In this episode, Luis Gonzalez, Global Supply Chain Director at Becle, the company behind the Jose Cuervo brand and the world's largest and oldest tequila producer, discusses how the company is using decision intelligence to transform its global supply chain. From dynamic forecasting to expanding into perfect order, Luis shares how Becle is building a more connected, data-driven value chain to support rapid global growth. He discusses the changing dynamics of the beverage alcohol industry, lessons learned from deploying decision intelligence at scale, and how Becle is improving forecasting, inventory management, customer service, and operational decision-making across more than 80 countries. Whether you're interested in AI, supply chain planning, digital transformation, or decision intelligence, this conversation offers practical insights from one of the industry's leading global brands.
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Key Takeaways:
- Becle scaled dynamic forecasting from its largest market to 92 countries after strong early results, cutting forecast error in half within the first year and creating a foundation for more mature global planning and integrated business planning.
- Becle is now moving from forecasting to execution with its Perfect Order initiative, connecting Aera with SAP to automate high-frequency decisions. Global Supply Chain Director Luis Gonzalez says about 60% can already be made autonomously, with human oversight as teams build trust and policies determine what can safely be automated.
- The bigger shift is from data-driven to decision-centric. Decision intelligence helps companies move beyond having more information to understanding consequences, evaluating trade-offs, and making better decisions closer to the point of impact.
- The next frontier is organizational, not just technological. Companies are still structured around the speed of older technologies; those that pull ahead will redesign how they operate to take advantage of the speed decision intelligence enables.
Download the Gartner Magic Quadrant for Decision Intelligence Platforms here!
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