00:00.031 --> 00:01.093
[SPEAKER_00]: All right, I asked you a running?
00:01.574 --> 00:02.958
[SPEAKER_00]: No, I stopped them.
00:03.178 --> 00:07.688
[SPEAKER_00]: Busy is because like, hey, I'm not getting the book calls and like, what was your thoughts around why you stopped them?
00:07.708 --> 00:19.795
[SPEAKER_03]: One was no books calls into, I really wanted to just kind of revamp some things in my business because he takes a lot of trust building to get them to commit.
00:19.775 --> 00:20.997
[SPEAKER_03]: That's kind of where I need your help.
00:21.017 --> 00:23.441
[SPEAKER_03]: But sometimes people like, well, what exactly do you do?
00:23.842 --> 00:28.250
[SPEAKER_03]: Because I discuss factory retirement for people who are pre-retirement.
00:28.370 --> 00:33.118
[SPEAKER_03]: Then I'm talking about people who are like, within three-year rent and you're already retired.
00:33.279 --> 00:37.266
[SPEAKER_03]: And then I had that component of looking for other financial wellness coaches.
00:37.386 --> 00:39.490
[SPEAKER_03]: How do I tie that all together?
00:39.510 --> 00:40.872
[SPEAKER_03]: I think that's what I'm having.
00:40.852 --> 00:42.194
[SPEAKER_00]: It's a great question.
00:42.314 --> 00:44.357
[SPEAKER_00]: I would say we want to look forward to the email.
00:44.577 --> 00:50.746
[SPEAKER_00]: It's things about creating guaranteed income, wealth-building, the stock market, and wanting to look forward to when our name pop up.
00:50.766 --> 00:52.488
[SPEAKER_00]: Like, all right, this is going to be something I can actually use.
00:55.732 --> 01:07.028
[SPEAKER_00]: So Mia, so for those who are watching this deep dive on this episode, like, and who don't know who you are, we're briefly giving them kind of insights on like who you are on what you do.
01:08.240 --> 01:17.431
[SPEAKER_03]: Sure, so I'm here, Danes, I'm a fine answer wellness coach and I specialize in helping people to create tax-free retirement as well as guaranteed lifetime income.
01:18.152 --> 01:23.598
[SPEAKER_03]: So my rule goal is to help people have financial peace so they don't worry about running out of money.
01:23.878 --> 01:33.690
[SPEAKER_03]: And with most people call retirement, I call it work optional lifestyle and also if they want to leave a legacy, they can do so as well.
01:33.670 --> 01:39.563
[SPEAKER_00]: Nice nice nice so how did you so kind of give me a quick turn how did you like end up doing this?
01:40.673 --> 01:41.113
[SPEAKER_03]: sure.
01:41.234 --> 01:51.425
[SPEAKER_03]: So actually my degree is in economics and I've always been fascinated with how many works and it's just something I've been fascinated about.
01:51.505 --> 01:53.668
[SPEAKER_03]: I started investing at 16.
01:54.569 --> 02:05.401
[SPEAKER_03]: I just I'll have my first business in seventh grade so it's just something that has come naturally to me and my dad taught us how to my sister and I had to be entrepreneurs.
02:06.021 --> 02:08.284
[SPEAKER_03]: So fast forward
02:08.669 --> 02:21.083
[SPEAKER_03]: I actually took a break from finance, always taught financial literacy, it taught people how money works and how to make their money grow, but I was not the person who helped them set the council.
02:21.564 --> 02:37.782
[SPEAKER_03]: I just gave them the information and then one day a friend of mine from high school, we hadn't spoken at 13 years, she reached out to me and she's like, well, where are you referring to the people that you're teaching, you know, like the bank, I guess, I don't
02:37.762 --> 02:45.417
[SPEAKER_03]: And she's like, what if I told you, there was a way that not only we can teach them, but you can help them set these accounts up.
02:45.437 --> 02:46.519
[SPEAKER_03]: Would you be open to that?
02:46.880 --> 02:51.068
[SPEAKER_03]: So I got one of my license and I've been doing it ever since.
02:51.309 --> 02:52.030
[SPEAKER_00]: Nice, I love it.
02:52.050 --> 02:52.371
[SPEAKER_00]: I love it.
02:52.591 --> 02:55.176
[SPEAKER_00]: So what's the vision for you to go off at the business?
02:55.217 --> 02:56.479
[SPEAKER_00]: Let's see over the next 12 months.
02:57.640 --> 02:59.804
[SPEAKER_03]: Yeah, so I might go from my business over the next 12 months.
02:59.824 --> 03:02.229
[SPEAKER_03]: It's really to focus on my ideal client.
03:02.549 --> 03:08.701
[SPEAKER_03]: My ideal client is anyone who is looking to diversify their taxes for retirement.
03:08.801 --> 03:12.949
[SPEAKER_03]: You know, a lot of people are taught for a 1K for a 3B for 57.
03:12.929 --> 03:19.323
[SPEAKER_03]: not really knowing that those accounts are not really were not originally designed for retirement.
03:19.764 --> 03:23.753
[SPEAKER_03]: They give employers a tax break, but the taxes are deferred.
03:24.294 --> 03:29.385
[SPEAKER_03]: And most people are not necessarily in a lower tax bracket by the time they retire.
03:29.365 --> 03:34.955
[SPEAKER_03]: So I really want to do more education around that, help more people diversify their taxes for their retirement.
03:35.476 --> 03:38.340
[SPEAKER_03]: And then also just I want to grow my team.
03:38.801 --> 03:40.805
[SPEAKER_03]: That's ultimately what I would like to do.
03:41.666 --> 03:45.653
[SPEAKER_03]: So kind of that's why I'm here today is to figure out.
03:45.633 --> 03:53.967
[SPEAKER_03]: My messaging, like, how to grow my team of other financial wellness coaches as well as how to attract clients.
03:54.488 --> 03:55.069
[SPEAKER_00]: Okay, perfect.
03:55.429 --> 04:00.218
[SPEAKER_00]: So you would say, so you said, so you would say you are, what do you say?
04:01.079 --> 04:01.860
[SPEAKER_00]: What's kind of the category?
04:01.880 --> 04:04.104
[SPEAKER_00]: Do you say, like a financial, you said a financial wellness coach?
04:05.106 --> 04:05.326
[SPEAKER_00]: Yeah, yeah.
04:05.346 --> 04:09.413
[SPEAKER_00]: Is that what you, that's, that's what you call a financial coach or financial wellness a financial coach?
04:10.017 --> 04:21.431
[SPEAKER_00]: financial wellness coach and then you would say the biggest thing you want to do is attract more grow your team if you're team of another financial wellness coaches, right?
04:22.552 --> 04:25.095
[SPEAKER_00]: Yeah, so why don't do the work and then also of course get clients.
04:26.276 --> 04:26.857
[SPEAKER_00]: You correct.
04:26.877 --> 04:27.398
[SPEAKER_00]: Okay, perfect.
04:27.818 --> 04:33.645
[SPEAKER_00]: So what what so what would you say is there um is it like a revenue
04:35.009 --> 04:35.670
[SPEAKER_03]: Oh yes.
04:36.392 --> 04:37.715
[SPEAKER_03]: I want to hit about 300,000.
04:37.735 --> 04:38.897
[SPEAKER_03]: 300,000.
04:38.998 --> 04:40.360
[SPEAKER_00]: Okay, cool.
04:40.380 --> 04:40.621
[SPEAKER_00]: What?
04:41.202 --> 04:43.547
[SPEAKER_00]: So, if you was to say, all right, Mark, well, we can walk away.
04:43.688 --> 04:49.821
[SPEAKER_00]: If I can walk away with, if we want to, we can fix this specific constraint, like one specific constraint.
04:51.043 --> 04:55.633
[SPEAKER_00]: What would you say that one thing is that what we're down into?
04:55.799 --> 04:59.243
[SPEAKER_03]: It's getting the messaging super clear.
05:00.204 --> 05:00.485
[SPEAKER_03]: Okay.
05:00.525 --> 05:10.076
[SPEAKER_03]: So that when I do build the funnel that you've taught us in modern that marketer, that is bringing in the right people.
05:10.517 --> 05:11.237
[SPEAKER_00]: Okay, perfect.
05:11.638 --> 05:15.442
[SPEAKER_00]: So what is the, what's the message in that you have so far?
05:15.483 --> 05:16.744
[SPEAKER_00]: Let's start with the start with that.
05:19.019 --> 05:27.452
[SPEAKER_03]: Okay, so so far, when the fear first funnel that I've done in modern-day marketer, it's focused on tax-free retirement.
05:27.932 --> 05:28.033
[SPEAKER_03]: Okay.
05:28.053 --> 05:28.453
[SPEAKER_03]: Excuse me.
05:29.034 --> 05:32.019
[SPEAKER_03]: No, it's focused on guaranteed lifetime income.
05:32.599 --> 05:40.291
[SPEAKER_03]: So basically, I help people create their own pensions, and I don't know if you want me to, but I have the ass grip that I used.
05:40.712 --> 05:41.393
[SPEAKER_00]: Yeah, for sure.
05:41.413 --> 05:47.642
[SPEAKER_00]: So let's start with, so let's do, do you got the ass grip and like the landing page that is going to?
05:49.968 --> 05:58.901
[SPEAKER_03]: Oh, yeah, um, it is pretty effective retirement wealth.com is the app age or the website.
05:58.921 --> 06:06.272
[SPEAKER_00]: Okay, let me put a, um, so you said protect your retirement wealth.
06:06.513 --> 06:08.456
[SPEAKER_03]: Yeah, I got it right back home.
06:08.476 --> 06:09.117
[SPEAKER_00]: Boom.
06:09.858 --> 06:15.446
[SPEAKER_00]: And then the ad copy, oh, it's good.
06:15.466 --> 06:16.928
[SPEAKER_03]: Okay, I'm going to write it.
06:16.949 --> 06:17.950
[SPEAKER_00]: Right.
06:19.010 --> 06:20.331
[SPEAKER_00]: I could, can you say my name?
06:20.431 --> 06:21.573
[SPEAKER_00]: Is that too small or is that good?
06:23.675 --> 06:26.097
[SPEAKER_03]: Let me see it might be small on my end so I can.
06:26.318 --> 06:27.199
[SPEAKER_00]: That's a fixed it.
06:27.219 --> 06:27.759
[SPEAKER_00]: All right, cool.
06:27.779 --> 06:29.041
[SPEAKER_00]: All right, perfect.
06:29.061 --> 06:30.642
[SPEAKER_00]: So let's go through this.
06:30.722 --> 06:34.206
[SPEAKER_00]: So just to be clear, are you using this top copy?
06:34.226 --> 06:35.888
[SPEAKER_00]: Are you using the one down here?
06:39.171 --> 06:39.612
[SPEAKER_00]: That one.
06:39.752 --> 06:41.474
[SPEAKER_00]: This one right here?
06:41.654 --> 06:42.074
[SPEAKER_00]: I perfect.
06:42.355 --> 06:44.697
[SPEAKER_00]: Have you have you ran ass with this one yet?
06:45.554 --> 06:46.255
[SPEAKER_03]: Yes, I have.
06:46.596 --> 06:47.037
[SPEAKER_00]: All right, cool.
06:47.057 --> 06:50.242
[SPEAKER_00]: So what do you got, are you, are you got, do you what's the, what's the numbers?
06:50.282 --> 06:54.950
[SPEAKER_00]: Are you, do you got likes to, the data like how many leads you've generated, how many book calls like in the data so far?
06:56.173 --> 06:56.693
[SPEAKER_03]: Yes, I do.
06:56.734 --> 07:01.622
[SPEAKER_03]: So I got eight leads, no books calls and my spam was $119.
07:01.906 --> 07:03.729
[SPEAKER_00]: Hey, we're a quick, I know we're going deep right now.
07:04.109 --> 07:07.875
[SPEAKER_00]: However, if you're watching this in your business on it, you want to take your business to the next level.
07:07.895 --> 07:12.061
[SPEAKER_00]: You want to scale your business and have a business that can run without you without running you in the ground.
07:12.282 --> 07:15.407
[SPEAKER_00]: And you want to generate more leads, more clients, or you want to put the systems in place.
07:15.567 --> 07:17.510
[SPEAKER_00]: So your business can run like a world old machine.
07:17.530 --> 07:20.394
[SPEAKER_00]: Make sure you check in the description section of this video.
07:20.414 --> 07:21.997
[SPEAKER_00]: We've got a ton of free resources for you.
07:22.277 --> 07:23.339
[SPEAKER_00]: Go ahead and get those right now.
07:23.799 --> 07:24.560
[SPEAKER_00]: Stop right now.
07:24.801 --> 07:25.943
[SPEAKER_00]: Go ahead and get those resources.
07:26.183 --> 07:27.725
[SPEAKER_00]: And let's get right back into the show.
07:27.745 --> 07:30.850
[SPEAKER_00]: We spent $190.
07:32.483 --> 07:34.646
[SPEAKER_00]: And we got, how many leads?
07:35.707 --> 07:35.888
[SPEAKER_03]: Eight.
07:36.248 --> 07:36.709
[SPEAKER_00]: Eight leads.
07:39.232 --> 07:39.913
[SPEAKER_00]: No college yet.
07:42.236 --> 07:42.336
[UNKNOWN]: Yeah.
07:42.357 --> 07:42.457
[SPEAKER_00]: Yeah.
07:42.477 --> 07:43.078
[SPEAKER_00]: All right cool.
07:43.098 --> 07:44.419
[SPEAKER_00]: So eight leads.
07:44.439 --> 07:47.363
[SPEAKER_00]: So that means we're spending, let's do the math on that real quick.
07:50.327 --> 07:54.673
[SPEAKER_00]: So, 119 divided by eight.
07:55.054 --> 07:56.396
[SPEAKER_00]: So it's been about 14 hours a week.
07:56.516 --> 07:57.037
[SPEAKER_00]: I speak to you.
07:57.057 --> 07:59.520
[SPEAKER_00]: So 1487 per lead.
08:04.715 --> 08:05.135
[SPEAKER_00]: All right, cool.
08:06.037 --> 08:08.039
[SPEAKER_00]: So, are they asked you a running?
08:09.961 --> 08:11.323
[SPEAKER_00]: No, I stopped them.
08:12.725 --> 08:16.449
[SPEAKER_00]: Okay, so the bus is because like, hey, I'm not getting the book calls.
08:16.469 --> 08:20.974
[SPEAKER_00]: And like, what was your thoughts around what, why you stopped them?
08:20.994 --> 08:32.528
[SPEAKER_03]: Um, so yes, one was no books calls into, I really wanted to just kind of revamp some things in my business because,
08:33.571 --> 08:43.930
[SPEAKER_03]: The tax rate retirement in the guarantee lifetime income is two different, two different things and it's all really wanted to kind of figure out how to streamline that.
08:45.132 --> 08:46.334
[SPEAKER_00]: So streamline which part.
08:47.136 --> 08:51.664
[SPEAKER_00]: So is, so is, sorry, are you shifting, are you shifting like focus wise in the business?
08:53.635 --> 08:55.738
[SPEAKER_03]: Well, just, no, not all together.
08:55.778 --> 08:59.284
[SPEAKER_03]: It's just that I want, it's like, tax-free retirement is one thing.
08:59.705 --> 09:01.528
[SPEAKER_03]: The guarantee lifetime income is another.
09:01.668 --> 09:04.753
[SPEAKER_03]: And then there's the team members, that's another thing.
09:06.035 --> 09:09.961
[SPEAKER_00]: So the focus, the focus with the current ad, are you still going?
09:10.522 --> 09:14.829
[SPEAKER_00]: Do you still, because like this current ad, that we just looked at, is to bring in who?
09:16.652 --> 09:18.795
[SPEAKER_03]: And guarantee people for guarantee lifetime income.
09:18.975 --> 09:19.997
[SPEAKER_00]: Do you still want to do that?
09:20.737 --> 09:21.798
[SPEAKER_00]: Yes, okay got it.
09:22.319 --> 09:29.867
[SPEAKER_00]: So what so any reason so all right, so so you said so you still want to run that and then you said you want to streamline something else.
09:29.967 --> 09:31.229
[SPEAKER_00]: What's the other thing you want to streamline?
09:33.111 --> 09:37.436
[SPEAKER_03]: So I haven't started any after this, but for the tax free retirement.
09:37.896 --> 09:40.759
[SPEAKER_03]: So that will be completely different.
09:42.021 --> 09:42.582
[SPEAKER_03]: Set of people.
09:43.202 --> 09:44.924
[SPEAKER_03]: That's where you have time.
09:45.545 --> 09:45.905
[SPEAKER_00]: Got it.
09:46.566 --> 09:47.487
[SPEAKER_00]: So.
09:47.905 --> 09:50.810
[SPEAKER_00]: So why are you working in SM you working on on the back end?
09:50.830 --> 09:51.231
[SPEAKER_00]: Is that right?
09:52.453 --> 09:54.857
[SPEAKER_03]: Yeah, that's my next to the F. I'm going to run.
09:54.997 --> 09:55.518
[SPEAKER_03]: Yes.
09:55.538 --> 09:55.918
[SPEAKER_00]: Okay, cool.
09:56.239 --> 09:57.441
[SPEAKER_00]: So what any reason?
09:57.541 --> 09:59.084
[SPEAKER_00]: What's the reason and around stopping?
09:59.204 --> 09:59.885
[SPEAKER_00]: We're stopping this.
09:59.905 --> 10:01.408
[SPEAKER_00]: I'm going to just make sure we're on the same page.
10:02.970 --> 10:13.508
[SPEAKER_03]: Well, I just actually get some feedback from you to see if like maybe I need to do something different because I know one time we weren't in coaching and I know one of the other guys who was there.
10:14.028 --> 10:24.446
[SPEAKER_03]: He recommended maybe even changing my landing page to get people a little bit more details and also what I realized from my current clients who have helped.
10:26.329 --> 10:29.334
[SPEAKER_03]: It takes a lot of trust building.
10:29.615 --> 10:36.947
[SPEAKER_03]: I notice to get them to commit and so that's kind of where I need your help with this life.
10:37.028 --> 10:38.611
[SPEAKER_03]: And these people are, you know, are cold.
10:38.631 --> 10:39.512
[SPEAKER_03]: They don't really know me.
10:39.532 --> 10:50.231
[SPEAKER_03]: They don't have their trust factor built in and tower these, you know, am I putting out enough information to really help them feel confident to work with me on this?
10:51.192 --> 10:53.316
[SPEAKER_00]: So, so are you?
10:54.157 --> 11:11.676
[SPEAKER_00]: So are you correct so like a couple things so let's let's work the whole process bad right so so for the first so like and I know I know the KPI sheet that we give on the bottom it kind of give some metrics so we want to be 15 dollars or less
11:11.858 --> 11:13.180
[SPEAKER_00]: ideally only cost.
11:13.661 --> 11:14.923
[SPEAKER_00]: It can be $20 to $25.
11:16.025 --> 11:18.349
[SPEAKER_00]: You know, even higher just depending on the special on what you sell.
11:19.050 --> 11:22.937
[SPEAKER_00]: But a good benchmark out the gate is like $15 a list.
11:23.498 --> 11:26.423
[SPEAKER_00]: So at this point, you're almost there, but not quite there.
11:26.463 --> 11:28.647
[SPEAKER_00]: So I mean, to be honest with you, I mean, your lead costs.
11:29.348 --> 11:35.959
[SPEAKER_00]: And we haven't really had enough people to go to the system to like even optimize it a bit yet, but I think right now, my lead cost standpoint.
11:35.939 --> 11:39.864
[SPEAKER_00]: is your leads are, you're good in terms of lead costs.
11:40.225 --> 11:41.566
[SPEAKER_00]: We just haven't had enough leads.
11:41.987 --> 11:46.513
[SPEAKER_00]: With these eight people that you've generated lead wise, have you reached out to them?
11:46.733 --> 11:49.197
[SPEAKER_00]: Are you taking name in phone number on your landing page?
11:49.998 --> 11:51.279
[SPEAKER_03]: I started taking phone number.
11:51.299 --> 11:55.325
[SPEAKER_03]: So I think maybe I got one number that I can reach out to.
11:57.368 --> 11:59.230
[SPEAKER_00]: So have you reached out to on yet or no?
11:59.412 --> 12:00.835
[SPEAKER_00]: No, I haven't okay.
12:00.855 --> 12:06.806
[SPEAKER_00]: Who are you emailing are you sitting out like daily emails or kind of do you got like an email campaign going up to these leads?
12:08.108 --> 12:18.708
[SPEAKER_03]: Yes, but I only have that seven day email campaign that we created right after You know, as soon as they sign up.
12:18.888 --> 12:21.673
[SPEAKER_03]: Yeah, so this is another thing too is
12:22.025 --> 12:26.430
[SPEAKER_03]: having more content around that topic to keep them engaged.
12:26.630 --> 12:32.558
[SPEAKER_03]: So they get my regular newsletter, but it's not only talking about guaranteed lifetime income.
12:32.958 --> 12:33.258
[SPEAKER_00]: Got it.
12:33.759 --> 12:43.350
[SPEAKER_00]: What, what, um, what, are you, are you creating content on your social media around this?
12:44.832 --> 12:45.132
[SPEAKER_00]: Yes.
12:46.214 --> 12:46.634
[SPEAKER_00]: Okay, cool.
12:46.754 --> 12:48.977
[SPEAKER_00]: How often are you creating content on your social?
12:50.543 --> 12:52.365
[SPEAKER_03]: I was doing it every day.
12:52.385 --> 12:56.470
[SPEAKER_03]: I just did a content weekend, just literally this past weekend.
12:56.490 --> 13:00.534
[SPEAKER_03]: So I'll be back to post things every day once I get that content from them.
13:00.835 --> 13:04.239
[SPEAKER_00]: Okay, well that's time you posted.
13:04.259 --> 13:06.001
[SPEAKER_03]: Um, Saturday, I think.
13:06.481 --> 13:12.849
[SPEAKER_00]: Okay, and then you post up until Saturday, but when you still content day, are you, are you shooting every day?
13:13.930 --> 13:14.891
[SPEAKER_03]: Yeah, I was shooting every day.
13:15.211 --> 13:20.297
[SPEAKER_00]: Okay, and then what, what's your, what's your IG?
13:21.172 --> 13:23.575
[SPEAKER_01]: Okay, let's see, Instagram.
13:29.063 --> 13:32.588
[SPEAKER_00]: Let's see.
13:32.608 --> 13:33.629
[SPEAKER_00]: Beyond the business.
13:35.392 --> 13:36.914
[SPEAKER_03]: No, no, be the business.
13:36.974 --> 13:38.536
[SPEAKER_03]: Be you as wide any as us.
13:38.556 --> 13:46.407
[SPEAKER_01]: Beyond the business.
13:46.507 --> 13:47.128
[SPEAKER_01]: Okay, let's see.
13:55.681 --> 13:58.364
[SPEAKER_01]: All right, so let's jump over here, quick.
13:58.384 --> 14:02.670
[SPEAKER_00]: All right, you can see it's good.
14:02.690 --> 14:03.411
[SPEAKER_00]: You can see the screen right.
14:04.973 --> 14:06.415
[SPEAKER_00]: All right, cool.
14:06.435 --> 14:09.018
[SPEAKER_00]: So this one is pin when it just goes that's January.
14:12.182 --> 14:15.867
[SPEAKER_01]: Say, well, so these pan was these other pan was so
14:24.217 --> 14:53.987
[SPEAKER_00]: All right, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see, let's see,
14:54.558 --> 14:55.359
[SPEAKER_00]: teaching something.
14:57.622 --> 15:01.026
[SPEAKER_03]: Well, I used to do it a lot more and of course this weekend I did a ton.
15:01.387 --> 15:03.930
[SPEAKER_03]: I mean, I can't even count how many.
15:03.970 --> 15:06.033
[SPEAKER_03]: So I used to do that.
15:07.295 --> 15:12.241
[SPEAKER_03]: Oh, yeah, I have more older content where it's a lot of just me like speaking every day.
15:12.441 --> 15:12.762
[SPEAKER_00]: Okay.
15:12.782 --> 15:14.364
[SPEAKER_00]: So you're going to see what I'm going to go with.
15:16.226 --> 15:20.532
[SPEAKER_03]: Probably next month because I'm just I just have to wait for
15:21.288 --> 15:28.759
[SPEAKER_00]: And then what's going to be, what's going to be your rhythm in terms of how often you post on, on your, and how do you mainly do Instagram?
15:31.703 --> 15:34.207
[SPEAKER_03]: And you too, I do, I go live on YouTube every week.
15:34.728 --> 15:35.248
[SPEAKER_03]: Okay.
15:36.771 --> 15:38.493
[SPEAKER_03]: And in Facebook, it goes to Facebook too.
15:39.254 --> 15:40.496
[SPEAKER_00]: Okay, cool.
15:40.716 --> 15:42.940
[SPEAKER_00]: And then with your Instagram, you're going to be posted how many times a day.
15:45.363 --> 15:49.489
[SPEAKER_00]: Oh, once a day, like teachers, I'm specific, right?
15:50.448 --> 15:50.728
[SPEAKER_03]: Yeah.
15:51.029 --> 15:51.289
[SPEAKER_00]: Okay.
15:51.469 --> 15:52.931
[SPEAKER_00]: What are some of the topics that you know?
15:54.714 --> 15:55.295
[SPEAKER_03]: I'm doing.
15:55.695 --> 15:57.618
[SPEAKER_03]: Actually, I have that information.
15:57.638 --> 15:58.158
[SPEAKER_03]: Hang tight.
15:58.238 --> 15:58.819
[SPEAKER_03]: I can get it.
15:59.100 --> 16:01.683
[SPEAKER_00]: Okay.
16:01.703 --> 16:02.584
[SPEAKER_03]: Listen, say right here.
16:02.845 --> 16:03.185
[SPEAKER_03]: Listen.
16:04.006 --> 16:09.674
[SPEAKER_02]: Nope.
16:09.694 --> 16:10.795
[SPEAKER_02]: Okay.
16:10.815 --> 16:13.319
[SPEAKER_03]: So I know that I'm talking about tax re-retirement.
16:13.339 --> 16:14.440
[SPEAKER_03]: That's one of the topics.
16:15.422 --> 16:20.168
[SPEAKER_03]: I'm also talking about
16:21.683 --> 16:34.981
[SPEAKER_03]: Okay, she hasn't had a lot of topics for me.
16:36.383 --> 16:40.268
[SPEAKER_03]: Okay.
16:40.889 --> 16:47.237
[SPEAKER_03]: So one of the content pieces is around creating a work option on lifestyle.
16:47.257 --> 16:49.260
[SPEAKER_03]: So this is more so for me to.
16:50.033 --> 16:57.201
[SPEAKER_03]: show potential team members that you know who can be not geographically bound by having own business.
16:57.682 --> 17:03.648
[SPEAKER_03]: Then I'm talking about how to still take care of yourself as a business owner.
17:04.709 --> 17:16.142
[SPEAKER_03]: I'm talking about let's see how money can disappear without systems, how
17:19.143 --> 17:34.959
[SPEAKER_00]: And these are auto ones you're reaching the shot right, so would you say, okay cool, so you got, it seemed like you got the content piece together and then are you doing and then you sort of big so would you say the biggest thing right now is doing the email marketing strategy?
17:38.483 --> 17:46.551
[SPEAKER_03]: Yeah, just like I would say probably a content strategy because what happens is like I will do a big back to content.
17:46.953 --> 17:55.864
[SPEAKER_03]: And then, it'll go out, like you saw all those different posts that, you know, they were all, you know, pretty consistent.
17:56.444 --> 18:00.089
[SPEAKER_03]: And then I'll just get burned out on creating content.
18:00.449 --> 18:06.176
[SPEAKER_03]: And that's what my cycle is because the creating content is in my zone of genius.
18:06.236 --> 18:07.197
[SPEAKER_03]: I know I have to do it.
18:08.118 --> 18:14.766
[SPEAKER_03]: But even get all that out that I got where was consistent for an entire month, something new.
18:15.320 --> 18:17.703
[SPEAKER_03]: it was like super draining.
18:17.723 --> 18:26.115
[SPEAKER_03]: So I need to figure out how to some system, because I do use AI to, you know, and I have an operations manager.
18:26.155 --> 18:32.243
[SPEAKER_03]: So she takes a lot of that off my plate, but I still drive the concept in the topic.
18:32.503 --> 18:34.045
[SPEAKER_00]: Yeah.
18:34.205 --> 18:36.468
[SPEAKER_00]: So one thing I would, so here's one thing I was to do, it's right?
18:36.589 --> 18:41.395
[SPEAKER_00]: I would, so how often,
18:43.602 --> 18:56.413
[SPEAKER_00]: How often could you, so like for example, what I do is I literally have a, so every week, I have a content day on the calendar, so Thursday is for content.
18:56.545 --> 18:59.210
[SPEAKER_00]: So this could be me personally creating content.
18:59.310 --> 19:03.317
[SPEAKER_00]: This could be, obviously we're doing this episode on a Thursday, right?
19:03.437 --> 19:07.183
[SPEAKER_00]: So this is when we do these, most, in most cases we do these.
19:07.283 --> 19:16.579
[SPEAKER_00]: If I'm on somebody else's podcast, I literally I want to do it on Thursdays, even we'll talk about it in a second, even with emails, right, emails for the following week.
19:16.559 --> 19:32.514
[SPEAKER_00]: Thursdays, so literally car, so what, what day and what and in this way, even with the show or even with content videos, even if I miss a Thursday or something happens, something goes wrong, we still got a backlog of like content, right?
19:32.534 --> 19:36.222
[SPEAKER_00]: So let's say for example, you said on
19:36.809 --> 19:42.078
[SPEAKER_00]: On a Thursday, you carved an awesome time, shooting a couple, you know, one to two minute videos.
19:42.659 --> 19:56.944
[SPEAKER_00]: How many would you say, we only got to be Thursday, but whatever day, how many videos you say, okay, I can shoot in one day without like, it's burning myself up.
19:59.624 --> 20:01.828
[SPEAKER_03]: And I can probably do like the five.
20:02.430 --> 20:02.770
[SPEAKER_00]: Okay, cool.
20:03.131 --> 20:09.163
[SPEAKER_00]: So even if even if you just did five, but even because you already got you backlog now.
20:09.183 --> 20:12.069
[SPEAKER_00]: So how many of you would say on average you got now, if you were to guess?
20:14.073 --> 20:18.041
[SPEAKER_03]: No, I have at least a good 20, 30 videos.
20:18.241 --> 20:20.586
[SPEAKER_00]: That's your shot over this last time, right?
20:20.802 --> 20:28.224
[SPEAKER_00]: So let's say for example, what day each week could you carve out for content day for at least maybe two to three hours?
20:28.666 --> 20:35.065
[SPEAKER_00]: It won't even take that long to do five videos, but let's just say 90 minutes or whatever or two hours of however long you take to do your thing
20:36.040 --> 20:38.205
[SPEAKER_03]: Well, I haven't actually scheduled for Sunday.
20:38.245 --> 20:39.167
[SPEAKER_03]: Okay.
20:39.207 --> 20:45.502
[SPEAKER_03]: I'm supposed to be doing it with my friend, but she had a lot of questions, so I don't end up working.
20:45.562 --> 20:47.546
[SPEAKER_03]: So I might have to like change that.
20:48.388 --> 20:51.315
[SPEAKER_00]: Ah, so she, you, so you're gonna turn into a co-gen session.
20:51.920 --> 20:53.603
[SPEAKER_03]: Yeah, so I'm like, I need to do it.
20:53.623 --> 20:58.111
[SPEAKER_03]: And she's like, I know you need to do your work, but I have to, and then I'm sleepy by that time.
20:58.152 --> 20:59.113
[SPEAKER_00]: I don't want to do anything.
20:59.815 --> 21:02.399
[SPEAKER_00]: You're probably like, whoa, whoa, my God, slow down.
21:02.460 --> 21:06.567
[SPEAKER_00]: If you're enjoying the show so far, you may be wondering, how do you actually become a guest?
21:06.607 --> 21:09.052
[SPEAKER_00]: Now, this isn't a platform where anybody can just get on.
21:09.092 --> 21:13.540
[SPEAKER_00]: You've got to be in a specific area of your business, where we can really do a solid D-D-D-D-D.
21:13.520 --> 21:22.231
[SPEAKER_00]: If you want to be a guest on a upcoming episode, all you guys do is go to strategicscalegast.com strategicscalegast.com.
21:22.251 --> 21:23.432
[SPEAKER_00]: There is an application process.
21:23.473 --> 21:24.994
[SPEAKER_00]: So go over to council couple simple questions.
21:25.215 --> 21:26.436
[SPEAKER_00]: Watch the quick video that I have there.
21:26.657 --> 21:27.978
[SPEAKER_00]: council couple couple questions.
21:28.239 --> 21:33.085
[SPEAKER_00]: And if you meet the criteria, our team will reach out to you and we'll get this schedule and we can figure out if you're going to come to you.
21:33.105 --> 21:38.411
[SPEAKER_00]: Our office, what we do with DeepDive, or we come to your office, so go ahead and teach it, scalegast.com.
21:38.692 --> 21:39.713
[SPEAKER_00]: Let's get back to the show.
21:40.300 --> 21:44.187
[SPEAKER_00]: So what, so what could what they could you do if just by yourself?
21:44.227 --> 21:46.030
[SPEAKER_00]: Cause it's pretty much just you shooting on your phone.
21:47.693 --> 21:48.073
[SPEAKER_00]: So what?
21:48.154 --> 21:50.077
[SPEAKER_03]: I think I'm gonna do it on Wednesdays.
21:50.097 --> 21:53.302
[SPEAKER_00]: Okay, so Wednesdays, so Wednesdays is gonna cover.
21:53.342 --> 21:54.765
[SPEAKER_00]: How much time are you gonna cover?
21:55.586 --> 21:56.087
[SPEAKER_00]: Each Wednesday.
21:58.191 --> 21:59.172
[SPEAKER_00]: I could do it for.
21:59.393 --> 22:00.094
[SPEAKER_00]: In our perfect.
22:00.455 --> 22:04.722
[SPEAKER_00]: So let's say you cover about what time each Wednesday.
22:07.537 --> 22:08.098
[SPEAKER_03]: Let's see.
22:08.659 --> 22:19.373
[SPEAKER_03]: I'm a town of there, because my Wednesday is very well, oh, maybe I can do it at seven right before I go live on YouTube.
22:19.393 --> 22:19.673
[SPEAKER_00]: 7 PM.
22:20.935 --> 22:21.075
[SPEAKER_00]: Yeah.
22:21.095 --> 22:21.195
[SPEAKER_00]: Cool.
22:21.356 --> 22:23.498
[SPEAKER_00]: Are you still like high energy that that late in the evening?
22:24.980 --> 22:25.421
[SPEAKER_03]: Oh, yeah.
22:25.521 --> 22:26.482
[SPEAKER_03]: I'm not a morning person.
22:26.683 --> 22:26.903
[SPEAKER_00]: Okay.
22:26.923 --> 22:27.524
[SPEAKER_00]: So 7 PM.
22:27.544 --> 22:28.285
[SPEAKER_00]: You're still high energy.
22:28.305 --> 22:29.106
[SPEAKER_00]: You're good to go.
22:29.879 --> 22:32.543
[SPEAKER_03]: because my podcast is at eight.
22:32.563 --> 22:34.225
[SPEAKER_00]: So I'm very happy to do it.
22:34.245 --> 22:34.906
[SPEAKER_00]: Perfect.
22:34.926 --> 22:41.534
[SPEAKER_00]: So everywhere is a, we're going to put, I will put this on your calendar as a recurring meeting.
22:41.554 --> 22:41.735
[SPEAKER_00]: Okay.
22:41.915 --> 22:45.019
[SPEAKER_00]: And for seven PM, Mr. Got it.
22:45.179 --> 22:45.980
[SPEAKER_00]: It's on the calendar.
22:46.000 --> 22:47.302
[SPEAKER_00]: That's like content block.
22:47.322 --> 22:48.564
[SPEAKER_00]: And then you shoot at least five.
22:48.604 --> 22:54.992
[SPEAKER_00]: You come on there the day before I would actually even sit down and I would like push like map out topics.
22:56.390 --> 22:58.113
[SPEAKER_00]: Right, you already got your top against the road.
22:58.513 --> 23:00.436
[SPEAKER_00]: So now when you sit down, you just shoot.
23:02.059 --> 23:06.586
[SPEAKER_00]: When it comes to email, could you carve out another hour?
23:06.626 --> 23:14.078
[SPEAKER_00]: Are you better if you write an email per day or are you better if you batch write emails?
23:16.184 --> 23:23.332
[SPEAKER_03]: Well, I can bet a batch right on perfect and I use I use AI to help me with that because I'm really not a writer.
23:23.472 --> 23:23.712
[SPEAKER_00]: Okay.
23:23.732 --> 23:23.933
[SPEAKER_00]: Good.
23:24.433 --> 23:25.614
[SPEAKER_00]: So on an hour.
23:25.915 --> 23:31.861
[SPEAKER_00]: So what hour on how long would it take you to write five emails using your AI to your AS system?
23:33.503 --> 23:34.684
[SPEAKER_03]: Oh, that's quick.
23:34.865 --> 23:39.049
[SPEAKER_03]: That shouldn't be just like 10 minutes.
23:39.069 --> 23:39.670
[SPEAKER_00]: Like 10 minutes.
23:39.690 --> 23:40.791
[SPEAKER_00]: So let's just call it an hour.
23:42.239 --> 23:57.219
[SPEAKER_00]: I just call it now, you know, you said about 10 minutes, but let's call it an hour, because of course, because typically, I think so, especially the Azure personality to it, I'm not sure if you're doing it or not, but whatever AI gives you, I would make sure you go through it and then make sure your personality is weird into it.
23:57.780 --> 24:09.495
[SPEAKER_00]: And it's not just the AI just out of the box, because sometimes it'll be a mess and it's not your voice and the people can kind of tell it's not like a authentic person's energy behind it.
24:10.336 --> 24:37.272
[SPEAKER_00]: right so so let's just call it an hour so what time on Wednesdays could you do the emails for the following week well I wouldn't say that Wednesday will be the day I'm just going to do it on Sunday I just have to tell my friend like we actually need to have this time at the content time and if we want to chat we need to do it another time so Sunday you're going to do the writing or are you going to do the writing so you're going to do maybe
24:38.534 --> 24:39.619
[SPEAKER_03]: videos Wednesday.
24:39.679 --> 24:42.131
[SPEAKER_00]: That's what I mean.
24:42.854 --> 24:43.597
[SPEAKER_00]: Writing on Sunday.
24:44.964 --> 24:45.165
[SPEAKER_00]: All right.
24:45.185 --> 24:48.038
[SPEAKER_00]: So now you can sit out and I you have those five emails.
24:48.440 --> 24:55.849
[SPEAKER_00]: for a week, and then each week you can refresh it and give it to your team and then get scheduled and then you shoot the content videos, give it to your editor and they have it and they distribute it.
24:55.869 --> 25:01.796
[SPEAKER_00]: Because it be honest with you, you don't necessarily on the outside, you don't really have an ad pain point.
25:01.816 --> 25:13.631
[SPEAKER_00]: I mean, if you were to turn them back on and then we let them run the next seven days or so and then of course since we know we're working together as a client anyway, we can take a peek at the ads and see how to perform it, but right now out of the gate, I mean, they're fine.
25:13.851 --> 25:15.713
[SPEAKER_00]: Had Mike already looked at these ads or no?
25:16.334 --> 25:17.396
[SPEAKER_03]: Yeah, he did.
25:17.416 --> 25:17.716
[SPEAKER_00]: Okay, good.
25:17.796 --> 25:18.357
[SPEAKER_00]: And what did he say?
25:20.361 --> 25:21.463
[SPEAKER_03]: He just said, look, fuck.
25:21.483 --> 25:22.384
[SPEAKER_03]: I like, good to go.
25:22.484 --> 25:23.226
[SPEAKER_00]: Yeah, I agree.
25:23.386 --> 25:24.387
[SPEAKER_00]: I mean, you're as great.
25:24.568 --> 25:28.154
[SPEAKER_00]: I would turn these on and let them go and let's get some more leasing.
25:28.274 --> 25:30.117
[SPEAKER_00]: Especially now that you got your phone number on there.
25:30.397 --> 25:38.511
[SPEAKER_00]: And then we'll, we can start reaching out to these leads and kind of seeing, have us some conversations and see what we got coming in.
25:38.828 --> 25:56.957
[SPEAKER_00]: and based on the quality of the leads, and then leverage those emails, and those emails to call the action is to either go consume some content you create it or to book a call, to actually help two for you to help them design a guaranteed income, guaranteed income, game plan, right?
25:57.798 --> 26:03.267
[SPEAKER_00]: So emails, value, connection, value, call the action,
26:03.702 --> 26:06.366
[SPEAKER_00]: to get on a guaranteed income game plan called with you.
26:06.967 --> 26:10.852
[SPEAKER_00]: And then doing that consistently to help nurture these leads you got coming in.
26:11.393 --> 26:13.155
[SPEAKER_00]: And then with your content, of course, that's gonna help.
26:13.316 --> 26:14.998
[SPEAKER_00]: You know, nurture those leads you got coming in as well.
26:16.480 --> 26:18.383
[SPEAKER_03]: Oh, can you run that back one more time?
26:18.423 --> 26:25.313
[SPEAKER_03]: Just to make sure you say, nurture, like, 100% I'm about to, make what it's up.
26:25.633 --> 26:27.916
[SPEAKER_00]: Yeah, so I was all on the emails.
26:28.157 --> 26:30.520
[SPEAKER_00]: The emails are, we want it to be,
26:32.373 --> 26:56.457
[SPEAKER_00]: And I'm actually going to create like a prompt for this as well that you can use and we're going to give it I give it to you What you have it you know is a client in the way so what I would do the email flow is we want to have connection content In the encoder action That's basically the email flow, right?
27:00.689 --> 27:03.152
[SPEAKER_00]: email flow, connection, content, call the action.
27:04.173 --> 27:06.877
[SPEAKER_00]: So you're teaching them whatever you're going to be teaching them.
27:09.220 --> 27:13.365
[SPEAKER_00]: And then, um, having them book a call, right?
27:13.806 --> 27:17.170
[SPEAKER_00]: So actually, let me see if I can pull it.
27:17.851 --> 27:20.054
[SPEAKER_00]: If you want, I can show you some example of the flow.
27:21.275 --> 27:21.836
[SPEAKER_00]: Can you see my screen?
27:23.658 --> 27:23.879
[SPEAKER_00]: Yes.
27:23.899 --> 27:25.060
[SPEAKER_00]: Is that too small or is that good?
27:26.457 --> 27:27.258
[SPEAKER_00]: Okay, cool.
27:27.819 --> 27:29.723
[SPEAKER_00]: So typically, so this has a minute to the same.
27:29.743 --> 27:30.364
[SPEAKER_00]: So it's like a tip.
27:30.384 --> 27:32.328
[SPEAKER_00]: I like to use font size 15.
27:33.930 --> 27:36.475
[SPEAKER_00]: I go down to the more recent ones because these would be better examples.
27:37.276 --> 27:40.382
[SPEAKER_00]: So my whole goal.
27:41.459 --> 27:43.463
[SPEAKER_00]: So here's the example.
27:45.748 --> 27:48.554
[SPEAKER_00]: So I sent this out last week.
27:48.574 --> 27:51.280
[SPEAKER_00]: So on the last one of the fifths on the 15th, I sent this out.
27:51.300 --> 27:53.265
[SPEAKER_00]: I said, new problem is doing your inbox.
27:53.285 --> 27:55.930
[SPEAKER_00]: And I said, email boxes, that should say, get it.
27:56.111 --> 27:57.173
[SPEAKER_00]: So let's make a deal.
27:57.153 --> 28:00.917
[SPEAKER_00]: I'm the email box that get in northern north of the south from today for our goal is simple.
28:01.298 --> 28:05.362
[SPEAKER_00]: To make every email, we send you the most valuable messages you receive all week.
28:05.382 --> 28:09.647
[SPEAKER_00]: More valuable than to our podcast, you subscribe to more useful than the most on the most coaching programs.
28:10.287 --> 28:13.691
[SPEAKER_00]: On people pay for more actionable than the big conferences to Guru's host.
28:14.192 --> 28:15.973
[SPEAKER_00]: It's not hard to do those, but you get the point.
28:16.054 --> 28:16.274
[SPEAKER_00]: Why?
28:16.354 --> 28:21.940
[SPEAKER_00]: Because most email lists are a parade of promotions, offers, and height, and that's not how we roll.
28:22.541 --> 28:24.763
[SPEAKER_00]: So here's what we expect you can expect for.
28:24.743 --> 28:27.709
[SPEAKER_00]: Clear value, actionable insight is to help you guard your business.
28:28.230 --> 28:35.705
[SPEAKER_00]: Real examples from the trenches, not theories, zero flow of a filler, every email has to take away, and yes, sometimes we'll invite you to work with us, but only when it's relevant.
28:35.725 --> 28:37.027
[SPEAKER_00]: No hacks and all of them just hide.
28:37.088 --> 28:38.410
[SPEAKER_00]: So that's kind of the structure of the email.
28:38.951 --> 28:44.322
[SPEAKER_00]: So then, in the email, it's, um, subject line as duties before you scale.
28:44.960 --> 28:47.743
[SPEAKER_00]: and the previous clients are shocked by this advice.
28:48.203 --> 28:48.423
[SPEAKER_00]: All right.
28:49.404 --> 28:54.569
[SPEAKER_00]: First name here is something we do with nearly every new client, especially the ones working 60 plus hours.
28:55.109 --> 28:57.131
[SPEAKER_00]: So we review that calendar before we touch their funnel.
28:57.231 --> 28:57.451
[SPEAKER_00]: Why?
28:57.511 --> 29:01.755
[SPEAKER_00]: Because no system strategy or sales page would save you if your day is consumed by.
29:01.995 --> 29:11.984
[SPEAKER_00]: So this is like, so you can see connection, content, well I'm like, I'm actually teaching them something useful that they can actually use.
29:12.084 --> 29:12.705
[SPEAKER_00]: You follow me?
29:13.917 --> 29:17.428
[SPEAKER_00]: And then after I teach him call the action PS.
29:17.889 --> 29:24.450
[SPEAKER_00]: I don't want to say no, I don't know why I jumped back up
29:24.700 --> 29:37.075
[SPEAKER_00]: So then after the connection, the content, and then call the action PS, want to stick them to a track convert and keep better clients without working six to plus hours, we got you book, accompaniment, or strategic session, and we'll show you how.
29:37.735 --> 29:42.561
[SPEAKER_00]: Then the next day, how to get more leads to buy three simple tips, three simple steps.
29:43.022 --> 29:48.548
[SPEAKER_00]: So then this connection content, actually teaching them, here's some time yours as we.
29:49.591 --> 29:51.213
[SPEAKER_00]: And then it's called action.
29:52.014 --> 29:54.818
[SPEAKER_00]: Want to take a seat, peek it off or to see how we can get more people to buy and limit it.
29:54.998 --> 29:56.380
[SPEAKER_00]: Objections, schedule a chat.
29:57.621 --> 30:03.609
[SPEAKER_00]: So you get what I'm saying, so each one is connecting with how to unplug for the weekend.
30:04.010 --> 30:06.072
[SPEAKER_00]: So giving them strategies to do.
30:06.693 --> 30:10.719
[SPEAKER_00]: And then right here says whenever you're ready here, four ways we can work together and give them some options.
30:12.060 --> 30:13.923
[SPEAKER_00]: So you see that flow?
30:15.305 --> 30:19.530
[SPEAKER_00]: Because I hope we want them to be,
30:19.612 --> 30:25.378
[SPEAKER_00]: We wonder, like, look forward to when our name pops, when my name pops up, like, all right, this is gonna be something I can actually use.
30:25.438 --> 30:28.981
[SPEAKER_00]: So on yours, it's like, it's things about creating guaranteed income.
30:29.142 --> 30:32.385
[SPEAKER_00]: It's about, you know, this latest thing about XYZ.
30:32.425 --> 30:37.870
[SPEAKER_00]: It's about wealth building, because that's your thing, wealth building, and then these things, here you should know with everything that's going on.
30:38.291 --> 30:49.602
[SPEAKER_00]: Especially the stuff that's going on with the politics and all these new orders and stuff that, I don't know how relevant that is.
30:49.582 --> 31:11.443
[SPEAKER_00]: to what you teach, but like pulling out a stuff like that and like giving your perspective on like what's going on with new legislation and all the different things and how this affects them, talking about the stock market and you know how to stock market is doing this and I don't know if the inch I know interest rates dropped recently so I don't know if that's something if that's relevant to what you do.
31:11.663 --> 31:14.626
[SPEAKER_00]: If so, you chiming in on this type of stuff.
31:14.646 --> 31:15.387
[SPEAKER_00]: Does that make sense?
31:16.362 --> 31:37.470
[SPEAKER_00]: Yes, and even with the AI bot you're using or even the one we're going to create you you a little bit able to Hey, I want to value based email to talk about this new thing from my ideal client You know whip this up and write it for me, and then once they spit it out then you can kind of modify you know of me, be Does that make sense?
31:37.490 --> 31:38.552
[SPEAKER_00]: Yes, absolutely.
31:38.572 --> 31:39.653
[SPEAKER_00]: What question you got on this?
31:41.017 --> 31:48.006
[SPEAKER_03]: So my question now is, and I think this kind of goes back to my original question on messaging.
31:48.487 --> 32:03.026
[SPEAKER_03]: So because I discuss, you know, tax-free retirement for people who are pre-retirement, then I'm talking about people who are like within the three-year range are already retired to get guaranteed lifetime income.
32:03.166 --> 32:08.273
[SPEAKER_03]: And then I had that component of looking for other financial wellness coaches
32:09.637 --> 32:14.362
[SPEAKER_03]: It's like, I know how do I kind of like hide that all together.
32:14.383 --> 32:20.570
[SPEAKER_03]: I think that's what I'm having in issue because people, you know, sometimes people are like, well, what exactly do you do?
32:22.031 --> 32:23.833
[SPEAKER_00]: So, so what I was a great question.
32:23.853 --> 32:33.805
[SPEAKER_00]: I would say, so like, you said, financial wellness coaches, and then you said, people who are already retired, and then you said, those people are coming on retirement, correct?
32:34.105 --> 32:40.692
[SPEAKER_00]: If you were to pick, because in these are all, would you say these are all three people are drastically different?
32:42.574 --> 32:42.655
[SPEAKER_03]: No.
32:42.675 --> 32:42.815
[SPEAKER_03]: No.
32:43.896 --> 32:47.380
[SPEAKER_00]: So, would you, which one do you want to, which one do you want to lead with?
32:51.645 --> 33:03.758
[SPEAKER_03]: I would probably say tax, I kind of like both of them, because my ads are already set up for guaranteed live time anytime.
33:03.940 --> 33:10.347
[SPEAKER_03]: Um, it's a broader range of people I can reach, you know, for people who are, you know, they have time.
33:11.308 --> 33:16.855
[SPEAKER_00]: So the guaranteed income, the guaranteed income angle, who is that speaking to again?
33:18.076 --> 33:21.199
[SPEAKER_03]: That's people who are 59 and a half and older who are ready.
33:21.259 --> 33:26.185
[SPEAKER_03]: They're like, okay, I'm about to retire, like within the next six months a year.
33:27.008 --> 33:34.876
[SPEAKER_03]: were they already retired and now they want to have, you know, just like their social security, they get money coming in every month for the rest of their life.
33:35.456 --> 33:37.218
[SPEAKER_00]: Is it too late for the Miguel Taxi retirement?
33:41.623 --> 33:45.507
[SPEAKER_03]: Maybe they would have to have a lot of money to put into it to do tech.
33:45.567 --> 33:46.427
[SPEAKER_00]: Okay, got it.
33:46.487 --> 33:47.749
[SPEAKER_00]: Okay, cool.
33:48.049 --> 33:54.636
[SPEAKER_00]: But they could become financial coaches, all right?
33:54.736 --> 33:55.016
[SPEAKER_00]: Yes.
33:55.336 --> 33:56.998
[SPEAKER_00]: Yes.
33:57.755 --> 34:03.101
[SPEAKER_00]: could be about the opportunity to become a financial coach.
34:05.204 --> 34:05.744
[SPEAKER_00]: Does it make sense?
34:06.105 --> 34:07.086
[SPEAKER_00]: So you can do it one or two ways.
34:07.106 --> 34:11.751
[SPEAKER_00]: You can have total different lists, total different ad campaigns, total different funnels for all three.
34:12.292 --> 34:13.713
[SPEAKER_00]: And then you communicate to them differently.
34:14.354 --> 34:17.157
[SPEAKER_00]: Or you can focus on, all right, which one do I wanna lead with?
34:18.279 --> 34:22.243
[SPEAKER_00]: And then on the back end of those, you can present these other different things to them.
34:24.826 --> 34:25.467
[SPEAKER_00]: Does it make sense?
34:26.982 --> 34:28.524
[SPEAKER_03]: Yes, that makes sense.
34:28.604 --> 34:30.826
[SPEAKER_03]: It's like it's so maybe go ahead.
34:30.846 --> 34:45.542
[SPEAKER_03]: Oh, go ahead I was just gonna say like maybe when they come in, I could just have them tagged That so that I can do that for new people But what about my current list?
34:46.543 --> 34:52.129
[SPEAKER_00]: So what you're current list, I would I would so one thing you can do what you're current list is it how many people are you currently?
34:54.387 --> 34:55.889
[SPEAKER_03]: I think it's like a thousand.
34:55.929 --> 35:05.323
[SPEAKER_00]: Yeah, I would, I would do a campaign to your current list and be like, hey, yeah, going for, I want to, I want to make sure you're only getting relevant emails for you.
35:06.024 --> 35:09.930
[SPEAKER_00]: So, which of these three things are most interesting to you?
35:10.110 --> 35:14.717
[SPEAKER_00]: So, you can say, you can click on one of these links based on what's most interesting to you.
35:15.038 --> 35:17.982
[SPEAKER_00]: It can be creating guarantee income if you're 59 plus.
35:17.962 --> 35:21.526
[SPEAKER_00]: It could be, you know, create an tax-free income or number three.
35:21.866 --> 35:25.790
[SPEAKER_00]: It could be becoming, you know, create an additional income by becoming the financial wellness coach.
35:26.331 --> 35:31.677
[SPEAKER_00]: And then based on whichever link that they click, you can either do it on a survey, or you can just have them click on the email in the link.
35:32.077 --> 35:34.940
[SPEAKER_00]: And then based on the link that they click, it automatically tags them.
35:37.383 --> 35:37.864
[SPEAKER_00]: I like it.
35:37.884 --> 35:38.424
[SPEAKER_00]: Does that make sense?
35:38.484 --> 35:42.889
[SPEAKER_00]: And now you will know what pocket therein and that I tell you a lot about who's on that list as well.
35:44.793 --> 35:48.598
[SPEAKER_00]: because you might, and you can also have that as a follow-up sequence.
35:48.618 --> 35:54.526
[SPEAKER_00]: So once they click one of those things, the next day, you can actually whip up an email to go to each one of them.
35:54.566 --> 35:58.190
[SPEAKER_00]: Hey, I saw that you clicked on the link about your interests and become an financial world in this coach.
35:59.652 --> 36:03.757
[SPEAKER_00]: You know, let's have a conversation in this cousin, I'll go check out this video, or whatever the next step would be.
36:03.978 --> 36:08.944
[SPEAKER_00]: So now you can literally speak to my audience individually based on what they said that most interesting.
36:10.207 --> 36:10.868
[SPEAKER_03]: Okay.
36:11.108 --> 36:11.789
[SPEAKER_03]: I like that.
36:13.932 --> 36:14.553
[SPEAKER_03]: That's perfect.
36:14.813 --> 36:14.953
[SPEAKER_00]: Cool.
36:16.656 --> 36:17.036
[SPEAKER_00]: Perfect.
36:17.296 --> 36:18.037
[SPEAKER_00]: What other question you got?
36:21.843 --> 36:22.023
[SPEAKER_03]: Um.
36:25.267 --> 36:35.100
[SPEAKER_03]: When let's just say I'm in person, would you do you recommend, because I know everyone says, just, you know, niche niche niche, right?
36:35.160 --> 36:38.745
[SPEAKER_03]: And everything I'm doing is all in the same niche.
36:39.164 --> 36:45.703
[SPEAKER_03]: If you're going to be on my team at the financial wellness coach, I'm teaching you how to help people have tax-free retirement guaranteed by time income.
36:45.743 --> 36:47.007
[SPEAKER_03]: So it is all connected.
36:47.729 --> 36:50.878
[SPEAKER_03]: And basically it sounds like now that I'm here myself speak about it.
36:51.339 --> 36:53.646
[SPEAKER_03]: Everything I'm doing is really helping people.
36:54.200 --> 36:59.808
[SPEAKER_03]: create their work optional lifestyle basically through wealth building.
36:59.828 --> 37:12.726
[SPEAKER_03]: Yeah, so you know when I'm speaking to people like should I just lead with one of the three things or would you like kind of think I should approach that in person?
37:12.806 --> 37:19.796
[SPEAKER_00]: So I think it ties and I think what you said if you're going to go ties perfectly like, hey, what do you do with me and you like, well, um, it depends.
37:20.016 --> 37:22.620
[SPEAKER_00]: So you might say, well, I help.
37:24.237 --> 37:29.406
[SPEAKER_00]: You might say for one or two things, so you might say, I'm a freestyle artist, right?
37:29.426 --> 37:30.628
[SPEAKER_00]: So you might say, it depends, right?
37:30.648 --> 37:30.929
[SPEAKER_00]: It depends.
37:31.189 --> 37:32.632
[SPEAKER_00]: I work with two different types of people.
37:33.113 --> 37:38.462
[SPEAKER_00]: Number one, I work with individuals who are 59 or older and they're about to retire and they want to create guaranteed lifetime income.
37:38.562 --> 37:39.164
[SPEAKER_00]: I helped them do that.
37:39.745 --> 37:44.733
[SPEAKER_00]: Or though, so about, I think you said three years, how long, how far out, did you say for the lifetime?
37:45.274 --> 37:47.899
[SPEAKER_00]: I mean, for the tax-free retirement?
37:48.318 --> 37:51.262
[SPEAKER_03]: Oh, tax-free could be, you know, they could be as young as 30.
37:51.303 --> 37:52.224
[SPEAKER_00]: Okay, right.
37:52.244 --> 37:56.671
[SPEAKER_00]: So, so you might say, so I, you don't work with two different types of pockets from a wealth bill in the standpoint.
37:56.871 --> 38:04.282
[SPEAKER_00]: Number one, though, so if 59 or older, I helped them guarantee lifetime income, so that as their retirement, they don't got a word about going back to work.
38:05.664 --> 38:15.439
[SPEAKER_00]: Number two, if they aren't there in their lower younger, I helped them create tax-free retirement, so that they can actually enjoy more than money, you know, doing their retirement years.
38:17.950 --> 38:18.471
[SPEAKER_00]: What the?
38:18.491 --> 38:18.992
[SPEAKER_00]: Does that make sense?
38:20.576 --> 38:21.699
[SPEAKER_02]: Yeah, yeah, yeah.
38:21.719 --> 38:23.202
[SPEAKER_00]: I probably keep it simple like that.
38:24.445 --> 38:25.006
[SPEAKER_02]: Okay.
38:27.272 --> 38:27.673
[SPEAKER_00]: Cool, cool.
38:29.577 --> 38:30.078
[SPEAKER_00]: What does she got?
38:30.098 --> 38:30.880
[SPEAKER_00]: Was it all clear?
38:33.003 --> 38:35.506
[SPEAKER_03]: Yeah, I think that's that's pretty this real quick.
38:35.526 --> 39:01.356
[SPEAKER_00]: Yeah, so I think the biggest opportunity we got now from what I'm here and you let me know if you agree is basically just having this system in place to actually convert more of your leads into clients using this content system when it comes to the emails and they're also creating and producing that content consistently and just putting those dates on the calendar and actually sticking to those like those are like real committed meetings
39:03.108 --> 39:29.571
[SPEAKER_00]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no
39:30.698 --> 39:45.720
[SPEAKER_00]: So you can do you can do one or two things right if it's on your phone if it's on your phone if I'm shooting on my computer I'll actually Drop it in a good so you can do one or two things if I'm like it's a life for example if I'm in the office and I'm shooting it here
39:46.375 --> 39:54.847
[SPEAKER_00]: I could actually record on the computer, drop it into this dedicated Google Drive folder, and then they could just download it and then do their thing.
39:55.228 --> 40:00.356
[SPEAKER_00]: Or if I got on my phone, I could add drop it to my laptop and then put it in that folder and then they can do their thing.
40:00.916 --> 40:06.985
[SPEAKER_00]: Another thing that we do is, I got a folder on my iPhone, it's a share folder.
40:07.706 --> 40:13.615
[SPEAKER_00]: So anytime I drop a video in that share folder, they can automatically get it down low and do whatever they need to do with it.
40:15.063 --> 40:18.348
[SPEAKER_03]: Yeah, my, my purchase manager doesn't have an iPhone.
40:18.468 --> 40:21.453
[SPEAKER_03]: That's what I used to do with my previous month, my previous.
40:21.533 --> 40:22.454
[SPEAKER_03]: Got it, you got it.
40:22.474 --> 40:25.940
[SPEAKER_00]: Yeah, so in that case, you can just do a, you just drop it into a Google Drive.
40:26.601 --> 40:31.488
[SPEAKER_00]: Just have a, you just Google Drive photo and just drop it right and then a bit of just download it and then do that.
40:31.508 --> 40:33.611
[SPEAKER_00]: Three things.
40:33.632 --> 40:34.493
[SPEAKER_03]: Okay, perfect.
40:34.974 --> 40:35.134
[SPEAKER_00]: Cool.
40:35.354 --> 40:36.536
[SPEAKER_00]: You got, so what's your access?
40:36.556 --> 40:39.180
[SPEAKER_00]: I want to make sure you're access to this conversation.
40:40.308 --> 40:43.112
[SPEAKER_03]: Okay, so my actual steps are to turn my leads back on.
40:43.172 --> 40:48.620
[SPEAKER_03]: And I will win Staley's taking an hour to create five videos a week.
40:49.882 --> 40:52.526
[SPEAKER_03]: Two days map off the topics.
40:52.546 --> 40:56.392
[SPEAKER_03]: Some Sundays, we'll do my five emails for the week.
40:57.934 --> 40:59.677
[SPEAKER_03]: And let's see.
41:00.418 --> 41:08.190
[SPEAKER_03]: And then for my current list, I'll do a survey to see to ask them which topics are most relevant to them.
41:08.510 --> 41:08.931
[SPEAKER_00]: Perfect.
41:09.367 --> 41:09.988
[SPEAKER_00]: Perfect.
41:10.008 --> 41:10.409
[SPEAKER_00]: We good.
41:12.053 --> 41:12.354
[SPEAKER_03]: Yes.
41:12.434 --> 41:13.035
[SPEAKER_03]: Thank you, Mark.
41:13.055 --> 41:14.939
[SPEAKER_03]: Well, you always make things so nice and simple.
41:14.979 --> 41:15.681
[SPEAKER_00]: Yes, okay.
41:15.701 --> 41:16.984
[SPEAKER_00]: Yes, the key simplicity is in.
41:17.044 --> 41:19.529
[SPEAKER_00]: I appreciate you so much for having on you.
41:19.549 --> 41:19.870
[SPEAKER_00]: Thank you.
41:19.890 --> 41:20.832
[SPEAKER_00]: You're, thank you.
41:20.932 --> 41:22.516
[SPEAKER_00]: You're, thank you for having me.
41:22.536 --> 41:22.756
[SPEAKER_00]: Of course.
41:22.817 --> 41:23.759
[SPEAKER_00]: And then keep me posted.
41:23.779 --> 41:26.565
[SPEAKER_00]: Like as we, of course, you know, we, we know we'll be seeing each other weekly in the way.
41:26.585 --> 41:28.489
[SPEAKER_00]: So don't keep me posted on how everything is coming together.
41:29.650 --> 41:30.672
[SPEAKER_03]: Okay, we'll do.
41:30.692 --> 41:35.262
[SPEAKER_00]: All right, and by the way, for those who will watch it, so me and I, we work together and I went about programs.
41:35.723 --> 41:46.165
[SPEAKER_00]: If you actually want us to work with join your business to help you create systems, get more clients, scale your business, check the description section, share these some details in there about how we can explore, you know, work with us.
41:46.846 --> 41:47.828
[SPEAKER_00]: All right, talk to you in a little bit.
41:50.052 --> 41:52.095
[SPEAKER_00]: Hey, congratulations on making it to the end of the episode.
41:52.295 --> 42:02.388
[SPEAKER_00]: If you enjoyed this episode, you definitely want to check out the next episode that we got, probably pop in the phone screen right here somewhere, and also make sure you subscribe to this show, and also check in the description section.
42:02.568 --> 42:06.333
[SPEAKER_00]: We've got a ton of resources for you to actually implement a lot of the strategies inside.
42:06.353 --> 42:08.856
[SPEAKER_00]: We'll be talking about building a business that connects your world without you.
42:08.876 --> 42:11.419
[SPEAKER_00]: Go ahead and do that right now, and we'll see you in the next episode.