Stop Tracking Everything: Build a KPI Dashboard That Drives Decisions (with Jack Tompkins)

Kenny Harper interviews Jack Tompkins of Pineapple Consulting about tracking the right business metrics and turning data into decision-driving insights through customized dashboards.
Jack shares the origin of his company name, his mission helping business owners with thousands of dashboards, and how dashboards should start with clear goals and strategy rather than dumping in every possible metric. He explains common mistakes like over-tracking, outlines his process of identifying core KPIs and mapping data sources, and notes typical build timelines of about four to six weeks.
Jack discusses pricing ranges, white-labeled dashboard partnerships that scale across many clients, and ways advisors can get client buy-in through samples. He also offers a simple starting approach using existing software dashboards or spreadsheets, and emphasizes prioritization and step-by-step execution for entrepreneurs.
00:00 Why Tracking Matters
00:28 Meet Dashboard Expert Jack
01:45 Pineapple Consulting Origin
03:16 From Dashboards to Decisions
05:22 Stop Tracking Everything
07:38 Goals First Dashboard Method
09:37 Build Timeline and Workflow
10:31 Pricing and ROI Breakdown
12:38 White Label Dashboard Scaling
17:11 DIY Starting Point Metrics
19:09 Where to Find Jack
20:04 Entrepreneur Prioritization Lesson
21:18 Final Call to Action