You're Pitching Wrong in MENA | Abdallah Al Jouaid

In Episode 5 of KNOWN, we sit down with Abdallah Al Jouaid, award-winning finance reporter and journalist (former CNN BA and Forbes ME), to uncover the unspoken rules of finance journalism.

Abdallah takes us inside the fast-paced world of media, sharing what makes top-tier journalists actually open your pitch, the key strategies to build credibility, and how to navigate the diverse media landscape in MENA: from language nuances to local relevance.

Chapters: 

00:00 – Abdallah’s personal journey in finance media

05:10 – Choosing your passion and advice on career switching

07:33 – Abdallah’s core value in journalism

10:37 – The Middle East media landscape

11:43 – Building a reputable brand and credibility

14:03 – Tips for young journalists

16:48 – Common traits of leaders Abdallah interviews

18:27 – Understanding MENA: Do’s and Don’ts

21:59 – What makes a story stand out 

24:47 – Media convergence and news reporting

27:18 – Adapting in the era of modern media platforms

29:33 – Rapid-fire round

Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.

Find us:

KNOWN on Instagram: https://www.instagram.com/known__podcast 

INPUT Global on Instagram: https://www.instagram.com/input.global 

Abdallah Al Jouaid on LinkedIn: https://www.linkedin.com/in/abdallah-al-jouaid-9326bb180/ 

Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/ 

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/