ÜBER DIESE EPISODE
After a course-altering realization that the consumer segment with the most influence and buying power in America was largely underestimated by and underrepresented in advertising, Kat Gordon pivoted her focus from a successful career in advertising to a successful career diversifying advertising. Since starting the 3% Conference in 2012, she’s branched those efforts into a multi-layered approach aptly dubbed the 3% Movement. Kat and I discuss her work with the 3% Movement, how intersectional diversity impacts the bottom line, and why success in one problem space shifts the vista to another.
To hear more from Kat, find her on:Twitter: @katgordon Instagram: @katch_phrases and @3percentconfFacebook: Kat Gordon and 3 Percent Conference
Written, produced, and hosted by Kenzie Haynes.
The post The Emperor’s New Clothes appeared first on It's Worth Doing Right.
To hear more from Kat, find her on:Twitter: @katgordon Instagram: @katch_phrases and @3percentconfFacebook: Kat Gordon and 3 Percent Conference
Written, produced, and hosted by Kenzie Haynes.
The post The Emperor’s New Clothes appeared first on It's Worth Doing Right.
Englisch
Vereinigte Staaten
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The post From Online to Storefront (w Greg McEvilly) appeared first on It's Worth Doing Right.
A conversation with Jimmy Luu, Director of Education and Mentorship at AIGA Austin, on the philosophical view of experiences. How to design experiential art vs branded content and raising the next generation of designers to be successful in a liquid industry.
The post An Experience Mindset appeared…
A conversation with Ben McCraw, Co-Founder & Chief Design Officer at Accomplice and Design & Manufacturing. The consumer experience is evolving. What is brand experience and what does it mean across all of the touch-points of a brand? What are the questions we should be asking? And what doe…
A conversation with Jimmy Luu, Director of Education and Mentorship at AIGA Austin, on the philosophical view of experiences. How to design experiential art vs branded content and raising the next generation of designers to be successful in a liquid industry.
The post An Experience Mindset (w Jimm…
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