95. If Everything Feels Fucked, Do This

A year ago, Caleb White was considering shutting his business down. His third child was on the way, he'd just bought a house, the business relied almost entirely on referrals—and he had just $1,500 secured for the following month. Today, he's built the business to around $30k/month, has a team, a…

If you're sitting there wondering why your ads aren't working in 2026... It probably isn't your targeting. It isn't the algorithm. And it definitely isn't because Meta is "dead." It's usually because you're talking to the wrong person, with the wrong message, making the wrong offer—an…

If you and your partner aren't on the same page...It doesn't matter how good your business strategy is. Eventually, it'll catch up with you. Most entrepreneurs think their biggest bottleneck is marketing, sales or operations. But after working with hundreds of business owners, we've found somethi…

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