ÜBER DIESE EPISODE
Andy Burnham has been Prime Minister for few weeks and the content he's been pushing out has been relentless. Reddit AMAs, a chair in a square in Cardiff, a TikTok account built from zero, 26 posts in two weeks in fact. Politics aside, there's a serious comms strategy running underneath all of it, and it is worth understanding if you are running marketing and BD for a professional firm.
I am joined by two people who have been watching it closely. Alex McCann runs social media agency Altrincham HQ and has been doing this for nearly 17 years. Jaysica Marvell is a social media consultant and a borough councillor in Stevenage, so she sees it from inside politics and outside it.
We get into how much planning sits behind content that looks completely off the cuff, why the person in front of the camera matters more than their job title, the clients who say no to 90 percent of ideas and then wonder why nothing works, and why rough and ready content that's from the heart beats polished anyday.
Work with AyoWant help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com
LinksJaysica Marvell - Jaysica Marketing
About the showThe Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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