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In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Asa Asika, longtime manager of Davido and co-founder of The Plug, for a deep conversation on the power of Nigerian music, the global rise of Afrobeats, and what it really takes to build infrastructure around culture. Asa breaks…
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial playlists, and artist-friendly licensing deals. Joe explains why Insomniac’s biggest advantage is no…
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC. Joe and Mauricio discuss the roots of rave culture, the rise of dance music in America, and why …
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how high-level dance artists build real careers by taking control of the business around their music. Joe and Mauricio discuss John Summit’s early approach to releases, marketing, DJ promo, budgets, and rollo…
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model across Nigeria and Africa. Asa explains why artists need to build and protect their fanbase at home, how Davido’s Nigeria tour came to…
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