Unemployed To 600,000 Followers: How Kristy Campbell Built Pink Pony Creative

Kristy Campbell started Pink Pony Creative during COVID after feeling creatively drained in her job. Today, she’s built a hugely recognisable brand and business around her skills as a designer.

In this episode, I sit down with Kristy to unpack how she went from graphic designer to business owner and the role social media and personal branding have played in growing Pink Pony Creative.

We get into what actually makes a strong brand, why your visual identity is so much more than a logo and how the way you present your business can completely change how people perceive what you’re selling.

Kristy also shares how she’s expanded beyond client work, built new income streams and learned to back herself in everything from business to public speaking.

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