Stop Getting Ghosted on Gigs

This episode tackles the frustrating nightmare of “ghosting” in your magic business—when a lead inquires, has a fantastic phone call, and then completely vanishes before booking. The typical sales process involves a website form fill, a sales call, and finally the decision to book, but many magicians lose their prospects in the ambiguous gap immediately following the call. By implementing a specific structure at the end of your calls, sending a targeted proposal email, and utilizing funny, low-pressure follow-up tactics, you can actively prevent ghosting and close more gigs.

Key Takeaways:

• BAM FAM (Book A Meeting From A Meeting): Never end a sales call by sending the client off into the ether with a vague “let me know”. Instead, explicitly schedule the follow-up conversation on the calendar before you hang up.
• Train for Replies: While on the phone, ask the client to reply to your upcoming proposal email just to confirm it did not go to spam, which establishes a habit of two-way communication.
• The Anatomy of a Proposal: A strong proposal email should include a summary of how your services serve their event, relevant links (like a promo video or bio), case studies or reviews, pricing, and a clear confirmation of the next scheduled step.
• Ghostbuster Emails (SPEAR): When following up, send emails that are Short, Personal, and Expecting A Reply (SPEAR). Avoid needy, nagging check-ins that make you sound like an accountant.
• The GIF Check-In: If a client goes quiet, send a single sentence paired with a funny GIF (e.g., asking if they were eaten by a shark, abducted by aliens, or attacked by a raccoon) to break the ice and elicit a quick laugh and response.
• The Breakup Email: Send a multiple-choice email asking the prospect to reply with a single letter indicating their status. Give them options like “A” for ready to book, “B” for not interested, or a funny option like “Brad learned magic and is doing the show instead”.

Resources Mentioned:

• Free Ghostbuster Templates: Download a document containing examples of the proposal email format and the most effective Ghostbuster emails (including the GIF and Breakup templates) discussed in this episode.
• Six-Figure Scaling Roadmap: Check out the linked video outlining the exact playbook used to help magicians scale their businesses to $100k, $200k, and beyond.