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WEITERE EPISODEN IN DIESEM PODCAST

To persuade someone, most of us are tempted to use fear.  We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habits by highlighting how unhealthy it’s making them…
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry.  Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral.  Their methods shocked people.  Today on Nudge, I reveal how these two marketers use psychological hacks to ma…
In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even more dateable. I…
Katy Milkman shares one technique that could keep you exercising for 55% longer.  --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: https://amzn.to/3RF63xA  Katy’s podcast: https://www.schwab.com/learn/choiceology …
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer.  When drinkers knew the beer contained vinegar, they hated it.  But when the researchers told them “this is our MIT brew," the majority loved it.  The study reveals the secrets behind marketing.  On today’s episode of …
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Phill Agnew, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.