues:

• Overview of Verst Logistics and Marcie’s role as Marketing Manager
• How Verst differentiates itself from competitors such as TQL
• Verst's involvement in local community initiatives and charitable organizations
• Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs
• key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges
• Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies
• Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications
• Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights
• Marcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst
• Marcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insights
• Marcie’s advice for marketers thinking about bringing an agency partner onboard
• Marcie’s advice for agencies reaching out to marketers, such as herself

Thanks Marcie for a great interview!

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