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Most behavioral health programs treat lead generation as the growth lever — but the operators winning long-term have built something deeper: a brand that holds up at every touchpoint. In this OG episode, Mark Scrivner and Jeff Skillen break down the two sides of brand (the story you tell vs. the ex…
What happens to women after they leave treatment, and who's responsible for what comes next? In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Denise Marsters, founder and CEO of The McCoy House Extended Care for Women in Jackson, Mississippi. Denise sha…
What if the biggest lever for fixing addiction treatment reimbursement wasn't a new law, but a file most people are too afraid to open? This episode, recorded at NAATP Nationals 2026, features Greg Williams of Third Horizon, a health policy consultant, data strategist, and person in long-term reco…
What happens when a company built to save patients almost bankrupts the family that runs it? J.R. Greene is founder and vice chair of Psychiatric Medical Care, a behavioral health company he grew from a handful of failing locations into a 400-site operation spanning geriatric IOP, adolescent progr…
What if trying to serve everyone is actually the reason your admissions numbers are stalling? In this OG episode, Mark Scrivner and Jeff Skillen dig into one of the most consequential shifts in behavioral health marketing: the move away from broad, generalist programming toward hyper-focused speci…
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