Sheik Ali

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Hello and welcome to leaders Creating Ruckus on Rucus Avenue Radio,
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the world's largest South Asian radio and podcast network. Here
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on iHeartRadio, I am your host, Ashi Aurora, founder of
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Irise Executive Coaching. I bring over twenty five years of
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leadership experience and specialize in guiding professionals to transform conflict
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into collaboration through my strength based Ierise model. Our show
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dives into the minds of visionary, bold leaders who challenge
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the status quo, from business innovators to cultural pioneers. Expect
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candid conversations about radical thinking, breakthrough strategies, and the courage
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to blaze new trails. Let's inspire transformations in your personal
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as well as maybe professional life together I need.
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Check out Ruckus Avenue Radio dot com for our full
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schedule and listen to past episodes available on all major
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podcast platforms.
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Today, it's my pleasure to introduce Sheaike Ali shake c
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Ali is a former medical student who pivoted to entrepreneurship.
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He is the founder and owner of sc Medical Media,
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a LinkedIn marketing company specifically for clinician and healthcare executives.
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In his professional life, he has been solely focusing on
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LinkedIn because of its dominance in the social media B
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to B space. His goal is to help clinician and
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healthcare executives build their authority and personal brand on LinkedIn
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and use that as an avenue to attract potentially lucrative
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B to B opportunities along with speaking engagement. Welcome Shape
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back to the show.
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Thank you so much, Ashi, I'm so excited to be here.
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This is the first podcast that I've been invited back
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on for so very excited to have a chat.
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Yeah. We had such a great following and engagement from
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your first episode, and I mean, aside from the fact
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that you're just an amazing speaker and oh, thank you
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every things you say that, I'm like, we've got to
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bring you back. I mean, it was just it was
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so good and I feel like there was still so
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much left to talk about. And now that we're in
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twenty twenty six, Happy New Year, by the way, I
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feel like I can say that all month long, right.
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Yeah, absolutely happy New Year. And I couldn't agree more.
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And it's interesting because I did listen to the prior
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episode before this one before recording this one, and I
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want to encourage all of the audience members to go
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and listen to that one, because there's some things here
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that I'm going to mention that are different from the
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first one.
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So excited to talk about it.
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And at the same time, even if you haven't listened
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to the first one, we're still going to go over
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some of the basic things in this one. And so
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I think it's it's gonna be great because every professional
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knows in some shape or form LinkedIn is key. I mean,
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whether you you know it's it's not your typical social
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media platform. We'll get into all of that. And so
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when when people bucket sometimes LinkedIn and Facebook and Instagram,
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I'm like, uh, I don't really bucket those those together,
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and we'll we'll definitely get into talking about that. But
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I really feel, especially for a leadership related podcast, it's
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important to talk about networking and it's important to talk
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about the power of a tool like LinkedIn.
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Absolutely.
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Yeah, So shakes start us off again with your origin story,
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because I have had many conversations with you, and I've
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listened to other shows that you've been on. As you
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can tell, I'm I'm a big fan.
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Well, I'm a big fan of you and all the
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great work that you do and you inspire me to
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in my business, so I appreciate it.
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Well, thank you, thank you. But every time I listen
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to your origin story, I feel like I grab a
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special nutive. You're an amazing storyteller, so I want to
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hear it again. Even for those who have heard it before,
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I'm sure they'll also enjoy hearing it again.
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Absolutely so.
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I was born and raised in the Miami metropolitan area,
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so specifically Boca Raton, which is a city that's about
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forty five minutes north of Miami. And then it's also
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equidistant by thirty minutes between Fort Lauderdale and West Palm,
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so South Florida area.
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Just like how just as a throw.
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In for Ashi, Just like how Anaheim is part of
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the Greater Los Angeles area, Boca Raton is part of
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the Miami metropolitan area.
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Oh well said, yeah, you know, Anahem because of.
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Disneyland, exactly exactly.
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Sometimes we still got to say Greater La.
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Yep, exactly and so and I like to use that terminology,
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especially with my clients and colleagues and friends who are
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from national who are from the rest of the United States.
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But anyway, so, my mom and dad were both from
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the Caribbean. So my father was originally born and raised
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in Trinidad and is of South Asian descent, but I
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would be fourth generation descendant from that, so it's been
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a very long time since, back in the days of
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being in India.
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And then my mom was.
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Born in British Guyana now known Who's Guyana, which is
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in South America but is culturally considered part of the Caribbean.
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And she was raised in Barbados, so a lot of
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different places in the Caribbean, and her ancestry is Lebanese
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and Portuguese. So I am, I am mixed, and it's
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a very interesting Yes, yes, I am. And it's been
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a lot of fun because this past year, in particular,
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I went to three different countries in the Caribbean, Dominican Republic, Barbados,
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and Trinidad, and it was wonderful getting a chance to
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meet and also be reunited with some family. So yeah,
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it gives me a lot of nice places to go to.
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Yeah, your family all throughout there as well as in
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the US, I understand.
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Yes, yes, I do have some cousins in Houston, so
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shout out to my cousin's there. But and I had
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think I have one cousin that's in Thousand Oaks, California,
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close to you, So maybe I got to come and
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visit you, and then I can go and see her
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at the same time.
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When you come, we're gonna put you on the show again,
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and this time in like an actual studio.
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Oh, I'd be honored.
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I love those lights, camera action in southern California, Like,
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why can't get better than that?
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For sure? For sure, you just come out. We'll make
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it happen.
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All right, sounds good.
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And then in terms of my yeah, So in terms
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of my professional trajectory, I when I was seven years old,
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I wanted to become a private practice surgeon. I know,
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very very specific, but my parents were always very big
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into goal setting, and in all fairness, my parents gave
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me free reign in terms of deciding what career I
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should choose, so they never forced me into any specific profession.
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It was a profession that I.
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Chose because my family originally is a bunch of entrepreneurs,
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so my father was one in his twenties. My grandfather
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from both sides were both entrepreneurs in their own capacity,
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so we always had that entrepreneurship streak. So it doesn't
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surprise me in the least that as I'm sitting here
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right now, I'm running my own business.
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Yeah, it was dound to be one way or the other.
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But that's why even at seven you knew private practice surgeon. Yes,
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that's so interesting because usually you hear, well you hear
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kids just generally say doctor, and then the next layer
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may be a specific kind of doctor. But you had
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already figured out like what capacity you were going to work,
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what business model.
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Yes, and I don't mind talking a little bit about
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that too. So I was always obsessed with anatomy. I
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always found anatomy so fascinating, and naturally, many of our
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colleagues who have gone and pursued surgery it was because
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of not having a robust knowledge of anatomy and then
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being able to apply it in the R. And I
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just always found the R very fascinating. And then the
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whole private practice arm of that really just came from
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the entrepreneurship background, because I always knew that I wanted
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to go in that direction. Now, between third and fourth
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year of medical school, that's when COVID happened, and that
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really changed the landscape in terms of how medicine was practiced,
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and what we saw ashi was that a lot of
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private equity and big hospital groups were buying out the
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private practices. And so even from a medical student, I
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saw when I saw that that was the environment that
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myself and my colleagues, my colleagues and I that we
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were going into, I said, no, something, this is not
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what I would like to do.
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And so I basically pivoted.
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And then when I pivoted, I decided to go into
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social media in particular, just in general. And so as
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of this recording, it's been three years since I started
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the business. And when I started, it was Facebook, Instagram,
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and LinkedIn for healthcare, just healthcare in general, just because
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I came from that world and I knew it very
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well and I had some connections there. And then two
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years ago, exactly from the time of this recording, I
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decided to pivot to LinkedIn, specifically because I liked the
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business to business nature of LinkedIn. As you mentioned at
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the top of the podcast, LinkedIn is a very unique
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platform in terms of the opportunities that it presents and
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also in terms.
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Of how to really master the platform.
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And so I'm excited to discuss some really hands on
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tactical strategies with you and the audience today.
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Yeah, that's fascinating. So so when, yeah, when I think
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about LinkedIn, for me, it's it's almost a bit easier,
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especially for so I mean, I'm a I'm a gen
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x er. Sometimes I want to say I'm a gen
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z er, where I'm like, wait a minute, wait, and
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so our I mean we There was a little bit
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of MySpace, but I think that was like Facebook really
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was the big social media platform that first came up
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for a lot of us, and it became a bit overwhelming.
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I'm like, wow, do I really want to share so
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much of my personal life with so many people? And
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and so I started, you know, limiting for a while.
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It was like limit who I would connect with on there,
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especially when professional connections wanted to get in on there
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with me. And I'm like, well, I don't know if
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I want to release my personal life to you. And
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the funny thing is, and some of my listeners have
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heard me say this before. I didn't open up a
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LinkedIn account till twenty twenty, till I started my coaching
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business much and even then it wasn't intuitive for me.
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It was some of my millennial jen Ze Cousins who said,
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you need a LinkedIn account, and I'm like, what do
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you mean, I can't just build my business and they'll come,
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And they're like, how are they going to come? They're
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not going to know you exist? Like how many people
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are you going to just call from your phone list?
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What about people that worked with you like ten years
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ago and moved on and don't even know where you're at.
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And so it was a it was quite an eye
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opening experience, and at the same time, it was not
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as difficult as I thought it would be, like a
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Facebook or Instagram, which felt, I don't know, a lot
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more personal. I mean Instagram, there's like and we can
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talk about some of the differences because you're the expert
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in this. But for me at least, I was like, Oh,
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it doesn't feel as personal, and I can feel I
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can do things a little more professionally and that that
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actually feels more comfortable for me.
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Yeah, And so I would say, obviously LinkedIn is my focus,
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so I don't really focus that much on Facebook and
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Instagram anymore. But in terms of the actual strategy or
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who should be using what, it really depends on what
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your goals are. And also I would argue within the
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healthcare field specifically what specialty you're in, because if you
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are in a specialty that focuses more on esthetics, such
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as plastics or dermatology, then it behooves you to move
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more to an Instagram focused strategy or platform, if you will,
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in order to promote or practice. What we have found
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is that when it comes to Facebook in particular, Facebook
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is very advantageous for to do Facebook ads, especially for
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healthcare practitioners who are looking for patients that are more
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in the Gen X or even in the older generation,
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because the older generation tends to be more on Facebook,
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and so placing strategic paid ads there would be a
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phenomenal way to use Facebook. But that is actually not
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what I cover, and I'll explain why. So in marketing,
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when it comes to healthcare marketing, there are basically two
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arms of marketing. The first is more of the direct
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to consumer marketing. So that's a physician who has a
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practice and they're like, I want to use social media
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to acquire patients, and I do not do that, So
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that's not my field of expertise.
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And I don't know if LinkedIn, I mean, do you
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really think LinkedIn is a good portal to.
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Do that anyways, not to achieve that particular goal. Yeah,
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not to achieve that goal. So that's more the direct
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to consumer. But again we have a mutual colleague of ours,
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and I also have another colleague that I refer to.
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If doctors show up in my LinkedIn in box and say, listen,
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I need more patients. While for what I do, my
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focus is more in the business to business side of things,
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and that's really where LinkedIn can shine. So if you
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are what I call clinician executive, which let me break
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down that term. So clinician executive is any healthcare professional
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who treats patients. So they could be a physician, a PA,
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a nurse practitioner, but they are also a founder a CEO,
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whether that be of their own business, whether it be
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in medical metech, whether it be in pharmaceuticals, or they
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have some sort of C level executive position, or even
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if they're just a senior level executive and they want
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to network more with their colleagues. That's where LinkedIn can
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really really be a phenomenal platform. And you and I
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have benefited from that because we wouldn't know each other
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if it wasn't for LinkedIn, and I wouldn't be on
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this podcast if it wasn't for LinkedIn.
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So yeah, yeah, and building that brand because sometimes people
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aren't sure what maybe next career they want transition into,
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and so it gives them a platform to help build
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that brand and showcase that, oh I'm out here and
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these are all the things like that. Here's my thought
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leadership as well, like I want to be known as
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a thought leader. I want to have connections to newer opportunities.
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So it can be a great platform to do all
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of that.
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And I love that you actually discussed this because personal branding,
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as you know, is my focus, which is storytelling. And
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so let's break this down, like what is an actual
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personal brand because a lot of people are confused. Yah, yeah,
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a lot of people are confused by this concept of what,
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like what is a personal brand? So the core definition
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of a personal brand is what people are saying about
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you when you are not in the room. Now that
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is broken. Now, yes, now the personal brand can also
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be There are three components to a personal brand. Number
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one is your core values because and this is something
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I know that you resonate with very much because I
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know you do this and working with your clients. Yeah,
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yeah too, Yeah, so your core values need to be
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imbued or demonstrated in every comment, every post, or every
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message that you send on LinkedIn. So that's number one.
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The second part is your experience. But when I say experience,
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I'm not necessarily referring to copy and pasting your resume
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on LinkedIn, because that's what LinkedIn was back in two
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thousand and eight, not in twenty twenty six. And so
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when it comes to highlighting your experience, it's more about
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it's not necessarily I do this, I do this, I
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do this. It's more this is the experience and the
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skills that I've gained, and this is how I can
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use it to serve others or to serve whoever my
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target audience is. So really being able to thread that
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needle between what your professional experience is and how you
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help others is the key to build that thought leadership
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like what you were talking about. And then number three,
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the third part of your personal brand is your personality.
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You got to keep the personal impersonal brand. So I
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have become known in my circle.
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In personal brand alone.
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Yes, So I have become known as in my circle
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as the James Bond of LinkedIn, which I love and
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that's why. But that's because, but that's because I have
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been a Bond fan for over twenty years before there
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was I think even before my Space started.
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And so it is just an extension of who I am.
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It's not like I'm adopting a new persona just to
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be this person on LinkedIn. It's just an extension of
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who I am and what I enjoy. And so showcasing
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a little bit of your personality. Again, you don't need
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to go overboard like what you were talking about earlier
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with Facebook and those other platforms, but just showcasing a
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little bit of your personality that's really going to set
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you apart from the sea of sameness that's on LinkedIn.
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No mody min didcanades mother hooge bit of bag.
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Yeah, I'm not a cat.
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Yeah, you're listening to ruck Us Avenue Radio.
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NeiMa and Vila Le Yeah yeah yeah yeah yeah.
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And there's there's definitely a lot of sea of sameness
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and a lot of activity irrespective of how many connections
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you have. Wow, that that feed just really fast and
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there's there's a lot there.
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Yeah.
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I love I love how you just said that all
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about personal branding. I think that's so critical and that
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can apply to anything anywhere, but you know, specifically for
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how you present yourself through the eyes of social media
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is so crucial. And again, whether whether you enjoy social
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media or not, like, whatever your feelings are. I mean,
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I know, I know plenty of leaders who are still
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not active on any kind of social media platform, including LinkedIn.
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And yet then I said, okay, then what are you
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doing for networking? Because if you don't have a networking strategy,
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then it's going to be really difficult for you to
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get noticed for other promotions other roles out there. And
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I almost feel like, and correct me if I'm wrong,
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but I feel like LinkedIn is an easier way to
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do networking. It really is. It's a built in community
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right there.
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Yes, I absolutely agree. Because so first of all, let's
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talk a little bit about networking in general. So LinkedIn
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is the largest business to business networking site on the Internet.
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There are over one point two billion with a B
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users on LinkedIn worldwide, and so being able to network
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on LinkedIn it allows you to really network nationally at
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scale and from the comfort of your own office. And
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so this is not to disparage live in person networking,
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because I still believe that it is very, very valuable.
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But the good, beautiful thing about LinkedIn is you could
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meet someone at an in person networking event and then
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add them on LinkedIn and then continue that conversation and
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those touch points and that relationship.
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Build or even vice versa. Right meet them on LinkedIn
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and then meet them in person, like one day you
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and I are going to do right.
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Yes, And that's it's a great plug for my IRL
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series which I do, which is where every Thursday on LinkedIn,
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I highlight somebody who I have met in person where
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I've taken the relationship off platform, and it's resulted in
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so much good conversation. And it's also resulted in business too,
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because I get three to ten times more engagement and
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more traction on those posts that I.
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Do on other than on my more organic post, which
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is incredible.
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But the other well, we'll come back to that.
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Actually, yeah, we'll revisit that. We'll revisit that.
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But one of the final points I want to make
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about networking though, especially for the audience out here, is
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networking is a continuous and a lifelong skill. It is
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not something that you just do when you lose a
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job or when you're looking to transition into a new role.
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It's something that has to be done continuously and consistently. So,
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as far as I'm concerned, if you are working and
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you're not retired, you need to be networking in some way,
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shape or form.
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Yeah, I agree. I can't emphasize that enough with people
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I coach, people I run into. You know, anyone I'm mentoring,
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like bake, networking like a part of what you do
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a normal basis, because then it's not going to feel salesy,
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it's not going to feel like you're trying to get
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something out of someone. Now, if you think it's a
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waste of time, let me tell you, like, we're human.
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We're as humans we yearn for connection and community. We
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yearn for connection community, and you never know where that's
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going to be created. And you may think, even college
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students that are listening to us right now, you may
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think your college community, that's your community, that is one
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of your communities that is going to change dramatically as
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soon as you leave college. You might still have facets
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of it. But if you can start networking even when
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you're in college, now you're starting to build a community
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once you leave college, and I say this over and
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over again, I'm still trying to figure out how to
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tap into some of the students I mentor, you know,
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more effectively in doing so, and again, starting building their
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brand on LinkedIn is a great way to kind of
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organically do that. So it doesn't feel like it doesn't
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have to take that much work. It can come very natural.
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And the other thing that I want to add too,
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I'm really happy that you spoke about the younger generation
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more like the Gen Z and even after them would
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probably be Gen Alpha. I think it's called yes because
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it's really important that the Gen Z students who are
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listening that they start networking from now, because if you
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use LinkedIn to your advantage, you might find mentors there
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that you would not even that you wouldn't even fathom
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just in your local or college community. So still stay
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true to your college roots and enjoy it. Like I
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went to University Miami and I'm a very proud Miami Hurricane.
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But at the same time, I have very close colleagues
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of mine who went to some of the rival schools.
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So and so that's because we all have shared values
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and we are all aspiring to greatness, and so that's
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it's really important for that younger generation to really come
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up on LinkedIn and don't be scared of it. I
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know it can be a little bit overwhelming, especially more
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with the senior leadership that's there.
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But you never know.
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All it takes is one direct message to somebody. Just
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come from a place of caring and a place of curiosity,
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not from a place of oh, I want this person
427
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to do this for no. No, no, you can't have that sort
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of mindset.
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And when you leave, yeah, when your career searching, right,
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like reaching out to senior leaders or managers or you know,
431
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at any level to say, I'm just curious about your
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line of work. Do you have fifteen minutes to give
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me some insight into how you got into it, what
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you enjoy about it, you know, something as simple as that.
435
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Because so I will actually give a very good example
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of this. So one of my one of the things
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that I would like to do for this year with
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my business is I actually want to engage in more
439
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live speaking engagements and so being able to go and
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speak in front of clinician healthcare executives live and explain
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to them why LinkedIn is so important so you know
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what I did there. I just did what I call
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network activation. There's one particular person who who has four
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to five years of speaking experience and he has reached
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a point of proficiency where now he gets paid to
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come and speak, and so I messaged him. We had
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built that rapport in that relationship, just like what you
448
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were talking about for the past probably six to twelve
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months at this point, and so I literally sent him
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a message when it was coming to the end of
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twenty twenty five and I said, hey, buddy, He said, okay,
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if we hop on a call, just because I have
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some questions about speaking live. So when you are more
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specific and you're more intentional with the questions that you're
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asking the potential mentor of whoever, then it becomes a
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lot easier for them to say yes rather than just
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you know, shooting at.
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The hit right and exactly so they know specifically what
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you're requesting their time for because they're busy people, I mean, everyone's.
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The other thing I can a lot is I want
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to get this internship on my own. I want to
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get this job opportunity on my own. Let me tell
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you that's not how the world works. That's right, And
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a lot of it is it's not that someone's getting
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oh it's you know, it's a bad thing, someone's getting
466
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an edge because of someone they know. No, it's because
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you're building the first level of trust. And when you
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build the first level of trust, and a resume comes
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to someone based from you know, from someone they know, right,
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they're like, Okay, this person maybe understands that person's character,
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understands that they're a good person, you know, all the
472
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emotional intelligence elements that sometimes is difficult to figure out
473
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in an interview that's already starting to be established. So
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why wouldn't they pull your resume on to the top
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of the stack. And I also say, look, every time
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I refer let's say a student and I'm connecting or
477
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or just you know, anyone in my network to someone
478
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else on my network, I'm putting myself out on the line.
479
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I'm putting my brand out on the line. So if
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you don't, you know, if you're not someone worth like
481
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connecting to, then then that's that reflects poorly on me.
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So I'm connecting you because not only because I like
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you and I know you, but I think you're qualified
484
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and you have the experience or the expertise or whatever
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it is, the background to connect with someone to make
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it worthwhile for that connection to happen.
487
00:25:32.880 --> 00:25:36.359
Yep, I couldn't I couldn't agree more with that, Ashi, Yeah.
488
00:25:36.039 --> 00:25:38.200
It's like it's amazing to me how many times I
489
00:25:38.240 --> 00:25:40.240
hear like people say, oh, I want to do it
490
00:25:40.240 --> 00:25:43.559
on my own. I'm like, okay, what does that exactly mean?
491
00:25:43.920 --> 00:25:46.599
You know, this is why again for this argument of
492
00:25:46.640 --> 00:25:50.920
networking needs to be a way of life, because that's
493
00:25:50.960 --> 00:25:53.440
how we're built, and there's a lot of joy in
494
00:25:53.880 --> 00:25:58.240
doing it. It's finding it, right, it's finding what creates
495
00:25:58.279 --> 00:26:01.240
that joy for you, like you mentioned, and getting people
496
00:26:01.359 --> 00:26:05.640
offline and into person so you have your IRL, your
497
00:26:05.640 --> 00:26:09.400
in real life meetings there. Right, I couldn't agree more.
498
00:26:09.440 --> 00:26:12.559
That's super fun when I can do a lot more
499
00:26:12.640 --> 00:26:13.720
of that in person too.
500
00:26:13.839 --> 00:26:14.079
Yes.
501
00:26:14.200 --> 00:26:17.400
And I also think Ashi that why I enjoy the
502
00:26:17.440 --> 00:26:22.000
IRL so much is because it allows you to become
503
00:26:22.079 --> 00:26:25.640
much more personalized in your approach and in your relationship building.
504
00:26:25.759 --> 00:26:30.119
And I completely understand that not everyone is as extroverted
505
00:26:30.200 --> 00:26:34.279
as we are. But the good thing about the irls
506
00:26:34.279 --> 00:26:36.839
for me is because my irls are one on one
507
00:26:37.240 --> 00:26:40.640
rather than the group setting. Even my introverted friends and colleagues,
508
00:26:40.640 --> 00:26:42.880
they even open up to me and we have a
509
00:26:42.920 --> 00:26:47.160
really robust conversation. Every conversation is different and memorable in
510
00:26:47.200 --> 00:26:51.519
its own way. And with what's happening now in terms
511
00:26:51.599 --> 00:26:54.200
of artificial intelligence and how we're moving more into that
512
00:26:54.400 --> 00:26:56.640
realm more and more, and how that's becoming a part
513
00:26:56.680 --> 00:27:00.319
of life, I do strongly believe feel that that person
514
00:27:00.319 --> 00:27:03.960
connection is going to become even more important and even
515
00:27:04.000 --> 00:27:04.599
more prized.
516
00:27:05.359 --> 00:27:09.720
Yeah, because how do you separate from the bots? So
517
00:27:10.279 --> 00:27:13.000
let's dive in. Since you mentioned AI, and I'm sure
518
00:27:13.039 --> 00:27:16.640
it will come up in this conversation, let's dive into
519
00:27:16.759 --> 00:27:19.720
some of the twenty twenty six changes on LinkedIn. So,
520
00:27:20.279 --> 00:27:23.720
I mean, I know you and I both specialize a
521
00:27:23.720 --> 00:27:27.880
little bit more in working with healthcare leaders and healthcare executives,
522
00:27:28.200 --> 00:27:32.240
but I feel that your tips are always so universal
523
00:27:32.400 --> 00:27:36.319
for anybody who's building a brand on LinkedIn, trying to
524
00:27:36.400 --> 00:27:39.240
learn how to better network. What are some what are
525
00:27:39.319 --> 00:27:39.960
some tips?
526
00:27:40.359 --> 00:27:43.279
I appreciate that, And yes, it's interesting because I've had
527
00:27:43.319 --> 00:27:45.960
some people from outside medicine also tell me that they
528
00:27:46.000 --> 00:27:48.839
appreciate my tips. When it comes to twenty twenty six
529
00:27:48.960 --> 00:27:51.839
there are three that really come to mind. The first
530
00:27:51.920 --> 00:27:57.359
one is commenting commenting Commenting. Commenting has always been important
531
00:27:57.440 --> 00:28:01.119
on LinkedIn because it allows you to actively engage with
532
00:28:01.200 --> 00:28:06.359
people's posts. But approximately during Q two or Q three
533
00:28:06.480 --> 00:28:10.359
of last year, LinkedIn started to incorporate what's called comment impressions,
534
00:28:10.839 --> 00:28:14.119
where you can actually see how many people are looking
535
00:28:14.160 --> 00:28:19.000
at your comment, and so LinkedIn is really prioritizing commenting
536
00:28:19.160 --> 00:28:22.920
a lot more than it did in prior years, and
537
00:28:23.119 --> 00:28:27.359
so it's very frequent that sometimes my comments get even
538
00:28:27.359 --> 00:28:31.480
more impressions than even my posts in some instances, and
539
00:28:31.519 --> 00:28:34.759
so being able to comment with intentionality is very, very
540
00:28:34.839 --> 00:28:37.480
important and sincerely now now the question is what does
541
00:28:37.480 --> 00:28:40.839
this whole authenticity thing mean in terms of commenting. I
542
00:28:40.880 --> 00:28:43.839
always advise myself and my clients that I work with
543
00:28:44.359 --> 00:28:46.519
comment as if the person is standing right in front
544
00:28:46.519 --> 00:28:48.319
of you, and as if you're just having a conversation
545
00:28:48.359 --> 00:28:50.640
with them and you're talking to them. Don't try and
546
00:28:50.720 --> 00:28:53.279
comment as if you're this other person.
547
00:28:53.039 --> 00:28:56.000
Who's dicrary or literary masterpiece or.
548
00:28:56.079 --> 00:28:59.839
Yeah, exactly. It needs to exactly.
549
00:29:01.119 --> 00:29:03.880
Keep the commenting simple and to the point, but also
550
00:29:04.039 --> 00:29:07.440
reflective of your voice. The other thing too about commenting.
551
00:29:07.480 --> 00:29:10.559
That's beautiful about LinkedIn compared to any other social media
552
00:29:10.599 --> 00:29:14.839
platform is second degree connections can see comments in their feed.
553
00:29:14.880 --> 00:29:17.359
So let me break this down and explain what this means. So,
554
00:29:17.440 --> 00:29:18.839
for example, Ashi and I a.
555
00:29:19.119 --> 00:29:23.440
Second and third connections as well, right, And so.
556
00:29:23.519 --> 00:29:26.559
For example Ash and I are connected directly, so we
557
00:29:26.599 --> 00:29:28.160
are first degree connections.
558
00:29:28.559 --> 00:29:29.240
But because of.
559
00:29:29.200 --> 00:29:32.640
How the commenting system works on LinkedIn, if Ashi comments
560
00:29:32.640 --> 00:29:35.880
on one of my posts, people who are in her
561
00:29:36.000 --> 00:29:39.039
network but are not in my network, so that would
562
00:29:39.079 --> 00:29:43.279
be second degree to me. They will see my post
563
00:29:43.680 --> 00:29:47.240
in their feed because and it will say Ashi Aurora
564
00:29:47.880 --> 00:29:52.440
mha PCC commented on shakes Ali's posts, and so people
565
00:29:52.480 --> 00:29:55.000
will be able to see that in their feed. And
566
00:29:55.079 --> 00:29:58.240
so it gives me the opportunity and then the opportunity
567
00:29:58.240 --> 00:30:01.519
as well to connect with me. And so again, LinkedIn
568
00:30:01.640 --> 00:30:04.079
always prioritizes connection, which we'll talk about in a moment.
569
00:30:04.480 --> 00:30:08.039
But that is the power of commenting on LinkedIn. It's
570
00:30:08.039 --> 00:30:10.880
so so important and I couldn't emphasize it enough now,
571
00:30:10.880 --> 00:30:13.759
the third degree connections to answer your question there, Ashi,
572
00:30:14.079 --> 00:30:16.920
third degree basically would mean that it's a person who
573
00:30:16.960 --> 00:30:19.960
is neither connected to you nor myself. So it would
574
00:30:20.000 --> 00:30:23.039
be a third degree connection in that instance, but it's
575
00:30:23.039 --> 00:30:26.000
the second degree connections where the commenting gives you the
576
00:30:26.000 --> 00:30:30.000
opportunity to have even more exposure to them and give
577
00:30:30.039 --> 00:30:32.799
you a chance to build those relationships there. That's number one.
578
00:30:32.920 --> 00:30:35.880
So number one is commenting. Number two is what I
579
00:30:35.960 --> 00:30:39.519
call impact over impressions. So a lot of people love
580
00:30:39.559 --> 00:30:44.200
to pay attention to the impressions, but sometimes the impressions
581
00:30:44.319 --> 00:30:47.519
are not necessary. The impressions that are higher. In other words,
582
00:30:47.559 --> 00:30:50.480
posts that go viral, they may not necessarily convert to
583
00:30:50.880 --> 00:30:54.759
a high stakes business relationship, or to a lucrative partnership,
584
00:30:54.960 --> 00:30:57.160
or to a potential client that you might be working with.
585
00:30:57.480 --> 00:31:00.559
And so focusing more on the impact that you're is
586
00:31:00.640 --> 00:31:05.359
making by focusing on things such as saves shares so
587
00:31:05.440 --> 00:31:07.880
this you can see in the LinkedIn analytics saves shares,
588
00:31:08.319 --> 00:31:11.039
and then also who is looking at your profile as
589
00:31:11.119 --> 00:31:14.440
a result of that post, and are you engaging with
590
00:31:14.480 --> 00:31:18.000
that person or not. All of those things can are
591
00:31:18.200 --> 00:31:21.640
good indicators in tunes in terms of where and who
592
00:31:21.759 --> 00:31:24.839
your content is resonating with. So that's the second point.
593
00:31:24.880 --> 00:31:27.279
So focus more on the impact that your content is making,
594
00:31:27.559 --> 00:31:30.279
am I heading my target audience. Am I explaining pain points?
595
00:31:30.400 --> 00:31:34.240
Or am I highlighting outcomes by the services or the
596
00:31:34.359 --> 00:31:36.200
skills that I have and that I can provide. So
597
00:31:36.240 --> 00:31:39.359
that's number two. And then number three is the power
598
00:31:39.359 --> 00:31:41.400
of community. And this goes back to what we were
599
00:31:41.400 --> 00:31:44.359
talking about about the IRL. So when you tag somebody
600
00:31:44.400 --> 00:31:48.279
on LinkedIn, their network will be more privy.
601
00:31:47.960 --> 00:31:50.640
To that post. Now, I do have some advice in
602
00:31:50.720 --> 00:31:51.960
terms about tagging people.
603
00:31:52.039 --> 00:31:54.759
First of all, please please please get their permission first
604
00:31:55.039 --> 00:31:55.839
before you tag.
605
00:31:55.920 --> 00:31:57.920
Don't just go and tag thirty.
606
00:31:58.119 --> 00:31:59.880
Don't just go into what we call in the link
607
00:32:00.039 --> 00:32:02.799
in spare vomit vomit tag, which is where you tag thirty.
608
00:32:02.559 --> 00:32:04.920
People at once. Please don't do that. Make sure that
609
00:32:04.960 --> 00:32:06.519
you're doing Wasn't that.
610
00:32:06.440 --> 00:32:10.519
Though done at a time when people would you tag
611
00:32:10.599 --> 00:32:13.599
them so that they'll comment on your post as well.
612
00:32:13.680 --> 00:32:17.440
Right, So mycounter my counter argument to that is if
613
00:32:17.480 --> 00:32:19.720
you are focusing on making an impactful post and you
614
00:32:19.720 --> 00:32:22.720
don't need to tag anybody because that post.
615
00:32:22.519 --> 00:32:25.799
In of itself will resonate with that audience.
616
00:32:37.160 --> 00:32:44.920
You're listening to ruckus Avenue Radio Avenue available now on
617
00:32:45.000 --> 00:32:47.720
the free iHeartRadio app.
618
00:33:01.079 --> 00:33:03.079
So when it comes to tagging. So in my case
619
00:33:03.119 --> 00:33:05.640
with the irls, for example, I tag one person. I've
620
00:33:05.680 --> 00:33:08.960
never done a duo IRL before, but I have spoken
621
00:33:09.000 --> 00:33:11.559
with a few people about it. But if I was
622
00:33:11.640 --> 00:33:14.519
meeting would say two or three other people, then I
623
00:33:14.559 --> 00:33:17.319
would tag them, but I would not tag every thirty
624
00:33:17.319 --> 00:33:20.200
different people at once. So that's when it comes to tagging.
625
00:33:20.240 --> 00:33:23.079
Please keep that in mind. But when you do tag
626
00:33:23.240 --> 00:33:26.119
it also shows LinkedIn that you're interested more in building
627
00:33:26.200 --> 00:33:30.000
a community rather than just having followers there. I would
628
00:33:30.079 --> 00:33:34.079
rather ashually, I would rather have one hundred dedicated followers
629
00:33:34.160 --> 00:33:36.759
or dedicated people in the community to the cause that
630
00:33:36.920 --> 00:33:40.160
having ten thousand plus followers that are very, very superficial.
631
00:33:40.400 --> 00:33:43.200
So really focusing on community that is something that LinkedIn
632
00:33:43.279 --> 00:33:46.920
is really prioritizing in terms of twenty twenty six. So
633
00:33:46.920 --> 00:33:50.400
again number one is commenting. Number two and commenting with intention,
634
00:33:50.720 --> 00:33:53.400
not just random commenting or just saying great posts, like
635
00:33:53.440 --> 00:33:55.559
actually putting some thought and some meaning into the comment.
636
00:33:55.839 --> 00:33:59.319
Number two impact over impressions, and number three the power
637
00:33:59.359 --> 00:34:01.119
of building that community.
638
00:34:01.279 --> 00:34:03.759
Okay, define impressions.
639
00:34:04.960 --> 00:34:08.119
So impressions are what people see, is how many people
640
00:34:08.159 --> 00:34:09.360
see the post, that's it.
641
00:34:10.039 --> 00:34:11.880
So it's just a simple definite.
642
00:34:11.880 --> 00:34:14.480
Typically, when you go to your analytics and you see impressions,
643
00:34:14.480 --> 00:34:16.280
it's going to tell you how many people reacted to
644
00:34:16.320 --> 00:34:18.559
the posts and how many people saw the post. So
645
00:34:18.679 --> 00:34:20.760
impressions are people who are just seeing it.
646
00:34:21.079 --> 00:34:24.000
Okay, So just because your first connections with someone doesn't
647
00:34:24.000 --> 00:34:29.440
mean necessarily that your post is showing up in their feed.
648
00:34:29.800 --> 00:34:31.440
That's correct, That's correct.
649
00:34:31.800 --> 00:34:35.119
Yeah, And I love how you were talking about impact
650
00:34:35.840 --> 00:34:39.000
and trying to really think about what is it you're
651
00:34:39.079 --> 00:34:43.199
trying to do with your post? Right, So when we
652
00:34:43.239 --> 00:34:47.159
look at Facebook, I always tie it back to Facebook.
653
00:34:46.800 --> 00:34:49.880
Because that was Yeah, that was that was that's that's
654
00:34:50.800 --> 00:34:51.440
But I'm not.
655
00:34:51.320 --> 00:34:55.360
Super on Instagram, right, So I'll be honest, even though like,
656
00:34:55.639 --> 00:34:58.159
of course rockas Avenue Radio has a huge presence on
657
00:34:58.159 --> 00:35:03.360
on Instagram, as as iHeartRadio, and so I'm there, but
658
00:35:03.400 --> 00:35:09.400
I'm honestly not super there because the the frequency in
659
00:35:09.440 --> 00:35:12.559
which you need to post and pictures and videos, it's
660
00:35:12.599 --> 00:35:15.480
it's just not as much of my jam as as
661
00:35:15.519 --> 00:35:22.320
LinkedIn is. But anyways, going back to Facebook and comparing
662
00:35:22.360 --> 00:35:27.920
it or contrasting it a bit to LinkedIn, Like when
663
00:35:27.960 --> 00:35:31.079
you go somewhere, you do something, you post it on Facebook, right,
664
00:35:31.199 --> 00:35:33.360
Like it's it's more of a personal platform. And I
665
00:35:33.679 --> 00:35:36.679
see people do that on LinkedIn, which is fine. They're
666
00:35:36.760 --> 00:35:39.559
keeping you know, people kind of connected with them in
667
00:35:40.239 --> 00:35:44.880
some sense of the word. But if you really want
668
00:35:44.880 --> 00:35:49.880
to use it as a platform to intentionally network, then
669
00:35:50.079 --> 00:35:54.239
you want to think about your posts and you know, what,
670
00:35:54.239 --> 00:35:57.239
what's your goal of this post? And I feel there
671
00:35:57.320 --> 00:36:01.039
was a time where I mean I definitely didn't do
672
00:36:01.079 --> 00:36:03.960
this very well for several years actually before I met
673
00:36:04.000 --> 00:36:08.559
you Shake and because I would just kind of write
674
00:36:08.599 --> 00:36:11.920
whatever I felt that day, you know, like I had
675
00:36:11.960 --> 00:36:15.559
some epiphany, some thought and putting something on there. It's
676
00:36:15.639 --> 00:36:18.760
like so it's like, yeah, I'm having a little bit
677
00:36:18.760 --> 00:36:20.519
of thought leadership, but I don't know if there was
678
00:36:20.559 --> 00:36:25.000
really a lot of intentionality behind it, And so it
679
00:36:25.039 --> 00:36:29.280
wasn't getting as much traction as I'm getting now because
680
00:36:29.519 --> 00:36:33.320
it's like I still have some of these thoughts and
681
00:36:33.400 --> 00:36:37.440
yet I'm also still keeping like my target referral partner
682
00:36:37.679 --> 00:36:39.400
or target client in the audience.
683
00:36:40.000 --> 00:36:41.519
Yeah, so I have a few thoughts about this.
684
00:36:41.679 --> 00:36:45.119
So, first of all, strategy is everything on LinkedIn, and
685
00:36:45.159 --> 00:36:47.440
this is something that I know you've worked with, you
686
00:36:47.519 --> 00:36:49.639
are working with me right now, but even you see
687
00:36:49.639 --> 00:36:52.039
it on my post. That strategy is key because if
688
00:36:52.079 --> 00:36:54.519
you speak to everyone, you speak to no one, and
689
00:36:54.599 --> 00:36:57.119
so being able to have a very target and deliberate
690
00:36:57.159 --> 00:36:59.440
strategy is the very first thing that you should be
691
00:36:59.440 --> 00:37:01.400
thinking about when it comes to LinkedIn before we can
692
00:37:01.440 --> 00:37:04.480
even talk about your profile, your content, or your outreach.
693
00:37:05.000 --> 00:37:07.400
So knowing who your target audience is going to be
694
00:37:07.400 --> 00:37:10.039
absolutely key, and the better the more you can get
695
00:37:10.119 --> 00:37:13.000
underneath the skin of that target audience, the better the
696
00:37:13.000 --> 00:37:16.480
more attraction that you're going to start seeing on your posts. Now,
697
00:37:16.559 --> 00:37:18.760
when it comes to the content itself, there are really
698
00:37:18.800 --> 00:37:22.679
two major main ideas that you should keep in mind
699
00:37:22.679 --> 00:37:24.079
when it comes to your posts. You should either be
700
00:37:24.159 --> 00:37:29.119
highlighting a pain that those target audience members have or
701
00:37:29.159 --> 00:37:32.960
you should be highlighted highlighting an outcome. So, for example,
702
00:37:33.199 --> 00:37:36.119
in your case, you know executive leaders who have worked
703
00:37:36.119 --> 00:37:38.679
with me in my coaching program have been able to
704
00:37:39.559 --> 00:37:42.920
now thrive in their leadership role and are no longer
705
00:37:43.039 --> 00:37:47.159
causing a ruckus if you will, if you will in
706
00:37:47.239 --> 00:37:48.960
their executive leadership team.
707
00:37:49.039 --> 00:37:50.880
Just as an arbitrary example.
708
00:37:50.840 --> 00:37:53.079
When it comes to the personal versus professional this is
709
00:37:53.079 --> 00:37:56.599
also an excellent point for LinkedIn. My recommendation always is
710
00:37:56.599 --> 00:37:59.559
the eighty twenty rule. So eighty percent of your LinkedIn
711
00:37:59.599 --> 00:38:03.320
posts should definitely veer more into the professional sphere, while
712
00:38:03.360 --> 00:38:06.639
twenty percent should be more personal because I do think
713
00:38:06.679 --> 00:38:09.239
that a little bit of personal flavor, as we discussed
714
00:38:09.360 --> 00:38:11.719
the from the get go, that is part of your brand.
715
00:38:11.719 --> 00:38:13.880
That's part of your personal brand, but it should not
716
00:38:14.039 --> 00:38:19.480
be an overarching part of your LinkedIn strategy in my opinion. Now,
717
00:38:19.519 --> 00:38:22.639
some people they get more personal than twenty percent, and
718
00:38:23.039 --> 00:38:24.119
that's great, but what.
719
00:38:24.039 --> 00:38:26.320
I've yeah, no, go ahead, sorry, I mean too.
720
00:38:26.440 --> 00:38:28.519
But what I but I what I have found is
721
00:38:28.920 --> 00:38:31.400
the biggest the greatest results that I've seen with my
722
00:38:31.440 --> 00:38:33.719
clients are the ones that really keep within that eighty
723
00:38:33.800 --> 00:38:37.360
twenty paradigm. And then as they build more of a
724
00:38:37.400 --> 00:38:39.960
platform and more of a community, then they can start
725
00:38:39.960 --> 00:38:42.480
getting a little bit at a little bit more personal than.
726
00:38:42.400 --> 00:38:43.199
Just the twenty percent.
727
00:38:43.800 --> 00:38:45.599
What would you say, where does it fall in that
728
00:38:45.679 --> 00:38:49.920
eighty twenty paradigm? For example, when people go to a
729
00:38:50.000 --> 00:38:54.440
conference and they post pictures at a conference with colleagues,
730
00:38:55.840 --> 00:38:58.719
you know, I definitely find at this conference.
731
00:38:58.320 --> 00:39:01.599
And yeah, I definitely think that that veers more professional
732
00:39:01.760 --> 00:39:05.440
personally because the conference, the conference is geared towards networking
733
00:39:05.480 --> 00:39:07.840
and being in that professional sphere. When I say personally,
734
00:39:07.840 --> 00:39:11.079
I'm talking more about your kid's birthday, or your parents' birthday,
735
00:39:11.159 --> 00:39:14.400
or even your birthday, more that sphere. But I think
736
00:39:14.440 --> 00:39:17.679
conferences are a great idea. And my only recommendation is
737
00:39:17.760 --> 00:39:20.440
I would instead of saying I attended this conference, I
738
00:39:20.440 --> 00:39:22.639
would mention some of the lessons that you learned from that,
739
00:39:22.719 --> 00:39:24.920
because again, you want to be of value to your audience.
740
00:39:25.199 --> 00:39:27.440
So I would pick three to five pointers that you
741
00:39:27.559 --> 00:39:29.920
learn from that conference and that you can share with
742
00:39:29.960 --> 00:39:32.159
people at a fifth grade level. Don't forget always right
743
00:39:32.159 --> 00:39:34.519
at a fifth grade level on LinkedIn. Don't get go
744
00:39:34.679 --> 00:39:36.639
at because clinicians do this all the time. Don't get
745
00:39:36.679 --> 00:39:38.880
too esoteric. This is not our journal article. This is
746
00:39:38.920 --> 00:39:43.880
LinkedIn two different things. But I would definitely mention three
747
00:39:43.880 --> 00:39:46.000
to five highlights that you had from the conference or
748
00:39:46.039 --> 00:39:48.840
take away lessons that you learned and that others can
749
00:39:48.920 --> 00:39:49.519
learn as well.
750
00:39:49.920 --> 00:39:51.920
And if you really want to write the journal article,
751
00:39:52.039 --> 00:39:55.039
then give us the key points in fifth grade terminology
752
00:39:55.119 --> 00:39:58.440
and link it to that to that journal article. Yes,
753
00:39:58.559 --> 00:40:00.880
I know, I feel like people are understanding this a
754
00:40:00.880 --> 00:40:03.039
lot better, Maybe the people in my feed because I
755
00:40:03.079 --> 00:40:06.360
don't see as many of the personal posts as I
756
00:40:06.440 --> 00:40:09.360
may have once done. Or maybe you see someone like
757
00:40:09.440 --> 00:40:12.440
posting personal and then they kind of take it off,
758
00:40:12.559 --> 00:40:16.000
or I mean, I know, definitely during election times, I've
759
00:40:16.039 --> 00:40:18.840
seen some of those political posts. But then certain people
760
00:40:18.880 --> 00:40:22.280
I just stop following because or connected to, because I'm like,
761
00:40:22.360 --> 00:40:26.639
I don't want my feed with all this political you know, banter,
762
00:40:26.880 --> 00:40:31.320
because it can get pretty vicious and I'm like, wow,
763
00:40:31.360 --> 00:40:33.920
this is not the energy I want here, Like this
764
00:40:34.000 --> 00:40:37.480
doesn't feel as professional. I think there may be Twitter
765
00:40:37.519 --> 00:40:40.360
and Instagram might be better places for some of that,
766
00:40:40.599 --> 00:40:44.920
but in a professional network, I think it almost and
767
00:40:45.079 --> 00:40:47.800
you know, I might be saying something controversial here, but
768
00:40:48.199 --> 00:40:51.639
I think it almost negatively impacts your brand if you
769
00:40:51.719 --> 00:40:56.199
take sometimes certain strong political stance, although again I think
770
00:40:56.239 --> 00:40:58.199
it ties back to what you said earlier, there are
771
00:40:58.239 --> 00:41:02.760
certain posts I would hold heartedly support that tie very
772
00:41:02.760 --> 00:41:04.280
closely to my core values.
773
00:41:05.320 --> 00:41:05.599
Yeah.
774
00:41:05.639 --> 00:41:08.320
And then the other thing too about LinkedIn, just to
775
00:41:08.480 --> 00:41:11.679
kind of counteract anybody who says, oh, LinkedIn is negative
776
00:41:11.719 --> 00:41:13.239
and LinkedIn is this and that, because that's a very
777
00:41:13.280 --> 00:41:15.960
common critique that I hear about LinkedIn. First of all,
778
00:41:16.360 --> 00:41:20.760
you as the user, are choosing to see that information
779
00:41:21.119 --> 00:41:24.320
in your feed. So if you are deliberately choosing that
780
00:41:24.559 --> 00:41:27.639
by not clicking on the three dots in the top
781
00:41:27.760 --> 00:41:30.000
right hand corner and saying I do not want to
782
00:41:30.039 --> 00:41:33.320
see these sorts of posts, then you know you are
783
00:41:33.360 --> 00:41:36.440
basically feeding the feed with that negative energy. So I'm
784
00:41:36.480 --> 00:41:39.960
a big believer that attitude is altitude, and so having
785
00:41:40.039 --> 00:41:42.880
a positive attitude and a positive approach, that's something that
786
00:41:42.960 --> 00:41:45.079
I like to showcase on my posts, and I think
787
00:41:45.119 --> 00:41:47.679
and that's what I Those are the kind of people
788
00:41:47.679 --> 00:41:49.480
that I enjoy to have in my circle and in
789
00:41:49.519 --> 00:41:53.599
my community. So if you don't, if you don't tell
790
00:41:53.639 --> 00:41:56.599
LinkedIn essentially by using that three dotted feature that we
791
00:41:56.639 --> 00:42:00.400
spoke about, then yes, it can get pretty polarizing there,
792
00:42:00.480 --> 00:42:03.800
and it's all about, as you said, Ashi, aligning it
793
00:42:03.880 --> 00:42:06.000
with your core values and what's important to you. But
794
00:42:06.280 --> 00:42:08.039
at the end of the day, in my professional opinion,
795
00:42:08.079 --> 00:42:10.760
LinkedIn is a professional platform and that's what it should
796
00:42:10.800 --> 00:42:11.199
be used for.
797
00:42:11.239 --> 00:42:11.920
If you want to.
798
00:42:11.840 --> 00:42:14.159
Talk about those things that are a little bit more taboo,
799
00:42:14.199 --> 00:42:16.480
I recommend just getting the person's phone number and hopping
800
00:42:16.480 --> 00:42:17.039
on a phone call.
801
00:42:18.880 --> 00:42:23.400
Yeah, and so what I what I've also found with
802
00:42:23.440 --> 00:42:27.280
some of the personal posts, and I obviously get consent
803
00:42:27.440 --> 00:42:30.559
from my daughters. This is really important, you know, before
804
00:42:30.559 --> 00:42:35.280
I post anything related to them, is I even if
805
00:42:35.280 --> 00:42:38.199
I am posting a picture of them, it's tying into
806
00:42:38.280 --> 00:42:42.480
something I'm saying, you know, thought leadership wise, right, Like
807
00:42:42.639 --> 00:42:45.760
so even my Happy New Year post of the four
808
00:42:46.280 --> 00:42:49.039
I'm tying it into goal setting or thinking about your
809
00:42:49.079 --> 00:42:53.079
purpose for the year, or you know something or looking
810
00:42:53.119 --> 00:42:55.920
at you know, how do you fill your cup? I
811
00:42:55.960 --> 00:42:57.519
can't even remember what I put in the post, but
812
00:42:57.559 --> 00:42:59.840
I think in past years I've put something about like
813
00:43:00.559 --> 00:43:03.960
my being with my family during the holidays fills my cup,
814
00:43:04.000 --> 00:43:07.159
and so now I'm tying it into that personal photo.
815
00:43:07.320 --> 00:43:10.559
Anything you want to add about that kind of strategy.
816
00:43:10.239 --> 00:43:12.480
Yes, So I do think that it is very important
817
00:43:12.480 --> 00:43:14.599
that if you have family members in your photo, definitely
818
00:43:14.599 --> 00:43:17.639
get consent. Because I have had multiple clients who have said, oh,
819
00:43:17.679 --> 00:43:19.920
I want to post a picture with my family. So
820
00:43:19.960 --> 00:43:22.519
when they tell me that, the first thing I retort
821
00:43:22.639 --> 00:43:25.920
to them is, please check with your spouse to make
822
00:43:25.960 --> 00:43:29.679
sure that it's okay. And then after that, as you said,
823
00:43:29.679 --> 00:43:31.880
tying it into business and really using your posts to
824
00:43:31.960 --> 00:43:36.639
kind of stimulate discussion is also very very strategic as well.
825
00:43:36.960 --> 00:43:38.800
There is one thing that I did want to mention
826
00:43:38.880 --> 00:43:40.519
because I know we're getting I know I'm taking your
827
00:43:40.599 --> 00:43:42.280
job now, but I know we're getting close to time.
828
00:43:43.360 --> 00:43:48.840
But yeah, but I do a third time now.
829
00:43:48.960 --> 00:43:52.559
You're going to have to But I do want to mention, yes,
830
00:43:52.599 --> 00:43:54.679
but I would like to mention just very quickly in
831
00:43:54.760 --> 00:43:56.639
terms of AI, because we didn't really have a chance
832
00:43:56.639 --> 00:43:59.239
to dive too deep into that. So my advice about
833
00:43:59.320 --> 00:44:01.840
using AI on LinkedIn is what I call a second
834
00:44:02.039 --> 00:44:04.480
draft framework. So when we go to when we go
835
00:44:04.519 --> 00:44:07.320
to grade school, we always learned you have a first draft,
836
00:44:07.320 --> 00:44:09.239
a second draft, and a final draft when you're doing
837
00:44:09.320 --> 00:44:12.760
writing composition. So my recommendation to everyone out there, including
838
00:44:12.760 --> 00:44:15.320
to myself, is write your first draft first on your
839
00:44:15.400 --> 00:44:17.920
own and make sure it has your own voice. Then
840
00:44:18.039 --> 00:44:20.119
you can you can go ahead and tell the AI,
841
00:44:20.199 --> 00:44:21.960
you know, clean this up a little bit, maybe tighten
842
00:44:22.039 --> 00:44:23.840
up a few things here and there, check for spelling
843
00:44:23.920 --> 00:44:27.199
errors and whatnot, but make sure that you maintain my tonality.
844
00:44:27.239 --> 00:44:30.039
That's very important to mention when you're when you're giving
845
00:44:30.039 --> 00:44:32.280
the instructions to the AI bought and then when it
846
00:44:32.320 --> 00:44:35.159
gives you the when it spits out the information, make
847
00:44:35.199 --> 00:44:37.639
sure that you go and edit that again, do not
848
00:44:37.800 --> 00:44:40.119
go and copy and paste. Make sure that you edit
849
00:44:40.119 --> 00:44:42.519
it carefully and make sure because sometimes the AI does
850
00:44:42.599 --> 00:44:45.679
make grammatical and spelling errors, so make sure that you
851
00:44:45.760 --> 00:44:48.039
are going over it for that final draft. And when
852
00:44:48.079 --> 00:44:52.000
you do that, ashi AI becomes an editor rather than
853
00:44:52.119 --> 00:44:52.800
a ghostwriter.
854
00:44:54.960 --> 00:44:58.039
So good, so good. Do you think LinkedIn can figure
855
00:44:58.079 --> 00:45:01.840
out how much you use AI versus your own voice
856
00:45:01.880 --> 00:45:06.760
and does it discredit like, does it you know, lessen
857
00:45:07.199 --> 00:45:10.519
your impressions, like how far you are on the feed?
858
00:45:10.639 --> 00:45:14.559
According to that, I do know that LinkedIn has started
859
00:45:14.559 --> 00:45:18.079
to employ stricter tools that are scanning the captions of
860
00:45:18.079 --> 00:45:21.360
your posts to see if it was completely AI generated,
861
00:45:21.679 --> 00:45:24.280
and if it is, then those posts tend to be
862
00:45:24.920 --> 00:45:26.039
deprioritized more.
863
00:45:26.519 --> 00:45:26.880
Yeah.
864
00:45:27.079 --> 00:45:32.559
Oh that's fascinating. Yeah, I I do. I do use
865
00:45:32.639 --> 00:45:36.639
AI for for my comments and my posts, so I
866
00:45:36.639 --> 00:45:42.079
would say also beware of too many hyphens yeah and dashes,
867
00:45:43.000 --> 00:45:49.280
dashes yeah yeah, dashes, and misuse of quotes versus like
868
00:45:49.519 --> 00:45:52.039
double quotes versus single quotation marks.
869
00:45:52.159 --> 00:45:55.519
And also using multiple using more than five hashtags and
870
00:45:55.719 --> 00:45:59.159
make and if those hashtags are arranged vertically as opposed
871
00:45:59.199 --> 00:46:01.559
to horizontally. And it's a good telltale sign that this
872
00:46:01.639 --> 00:46:04.199
person just literally copy and pasted from AI and didn't
873
00:46:04.239 --> 00:46:07.119
even do didn't even do that final That's why I
874
00:46:07.199 --> 00:46:09.960
have my AI framework, because you are there for the
875
00:46:09.960 --> 00:46:11.920
first draft, you are there for the final draft.
876
00:46:11.920 --> 00:46:13.840
The AI is just for that second draft.
877
00:46:14.119 --> 00:46:16.039
And so that's what I advise to myself into all
878
00:46:16.119 --> 00:46:16.880
my clients.
879
00:46:17.519 --> 00:46:21.519
Also, like the a lot of emojis.
880
00:46:21.320 --> 00:46:24.679
Different types of emojis, Yes, that's correct, So I always
881
00:46:24.719 --> 00:46:28.440
recommend using one universal emoji, like the same emoji, or
882
00:46:28.519 --> 00:46:30.840
if you want to do one more, do like maximum
883
00:46:30.840 --> 00:46:33.800
of two. But if every bullet point is a different emoji,
884
00:46:34.119 --> 00:46:36.159
then that again, that is another telltale sign that the
885
00:46:36.199 --> 00:46:40.679
person just copy and pasted from AI, and that whoever
886
00:46:40.840 --> 00:46:44.559
is posting one last point, whoever is posting that copy
887
00:46:44.599 --> 00:46:48.000
and pasted AI, you are now risking your reputation. So
888
00:46:48.800 --> 00:46:51.400
just make sure that you use it as a second
889
00:46:51.440 --> 00:46:54.400
draft like I explained, and you will be It will
890
00:46:54.400 --> 00:46:56.679
be a lot more rewarding and much more fun.
891
00:46:57.119 --> 00:46:59.000
Yeah, and it circles back to what you said earlier
892
00:46:59.039 --> 00:47:03.800
about that branding, right, using LinkedIn to really showcase that
893
00:47:03.880 --> 00:47:08.400
professional personal brand. So you want it to be your voice,
894
00:47:08.559 --> 00:47:11.119
as much of your voice as possible. Well, Shake, This
895
00:47:11.239 --> 00:47:15.639
has been a very engaging conversation. Our time went so fast.
896
00:47:16.039 --> 00:47:17.119
Yes, it always does.
897
00:47:17.719 --> 00:47:22.039
Yeah. I felt like I didn't even means as usual,
898
00:47:22.159 --> 00:47:23.920
Like I didn't even look at any of the questions
899
00:47:24.559 --> 00:47:28.280
speaking of asking you, it just kind of flowed. If
900
00:47:28.360 --> 00:47:31.800
others want to continue the conversation, learn more about you,
901
00:47:32.000 --> 00:47:34.280
follow you, how can they best do so?
902
00:47:34.880 --> 00:47:36.639
Yeah, So the best way, of course is going to
903
00:47:36.639 --> 00:47:39.360
be on LinkedIn. So yeah, so shake. See my middle
904
00:47:39.400 --> 00:47:42.400
initial Ali, and you can direct message me anytime. My
905
00:47:42.440 --> 00:47:45.320
inbox is always open. You can also email me at
906
00:47:45.480 --> 00:47:49.320
Scmedical Media at gmail dot com. And lastly, I do
907
00:47:49.360 --> 00:47:52.199
have a newsletter, free newsletter that I release every week
908
00:47:52.280 --> 00:47:55.880
at Wednesday at one pm Eastern Standard time I think
909
00:47:55.920 --> 00:48:00.159
that's ten am Pacific time, and I released link and
910
00:48:00.199 --> 00:48:01.039
strategies and tips.
911
00:48:01.039 --> 00:48:04.639
It's completely free. That's on my website Scmedicalmedia dot com.
912
00:48:04.679 --> 00:48:06.199
And thank you again Ashie for having me and I
913
00:48:06.239 --> 00:48:08.639
look forward to hopefully seeing you in studio next time.
914
00:48:09.000 --> 00:48:13.639
Yeah. Absolutely. I love your newsletter. I follow it like,
915
00:48:13.760 --> 00:48:16.280
I read it religiously, and it's one of the few
916
00:48:16.400 --> 00:48:19.519
newsletters I do so like in the sea of noise.
917
00:48:20.039 --> 00:48:22.679
It's really like a breath of fresh air.
918
00:48:22.719 --> 00:48:23.719
I mean, I appreciate it.
919
00:48:23.719 --> 00:48:28.760
You're easy to follow, great strategies and tips, So anyone
920
00:48:29.280 --> 00:48:32.960
who is considering using LinkedIn, new to it, or even
921
00:48:33.000 --> 00:48:36.519
a veteran of it, I would highly recommend that Shake.
922
00:48:36.599 --> 00:48:39.719
Thank you so much for coming on the show. From
923
00:48:39.800 --> 00:48:43.079
all of us here at leaders creating Ruckus, Rucus, Avenue Radio,
924
00:48:43.199 --> 00:48:47.360
and iHeartRadio can't thank you enough. Join us every Sunday
925
00:48:47.400 --> 00:48:51.400
at four pm Pacific Standard time to tune into conversations
926
00:48:51.400 --> 00:48:54.960
with great leaders like Shake a Leap, Have a wonderful
927
00:48:54.960 --> 00:49:00.239
rest of your day. Bye bye everyone, Bye.
928
00:49:15.800 --> 00:49:20.440
The world's most listened to South Asian radio and podcast
929
00:49:20.679 --> 00:49:21.239
network