99. The Marketer's Perspective with Andrea Kayal

In this episode of the Sales Code Leadership Podcast as Kevin is joined by Andrea Kayal to talk about the marketing perspective of revenue.

The fundamental purpose of marketing is revenue, so while Andrea has never held a sales role, she is uniquely positioned to shed light on how the two functions can help one another. She has empathy for both!

The challenge for sales people now, as Andrea sees it, is continuing to differentiate their solution in real ways that communicates the value. Tune in to hear just how they can accomplish that, and to hear Andrea’s top tips for CMOs!

Andrea Kayal is currently the Chief Revenue Officer at Help Scout where she serves the Marketing, Sales Development, Business Development, and Partnerships teams. She has over two decades of experience overseeing GTM strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Prior to Help Scout, Andrea served as CRO at Teampay and CMO at Electric, Upserve, Signpost, and Sailthru. She is an active advocate for the advancement of women in tech and LGBTQ rights.

The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/