11. Juni 2024 · Notizen anzeigen

ÜBER DIESE EPISODE

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.

Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.

(00:00) - Your kettle has a sonic brand
(00:30) - Introduction
(00:53) - Why is audio branding important?
(03:01) - Jodi’s pick: Intel
(06:31) - Mark’s pick: Sega
(09:00) - Jodi’s pick: McDonald’s
(12:16) - Mark’s pick: KFC
(13:14) - Jodi’s pick: Netflix
(15:08) - Mark’s pick: macOS startup chime
(17:53) - Jodi’s pick: State Farm
(19:37) - Mark’s pick: Cadbury
(21:34) - Jodi’s pick: Renault
(23:55) - Mark’s pick: Xbox 360
(24:49) - Midamble
(27:14) - Building the final list
(28:14) - Honourable mentions
(32:15) - Making people pay attention
(35:16) - Pearl and Dean
(36:15) - The Audio Branding podcast

Listen to the Audio Branding podcast, and book Jodi for your next project.

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NOTIZEN ANZEIGEN 🔗

00:00:00Your kettle has a sonic brand

00:00:30Introduction

00:00:53Why is audio branding important?

00:03:01Jodi’s pick: Intel

00:06:31Mark’s pick: Sega

00:09:00Jodi’s pick: McDonald’s

00:12:16Mark’s pick: KFC

00:13:14Jodi’s pick: Netflix

00:15:08Mark’s pick: macOS startup chime

00:17:53Jodi’s pick: State Farm

00:19:37Mark’s pick: Cadbury

00:21:34Jodi’s pick: Renault

00:23:55Mark’s pick: Xbox 360

00:24:49Midamble

00:27:14Building the final list

00:28:14Honourable mentions

00:32:15Making people pay attention

00:35:16Pearl and Dean

00:36:15The Audio Branding podcast

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Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Mark Steadman, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.