When the Forest Meets the Market

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CX Research—Documented

Rebecca’s Reconnecting Nature School got to know its customers by showing up and relentlessly serving the community. If, like her, you need to get to know your customers, get Ishmael Interactive’s HCD Discovery Guide, and get the step-by-step manual for customer research that’s rigorous, replicable, and sustainable.

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Show notes:

Rebecca Westbrook Toker co-founded Reconnecting Nature School, a nature-based micro-school in Chattanooga that grew from 4 students to 25 in just over a year by focusing in on students in need of high-touch educational support. In this episode, she discusses how forest school methodology creates the right learning environments and how the micro-school movement is finding its customers and establishing financial sustainability.