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In this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel)  I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is…
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If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s). When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time…
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