ÜBER DIESE EPISODE
Writing your book is only 10% of the effort. The other 90% comes from how you market it, package it, the platform you put it on, and the connectivity you have with your audience. This week Robert "Dusty" Staub founder and CEO of Staub Leadership and author of "The Heart of Leadership" and The Seven Acts of Courage" joins us to talk about how the publishing landscape has changed over the last 20 years, what level of promotion you can expect from your publisher, and how your book can be both resource and calling card.
If you want to hear how you can turn a speaking engagement into selling hundreds if not thousands of your books tune in!
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Vereinigte Staaten
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WEITERE EPISODEN IN DIESEM PODCAST
What separates a leader from someone who just holds a title?
This episode goes looking for the answer with two people who've watched that question get answered under real pressure: retired Brigadier General Tom Kolditz, who spent 40 years building leaders at West Point, Yale, and Rice, and Mariana…
What actually happens when academic research meets the boardroom? Peter Winick sits down with Nate Bennett — professor of management and faculty director of the Executive MBA program at Georgia State University's J. Mack Robinson College of Business — for a candid look at the gap between what busin…
Here's an uncomfortable truth for anyone thinking about writing a book: the profit from the book itself is usually a rounding error. The real return shows up somewhere else entirely — and this episode, featuring publishing strategist Zach Kristensen, is about figuring out where.
Zach has spent 15 …
What does it actually take to build a coaching methodology that thousands of people rely on? According to Mary Olson-Menzel, Founder and CEO of MVP Executive Development and author of the national bestseller What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career, it wasn…
Here's an uncomfortable question: if you replaced "Gen X" with a racial or ethnic label in a hiring conversation, would anyone tolerate it? Dan Pontefract — leadership and corporate culture strategist, six-time author, and former Chief Learning Officer at SAP and TELUS — thinks the answer says a lo…
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