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Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
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Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
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Along the way, we're gonna bring in the change makers from our community that are already elevating.
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We'll bring the actionable strategies, you bring the discipline and follow through, and together, we can elevate Springfield.
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Alright, let's go, Springfield.
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Time to 10X your day, 10X your life, and all of us.
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10X Springfield, hey, you are listening to the Elevate Springfield podcast.
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Robert Farrell here, certified 10X coach, speaker, and mentor.
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Here to bring you actionable strategies.
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You bring the discipline and follow through.
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And together, we're in Elevate Springfield, where we are coming to you from the big dog construction studio in beautiful downtown Springfield.
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You are listening to Separation Saturdays on Elevate Springfield, where you can separate yourself from the competition every Saturday morning now.
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We are every day with Elevate Springfield now, so you can start your morning every morning with a new drop from Elevate Springfield.
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And we are looking forward to having you.
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And we are thankful that you chose to listen to us.
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We're gonna get started after the break.
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Call them today at 217-993-2748 or visit their website to book your free quote and inspection.
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Don't wait.
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All right, and we are back.
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Hey, welcome in everyone to a gorgeous Saturday.
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Hey, it was a great week on Elevate Springfield.
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We started off like we always do with your weekly battle plan.
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Monday, we had Pastor Glenn Morrison from Faith Nation Church.
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So much great stuff there.
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Tuesday, of course, Ellie came back in.
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We talked about influencer culture.
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Hey, that's a big thing right now, right?
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Then on Wednesday, we had David Rieger in from VetStock26 talking about this upcoming fundraiser that's going to be at Izumi's today.
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So if you're listening to this on drop date, make sure you head over there and support that group.
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Then on Thursday, we had Shelly Clements from the Springfield Sangamon Growth Alliance.
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Such a great group.
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They're doing great work to help one bring businesses to Springfield and Sangamon County and also helping the folks that are already here continue to grow.
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Then on Friday, I talked about my experience with fasting on the wellness upgrade.
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So so much great stuff this week.
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If you missed any of those episodes, make sure you go back and check those out.
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But today it's Separation Saturdays, y'all.
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So here's a question I want you to sit with for a second.
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What's the number you are chasing right now in your business?
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Not the one you tell people at the networking event, the real one, the one you set back in January, like most of us do, right?
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Now here is the harder question.
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You set that number because it was what you actually wanted, or because it felt safe?
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Because it felt like something, hey, you could hit that without anybody looking at you weird, thinking it's way too high, right?
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Most owners I talk to around here set the safe number, and then they work themselves to the bone trying to hit that safe number.
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And at the end of the year, they feel exactly the same as they did at the start.
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A little tired, a little stuck, not broke, not winning, just there, just average, right?
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That gap between the number you set and the number you actually want is what we've got two days for coming up here in November.
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And that's what we're gonna talk about today.
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Today's episode is a little bit different.
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I'm gonna walk you through four principles right out of the 10x playbook.
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The same ideas Chris Hartsuck and I coach from every week at Big Dog Business Coaching.
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And I'm gonna tie those four back to what we're gonna do this November, 5th and 6th, at the 10X Midwest Business Summit right here in Springfield.
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Because this summit's not a rah-rah event, pep rally just to get you pumped up, right?
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It's two days to get these principles into your business before 2027 starts.
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So let's get into it.
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First, I want to tell you why we're even doing this event.
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For years, if you wanted to be in a room with people who think at the 10x level, you had to get on a plane, go to Vegas, Miami, Dallas, whatever, right?
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One of the bigger cities.
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You pay for the flight, the hotel, the ticket, three days away from the business.
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And uh a lot of you looked at that and said, uh, not now.
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It doesn't fit right now, maybe next year.
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Meanwhile, business sat exactly where it is.
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Chris and I got tired of seeing that happen.
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We've been in these rooms.
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We brought what we learned back here and put it to work with the owners we coach.
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And we kept asking the same question.
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Hey, why can't that room be here?
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Why can't Springfield be the place people drive to?
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So that's what we built, the 10X Midwest Business Summit.
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Two days, November 5th and 6th, right here in Springfield, presented by Big Dog Business Coaching and this podcast.
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The tagline is simple.
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Think bigger, sell more, scale faster.
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And I want to be clear about who this is for.
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Because it's not for everybody.
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It's for the owner that knows they could be doing 10 times more.
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Or maybe they only know they could do five times more.
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We're gonna push that to 10.
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It's for the contractor who has trucks and crew, but still can't get off the job site.
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It's for the founder who has a good product, but no sales system.
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It's for the person who's been saying next year for the last three years.
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If that's you, I'm gonna spend the next, oh, about 10 minutes showing you exactly what you're gonna walk out with, starting with the first principle, the one that changes everything else.
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Setting 10X targets.
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The first rule of 10x is that you set targets 10 times bigger than what you think you can do.
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Now, I've talked about this before and I know how that sounds.
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If you're doing 300,000 a year, 3 million sounds pretty big, right?
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But that's the point.
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Grant Cardone's argument, and I have watched it play out with our clients, is that the problem is never that people aim too high and miss.
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The problem is they aim too low, hit it, and never find out what they were really capable of, what that true potential is.
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Here's why that big target matters.
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And it's not a motivational poster thing, right?
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It's not something to just get you pumped up.
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It's a planning thing.
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When your goal is a 10% bump, you plan like a 10% bump.
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You tweak the ads, you raise prices a little, you hope the phone rings more, small target, small actions, small result.
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When your goal is 10 times that, you cannot tweak your way there.
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You're forced to ask completely different questions.
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What would I have to sell every single day?
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How many estimates would that take?
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How many people would I need to talk to?
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Who would I have to hire?
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What would I have to stop doing myself?
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That's sales target math.
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And that's one of the things that we're gonna be working on at the summit.
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You're gonna take your 2027 number and we're gonna push you to make it bigger than the one you walked in with.
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Then we work it backward, annual to monthly, monthly to weekly, weekly to daily activity.
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By the end of that session, you're not gonna be holding a wish.
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You're gonna be holding a number of conversations you need to have every single day, and you know whether you are currently having them.
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Most owners who do that math find out they are running at about a fifth of the activity their real goal requires.
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That's not a reason to feel bad about it.
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That's actually good news because it means the gap is in the activity, not the market.
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And activity you can fix.
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You can increase your activity.
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So, principle one out of this, set the target you actually want.
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Then do the math on what it costs you every single day, which leads straight into the second principle because a big target with no action behind it is just a big disappointment down the line.
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So, principle two, we're going to talk about today massive action in the four degrees.
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GC says there's four degrees of action.
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And I want you to figure out which one you are in right now because most owners are not where they think they are.
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The first degree is do nothing.
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You know who you are, nothing is bad enough to change, nothing's good enough to celebrate, so you just ride it out.
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Second degree is retreat.
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You might be taking all defensive actions, actually backing away, cutting costs, holding back, waiting to see what the economy does before you hire, playing not to lose.
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The third is normal action or average action.
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And this is the biggest trap of all of them because normal feels responsible.
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You show up, you return calls, you do a decent job, you run a few errands, normal action gets you normal results.
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And normal results in a market mean you are always one slow month away from being stressed out.
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So fourth degree and where we want to live is massive action.
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Doing so much that people around you think it's excessive.
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Following up five times when everybody else stops at one, putting out content every day, all day instead of when you feel like it.
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Making the calls you've been avoiding, attacking the day instead of managing it, right?
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Controlling that day.
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Here's what I've learned coaching with Chris.
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Nobody ever got in trouble for taking too much action.
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I've never had a client say, hey, I wish I would have made fewer sales calls this year.
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Not once, but I've had plenty tell me they wish they had started sooner or done more.
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And massive action isn't necessarily about working more hours.
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Most of you are already working a lot of hours.
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It's about where the hours go.
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If you spent 60 hours last week and four of them were actually selling, that's the problem, not the effort, but it's the direction and clarity of where those hours are going.
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So we're going to bring that to you during the summit.
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Not lecture style.
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We're going to work some of this stuff out with you right there live.
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Because the fastest way to move from normal action to massive action is to do the uncomfortable thing with someone watching who can fix it right on the spot.
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So principle two, pick your degree of action.
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Where are you at right now?
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And if you're serious about your new 10X target, there's only one degree that gets you there, and that's massive.
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So third principle we're going to talk a little bit about today is obscurity is the enemy.
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GC always says if they don't know you, they can't flow you, right?
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So this is one that hurts a lot of businesses right here in Springfield.
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You might not be losing to your competition.
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You're losing to obscurity.
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People don't know you exist.
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And some of you might be pushing back on me right now.
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Everybody knows me.
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I've been in business for 10 years, 20 years, whatever.
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Okay.
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Well, have they thought about you this week?
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Did your name come up when their neighbor needed a roof or a plumber or a new accountant?
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Being known is not the same as being top of mind.
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And top of mind is the only thing that gets you the call.
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Cardone puts it this way.
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He says, Hey, the biggest problem in business is not the economy.
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It is not your prices.
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It is that not enough people know about you.
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And in a market like ours, that is actually an advantage because it does not take a massive ad budget to become the name people think of right here in Springfield and Sangamon County.
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It takes consistency.
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It takes showing up every day in the places people already look.
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So here's what that means in practice posting every day, even when you have something you don't think is perfect, right?
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Get in front of the camera and talk about what you do.
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Answer the questions customers ask you on the job, on video, and put it out there.
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Show the work, show the crew, show the before and after.
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Attention is a volume game, and most of your competitors are simply playing it part-time.
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So don't be that.
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The owners who are winning here right now are not the ones always with the best product, right?
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They're the ones who are everywhere.
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And this is the case everywhere.
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So we're going to talk through some of that at the summit.
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You're going to leave with actionable strategies to help you become omnipresent, what we call in the 10X world, omnipresent.
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So the person who has seen most wins.
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Decide today that obscurity is no longer an option for your business.
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Principle number four that we're going to talk about today is success is your duty.
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Success is not something that happens to you.
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It's not luck.
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It's not timing, and it's not something you're allowed to be casual about.
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Cardone's phrase is that success is your duty, your obligation, and your responsibility.
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And here's why.
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Your business is not just about you.
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There are people on your payroll who have mortgages.
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There are kids at home whose Christmas depends on whether you had a good fourth quarter or not.
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There are customers who are counting on you to still be here in five years to stand behind the work.
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When you play small, every one of those people pays for it.
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So the question is not whether you deserve to be successful.
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It's whether you are willing to treat it like something you owe the people around you.
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That shift changes how you show up.
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You stop apologizing for selling, you stop feeling weird about following up, you stop waiting until things calm down to make the big move because you finally understand that things never calm down and the people depending on you cannot afford to wait.
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So we're going to help you with 90-day action plans on day two of the business summit to help you hone in and coach you on what that success looks like moving forward.
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You leave with a plan, not just some ideas.
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So principle four, success is your duty, and we all need to act like it, y'all.
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So what are the two days going to look like?
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They're going to focus on some of what we talked about right there, but it is Thursday, November 5th and 6th.
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We have three ticket tiers that you could take advantage of.
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One is the executive tier.
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Those are 197.
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That gives you access to only day one of the event, but every session we have will be open to you.
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You will also get the workbook that we will have there and a number of templates that we're going to get out.
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This is the base level ticket.
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If you want to step up to VIP, this is really where you can get some massive value.
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We have everything that you get on the executive ticket.
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This ticket, VIP, is$4.97, but you have your lunch included in that, as well as an extra session during that lunchtime with me and Chris.
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And also the number one salesman for 10X for Grant Cardone himself, a man that averages over a million dollars in commissions each and every year.
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That's Dave Robards.
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He's going to be joining us virtually during that lunch.
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So much great content will be done there.
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He will have a phenomenal time doing some role play in there too.
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So get everybody's sales chops ready.
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And then our top-level ticket is Super VIP.
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That opens up the second day.
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So everything included in the VIP on the first day, but then on the second day, you get a breakfast in the morning, and you get another half day workshop with Chris and I in a small group setting where we're really going to go over those 90-day plans, take everything we learned on Thursday, and make it actionable for you to walk out on Friday with their next 90 days on what you're going to do to go after that new 10X target you set by utilizing the strategies that we helped you put in place throughout the summit.
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So here's the thing about the room you're going to be in, no matter what ticket you choose, you're going to be surrounded by owners from across central Illinois who made the same decision you did, who spent the money, blocked the days, and showed up.
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Some of the best deals, hires, and partnerships I've seen in this town started when two people sitting next to each other at an event similar to this or at a networking event, right?
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You're not going to get that just by listening to this podcast.
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You've got to be in the building, right?
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And seating is limited on purpose for this workshop because we want to make sure we can do hands-on stuff with y'all and make it really actionable for you guys.
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So you can head over to Midwest Business Summit.com and grab your tickets today.
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So let's bring it back to the beginning here.
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The number you're chasing.
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Said that right at the beginning, right?
00:17:15.920 --> 00:17:16.799
Four principles.
00:17:16.960 --> 00:17:19.599
Set a target ten times bigger than feels comfortable.
00:17:19.759 --> 00:17:22.480
Take massive action, not normal action to get there.
00:17:22.720 --> 00:17:32.480
Refuse to stay obscure because the person who has seen the most wins and treat your success as a duty to the people depending on you.
00:17:32.640 --> 00:17:34.799
You can take those four things, work on them alone.
00:17:34.960 --> 00:17:35.839
Plenty of people do.
00:17:36.000 --> 00:17:49.599
Or you can spend two days in a room with Chris and I and Dave Robards and a large group of other business owners in Springfield and Sangaman County who are done playing small and leave with a plan ready to roll.
00:17:49.759 --> 00:17:54.640
So that's November 5th and 6th, right here in Springfield, the 10X Midwest Business Summit.
00:17:54.880 --> 00:17:57.200
Think bigger, sell more, scale faster.
00:17:57.359 --> 00:18:05.039
Head over to Midwest Business Summit.com, pick your tier, executive VIP or super VIP, and get your seat.
00:18:05.119 --> 00:18:08.079
If you have a question about which one is right for you, send me a message.
00:18:08.160 --> 00:18:10.640
I'd happy to have a conversation with you.
00:18:10.799 --> 00:18:15.519
So hope that helps today, y'all, and hope to see you at the 10X Midwest Business Summit.
00:18:15.599 --> 00:18:16.880
We'll be back after the break.
00:18:17.279 --> 00:18:22.880
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Well, thank you for joining us today, everybody.
00:18:53.680 --> 00:18:56.079
Appreciate you making us a part of your day.
00:18:56.160 --> 00:18:58.960
Hey, don't forget while you're out on social, check ours out.
00:18:59.119 --> 00:19:03.039
You can check my personal one out at RobertFarrell at everywhere.
00:19:03.440 --> 00:19:08.720
Check out those Elevate Springfield pages, those big dog business coaching pages as well.
00:19:08.960 --> 00:19:10.880
Check us out over on YouTube.
00:19:11.359 --> 00:19:16.000
Give us a subscribe, give us a like or a follow on any of those channels.
00:19:16.160 --> 00:19:18.240
We would certainly appreciate it.
00:19:18.480 --> 00:19:21.119
So hey, take what you learned today.
00:19:21.599 --> 00:19:24.640
You bring the discipline and follow through and together.
00:19:24.880 --> 00:19:25.839
That's right, y'all.
00:19:26.000 --> 00:19:27.599
We're gonna elevate Springfield.
00:19:27.839 --> 00:19:28.319
Be great.
00:19:28.559 --> 00:19:39.200
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00:00:00.320 --> 00:00:07.200
Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
00:00:07.440 --> 00:00:16.719
Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
00:00:16.960 --> 00:00:23.920
Along the way, we're gonna bring in the change makers from our community that are already elevating.
00:00:24.160 --> 00:00:31.600
We'll bring the actionable strategies, you bring the discipline and follow through, and together, we can elevate Springfield.
00:00:32.240 --> 00:00:34.799
Alright, let's go, Springfield.
00:00:34.880 --> 00:00:39.439
Time to 10X your day, 10X your life, and all of us.
00:00:39.679 --> 00:00:44.320
10X Springfield, hey, you are listening to the Elevate Springfield podcast.
00:00:44.479 --> 00:00:49.600
Robert Farrell here, certified 10X coach, speaker, and mentor.
00:00:49.840 --> 00:00:52.320
Here to bring you actionable strategies.
00:00:52.640 --> 00:00:54.640
You bring the discipline and follow through.
00:00:54.719 --> 00:01:05.040
And together, we're in Elevate Springfield, where we are coming to you from the big dog construction studio in beautiful downtown Springfield.
00:01:05.200 --> 00:01:18.719
You are listening to Separation Saturdays on Elevate Springfield, where you can separate yourself from the competition every Saturday morning now.
00:01:18.879 --> 00:01:29.359
We are every day with Elevate Springfield now, so you can start your morning every morning with a new drop from Elevate Springfield.
00:01:29.439 --> 00:01:31.680
And we are looking forward to having you.
00:01:31.840 --> 00:01:35.200
And we are thankful that you chose to listen to us.
00:01:35.359 --> 00:01:37.519
We're gonna get started after the break.
00:01:37.760 --> 00:01:43.680
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00:01:43.840 --> 00:01:53.599
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00:02:23.759 --> 00:02:25.439
All right, and we are back.
00:02:25.520 --> 00:02:29.120
Hey, welcome in everyone to a gorgeous Saturday.
00:02:29.280 --> 00:02:32.719
Hey, it was a great week on Elevate Springfield.
00:02:32.800 --> 00:02:36.800
We started off like we always do with your weekly battle plan.
00:02:37.039 --> 00:02:40.960
Monday, we had Pastor Glenn Morrison from Faith Nation Church.
00:02:41.120 --> 00:02:42.240
So much great stuff there.
00:02:42.400 --> 00:02:44.879
Tuesday, of course, Ellie came back in.
00:02:45.039 --> 00:02:47.759
We talked about influencer culture.
00:02:47.840 --> 00:02:49.520
Hey, that's a big thing right now, right?
00:02:49.680 --> 00:02:59.919
Then on Wednesday, we had David Rieger in from VetStock26 talking about this upcoming fundraiser that's going to be at Izumi's today.
00:03:00.080 --> 00:03:05.840
So if you're listening to this on drop date, make sure you head over there and support that group.
00:03:06.080 --> 00:03:12.000
Then on Thursday, we had Shelly Clements from the Springfield Sangamon Growth Alliance.
00:03:12.159 --> 00:03:13.039
Such a great group.
00:03:13.120 --> 00:03:24.080
They're doing great work to help one bring businesses to Springfield and Sangamon County and also helping the folks that are already here continue to grow.
00:03:24.319 --> 00:03:29.599
Then on Friday, I talked about my experience with fasting on the wellness upgrade.
00:03:29.680 --> 00:03:31.520
So so much great stuff this week.
00:03:31.599 --> 00:03:37.280
If you missed any of those episodes, make sure you go back and check those out.
00:03:37.439 --> 00:03:40.080
But today it's Separation Saturdays, y'all.
00:03:40.240 --> 00:03:43.919
So here's a question I want you to sit with for a second.
00:03:44.159 --> 00:03:48.000
What's the number you are chasing right now in your business?
00:03:48.159 --> 00:03:56.240
Not the one you tell people at the networking event, the real one, the one you set back in January, like most of us do, right?
00:03:56.400 --> 00:03:58.159
Now here is the harder question.
00:03:58.400 --> 00:04:03.360
You set that number because it was what you actually wanted, or because it felt safe?
00:04:03.520 --> 00:04:10.080
Because it felt like something, hey, you could hit that without anybody looking at you weird, thinking it's way too high, right?
00:04:10.319 --> 00:04:19.040
Most owners I talk to around here set the safe number, and then they work themselves to the bone trying to hit that safe number.
00:04:19.199 --> 00:04:23.199
And at the end of the year, they feel exactly the same as they did at the start.
00:04:23.439 --> 00:04:28.879
A little tired, a little stuck, not broke, not winning, just there, just average, right?
00:04:29.040 --> 00:04:38.480
That gap between the number you set and the number you actually want is what we've got two days for coming up here in November.
00:04:38.560 --> 00:04:40.639
And that's what we're gonna talk about today.
00:04:40.800 --> 00:04:44.399
Today's episode is a little bit different.
00:04:44.560 --> 00:04:49.600
I'm gonna walk you through four principles right out of the 10x playbook.
00:04:49.759 --> 00:04:55.519
The same ideas Chris Hartsuck and I coach from every week at Big Dog Business Coaching.
00:04:55.600 --> 00:05:05.839
And I'm gonna tie those four back to what we're gonna do this November, 5th and 6th, at the 10X Midwest Business Summit right here in Springfield.
00:05:06.160 --> 00:05:11.759
Because this summit's not a rah-rah event, pep rally just to get you pumped up, right?
00:05:12.000 --> 00:05:17.600
It's two days to get these principles into your business before 2027 starts.
00:05:17.759 --> 00:05:18.800
So let's get into it.
00:05:18.959 --> 00:05:21.040
First, I want to tell you why we're even doing this event.
00:05:21.279 --> 00:05:30.240
For years, if you wanted to be in a room with people who think at the 10x level, you had to get on a plane, go to Vegas, Miami, Dallas, whatever, right?
00:05:30.319 --> 00:05:31.199
One of the bigger cities.
00:05:31.360 --> 00:05:35.120
You pay for the flight, the hotel, the ticket, three days away from the business.
00:05:35.279 --> 00:05:38.399
And uh a lot of you looked at that and said, uh, not now.
00:05:38.480 --> 00:05:40.319
It doesn't fit right now, maybe next year.
00:05:40.560 --> 00:05:43.120
Meanwhile, business sat exactly where it is.
00:05:43.279 --> 00:05:45.519
Chris and I got tired of seeing that happen.
00:05:45.680 --> 00:05:46.879
We've been in these rooms.
00:05:47.040 --> 00:05:51.920
We brought what we learned back here and put it to work with the owners we coach.
00:05:52.000 --> 00:05:53.519
And we kept asking the same question.
00:05:53.680 --> 00:05:56.480
Hey, why can't that room be here?
00:05:56.800 --> 00:06:00.879
Why can't Springfield be the place people drive to?
00:06:01.040 --> 00:06:03.839
So that's what we built, the 10X Midwest Business Summit.
00:06:04.000 --> 00:06:12.079
Two days, November 5th and 6th, right here in Springfield, presented by Big Dog Business Coaching and this podcast.
00:06:12.319 --> 00:06:13.439
The tagline is simple.
00:06:13.680 --> 00:06:16.399
Think bigger, sell more, scale faster.
00:06:16.639 --> 00:06:18.560
And I want to be clear about who this is for.
00:06:18.959 --> 00:06:20.240
Because it's not for everybody.
00:06:20.399 --> 00:06:24.000
It's for the owner that knows they could be doing 10 times more.
00:06:24.160 --> 00:06:26.079
Or maybe they only know they could do five times more.
00:06:26.240 --> 00:06:27.519
We're gonna push that to 10.
00:06:27.600 --> 00:06:33.920
It's for the contractor who has trucks and crew, but still can't get off the job site.
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It's for the founder who has a good product, but no sales system.
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It's for the person who's been saying next year for the last three years.
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If that's you, I'm gonna spend the next, oh, about 10 minutes showing you exactly what you're gonna walk out with, starting with the first principle, the one that changes everything else.
00:06:53.279 --> 00:06:54.720
Setting 10X targets.
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The first rule of 10x is that you set targets 10 times bigger than what you think you can do.
00:06:59.759 --> 00:07:02.480
Now, I've talked about this before and I know how that sounds.
00:07:02.639 --> 00:07:07.279
If you're doing 300,000 a year, 3 million sounds pretty big, right?
00:07:07.439 --> 00:07:08.079
But that's the point.
00:07:08.240 --> 00:07:15.920
Grant Cardone's argument, and I have watched it play out with our clients, is that the problem is never that people aim too high and miss.
00:07:16.240 --> 00:07:24.319
The problem is they aim too low, hit it, and never find out what they were really capable of, what that true potential is.
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Here's why that big target matters.
00:07:26.319 --> 00:07:29.439
And it's not a motivational poster thing, right?
00:07:29.519 --> 00:07:31.120
It's not something to just get you pumped up.
00:07:31.199 --> 00:07:32.240
It's a planning thing.
00:07:32.399 --> 00:07:36.879
When your goal is a 10% bump, you plan like a 10% bump.
00:07:36.959 --> 00:07:44.079
You tweak the ads, you raise prices a little, you hope the phone rings more, small target, small actions, small result.
00:07:44.560 --> 00:07:48.639
When your goal is 10 times that, you cannot tweak your way there.
00:07:48.800 --> 00:07:51.680
You're forced to ask completely different questions.
00:07:51.920 --> 00:07:54.240
What would I have to sell every single day?
00:07:54.480 --> 00:07:56.319
How many estimates would that take?
00:07:56.480 --> 00:07:58.480
How many people would I need to talk to?
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Who would I have to hire?
00:08:00.480 --> 00:08:02.560
What would I have to stop doing myself?
00:08:02.720 --> 00:08:04.560
That's sales target math.
00:08:04.720 --> 00:08:08.720
And that's one of the things that we're gonna be working on at the summit.
00:08:08.879 --> 00:08:14.399
You're gonna take your 2027 number and we're gonna push you to make it bigger than the one you walked in with.
00:08:14.560 --> 00:08:18.959
Then we work it backward, annual to monthly, monthly to weekly, weekly to daily activity.
00:08:19.120 --> 00:08:22.160
By the end of that session, you're not gonna be holding a wish.
00:08:22.240 --> 00:08:28.800
You're gonna be holding a number of conversations you need to have every single day, and you know whether you are currently having them.
00:08:28.959 --> 00:08:36.159
Most owners who do that math find out they are running at about a fifth of the activity their real goal requires.
00:08:36.320 --> 00:08:38.320
That's not a reason to feel bad about it.
00:08:38.399 --> 00:08:43.200
That's actually good news because it means the gap is in the activity, not the market.
00:08:43.360 --> 00:08:44.960
And activity you can fix.
00:08:45.039 --> 00:08:46.879
You can increase your activity.
00:08:47.039 --> 00:08:50.399
So, principle one out of this, set the target you actually want.
00:08:50.559 --> 00:09:02.720
Then do the math on what it costs you every single day, which leads straight into the second principle because a big target with no action behind it is just a big disappointment down the line.
00:09:02.879 --> 00:09:06.720
So, principle two, we're going to talk about today massive action in the four degrees.
00:09:06.960 --> 00:09:08.960
GC says there's four degrees of action.
00:09:09.039 --> 00:09:14.080
And I want you to figure out which one you are in right now because most owners are not where they think they are.
00:09:14.240 --> 00:09:15.759
The first degree is do nothing.
00:09:15.919 --> 00:09:20.240
You know who you are, nothing is bad enough to change, nothing's good enough to celebrate, so you just ride it out.
00:09:20.399 --> 00:09:21.840
Second degree is retreat.
00:09:22.000 --> 00:09:30.960
You might be taking all defensive actions, actually backing away, cutting costs, holding back, waiting to see what the economy does before you hire, playing not to lose.
00:09:31.200 --> 00:09:34.000
The third is normal action or average action.
00:09:34.159 --> 00:09:39.519
And this is the biggest trap of all of them because normal feels responsible.
00:09:39.679 --> 00:09:45.600
You show up, you return calls, you do a decent job, you run a few errands, normal action gets you normal results.
00:09:45.679 --> 00:09:52.799
And normal results in a market mean you are always one slow month away from being stressed out.
00:09:52.879 --> 00:09:56.559
So fourth degree and where we want to live is massive action.
00:09:56.720 --> 00:09:59.759
Doing so much that people around you think it's excessive.
00:09:59.919 --> 00:10:07.279
Following up five times when everybody else stops at one, putting out content every day, all day instead of when you feel like it.
00:10:07.440 --> 00:10:12.799
Making the calls you've been avoiding, attacking the day instead of managing it, right?
00:10:13.039 --> 00:10:14.399
Controlling that day.
00:10:14.639 --> 00:10:16.799
Here's what I've learned coaching with Chris.
00:10:16.960 --> 00:10:20.559
Nobody ever got in trouble for taking too much action.
00:10:20.720 --> 00:10:24.159
I've never had a client say, hey, I wish I would have made fewer sales calls this year.
00:10:24.320 --> 00:10:29.759
Not once, but I've had plenty tell me they wish they had started sooner or done more.
00:10:29.919 --> 00:10:32.960
And massive action isn't necessarily about working more hours.
00:10:33.120 --> 00:10:35.519
Most of you are already working a lot of hours.
00:10:35.679 --> 00:10:37.200
It's about where the hours go.
00:10:37.360 --> 00:10:47.039
If you spent 60 hours last week and four of them were actually selling, that's the problem, not the effort, but it's the direction and clarity of where those hours are going.
00:10:47.200 --> 00:10:49.919
So we're going to bring that to you during the summit.
00:10:50.080 --> 00:10:51.200
Not lecture style.
00:10:51.279 --> 00:10:56.639
We're going to work some of this stuff out with you right there live.
00:10:56.879 --> 00:11:06.159
Because the fastest way to move from normal action to massive action is to do the uncomfortable thing with someone watching who can fix it right on the spot.
00:11:06.320 --> 00:11:09.600
So principle two, pick your degree of action.
00:11:09.759 --> 00:11:11.039
Where are you at right now?
00:11:11.200 --> 00:11:17.360
And if you're serious about your new 10X target, there's only one degree that gets you there, and that's massive.
00:11:17.519 --> 00:11:22.559
So third principle we're going to talk a little bit about today is obscurity is the enemy.
00:11:22.799 --> 00:11:26.000
GC always says if they don't know you, they can't flow you, right?
00:11:26.159 --> 00:11:30.159
So this is one that hurts a lot of businesses right here in Springfield.
00:11:30.320 --> 00:11:32.000
You might not be losing to your competition.
00:11:32.159 --> 00:11:33.600
You're losing to obscurity.
00:11:33.840 --> 00:11:35.200
People don't know you exist.
00:11:35.279 --> 00:11:37.519
And some of you might be pushing back on me right now.
00:11:37.679 --> 00:11:38.559
Everybody knows me.
00:11:38.639 --> 00:11:41.120
I've been in business for 10 years, 20 years, whatever.
00:11:41.360 --> 00:11:41.679
Okay.
00:11:41.840 --> 00:11:43.440
Well, have they thought about you this week?
00:11:43.600 --> 00:11:48.240
Did your name come up when their neighbor needed a roof or a plumber or a new accountant?
00:11:48.480 --> 00:11:51.919
Being known is not the same as being top of mind.
00:11:52.000 --> 00:11:55.600
And top of mind is the only thing that gets you the call.
00:11:55.759 --> 00:11:57.039
Cardone puts it this way.
00:11:57.200 --> 00:12:00.159
He says, Hey, the biggest problem in business is not the economy.
00:12:00.240 --> 00:12:01.519
It is not your prices.
00:12:01.679 --> 00:12:04.480
It is that not enough people know about you.
00:12:04.639 --> 00:12:14.960
And in a market like ours, that is actually an advantage because it does not take a massive ad budget to become the name people think of right here in Springfield and Sangamon County.
00:12:15.039 --> 00:12:16.399
It takes consistency.
00:12:16.559 --> 00:12:20.639
It takes showing up every day in the places people already look.
00:12:20.799 --> 00:12:26.639
So here's what that means in practice posting every day, even when you have something you don't think is perfect, right?
00:12:26.799 --> 00:12:29.120
Get in front of the camera and talk about what you do.
00:12:29.279 --> 00:12:34.000
Answer the questions customers ask you on the job, on video, and put it out there.
00:12:34.159 --> 00:12:37.200
Show the work, show the crew, show the before and after.
00:12:37.440 --> 00:12:43.759
Attention is a volume game, and most of your competitors are simply playing it part-time.
00:12:43.840 --> 00:12:45.360
So don't be that.
00:12:45.600 --> 00:12:51.360
The owners who are winning here right now are not the ones always with the best product, right?
00:12:51.600 --> 00:12:53.200
They're the ones who are everywhere.
00:12:53.279 --> 00:12:55.440
And this is the case everywhere.
00:12:55.679 --> 00:12:58.720
So we're going to talk through some of that at the summit.
00:12:58.960 --> 00:13:07.120
You're going to leave with actionable strategies to help you become omnipresent, what we call in the 10X world, omnipresent.
00:13:07.440 --> 00:13:10.480
So the person who has seen most wins.
00:13:10.639 --> 00:13:16.000
Decide today that obscurity is no longer an option for your business.
00:13:16.240 --> 00:13:21.440
Principle number four that we're going to talk about today is success is your duty.
00:13:21.679 --> 00:13:23.919
Success is not something that happens to you.
00:13:24.080 --> 00:13:24.879
It's not luck.
00:13:25.039 --> 00:13:28.399
It's not timing, and it's not something you're allowed to be casual about.
00:13:28.559 --> 00:13:34.960
Cardone's phrase is that success is your duty, your obligation, and your responsibility.
00:13:35.120 --> 00:13:35.919
And here's why.
00:13:36.080 --> 00:13:38.320
Your business is not just about you.
00:13:38.480 --> 00:13:41.679
There are people on your payroll who have mortgages.
00:13:41.840 --> 00:13:46.240
There are kids at home whose Christmas depends on whether you had a good fourth quarter or not.
00:13:46.399 --> 00:13:51.039
There are customers who are counting on you to still be here in five years to stand behind the work.
00:13:51.200 --> 00:13:54.639
When you play small, every one of those people pays for it.
00:13:54.879 --> 00:13:58.000
So the question is not whether you deserve to be successful.
00:13:58.159 --> 00:14:02.639
It's whether you are willing to treat it like something you owe the people around you.
00:14:02.799 --> 00:14:05.600
That shift changes how you show up.
00:14:05.759 --> 00:14:17.840
You stop apologizing for selling, you stop feeling weird about following up, you stop waiting until things calm down to make the big move because you finally understand that things never calm down and the people depending on you cannot afford to wait.
00:14:18.000 --> 00:14:29.120
So we're going to help you with 90-day action plans on day two of the business summit to help you hone in and coach you on what that success looks like moving forward.
00:14:29.360 --> 00:14:32.320
You leave with a plan, not just some ideas.
00:14:32.480 --> 00:14:37.519
So principle four, success is your duty, and we all need to act like it, y'all.
00:14:37.679 --> 00:14:39.039
So what are the two days going to look like?
00:14:39.200 --> 00:14:45.440
They're going to focus on some of what we talked about right there, but it is Thursday, November 5th and 6th.
00:14:45.600 --> 00:14:48.799
We have three ticket tiers that you could take advantage of.
00:14:48.960 --> 00:14:50.559
One is the executive tier.
00:14:50.639 --> 00:14:52.159
Those are 197.
00:14:52.320 --> 00:14:59.440
That gives you access to only day one of the event, but every session we have will be open to you.
00:14:59.600 --> 00:15:06.080
You will also get the workbook that we will have there and a number of templates that we're going to get out.
00:15:06.240 --> 00:15:07.759
This is the base level ticket.
00:15:07.919 --> 00:15:12.960
If you want to step up to VIP, this is really where you can get some massive value.
00:15:13.120 --> 00:15:16.159
We have everything that you get on the executive ticket.
00:15:16.320 --> 00:15:25.600
This ticket, VIP, is$4.97, but you have your lunch included in that, as well as an extra session during that lunchtime with me and Chris.
00:15:25.759 --> 00:15:36.000
And also the number one salesman for 10X for Grant Cardone himself, a man that averages over a million dollars in commissions each and every year.
00:15:36.159 --> 00:15:37.360
That's Dave Robards.
00:15:37.440 --> 00:15:40.960
He's going to be joining us virtually during that lunch.
00:15:41.120 --> 00:15:42.960
So much great content will be done there.
00:15:43.120 --> 00:15:46.799
He will have a phenomenal time doing some role play in there too.
00:15:46.879 --> 00:15:49.759
So get everybody's sales chops ready.
00:15:49.919 --> 00:15:53.200
And then our top-level ticket is Super VIP.
00:15:53.360 --> 00:15:55.360
That opens up the second day.
00:15:55.440 --> 00:16:27.440
So everything included in the VIP on the first day, but then on the second day, you get a breakfast in the morning, and you get another half day workshop with Chris and I in a small group setting where we're really going to go over those 90-day plans, take everything we learned on Thursday, and make it actionable for you to walk out on Friday with their next 90 days on what you're going to do to go after that new 10X target you set by utilizing the strategies that we helped you put in place throughout the summit.
00:16:27.600 --> 00:16:41.039
So here's the thing about the room you're going to be in, no matter what ticket you choose, you're going to be surrounded by owners from across central Illinois who made the same decision you did, who spent the money, blocked the days, and showed up.
00:16:41.200 --> 00:16:51.440
Some of the best deals, hires, and partnerships I've seen in this town started when two people sitting next to each other at an event similar to this or at a networking event, right?
00:16:51.519 --> 00:16:54.159
You're not going to get that just by listening to this podcast.
00:16:54.320 --> 00:16:55.840
You've got to be in the building, right?
00:16:56.159 --> 00:17:03.600
And seating is limited on purpose for this workshop because we want to make sure we can do hands-on stuff with y'all and make it really actionable for you guys.
00:17:03.759 --> 00:17:10.160
So you can head over to Midwest Business Summit.com and grab your tickets today.
00:17:10.400 --> 00:17:12.559
So let's bring it back to the beginning here.
00:17:12.720 --> 00:17:13.920
The number you're chasing.
00:17:14.160 --> 00:17:15.680
Said that right at the beginning, right?
00:17:15.920 --> 00:17:16.799
Four principles.
00:17:16.960 --> 00:17:19.599
Set a target ten times bigger than feels comfortable.
00:17:19.759 --> 00:17:22.480
Take massive action, not normal action to get there.
00:17:22.720 --> 00:17:32.480
Refuse to stay obscure because the person who has seen the most wins and treat your success as a duty to the people depending on you.
00:17:32.640 --> 00:17:34.799
You can take those four things, work on them alone.
00:17:34.960 --> 00:17:35.839
Plenty of people do.
00:17:36.000 --> 00:17:49.599
Or you can spend two days in a room with Chris and I and Dave Robards and a large group of other business owners in Springfield and Sangaman County who are done playing small and leave with a plan ready to roll.
00:17:49.759 --> 00:17:54.640
So that's November 5th and 6th, right here in Springfield, the 10X Midwest Business Summit.
00:17:54.880 --> 00:17:57.200
Think bigger, sell more, scale faster.
00:17:57.359 --> 00:18:05.039
Head over to Midwest Business Summit.com, pick your tier, executive VIP or super VIP, and get your seat.
00:18:05.119 --> 00:18:08.079
If you have a question about which one is right for you, send me a message.
00:18:08.160 --> 00:18:10.640
I'd happy to have a conversation with you.
00:18:10.799 --> 00:18:15.519
So hope that helps today, y'all, and hope to see you at the 10X Midwest Business Summit.
00:18:15.599 --> 00:18:16.880
We'll be back after the break.
00:18:17.279 --> 00:18:22.880
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Well, thank you for joining us today, everybody.
00:18:53.680 --> 00:18:56.079
Appreciate you making us a part of your day.
00:18:56.160 --> 00:18:58.960
Hey, don't forget while you're out on social, check ours out.
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You can check my personal one out at RobertFarrell at everywhere.
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Check out those Elevate Springfield pages, those big dog business coaching pages as well.
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Check us out over on YouTube.
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Give us a subscribe, give us a like or a follow on any of those channels.
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We would certainly appreciate it.
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So hey, take what you learned today.
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You bring the discipline and follow through and together.
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That's right, y'all.
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We're gonna elevate Springfield.
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Be great.
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