ÜBER DIESE EPISODE
Local advertising dollars are growing, but the businesses spending them—and the products they're buying—are changing faster than many media companies' sales strategies. For publishers building their 2027 budgets, Borrell Associates' CEO Gordon Borrell's message is direct: Growth will require finding a different customer and bringing more to the sales call than another advertising package.
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Englisch
Vereinigte Staaten
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von E&P Reports with Mike Blinder durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
Local news remains under enormous financial pressure, but the market for community publications is far from dead. A varied group of independent publishers, entrepreneurs and nonprofit organizations is stepping forward to invest in titles that still matter to their communities. Sara April, president…
When wildfires roared toward Spokane, the journalists covering the disaster suddenly found their own homes, neighbors and newsroom in its path. Three newsroom leaders reveal how The Spokesman-Review raced toward the danger to deliver lifesaving information, verify rapidly changing facts and documen…
She expected to find an industry weighed down by layoffs, closures and uncertainty. Instead, a summer spent visiting independent newsrooms across America introduced Jasmine Shiffer to publishers, editors and reporters who remain deeply committed to serving their communities—and surprisingly optimis…
Alternative weeklies were once the unruly heartbeat of American cities, shaping politics, culture, nightlife and public conversation before collapsing advertising and changing media habits pushed many toward extinction. Brady Walkinshaw believes the industry mistook disruption for irrelevance. Thro…
News industry leaders weigh whether pressure to repeal Canada's Online News Act could threaten newsroom funding and weaken publishers' push for platform compensation worldwide.
Could a deal to ease the U.S.-Canada trade war let Big Tech off the hook for funding news? Canada's Online News Act has s…
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