164. BBD Case Study - She Started Working Less and Making 50% More — And the Shift Didn't Come From Where She Expected

What happens when the thing consuming most of your time is producing the least amount of your results?

In this inspiring case study episode, Kate sits down with longtime entrepreneur, author, and women’s health educator Nicole Jardim to unpack a business breakthrough that completely changed the way she works, leads, and grows her company.

Nicole has spent more than a decade building a trusted brand helping women heal their periods and hormonal health. As the founder of Fix Your Period and the Institute for Menstrual Health, she has impacted thousands of women and trained practitioners around the world. But despite her success, she found herself exhausted, stretched too thin, and spending most of her energy on the part of her business that was generating the smallest return.

After joining Business By Design and attending an in-person mastermind, Nicole experienced a breakthrough that had been hiding in plain sight. Through a simple but powerful analysis of where her time was actually going versus where her revenue was coming from, she realized she had been investing the majority of her effort into a business segment that was contributing only a fraction of her income.

In this conversation, Nicole shares the emotional resistance that surfaced when she was forced to reconsider a brand she had spent years building, the challenge of simplifying after years of adding complexity, and why even experienced entrepreneurs need mentorship and outside perspective to see what’s right in front of them.

She also discusses how she completely transformed the launch strategy for her practitioner certification program, creating a more immersive experience for prospective students, increasing engagement, raising tuition, and ultimately enrolling more students while creating a stronger sense of community and connection.

Together, Kate and Nicole explore the realities of long-term entrepreneurship, how the online business landscape has changed over the last several years, and why growth does not have to come from working harder. Instead, they reveal how clarity, focus, and strategic simplification can unlock results that feel both more profitable and more sustainable.

This episode is a powerful reminder that sometimes the biggest breakthrough isn’t learning something new—it’s finally seeing what has been obvious all along.

If you’ve ever felt overextended, overwhelmed, or uncertain about where to focus your energy, Nicole’s story offers a compelling example of what becomes possible when you stop dividing your attention and start aligning your efforts with what is actually working.

 “When you're inside of your business, you become so blind to the things that are completely visible to you.” — Nicole Jardim

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

00:00 Working Less and Making More
03:42 The Business That Was Draining Her Energy
08:55 Why Nicole Joined Business By Design
14:26 The Eye-Opening Revenue Breakdown
20:11 When Mentorship Changes Everything
27:38 Letting Go of What No Longer Works
34:17 Simplifying a Decade-Old Business
40:54 The Launch Changes That Increased Revenue
48:36 Raising Prices and Serving Students Better
56:41 Building a More Profitable Business with Less Work 

Links and Resources:

Kate's Instagram
Business Breakthrough Experience
Business By Design

Connect with Nicole Jardim:

Website
Instagram 

✨  What If Growing Your Business Created More Freedom, Not Less?

Most entrepreneurs think they need to work harder to make more money.

But the businesses that thrive long-term are built on systems, structure, and repeatable processes.

That’s exactly what Business By Design helps you create.

When we implemented James Wedmore’s frameworks:

🔹 We increased launch revenue by 63%
🔹 We increased earnings per lead by 31%
🔹 We became more profitable while launching half as often

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They give you your life back.

Inside Business By Design, you’ll learn:

🔹 How to create scalable systems that support growth
🔹 How to build stronger offers and customer journeys
🔹 How to increase revenue without increasing hustle
🔹 How to create a business that generates more freedom and flexibility

The entrepreneurs who thrive over the next decade won’t be the ones working harder.

They’ll be the ones with the clearest systems and most repeatable paths to revenue.

👉 Enroll in Business By Design and start building a business that works better—not one that requires more from you. ✨