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Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps six taps of craft beer in his tasting room because he wants to have something for everyone. In this…
Word-of-mouth often ranks among the most effective marketing tactics. And it makes sense. In the age of AI, ads, and the internet there’s a lot to distract us. From creating a positive experience worth sharing to being a catalyst for conversation, merchandise has the opportunity to break through t…
AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we’ll dig into where AI actually helps, where it hurts, and how breweries can use it without losing their voice. We’ll look at real…
Bryan Pietrzak spent over 20 years as a machinist and welder while drumming in a touring rock band for nearly two decades. In 2025, he brought both worlds together as co-founder and brewmaster of Twelvenote Brew Co. in Bridgeport, CT, a brewery built around the twelve notes of the musical scale whe…
Having a good label for your beer is critical. The label identifies you as the producer and showcases your style to consumers, while also informing them as to what they are about to enjoy. However, that means there are a lot of rules and procedures that breweries need to follow when drafting their …
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Craft Beer Professionals, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.