ÜBER DIESE EPISODE
This week on the Life Sciences SalesLab podcast, Dr. Shannon Gregg explores one of the biggest conversations shaping business today — artificial intelligence.
As AI rapidly transforms content creation, life sciences organizations are discovering new opportunities to improve efficiency, personalize communication, and accelerate marketing execution. But in an industry built on scientific accuracy, compliance, and trust, an important question remains. How do organizations embrace innovation without compromising responsibility? In this episode, Shannon discusses the opportunities, risks, and bigger questions surrounding AI-generated content in life sciences marketing.
Englisch
Vereinigte Staaten
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WEITERE EPISODEN IN DIESEM PODCAST
Why do nearly two-thirds of healthcare and life sciences product launches fail, even when the technology is groundbreaking?
In this episode of the Life Sciences Sales Lab, host Shannon J. Gregg sits down with Holley Miller, founder and president of Gray Matter, to explore the critical gap between i…
Compliance is often viewed as a hurdle—but in the life sciences industry, it can be one of the most powerful sales tools available.
In this episode, Dr. Shannon Gregg explores how successful sales professionals use compliance, credibility, and industry expertise to build trust, educate buyers, and …
In this episode of Life Sciences Sales Lab, host Shannon J. Gregg sits down with Brittany J. Bell for a powerful conversation on career growth, mentorship, and the often-overlooked importance of business development in the life sciences industry.
Brittany shares her journey from a background in med…
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Hamid Ghanadan, founder of Linus and author of Not Buying It, to unpack one of the biggest challenges in sales: why people hesitate to buy even when the value seems obvious.
Hamid shares his philosophy of “finding the thir…
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