ÜBER DIESE EPISODE
In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience.
For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution.
Highlights include: builder story (30%), asking for the sale (45%), and model demonstration (84%)—plus practical guidance for sales leaders on getting out of the office and back into the field where performance is built.
Englisch
Vereinigte Staaten
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von Head-to-Head by New Homes Solutions durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
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Special Edition (Part 1): Why Education Is the New Sales & Marketing Engine for Builders
This topic is so big, we had to break it into 2 episodes. Be sure to listen to both, And, please subscribe to us on your favorite platform. Want buyers who show up already informed, already confident, and a…
In this episode:
Are your buyers pushing back harder than ever on pricing and affordability? Are your sales slowing down because buyers—and sometimes even your team—are too afraid to take the first step? If so, you’re not alone. In today’s market, affordability isn’t just a financial hurdle—it’s a…
Stand Out, Sell More! A Conversation with Kelly Primeau
When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the …
![Why Education is the New Sales & Marketing Engine for Builders. [Part-2]](https://cdn-images-3.listennotes.com/podcasts/head-to-head-by/why-education-is-the-new-RHrEQnq_fk4-J0_et6urNBb.1400x1400.jpg)
Special Edition (Part 2): How to Turn Education Into Your Sales & Marketing Engine
Want more buyers who arrive already educated, aligned, and further down the funnel? In Part 2 of this special Head-to-Head series, Kimberly Mackey and Sabine Steinbrecher, CEO & Co-Founder of Hiveologie, shar…
Want to instantly build trust, deepen rapport, and uncover what truly motivates your buyers? In this episode of Head-to-Head, Kimberly Mackey sits down with David Hagan of Sales Uncomplicated to unpack the surprising superpower top salespeople all share: curiosity.
If you’re ready to stop “pitchin…
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