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Astley Cervania talks about the importance of making sure that content quality is high across every page on your website. Talking points include: - The importance of maintaining your website and not just always prioritizing building out new content - Search engines don't evaluate pages in isolation…
Jean-Marc Courtiade talks about the importance of going back to roots analysis thanks to consent-free analytics tools. Talking points include: What is a consent-free analytics tool? When is consent required? What data can we obtain on a consent-free basis? What countries is this relevant to? How do…
Daisy Shevlin shares that you're a marketer first and an SEO second. Talking points include: What does being a marketer first really mean? Some SEOs' downfall is when it comes to relating how the work we do generates money for the business How do we do this? - AI search requires a more holistic app…
Brett Farmiloe discusses why journalist request platforms are so important for SEO with David Bain. Talking points include: What is Help a Reporter Out? You’re founder of Featured.com - what does that offer? How do these platforms actually work? Who uses them? What can you actually gain from using …
Sara Warneryd shares the importance of shifting from Google clicks to multi-platform discovery. Talking points include: *Understanding Search as Discovery: Why user journeys are shifting from a single Google search to multi-platform exploration, and what this means for your brand. * Creating conten…
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