ÜBER DIESE EPISODE
Encore Presentation
‘Get Your Brand PR Started!! – Gloria Chou on the NexxtLevel Brands Podcast!
Steve’s guest this week is Gloria Chou, Consumer Products PR expert, mentor and pitch expert. Gloria talks today about how important Public Relations is; how it is different than advertising and also, how Founders and small team members can actually do their own PR.
Steve starts off by making the claim that this show has ‘thousands of dollars’ worth of learning in it, mainly because getting Brand awareness – and then product trial – are the two essential elements in growing a Brand.
Gloria discusses her previous work in State Department and in helping friends to launch their new CPG business; she agreed to help spread the word. In calling thousands of editors and reporters over time, she has created a proprietary 3-step CPR Pitching Method™, one that’s helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top-tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.
Cracking the code wasn’t easy, Gloria relates, but it is something that Founders can do – and a Founder’s story is really the most compelling kind of business information out there.
She also talks about how the 3-Steps make for a great start for Founders and small company team members to get started in PR.
First, you have to establish your ‘Credibility’ – your story and your brand's story. Are you using your Grandmother’s Brownie Recipe? – Do you suffer from a food allergy, and so you invented a snack you could eat? All of these are part of your credibility.
Second in the 3-Steps is ‘Point of View’ – how you approach the industry or the problem-solving – and why is it different from General Mills or Tyson? Maybe you are trying to save the planet – or give diabetics something that tastes good but is still healthy. All part of your POV.
Links -
Gloria Chou LinkedIn - https://www.linkedin.com/in/gloriaychou/
Gloria Chou PR - https://www.gloriachoupr.com/
Steve Cleere LinkedIn -https://www.linkedin.com/in/gscleere/
NexxtLevel Brands - https://www.nexxtlevelbrands.com/
