ÜBER DIESE EPISODE
It was great having author, social psychologist and keynote speaker Owen Fitzpatrick on the podcast again. This time, Owen joined to discuss his latest book: Inner Propaganda: Leading Hearts and Minds through Turbulent Times.
It offers a deep dive into propaganda: what it is, how it works, how to use it, how not to be used by it, and how it helps explain the thoughts that rattle around our heads.
We had a wide ranging conversation that covered the following points:
- Owen's book launch experience, captured in his LinkedIn post: The truth about my bestseller campaign
- What are story wars, and what's the ultimate exampe?
- Great characters and stories that bring these pinciples to life
- The 5 types of truths and why the are important
- Implications for messaging, persuasion, and influence
- Relating to people across the political aisle
- How can "belief merchants" like startup founders use these ideas to win over VCs and rally their own teams to success
Thanks, Owen, for coming on the podcast and sharing your inisght.
You can find Owen here https://owenfitzpatrick.com/ and on LInkedIn.
Englisch
Vereinigte Staaten
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