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Part of my marketing strategy for the remainder of the year is to go deep on content marketing.
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Recently, I've been listening to a lot of the Gary Vaynerchuk podcasts.
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I've been consuming a lot of his YouTube videos.
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It seems like every algorithm on every platform is pushing Gary Vaynerchuck towards me.
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And that's good.
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It's actually kind of what I've been needing to hear because recently, at the time of this publishing, he has been speaking a lot about going deep on content marketing, on putting your voice out and your opinion out into the world around topics that you are deeply passionate about.
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And this isn't to say I won't be doing other forms of marketing.
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This is still, you know, um part of the greater plan, the greater scheme.
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So there'll still be direct messaging, there'll still be cold calling, cold emailing.
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I'll still be attending events and networking.
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I have something coming up that I'm gonna be talking about very soon.
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I'm continually building my website and refining it and revising it in order to attract new customers, new visitors.
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And pretty soon I will be doing things on other channels that I'm just not gonna go into here.
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All of those other channel channels are still part of the overall marketing strategy in this season, but the one that I feel that I've neglected over the past few years is content marketing.
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So right now, for the remainder of the year, I am actively working to change that.
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Thank you for tuning into this episode of the Johnny Boy Studios Podcast.
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I am Johnny, and I am so excited to be bringing you a new episode of the podcast.
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This one, as you can see from the title, is a return to content marketing.
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And later in the episode, we're gonna get into a new challenge that I've given myself surrounding creating 100 pieces of public-facing content.
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Now, what is content marketing?
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Well, let's go with Google's definition first.
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Google has this to say content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent material like blogs, videos, and podcasts to attract and retain an audience.
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Instead of directly pitching products, it aims to educate, build trust, and ultimately drive profitable customer action.
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I like that definition.
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I think it fits perfectly into how I am moving forward with content marketing over the next few months.
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And in previous episodes, I've discussed what and how.
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In this episode, I'll touch on those a little bit more, but mostly I want to dive into why.
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Why am I making a public statement that I am making a return to content marketing?
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Well, mainly it's because content marketing is still the era that we are in right now.
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So interest marketing, more specifically, which is creating content around areas that you're interested in and publishing it to the masses.
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Whether you are a business, a solopreneur, a creative, a hobbyist, you're putting out content en masse around areas you're interested in to attract an audience interested in the same topics.
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That's how you succeed right now.
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It's how you succeed on social media, it's how you succeed with YouTube, it's how you succeed in podcasts, it's how you succeed with your website, it's how you grow your audience, it's how you change jobs or careers, or how you get brand deals, grow sponsorships, how you get ads.
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All of this is happening from publishing content.
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Think about it.
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Why would someone follow a page or a podcast or channel that is effectively dead, that hasn't published any new content recently?
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That is not it, you know, not even recently, because I know there's one thing that um Cliff Ravenskraft talks about.
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He created it's something like 38 episodes for a virtual assistant podcast, published it years ago.
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People still find that.
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But and it leads those people to his greater ecosystem.
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So the reason I wanted to bring that up was because I had just said that isn't publishing content regularly or lately or consistently.
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But what I mean is if they're not putting out content, they're not gonna attract those people.
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So because Cliff Ravenscraft had put out all of these episodes around virtual assistants, he attracted those people into his world.
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And he continues to attract those people into his world.
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It's a proven system.
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It's what Gary Vaynerchuk has been talking about so much over, I would say, the last couple of years, honestly.
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And it's something that I've been hearing more and more recently.
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You know, I've said before, I keep hearing that voice in the back of my head saying, Content is your key that will unlock the next season.
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Content is the way out or the way through.
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Content is what is next.
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Focus on publishing a large amount of content right now around what you are interested in and what you want to achieve.
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That is why I'm publicly declaring a return to content marketing.
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And in the past few weeks, I'll tell you, I've been diving deep into Gary Vanderchuk's podcast, The Gary V Audio Experience.
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It's very good.
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You should definitely check it out.
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I started reading his book, Day Trading Attention, and I've already picked up a few incredible nuggets from that.
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I'm still reading through Never Play It Safe by Chase Jarvis.
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I'm listening to the Think Media podcast and watching their YouTube channel again.
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I'm remembering all that I learned from um Smart Passive Income with Pat Flynn and from Cliff Raven's Craft and from Entree Leadership with Dave Ramsey and all of these other things.
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And even my marketing courses all through college and all of the the um the things that I studied afterwards and even the I Love Marketing podcasts.
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I've been going through some of their old things as well, and all of the other various brands that I've followed over the years, I'm putting it into practice right now.
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But why does this matter?
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Why does it matter to you?
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Why did I pull out my microphone, hit record, and publish this episode?
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Well, there's a number of reasons.
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There's a number of things that have come into play recently.
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One of Gary V's key messages right now is about putting out a massive amount of content around your passion, around your interest on the seven to ten top social platforms and doing so consistently.
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That's what I'm leaning into right now.
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But it also goes a little bit deeper.
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All of those platforms that we have today, and you can think about like Facebook, YouTube, Threads, X, Discord, uh, Instagram, Snapchat, TikTok, all of these, right?
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There's so many out there, and there's more and more and more happening or just appearing every single day.
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And with that, more people are turning to AI as a means to create massive amounts of content.
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That's not gonna sit well with me, okay?
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Over the past few years, we've seen a huge rise in AI generated content, AI generated images, AI generated voice.
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And even now, there is a lot of content coming out that is AI generated video.
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And what I personally feel is that with more and more people and more and more businesses turning to AI, we are Simon simultaneously seeing more and more people speak out about craving true human interaction and true human content.
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And I've I've spoken at length about this with my private photography community, VBA, Visual Business Academy.
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People want real images, and they want it with all of the human imperfections, not AI-generated images for their brands.
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They want real images of their products, of their locations, of the things that they are doing.
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Each one of us in this community, we we've been leaning into that more and more and more and making a conscience, conscience, conscience effort.
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I can't even get that word out, uh, to to combat just AI slop.
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So I do use AI.
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I'm not even going to um like try and sit here and say that I don't and in front, like I don't.
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But what I use it for is I'll take a blog post and I'll take it and I'll put it into AI and I'll say, does this flow in a logical pattern?
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Or I'll say, um, here are my four bullet points.
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Are they in the correct order or should I rearrange them?
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And then once AI gives me its feedback, I go back and I rewrite it myself by hand.
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That's how I use AI.
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I've used it to uh rewrite the copy on my website, johnnyboyphotos.com, as I like I wrote it, and then I go back and I rewrite it with AI, and then I rewrite it a third time by myself and take out all of the AI language and make it more myself, right?
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And I feel like more and more people are are wanting that human element in their content.
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They want it in their copy, they want it in their videos, their audio, they want it in their images, and and I'm I'm seeing the need to make that return to putting out that content.
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And with this new season, I'm leaning into it.
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I'm lean, I'm leaning into creating human content more than ever before.
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And just listen, I'm not talking about taking one piece of content, creating that, and then repurposing it across the seven to ten different platforms.
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The only place I do that is with my newsletter.
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And the only reason I do that is because I'm sharing what content was published over the week.
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What I'm actually talking about right now is creating unique content for each platform and publishing it natively to that platform for that audience.
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It's a big undertaking, but it's one I'm capable of, and it's one I believe you're capable of too.
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Content is your way out, content is key.
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Make more content.
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That's still in the back of my head.
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I keep hearing this voice over and over.
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I've heard it more and more and more over the past year, and it's something that I absolutely have to lean into.
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And recently, over the past couple of weeks, I've decided I need to listen to this voice, and I need to listen to my intuition, my gut, and I need to go after what I know is possible.
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Content is my key.
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It's the key to unlocking the next level of where I need to go.
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One of the big hurdles that I've been facing, I would say over the last year or so, with all of the changes that happen in my life, all of the things that just kind of shook my foundation, one of the biggest hurdles that I still face today is this insecurity around what to publish.
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Who am I?
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What do I have to offer?
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Why would someone listen to me when I don't look like so-and-so, and I don't have the following like this girl or the connections like that guy?
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Why would someone want to listen to my podcast?
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Why would they watch my YouTube videos?
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Why would they visit my website?
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Why would they follow me on social media when I don't look like, I don't have the receipt for, I don't sound like X, Y, and Z.
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Sure, I can take an amazing picture.
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Absolutely.
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There is no question about that.
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But I don't have a magazine cover.
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I know what it takes to build a massive social following.
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But right now I'm sitting at somewhere around 4,000 followers across all platforms.
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That that's where I'm at.
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Just pure honestly, I am not where I want to be.
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And it makes me question if I if it's okay for me to put out content, the content that I want to put out.
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And when I look back over the past few years of my life, one thing has been true.
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I have done some amazing things.
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I've done some creative things and I've made moves.
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Many people in my own circle, my own age, people I interact with, they would have been too scared to make some of the moves that I've made.
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And I know because I've heard the chatter from every side.
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I've heard the people on the sidelines talking about that guy in the game, talking about who does he think he is.
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I've heard it, I've seen it.
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I'm okay.
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Having a creative brain, it makes me see opportunities to create content everywhere.
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And sometimes it gets annoying, but most of the time it keeps the date interesting.
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This is why I bought the DJI mic so I could record audio when I'm out and about.
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It's why I upgraded my camera system.
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It's why I um keep my phone fresh so and plenty of storage so that I can go and I can record video on the fly.
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It's why I have the switch pod, so I have a mobile um uh tripod I can take with me anywhere.
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It's why I've invested in mobile lights and I have a backpack that can carry all of this stuff at a moment's notice.
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I am here to share my journey.
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That's it.
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This is my journey, and I am putting it out there, hoping something I share along the way motivates someone, encourages someone, instructs someone to do something they want to pursue.
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I'm sharing my journey via podcast, via YouTube, via TikTok is something I've been leaning into recently, via Instagram, via my blog post, on both uh Substack and my photography website, and even in my email newsletter.
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I am here to share my journey, my experiences, my insights as I go through this thing called life.
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That is the content that I am making.
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And if someone somewhere gets something out of it, it's worth it.
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Of course, you know, I do have goals of growing my followings, of sharing the creative things, of making income from all of this.
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But overall, I'm just sharing who I am, what I'm doing, my hopes, my dreams, the cool things that I experience along the way.
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And I hope that resonates with someone somewhere on something.
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So a return to a season of content marketing, which in turn means a season of content creation, it means I have to be disciplined.
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It means I have to have a creation schedule, a publishing schedule, I have to try new things, explore different ideas, um, collaborate with new people, and just generally be plugged into the goals that I have for the season I'm in now.
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This is a return to content marketing, but it is it's different this time because this time I'm plugging in all of the knowledge and all the experiences I've gained over the years, and I'm really leaning into it.
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I'm really, really leaning into it.
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So, one thing that I want to share with you is that over the next 30 days, from August 15th to September 15th, I will, I will, will produce 100 pieces of public-facing content.
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This means YouTube videos, it means podcast episodes, blog posts, short form videos on TikTok, Instagram, YouTube.
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Heck, I'm even including LinkedIn in this, okay?
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I'm including LinkedIn.
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This episode of the Johnny Boy Studios podcast is the first piece of public-facing content included with this 100 pieces that I am producing over the next month, the next 30 days.
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This is a time when I am making an intentional push to get things moving in the marketplace again.
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This is a time when I am putting out content in my areas of interest, my areas of expertise, my opinions in order to attract my ideal audience and to continue building my brand and growing my reach.
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I found over the years that when I make a commitment like this, I follow through.
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When I give myself a crazy challenge, I follow through.
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Giving myself 30 days to produce 100 pieces of public-facing content as part of my return to content marketing seems right now to be the correct move.
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I feel it in my gut and I'm trusting my gut, I'm following my intuition, and I'm going in the direction that I keep hearing.
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Content is your key.
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I am making that return to content.
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I I just want to encourage you, I want to, I want to tell you this is something this is for me.
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This is what I'm doing.
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You can do your own version of it, and it could be similar, it could be the same thing.
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It may be 10 pieces of public-facing content over the next week, it may be 1,000 pieces over the next 90 days, it may be 10,000 over the next year.
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I don't care.
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Whatever works for you, but but make it somewhat of a stretch.
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Because I know over the next 30 days I could produce 50 pieces of content, no problem.
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100 pieces of public-facing content, it's gonna be a little bit more of a stretch, but I'm here for it.
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And when I say public facing, I mean this is out in front of people in mass.
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This isn't one thing that I'm not including with this, I'm not including small text-based post.
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And what I mean by that is X, uh, threads, Facebook, anything that's short form under that, what was it?
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What uh 144 characters, I'm I'm not considering that.
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I'm talking big, meaty, chunky pieces of content put out to the masses in order to attract my ideal audience.
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And like I said earlier, yes, I want to grow my following, yes, I want to put out my creative um expression, but also I want to make some money, which is why so many of us do so many of the things we do.
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Now, uh a hundred pieces of public-facing content for me over 30 days is just enough of a stretch where it seems like I don't know if I'm gonna hit that, but I'm gonna get it done.
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I think it would be very beneficial to you, as the listener, this far into this episode of the podcast, to think of giving yourself some sort of challenge similar to this.
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Now, you may want to go with I don't know, like I said earlier, it could be 10 pieces over the next week, it could be uh a thousand pieces over the next 90 days, whatever it is.
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But give it, give yourself kind of that unrealistic challenge and then go for it.
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Absolutely go for it.
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Think of the channels that you have that may be lacking, or where you may be able to better utilize content marketing more effectively than you've been doing it right now.
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What can you start posting about to lead to the job you want?
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Get on LinkedIn, get on Indeed, start publishing that content today.
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What can you uh create to attract the clients and customers that you desire?
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Put those images up on Instagram, put that content out in YouTube and in podcast form.
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Put the things out on a website.
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Do what you need to do in order to start drawing in the people you desire to do work with.
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Where can you share your creativity more?
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Where can you express yourself?
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Where can you find your tribe or your community that will let you just unplug from life and they'll wrap your their arms around you and support you and love you and hug on you and just be that community that you need that isn't related to your day job, that you're not trying to monetize, that maybe you guys just meet up and you talk Star Wars for a couple of hours, or you talk a sports team for a couple of hours.
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Where it where are they gathering that you can start putting out content in order to find those people?
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Think about it.
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Where can you return to content marketing to further your business and your life towards your own goals?
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Guys, I am super excited about this.
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I I am so stoked for what this means for me, for what it means for Johnny Boy Studios.
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I truly believe I am on the edge of something really, really good.
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And I am so excited to see where this is gonna go.
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I am making a public return to content marketing, and over the next 30 days, I am producing and publishing 100 pieces of public-facing content across all of my platforms.
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And at the end of this, I'll come back and I'll talk about it a little bit.
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But that's what I wanted to come on and share with you.
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This return to content marketing, because I feel right now for me, it is key, it is it is the key that's gonna unlock the next stage of my life and of my business.
00:24:36.000 --> 00:24:40.720
And I I think there's something there for others.
00:24:43.839 --> 00:24:45.119
I truly do.
00:24:46.480 --> 00:24:47.680
I truly do.
00:24:48.240 --> 00:24:53.440
So on that note, I am going to end this episode of the Johnny Boy Studios podcast.
00:24:53.599 --> 00:24:55.680
Thank you so much for tuning in.
00:24:56.319 --> 00:24:57.680
We are back, guys.
00:24:57.839 --> 00:25:06.160
There is so much content about to be coming your way in podcast form, in blog form, in YouTube form.
00:25:06.720 --> 00:25:23.599
And I just I cannot wait to share some of the things that I have planned and get this content out to you guys because I'm I'm excited about where life is right now, but I'm even more excited about where it's about to be.
00:25:24.000 --> 00:25:37.519
And I know content is going to take me there because content marketing, and as Gary Vaynerchuk put it, we're no longer in um SEO marketing, we are in interest marketing.
00:25:37.759 --> 00:25:42.079
And I am so interested in what is coming up next.
00:25:42.960 --> 00:25:49.279
So until the next episode of the Johnny Boy Studios podcast, thank you so much for tuning in.
00:25:49.440 --> 00:25:50.880
I appreciate you.
00:25:51.279 --> 00:25:53.279
Until next time, I'm Johnny.
00:25:53.519 --> 00:25:56.000
Go out and create a great day.
00:00:14.720 --> 00:00:22.559
Part of my marketing strategy for the remainder of the year is to go deep on content marketing.
00:00:23.120 --> 00:00:28.399
Recently, I've been listening to a lot of the Gary Vaynerchuk podcasts.
00:00:28.480 --> 00:00:32.799
I've been consuming a lot of his YouTube videos.
00:00:32.960 --> 00:00:40.079
It seems like every algorithm on every platform is pushing Gary Vaynerchuck towards me.
00:00:40.240 --> 00:00:41.119
And that's good.
00:00:41.200 --> 00:01:00.399
It's actually kind of what I've been needing to hear because recently, at the time of this publishing, he has been speaking a lot about going deep on content marketing, on putting your voice out and your opinion out into the world around topics that you are deeply passionate about.
00:01:01.039 --> 00:01:05.920
And this isn't to say I won't be doing other forms of marketing.
00:01:06.400 --> 00:01:12.239
This is still, you know, um part of the greater plan, the greater scheme.
00:01:12.400 --> 00:01:17.359
So there'll still be direct messaging, there'll still be cold calling, cold emailing.
00:01:17.519 --> 00:01:19.920
I'll still be attending events and networking.
00:01:20.000 --> 00:01:23.040
I have something coming up that I'm gonna be talking about very soon.
00:01:23.280 --> 00:01:33.120
I'm continually building my website and refining it and revising it in order to attract new customers, new visitors.
00:01:33.760 --> 00:01:41.280
And pretty soon I will be doing things on other channels that I'm just not gonna go into here.
00:01:41.680 --> 00:01:54.400
All of those other channel channels are still part of the overall marketing strategy in this season, but the one that I feel that I've neglected over the past few years is content marketing.
00:01:54.719 --> 00:02:00.239
So right now, for the remainder of the year, I am actively working to change that.
00:02:01.120 --> 00:02:04.640
Thank you for tuning into this episode of the Johnny Boy Studios Podcast.
00:02:04.719 --> 00:02:11.919
I am Johnny, and I am so excited to be bringing you a new episode of the podcast.
00:02:12.080 --> 00:02:16.639
This one, as you can see from the title, is a return to content marketing.
00:02:17.280 --> 00:02:29.919
And later in the episode, we're gonna get into a new challenge that I've given myself surrounding creating 100 pieces of public-facing content.
00:02:30.719 --> 00:02:33.759
Now, what is content marketing?
00:02:33.919 --> 00:02:36.319
Well, let's go with Google's definition first.
00:02:36.719 --> 00:02:54.479
Google has this to say content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent material like blogs, videos, and podcasts to attract and retain an audience.
00:02:55.120 --> 00:03:04.479
Instead of directly pitching products, it aims to educate, build trust, and ultimately drive profitable customer action.
00:03:05.840 --> 00:03:07.120
I like that definition.
00:03:07.199 --> 00:03:13.439
I think it fits perfectly into how I am moving forward with content marketing over the next few months.
00:03:13.840 --> 00:03:18.639
And in previous episodes, I've discussed what and how.
00:03:19.199 --> 00:03:25.919
In this episode, I'll touch on those a little bit more, but mostly I want to dive into why.
00:03:26.879 --> 00:03:32.879
Why am I making a public statement that I am making a return to content marketing?
00:03:33.039 --> 00:03:39.360
Well, mainly it's because content marketing is still the era that we are in right now.
00:03:40.479 --> 00:03:50.639
So interest marketing, more specifically, which is creating content around areas that you're interested in and publishing it to the masses.
00:03:50.879 --> 00:04:07.520
Whether you are a business, a solopreneur, a creative, a hobbyist, you're putting out content en masse around areas you're interested in to attract an audience interested in the same topics.
00:04:08.159 --> 00:04:09.759
That's how you succeed right now.
00:04:09.919 --> 00:04:30.560
It's how you succeed on social media, it's how you succeed with YouTube, it's how you succeed in podcasts, it's how you succeed with your website, it's how you grow your audience, it's how you change jobs or careers, or how you get brand deals, grow sponsorships, how you get ads.
00:04:30.800 --> 00:04:33.680
All of this is happening from publishing content.
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Think about it.
00:04:34.879 --> 00:04:43.199
Why would someone follow a page or a podcast or channel that is effectively dead, that hasn't published any new content recently?
00:04:43.279 --> 00:04:51.600
That is not it, you know, not even recently, because I know there's one thing that um Cliff Ravenskraft talks about.
00:04:51.920 --> 00:05:00.639
He created it's something like 38 episodes for a virtual assistant podcast, published it years ago.
00:05:00.879 --> 00:05:02.399
People still find that.
00:05:02.720 --> 00:05:08.480
But and it leads those people to his greater ecosystem.
00:05:08.800 --> 00:05:18.079
So the reason I wanted to bring that up was because I had just said that isn't publishing content regularly or lately or consistently.
00:05:18.399 --> 00:05:25.759
But what I mean is if they're not putting out content, they're not gonna attract those people.
00:05:26.000 --> 00:05:35.600
So because Cliff Ravenscraft had put out all of these episodes around virtual assistants, he attracted those people into his world.
00:05:35.759 --> 00:05:39.040
And he continues to attract those people into his world.
00:05:39.279 --> 00:05:40.720
It's a proven system.
00:05:40.879 --> 00:05:48.079
It's what Gary Vaynerchuk has been talking about so much over, I would say, the last couple of years, honestly.
00:05:48.879 --> 00:05:53.120
And it's something that I've been hearing more and more recently.
00:05:53.279 --> 00:06:01.759
You know, I've said before, I keep hearing that voice in the back of my head saying, Content is your key that will unlock the next season.
00:06:02.000 --> 00:06:04.959
Content is the way out or the way through.
00:06:05.279 --> 00:06:07.360
Content is what is next.
00:06:07.680 --> 00:06:14.879
Focus on publishing a large amount of content right now around what you are interested in and what you want to achieve.
00:06:15.600 --> 00:06:20.240
That is why I'm publicly declaring a return to content marketing.
00:06:20.480 --> 00:06:28.240
And in the past few weeks, I'll tell you, I've been diving deep into Gary Vanderchuk's podcast, The Gary V Audio Experience.
00:06:28.319 --> 00:06:28.959
It's very good.
00:06:29.120 --> 00:06:30.800
You should definitely check it out.
00:06:31.040 --> 00:06:39.680
I started reading his book, Day Trading Attention, and I've already picked up a few incredible nuggets from that.
00:06:39.839 --> 00:06:43.600
I'm still reading through Never Play It Safe by Chase Jarvis.
00:06:43.839 --> 00:06:48.879
I'm listening to the Think Media podcast and watching their YouTube channel again.
00:06:49.040 --> 00:07:02.800
I'm remembering all that I learned from um Smart Passive Income with Pat Flynn and from Cliff Raven's Craft and from Entree Leadership with Dave Ramsey and all of these other things.
00:07:03.040 --> 00:07:13.360
And even my marketing courses all through college and all of the the um the things that I studied afterwards and even the I Love Marketing podcasts.
00:07:13.439 --> 00:07:24.959
I've been going through some of their old things as well, and all of the other various brands that I've followed over the years, I'm putting it into practice right now.
00:07:25.600 --> 00:07:26.639
But why does this matter?
00:07:26.800 --> 00:07:28.240
Why does it matter to you?
00:07:28.639 --> 00:07:34.079
Why did I pull out my microphone, hit record, and publish this episode?
00:07:34.720 --> 00:07:37.360
Well, there's a number of reasons.
00:07:38.000 --> 00:07:41.279
There's a number of things that have come into play recently.
00:07:41.839 --> 00:07:58.560
One of Gary V's key messages right now is about putting out a massive amount of content around your passion, around your interest on the seven to ten top social platforms and doing so consistently.
00:07:58.800 --> 00:08:00.879
That's what I'm leaning into right now.
00:08:01.040 --> 00:08:03.120
But it also goes a little bit deeper.
00:08:03.439 --> 00:08:13.759
All of those platforms that we have today, and you can think about like Facebook, YouTube, Threads, X, Discord, uh, Instagram, Snapchat, TikTok, all of these, right?
00:08:13.920 --> 00:08:21.600
There's so many out there, and there's more and more and more happening or just appearing every single day.
00:08:21.920 --> 00:08:29.439
And with that, more people are turning to AI as a means to create massive amounts of content.
00:08:29.680 --> 00:08:33.120
That's not gonna sit well with me, okay?
00:08:33.840 --> 00:08:41.840
Over the past few years, we've seen a huge rise in AI generated content, AI generated images, AI generated voice.
00:08:42.159 --> 00:08:47.360
And even now, there is a lot of content coming out that is AI generated video.
00:08:48.159 --> 00:09:07.600
And what I personally feel is that with more and more people and more and more businesses turning to AI, we are Simon simultaneously seeing more and more people speak out about craving true human interaction and true human content.
00:09:08.159 --> 00:09:15.200
And I've I've spoken at length about this with my private photography community, VBA, Visual Business Academy.
00:09:15.519 --> 00:09:24.639
People want real images, and they want it with all of the human imperfections, not AI-generated images for their brands.
00:09:24.879 --> 00:09:31.759
They want real images of their products, of their locations, of the things that they are doing.
00:09:32.000 --> 00:09:41.279
Each one of us in this community, we we've been leaning into that more and more and more and making a conscience, conscience, conscience effort.
00:09:41.440 --> 00:09:47.440
I can't even get that word out, uh, to to combat just AI slop.
00:09:48.639 --> 00:09:51.279
So I do use AI.
00:09:51.440 --> 00:09:59.440
I'm not even going to um like try and sit here and say that I don't and in front, like I don't.
00:09:59.679 --> 00:10:10.639
But what I use it for is I'll take a blog post and I'll take it and I'll put it into AI and I'll say, does this flow in a logical pattern?
00:10:10.879 --> 00:10:15.120
Or I'll say, um, here are my four bullet points.
00:10:15.679 --> 00:10:19.519
Are they in the correct order or should I rearrange them?
00:10:19.919 --> 00:10:26.080
And then once AI gives me its feedback, I go back and I rewrite it myself by hand.
00:10:26.799 --> 00:10:28.799
That's how I use AI.
00:10:29.120 --> 00:10:49.440
I've used it to uh rewrite the copy on my website, johnnyboyphotos.com, as I like I wrote it, and then I go back and I rewrite it with AI, and then I rewrite it a third time by myself and take out all of the AI language and make it more myself, right?
00:10:50.879 --> 00:11:00.080
And I feel like more and more people are are wanting that human element in their content.
00:11:00.480 --> 00:11:13.679
They want it in their copy, they want it in their videos, their audio, they want it in their images, and and I'm I'm seeing the need to make that return to putting out that content.
00:11:13.840 --> 00:11:16.399
And with this new season, I'm leaning into it.
00:11:16.480 --> 00:11:21.200
I'm lean, I'm leaning into creating human content more than ever before.
00:11:21.440 --> 00:11:30.159
And just listen, I'm not talking about taking one piece of content, creating that, and then repurposing it across the seven to ten different platforms.
00:11:30.639 --> 00:11:34.000
The only place I do that is with my newsletter.
00:11:34.480 --> 00:11:42.559
And the only reason I do that is because I'm sharing what content was published over the week.
00:11:43.600 --> 00:11:54.960
What I'm actually talking about right now is creating unique content for each platform and publishing it natively to that platform for that audience.
00:11:55.120 --> 00:12:01.519
It's a big undertaking, but it's one I'm capable of, and it's one I believe you're capable of too.
00:12:01.840 --> 00:12:04.399
Content is your way out, content is key.
00:12:04.720 --> 00:12:06.559
Make more content.
00:12:06.720 --> 00:12:08.240
That's still in the back of my head.
00:12:08.399 --> 00:12:10.879
I keep hearing this voice over and over.
00:12:11.039 --> 00:12:19.679
I've heard it more and more and more over the past year, and it's something that I absolutely have to lean into.
00:12:20.159 --> 00:12:33.200
And recently, over the past couple of weeks, I've decided I need to listen to this voice, and I need to listen to my intuition, my gut, and I need to go after what I know is possible.
00:12:34.799 --> 00:12:38.000
Content is my key.
00:12:38.559 --> 00:12:42.879
It's the key to unlocking the next level of where I need to go.
00:12:43.039 --> 00:13:02.720
One of the big hurdles that I've been facing, I would say over the last year or so, with all of the changes that happen in my life, all of the things that just kind of shook my foundation, one of the biggest hurdles that I still face today is this insecurity around what to publish.
00:13:02.960 --> 00:13:04.000
Who am I?
00:13:04.240 --> 00:13:05.600
What do I have to offer?
00:13:05.759 --> 00:13:14.159
Why would someone listen to me when I don't look like so-and-so, and I don't have the following like this girl or the connections like that guy?
00:13:14.399 --> 00:13:17.919
Why would someone want to listen to my podcast?
00:13:18.159 --> 00:13:20.159
Why would they watch my YouTube videos?
00:13:20.320 --> 00:13:22.000
Why would they visit my website?
00:13:22.159 --> 00:13:32.080
Why would they follow me on social media when I don't look like, I don't have the receipt for, I don't sound like X, Y, and Z.
00:13:32.480 --> 00:13:34.960
Sure, I can take an amazing picture.
00:13:35.120 --> 00:13:35.759
Absolutely.
00:13:35.919 --> 00:13:37.279
There is no question about that.
00:13:37.440 --> 00:13:39.360
But I don't have a magazine cover.
00:13:39.600 --> 00:13:43.120
I know what it takes to build a massive social following.
00:13:43.679 --> 00:13:50.000
But right now I'm sitting at somewhere around 4,000 followers across all platforms.
00:13:51.360 --> 00:13:52.799
That that's where I'm at.
00:13:52.960 --> 00:13:58.320
Just pure honestly, I am not where I want to be.
00:13:58.399 --> 00:14:07.440
And it makes me question if I if it's okay for me to put out content, the content that I want to put out.
00:14:07.919 --> 00:14:14.799
And when I look back over the past few years of my life, one thing has been true.
00:14:15.840 --> 00:14:18.399
I have done some amazing things.
00:14:18.639 --> 00:14:21.759
I've done some creative things and I've made moves.
00:14:22.080 --> 00:14:30.799
Many people in my own circle, my own age, people I interact with, they would have been too scared to make some of the moves that I've made.
00:14:30.960 --> 00:14:33.600
And I know because I've heard the chatter from every side.
00:14:33.759 --> 00:14:39.919
I've heard the people on the sidelines talking about that guy in the game, talking about who does he think he is.
00:14:40.000 --> 00:14:41.840
I've heard it, I've seen it.
00:14:42.399 --> 00:14:43.679
I'm okay.
00:14:44.240 --> 00:14:48.720
Having a creative brain, it makes me see opportunities to create content everywhere.
00:14:48.879 --> 00:14:53.360
And sometimes it gets annoying, but most of the time it keeps the date interesting.
00:14:53.759 --> 00:14:59.679
This is why I bought the DJI mic so I could record audio when I'm out and about.
00:14:59.919 --> 00:15:02.960
It's why I upgraded my camera system.
00:15:03.120 --> 00:15:11.519
It's why I um keep my phone fresh so and plenty of storage so that I can go and I can record video on the fly.
00:15:11.679 --> 00:15:20.080
It's why I have the switch pod, so I have a mobile um uh tripod I can take with me anywhere.
00:15:20.320 --> 00:15:27.039
It's why I've invested in mobile lights and I have a backpack that can carry all of this stuff at a moment's notice.
00:15:27.840 --> 00:15:30.240
I am here to share my journey.
00:15:30.799 --> 00:15:31.840
That's it.
00:15:32.159 --> 00:15:48.159
This is my journey, and I am putting it out there, hoping something I share along the way motivates someone, encourages someone, instructs someone to do something they want to pursue.
00:15:49.679 --> 00:16:08.240
I'm sharing my journey via podcast, via YouTube, via TikTok is something I've been leaning into recently, via Instagram, via my blog post, on both uh Substack and my photography website, and even in my email newsletter.
00:16:08.480 --> 00:16:16.960
I am here to share my journey, my experiences, my insights as I go through this thing called life.
00:16:18.240 --> 00:16:20.559
That is the content that I am making.
00:16:20.799 --> 00:16:26.320
And if someone somewhere gets something out of it, it's worth it.
00:16:27.919 --> 00:16:35.600
Of course, you know, I do have goals of growing my followings, of sharing the creative things, of making income from all of this.
00:16:35.679 --> 00:16:46.000
But overall, I'm just sharing who I am, what I'm doing, my hopes, my dreams, the cool things that I experience along the way.
00:16:46.240 --> 00:16:50.559
And I hope that resonates with someone somewhere on something.
00:16:50.720 --> 00:16:59.919
So a return to a season of content marketing, which in turn means a season of content creation, it means I have to be disciplined.
00:17:00.000 --> 00:17:14.480
It means I have to have a creation schedule, a publishing schedule, I have to try new things, explore different ideas, um, collaborate with new people, and just generally be plugged into the goals that I have for the season I'm in now.
00:17:15.119 --> 00:17:28.079
This is a return to content marketing, but it is it's different this time because this time I'm plugging in all of the knowledge and all the experiences I've gained over the years, and I'm really leaning into it.
00:17:28.160 --> 00:17:31.039
I'm really, really leaning into it.
00:17:31.519 --> 00:17:49.039
So, one thing that I want to share with you is that over the next 30 days, from August 15th to September 15th, I will, I will, will produce 100 pieces of public-facing content.
00:17:49.359 --> 00:17:56.960
This means YouTube videos, it means podcast episodes, blog posts, short form videos on TikTok, Instagram, YouTube.
00:17:57.599 --> 00:18:00.720
Heck, I'm even including LinkedIn in this, okay?
00:18:01.039 --> 00:18:02.880
I'm including LinkedIn.
00:18:03.839 --> 00:18:19.039
This episode of the Johnny Boy Studios podcast is the first piece of public-facing content included with this 100 pieces that I am producing over the next month, the next 30 days.
00:18:19.279 --> 00:18:26.880
This is a time when I am making an intentional push to get things moving in the marketplace again.
00:18:27.119 --> 00:18:42.640
This is a time when I am putting out content in my areas of interest, my areas of expertise, my opinions in order to attract my ideal audience and to continue building my brand and growing my reach.
00:18:43.039 --> 00:18:49.200
I found over the years that when I make a commitment like this, I follow through.
00:18:49.519 --> 00:18:54.880
When I give myself a crazy challenge, I follow through.
00:18:55.519 --> 00:19:08.079
Giving myself 30 days to produce 100 pieces of public-facing content as part of my return to content marketing seems right now to be the correct move.
00:19:08.640 --> 00:19:16.480
I feel it in my gut and I'm trusting my gut, I'm following my intuition, and I'm going in the direction that I keep hearing.
00:19:16.720 --> 00:19:18.319
Content is your key.
00:19:19.200 --> 00:19:23.039
I am making that return to content.
00:19:26.720 --> 00:19:34.000
I I just want to encourage you, I want to, I want to tell you this is something this is for me.
00:19:35.279 --> 00:19:36.880
This is what I'm doing.
00:19:38.319 --> 00:19:43.759
You can do your own version of it, and it could be similar, it could be the same thing.
00:19:44.079 --> 00:19:53.200
It may be 10 pieces of public-facing content over the next week, it may be 1,000 pieces over the next 90 days, it may be 10,000 over the next year.
00:19:53.359 --> 00:19:54.079
I don't care.
00:19:54.240 --> 00:19:58.079
Whatever works for you, but but make it somewhat of a stretch.
00:19:58.400 --> 00:20:03.759
Because I know over the next 30 days I could produce 50 pieces of content, no problem.
00:20:04.799 --> 00:20:11.759
100 pieces of public-facing content, it's gonna be a little bit more of a stretch, but I'm here for it.
00:20:11.920 --> 00:20:19.680
And when I say public facing, I mean this is out in front of people in mass.
00:20:19.839 --> 00:20:27.759
This isn't one thing that I'm not including with this, I'm not including small text-based post.
00:20:28.160 --> 00:20:39.119
And what I mean by that is X, uh, threads, Facebook, anything that's short form under that, what was it?
00:20:39.200 --> 00:20:42.960
What uh 144 characters, I'm I'm not considering that.
00:20:43.200 --> 00:20:53.759
I'm talking big, meaty, chunky pieces of content put out to the masses in order to attract my ideal audience.
00:20:54.000 --> 00:21:09.200
And like I said earlier, yes, I want to grow my following, yes, I want to put out my creative um expression, but also I want to make some money, which is why so many of us do so many of the things we do.
00:21:09.759 --> 00:21:24.799
Now, uh a hundred pieces of public-facing content for me over 30 days is just enough of a stretch where it seems like I don't know if I'm gonna hit that, but I'm gonna get it done.
00:21:25.359 --> 00:21:37.759
I think it would be very beneficial to you, as the listener, this far into this episode of the podcast, to think of giving yourself some sort of challenge similar to this.
00:21:38.079 --> 00:21:51.039
Now, you may want to go with I don't know, like I said earlier, it could be 10 pieces over the next week, it could be uh a thousand pieces over the next 90 days, whatever it is.
00:21:51.119 --> 00:21:57.759
But give it, give yourself kind of that unrealistic challenge and then go for it.
00:21:58.319 --> 00:21:59.759
Absolutely go for it.
00:22:00.000 --> 00:22:10.079
Think of the channels that you have that may be lacking, or where you may be able to better utilize content marketing more effectively than you've been doing it right now.
00:22:10.319 --> 00:22:13.759
What can you start posting about to lead to the job you want?
00:22:14.079 --> 00:22:18.880
Get on LinkedIn, get on Indeed, start publishing that content today.
00:22:19.359 --> 00:22:25.920
What can you uh create to attract the clients and customers that you desire?
00:22:26.160 --> 00:22:33.200
Put those images up on Instagram, put that content out in YouTube and in podcast form.
00:22:33.519 --> 00:22:35.440
Put the things out on a website.
00:22:35.680 --> 00:22:44.319
Do what you need to do in order to start drawing in the people you desire to do work with.
00:22:45.119 --> 00:22:47.519
Where can you share your creativity more?
00:22:47.759 --> 00:22:49.839
Where can you express yourself?
00:22:50.079 --> 00:23:21.200
Where can you find your tribe or your community that will let you just unplug from life and they'll wrap your their arms around you and support you and love you and hug on you and just be that community that you need that isn't related to your day job, that you're not trying to monetize, that maybe you guys just meet up and you talk Star Wars for a couple of hours, or you talk a sports team for a couple of hours.
00:23:21.759 --> 00:23:28.319
Where it where are they gathering that you can start putting out content in order to find those people?
00:23:30.720 --> 00:23:31.440
Think about it.
00:23:31.599 --> 00:23:39.680
Where can you return to content marketing to further your business and your life towards your own goals?
00:23:40.880 --> 00:23:42.960
Guys, I am super excited about this.
00:23:43.039 --> 00:23:50.240
I I am so stoked for what this means for me, for what it means for Johnny Boy Studios.
00:23:50.400 --> 00:23:56.400
I truly believe I am on the edge of something really, really good.
00:23:56.640 --> 00:24:00.079
And I am so excited to see where this is gonna go.
00:24:00.720 --> 00:24:15.839
I am making a public return to content marketing, and over the next 30 days, I am producing and publishing 100 pieces of public-facing content across all of my platforms.
00:24:16.400 --> 00:24:19.920
And at the end of this, I'll come back and I'll talk about it a little bit.
00:24:20.480 --> 00:24:24.079
But that's what I wanted to come on and share with you.
00:24:24.559 --> 00:24:35.359
This return to content marketing, because I feel right now for me, it is key, it is it is the key that's gonna unlock the next stage of my life and of my business.
00:24:36.000 --> 00:24:40.720
And I I think there's something there for others.
00:24:43.839 --> 00:24:45.119
I truly do.
00:24:46.480 --> 00:24:47.680
I truly do.
00:24:48.240 --> 00:24:53.440
So on that note, I am going to end this episode of the Johnny Boy Studios podcast.
00:24:53.599 --> 00:24:55.680
Thank you so much for tuning in.
00:24:56.319 --> 00:24:57.680
We are back, guys.
00:24:57.839 --> 00:25:06.160
There is so much content about to be coming your way in podcast form, in blog form, in YouTube form.
00:25:06.720 --> 00:25:23.599
And I just I cannot wait to share some of the things that I have planned and get this content out to you guys because I'm I'm excited about where life is right now, but I'm even more excited about where it's about to be.
00:25:24.000 --> 00:25:37.519
And I know content is going to take me there because content marketing, and as Gary Vaynerchuk put it, we're no longer in um SEO marketing, we are in interest marketing.
00:25:37.759 --> 00:25:42.079
And I am so interested in what is coming up next.
00:25:42.960 --> 00:25:49.279
So until the next episode of the Johnny Boy Studios podcast, thank you so much for tuning in.
00:25:49.440 --> 00:25:50.880
I appreciate you.
00:25:51.279 --> 00:25:53.279
Until next time, I'm Johnny.
00:25:53.519 --> 00:25:56.000
Go out and create a great day.
