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If you're not referenced, you're invisible. That's how Gorilla 76 founder Joe Sullivan frames AI search, and it's the problem we take on in this episode. Keyword stuffing doesn't work on an LLM. You either answer your buyers' questions well enough to get cited, or you're not in the conversation. Th…
Google's retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form. But on an increasingly crowded Google page, it also produces some of the most ignorable creative on the internet. Unless you do it right. T…
Brendon makes the argument that email might be the most valuable -- and the most overlooked -- tool in the industrial marketer's toolkit. Take a listen.
This podcast has always been about equipping industrial marketers to do their best work and build their careers. So, for our 200th episode, there isn’t a more fitting topic than talking about those careers. Jon Franko, co-founder of Gorilla 76 and head honcho of all things people at the agency, has…
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Gorilla 76, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.