ÜBER DIESE EPISODE
In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention.
Our Small Event 2025 Numbers
- Number of events: 48
- Consultations booked: 564
- Average client spend: $3500 annually
- Potential new revenue at average spend is $1.9M
- AesthetiCare’s real metrics from small, in-clinic events
- How Client Parties and GNOs actually work
- Why hosting benefits both the clinic and the host
- What a successful event night looks like
- Using skincare partners to elevate giveaways
- Who from your team should attend and why
- The importance of consistent follow-up
- Tracking performance and improving each event
- Why committing to events for a full year matters
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Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.
Resources in this Episode:
Events: Big, Small, & Virtual E-courses
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IT'S THE SEASON FINALE!
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In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expen…
In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.
Karen shares how this event has grown …
In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They walk through how to think about staffing models for 3- and 5-person clinics, when to hire (an…
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