HP Catalyst Online Workshop: Measure Your Social Media Efforts

Part two of the HP Catalyst social media series took place on September 26, 2012, exploring how to measure the impact of all your social media efforts and use that analysis to improve the quality of your communications and the growth of your communities. It is becoming increasingly important for all learning-focused organizations to have a social media identity -- be it for a school, university, department, or project. Free platforms such as Facebook and Twitter (and many more!) provide endless opportunities to communicate smarter, foster close-knit communities, and garner more attention for academic projects. Make the most of your presence by paying attention to patterns in community interaction and listening to what your followers are saying -- or not saying.