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Most guys get into landscape lighting thinking it’s going to be “easy money.” They see the pretty photos. They hear the big numbers. They assume leads will magically show up…and they’ll just “figure it out.” Then the phone doesn’t ring. Facebook ads don’t work. Google isn’t ranking them. And they…
Everybody’s screaming “Use AI! Use AI!”…until AI puts a landmine inside your proposal. In this episode of The Lighting Trade School Podcast, Shane (Glo Daddy) breaks down the real-world story of how an AI-generated example image turned into a $16,000 problem on a city project, even though the writ…
Everyone loves talking about goals…very few people are willing to do what it actually takes to hit them. In this episode of The Lighting Trade School Podcast, the Three Amigos sit down for a raw, unfiltered conversation about goal setting for 2026, and why most lighting business owners sabotage th…
Most lighting companies finish the job…pack up the truck…and disappear. And then they wonder why referrals dry up. In this episode of The Lighting Trade School Podcast, Captain Matt, Glow Daddy Shane Duffy, and Nate “The Illuminator” Mullen break down client gifting that actually works, not mugs,…
You ever lose an hour…or a week…because of a $200 problem? In Episode 35 of The Lighting Trade School Podcast, Captain Matt and Glo Show Shane Duffy unpack something every lighting business owner faces;  a messy mind. From riding UTVs in the desert with elite lighting pros to dealing with aggress…
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