ÜBER DIESE EPISODE
Specializing in public relations spanning lifestyle, healthcare, life sciences and financial industries, Rebecca Eisenberg brings ten plus years of experience and numerous media relationships. Though garnering press coverage for clients is her main focus, Rebecca has extensive experience with branding, events and marketing strategy.
Her passion for storytelling combined with her love of building and nurturing relationships make her a valuable addition to any team, successfully garnering top-tier press placements for clients across the board.
What you will learn in this episode:
- How the right data can help you stand out in today's media landscape
- How to use data to validate your story and gain credibility
- What types of data you can use to effectively tell your story
- How adding data to your pieces can help gain trust with reporters and editors
- Why it matters how you present your data
- How to play the long game with reporters by giving them valuable content over time
Resources:
- Website: https://network.ex.plo.re/
- LinkedIn Personal: https://www.linkedin.com/in/becca-eisenberg/
- LinkedIn Business: https://www.linkedin.com/company/ex-plo-re/
- LinkedIn Double Forte: https://www.linkedin.com/company/double-forte/
- The Report: The Irrefutable Power of Data in Media Relations chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://double-forte.com/wp-content/uploads/2023/10/POV_PowerOfData_DoubleForte.pdf
Englisch
Vereinigte Staaten
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WEITERE EPISODEN IN DIESEM PODCAST
What you will learn in this episode:
Why employees are your first and most important audience
Why an external-first PR strategy creates confusion and inconsistency
What happens when teams are left to fill in the gaps when they don't get it
How to equip employees with the tools they need to be…
What you will learn in this episode:
Why nodding and silence are misleading signals, and what they often really mean
The difference between presenting information and truly communicating it
How to use simple techniques and better questioning to test real understanding
Why friction, questions,…
What you will learn in this episode:
Why simplifying a message is actually harder than making it complex
The difference between context and over-explanation
How to distill a complex strategy into one clear, actionable statement
Why leaders must lead with the decision, not the build-up
How cl…
What you will learn in this episode:
Why "bad PR" is often a symptom, not the problem, and what leaders should be looking at instead
The critical question to ask first when you get bad press
How business decisions, behavior, and culture drive reputation more than messaging ever will
Why you c…
What you will learn in this episode:
The Streisand Effect, and how trying to suppress information often backfires
How the current social media landscape makes the Streisand Effect more dangerous than ever
How overexplaining signals nervousness rather than confidence and invites deeper scrutiny…
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Double Forte, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.
BEARBEITEN
Vielen Dank, dass Sie uns helfen, die Podcast-Datenbank auf dem neuesten Stand zu halten.
