ÜBER DIESE EPISODE
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.
Englisch
Vereinigte Staaten
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von The Cambridge Marketing Podcast durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.
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In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professi…
In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrep…
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