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A discovery call is fundamental to any successful sales cycle. Looking at the more simple definition of it, a discovery call is the first conversation with a potential customer after they’ve shown initial interest in our product. It’s basically our chance to get to know the customer and see if we'r…
Every startup wants attention, but most struggle to create content that actually drives business growth (not just likes). So how do you make content work for your startup? Adva Shisgal sat down with Nuseir Yassin AKA Nas Daily — the creator behind 68M+ followers and two successful companies&m…
Why is it important for CS & AM to work together? What can this cooperation allow us as a company? Customer retention is one of the most, if not the most, important abilities for a company. It becomes even more important in a time when markets are changing, and companies are re-evaluating their…
Let's talk about SaaS metrics in 2023. The last few years have turned the tables for many startups, and have also changed the way the market, and investors in particular, have evaluated startups. As part of this, many of the metrics we have worked with until then - such as ARR or CAC, have become …
The current geopolitical situation in Israel brings quite a few challenges for startups wishing to raise money. These challenges become even more significant when they involve foreign VCs who may need help understanding the situation, making the way startups communicate with them even more critical…
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