ÜBER DIESE EPISODE
Media Partner to the Nedbank IMC Conference
Meet Generation Alpha: the future, through the eyes of a 10-year-old.
At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Desmond Koolen, a 10-year-old who went viral singing 'I Feel Good' and is already building a public profile.
From rugby and gaming to AI-powered robots and the realities of growing up online, Desmond offers a refreshingly honest glimpse into how his generation sees the world. His biggest insight? Adults could probably do with less screen time, too!
Desmond's mom joins the conversation to share the realities of parenting a child in the digital spotlight, from online safety and screen-time boundaries to managing a young person's digital footprint. Her approach is grounded in trust, transparency and helping children navigate technology rather than simply shielding them from it.
The conversation also explores Gen Alpha's ever-evolving slang, the pressures of childhood fame and an important reminder: being visible online doesn't mean giving up your right to privacy, boundaries or autonomy. website · podcast studio · Join our community for free · Join our YouTube channel for more
Meet Generation Alpha: the future, through the eyes of a 10-year-old.
At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Desmond Koolen, a 10-year-old who went viral singing 'I Feel Good' and is already building a public profile.
From rugby and gaming to AI-powered robots and the realities of growing up online, Desmond offers a refreshingly honest glimpse into how his generation sees the world. His biggest insight? Adults could probably do with less screen time, too!
Desmond's mom joins the conversation to share the realities of parenting a child in the digital spotlight, from online safety and screen-time boundaries to managing a young person's digital footprint. Her approach is grounded in trust, transparency and helping children navigate technology rather than simply shielding them from it.
The conversation also explores Gen Alpha's ever-evolving slang, the pressures of childhood fame and an important reminder: being visible online doesn't mean giving up your right to privacy, boundaries or autonomy. website · podcast studio · Join our community for free · Join our YouTube channel for more
Englisch
Südafrika
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VERGANGENE FOLGEN SUCHEN
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WEITERE EPISODEN IN DIESEM PODCAST
Media Partner to the Nedbank IMC Conference.
Carmen Murray, coming LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with Fluence Africa, an influencer marketing agency, to explore the future of influencer marketing.
The big shift? Authenticity over advertising. Creators want …
Shift Happens in Partnership with Nedbank IMC Conference.
Carmen Murray sits down with Jennifer Barkhuizen, Head of Marketing at Mettus, to unpack the rise of AI-powered social screening, and what your digital footprint is really saying about you.
The conversation explores how social screening ca…
Stacy Sagers of Kantar unpacks six years of consumer data.
This episode is for South African marketers who need a clear-eyed, data-driven picture of how consumers are behaving right now - what they are buying, how they are searching, where they are shopping, and what they trust. Stacy Sagers, Chie…
Media Partner to the Nedbank IMC Conference.
Carmen Murray sits down with The Principality, to unpack one of the biggest tensions facing marketing today: how do we embrace AI without losing the human?
The conversation explores the delicate balance between technological acceleration and human judg…
Media Partnership with the Nedbank IMC Conference.
Carmen Murray interviews The Principality on the tension between data, human judgement and AI in the future of marketing. They explore why real-world context and nuance matter beyond the desktop, how AI is transforming research and marketing, and …
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