RETURN TO REAL with Bestselling Author Ryan Levesque

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Conscious Shift with Julianne Turner brings insights from leading voices
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and visionaries across the globe to guide and inspire you
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to create your own conscious shift into your true power
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and singular greatness. Through her expertise, author, speaker, and social innovator,
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Julianne Turner, a world authority on the creative process, guides
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you to discover how to consciously create the life, work,
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and world you most desire. And now here's your Conscious
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Shift host, Julianne Turner.
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Welcome everyone. This is Julianne Turner. We're so glad that
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you're joining us for Conscious Shift today. And if you're
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new to Conscious Shift, we want to make sure you
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feel welcomed. We have a welcome gift for you. My
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Conscious Shift Genius Guide that I created. from my interview
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with Seth Godin that shows you how to leverage your
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unique gifts and genius to share your life's great work.
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And all you need to do is go to ConsciousShiftShow.com
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to receive your gift and connect with our growing global community.
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Now for today's show, there is a growing tension, an uneasiness,
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an uncertainty in the world. Can you feel it? The
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never-ending race for more drives business and humanity, more production,
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more consumption, more stuff, more growth, and we speed along,
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finding ourselves connecting to the world through our devices, through
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our screens, and we rarely touch the tangible. And the
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old systems and structures of success that we depended on
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suddenly feel archaic, insufficient, even obsolete. And the algorithms amplify
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this tension, disorienting us, further dividing us into wholly separate
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worlds of reality. At the same time, artificial intelligence threatens
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to alter, if not leapfrog, everything we've known, perhaps even
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humanity itself. My Conscious Shift guest today, visionary entrepreneur and
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bestselling author Ryan Levesque, offers us hope and a path forward.
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Ryan says that there's still some solid ground for humans
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to find their footing and even their advantage in this
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age of artificial everything. In his latest book, Return to Real,
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he argues that the world isn't craving more. The world
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is craving what is real. Ryan, super warm welcome to
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Conscious Shift.
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It's an honor to be here. I got chills. Just
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hearing you articulate that introduction, it's just so well said
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and so well spoken. So I'm very excited for our conversation.
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Well, thank you. I am truly honored to have you here,
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as you know. And we're going to explore what real is,
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what forces are driving this massive global shift, and how
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a return to real can counter and even harness some
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of these forces to humanity's advantage. So first, Ryan, just
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so our listeners know, you're not just a witness to
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this shift, you've actually lived it. Let's start with your
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story about what prompted your own return to real and
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this book.
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So I was in the middle of building a very
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successful company, a seven-time Inc. 5000 company of scaling it
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to the moon and kind of had this moment where
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I found myself, the best way I can describe it
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is that I became a prisoner inside the business. And
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it felt like I was the zookeeper who created this
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cage that I'm responsible for creating that I found myself in.
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And I remember one day I was in the middle
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of recording a bunch of content for our company and
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I'd scaled our company to about a hundred employees, a
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hundred team members with my business partner. And I was
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in this room where I was handed basically 20 videos
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that I need to record. I didn't write the scripts
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for these videos. I hadn't yet read the scripts of
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these videos. And I found myself as I was reading
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these videos out loud, the scripts out loud, that I
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wasn't even sure I believed what it is that I
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was being asked to say. But there was no time
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for rewrites or restructuring because we had a production schedule
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to keep and it was just sort of like, move on,
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move on. And I remember in that moment, I felt
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like it was this dance monkey dance moment. where I
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was the one most responsible for building this. But I
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had created something that I came to realize that I
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began to hate. Like I began to hate my business.
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I began to hate what it is that I created.
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And the reason I discovered that is because I started
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hating who I was inside of the business. I hated
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the person I'd become, the compromises that I was having
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to make to keep this growth machine on the path
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that it was on. And so... I talked to my
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business partner and I said, I think it's time that
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we sell this company. Let's sell the business. We took
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the business to market and received an offer, a life-changing offer.
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And we spent a year in diligence, over a million
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dollars in the process. And at the 11th hour at
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the one yard line, the deal fell apart. And it
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fell apart for a number of reasons, but most notably,
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it fell apart due to sort of macroeconomic shifts that
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were happening in the world. This is 2021 going into 2022.
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And this is when Russia invaded the Ukraine. And so
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if you remember back to that time, there was like
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a brief moment where there were fears that we might
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be experiencing World War III, like there could be something nuclear,
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it could be something really, really big. So capital markets
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responded by crashing, interest rates spiked, and the entire mergers
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and acquisitions, the M & A market basically dried up
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in 2022. And I'd been on this decade long sprint
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and kind of realized that I think I might've missed
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the opportunity to sell. So in my process of grieving,
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the sale that didn't happen while my two boys were
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at summer camp that summer, I decided to do something
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that I kind of had this, this itch, this desire
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to do. And that was to earn my permaculture design certification,
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my PDC. And I had this opportunity to travel to
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a farm in the green mountains of Vermont, in the
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Mad River Valley. And it was there that I was
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living in a tent, bathing in a pond where I
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learned how to raise and grow food with my own
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two hands. And Julia and I had this awakening when
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I was on that land. And it brought me back
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to a time in my life when I was a
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12-year-old boy playing in the woods, growing my first garden.
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And a part of me that I kind of buried
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and sort of disappeared in the quest for success and
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more and achievement and you know it starts with school
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and then it's work and then it's company and it's
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income and it's all of these things and it just
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reawakened this part of me that had disappeared and so
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that was the lead domino that led me to text
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my wife tylene and and and say i think we
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should do the thing that we've been talking about doing
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which is let's sell our house and um let's go
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on this grand adventure as a family and that grand
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adventure um has been starting a farm of our own,
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where we raise and grow 80% of the food that
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we eat on our own farm. And it's a journey
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that's had a number of twists and turns. And it's
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been a winding road that's brought us to this point.
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But for me, it's a journey that on the outside
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looking in, it's very tangible. But on the inside, that's
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really where the profound journey has taken place. And it's
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brought me back to a place of what I've come
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to appreciate is real. And in my own journey, which
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is what we'll talk about in this conversation, I've had
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countless conversations now with others on their own version of
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this return back to what's real and what's emerged in
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this research and the conversations and everything that's ensued from that.
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To your point in the introduction is that there is
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a craving that exists for this that is far beyond
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just a few people raising their own food. It's showing
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up in all demographics. It's showing up at all ages
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in all corners of the world. And it's happening right
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now all at once. And I believe that that presents
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an incredible opportunity for those of us who are changemakers
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and innovators and entrepreneurs who are ready to respond to
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what the world is starving for.
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Yeah, beautiful. So in the book, you talk about a
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dual or double parallel kind of craving. which is part
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of the good news that you're bringing. Doesn't mean that
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we all have to move to a farm, even if
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we all wanted to. There are opportunities for all businesses
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due to this double craving. Can you speak to why
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that's true?
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Yeah, so the way I describe it in the book
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is there's a double craving that's emerging and what your
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body and your heart and your spirit is starving for
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right now. Think about that for you, what that means
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for you. is simultaneously what your market is starving for
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as well. And therein lies an opportunity. And what the
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world is craving at large can best be described as
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what's real. Now, I know that's a loaded term, and
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it means a lot of things to a lot of
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different people. And I want to take a little bit
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of time to define what that actually means to help
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sort of understand it, because there are multiple dimensions. And
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at the end of the day, there are three sort
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of layers to this that I think is really important.
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So first things first, what people are craving is what's tangible.
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They're craving the physical world. We are biophysical beings. that
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exist in the biophysical world. We are wild animals with
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claws and teeth. We are deeply connected to the natural world.
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And yet we experience so much of our existence through
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a screen. We have devices. You and I are having
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this conversation right now. If you're listening or watching this
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right now, you're probably experiencing this through some sort of device.
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but we did not evolve over millions and millions and
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millions of years to exist purely through a screen. And
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yet we have a trillion dollar technology companies that will
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not stop until every moment of human attention has been
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consumed and monetized. Every one of these technology companies, what
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they are, the total addressable market is multiply the number
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of human beings on planet earth and the number of
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minutes in the day. And they want all of them.
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Facebook wants every minute of every day of every, human
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being on planet Earth, and they will not stop until
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they get that. So we are fighting these forces that
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are really difficult to fight against, to introduce what's tangible
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and what's physical and what's analog back into our lives.
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But there's a craving for that. We have a biological craving.
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We want to hold things with our hands. We want,
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as I describe it in the book, we want hands
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in the dirt, metaphorically speaking. And so that represents the
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first opportunity, which I'll kind of table for a moment
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and we'll come back to. The second thing that people
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are craving when it comes to real is not just
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the real world, it's real trust. We live in a
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default state of distrust right now. If you study the
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Edelman Trust Barometer, which is an institution that's measured the
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state of trust since the year 2000, so we have
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26 years of data, we are at the lowest state
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of trust in the world since it's been measured. And
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this is trust in institutions, it's trust in government, it's
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trust in individuals.
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And trust in what's real.
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And trust in what's real. And I think that what
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you described, what you just hit on right there is
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the big shift, is that we no longer trust our
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own sensory experience when we are in front of a
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screen to know if what we're looking at is real
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or is it fake. Is this a real human that
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created this video or is this AI? Did the president
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of the United States really say this or is this
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deep fake technology that's trying to mislead us? Did those
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bombs really land in that location in the Middle East
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or is this video faked? We do not trust our
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own sensory experience. And so what that means as we
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talk about opportunity and what it is that people are
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craving is, if you think about, my background is in neuroscience.
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That's what I studied in school. At one point in
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my life, I thought I was going to go into
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medicine and pursue neurology. So I've always been deeply fascinated
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with the brain. And if we think about what's happening
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at a neurochemical level, most entrepreneurs are very familiar with
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the neurochemical dopamine. We know dopamine. It's the It's what
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causes us to come back for more on social media.
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It's what gets us addicted to these dopamine loops. We've
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heard quite a bit of that. But I believe, while
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the last decade may have been a story about dopamine,
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and dopamine represented all the opportunity, the big opportunity of
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the next decade belongs to another neurotransmitter, which is oxytocin.
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Oxytocin is the neurochemical of trust, if you're not familiar.
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And Oxytocin is what gets elicited when a mother gives
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birth to a newborn baby and creates an unbreakable bond.
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It's a flood of oxytocin. And oxytocin is the chemical
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that we experience when we have a hug, when we
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make eye contact, when there's physical touch, when there's presence
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in a room. And if we trace back most of
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the maladies of modern life, feeling of isolation, disconnection, loneliness epidemic,
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that Dr. Vivek Murthy described as a public health crisis
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in the United States. You can trace them back to
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the fact that what's really going on is that we're
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experiencing a global oxytocin deficit. That there's a sense, there's
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a lack of trust that at a biological neurochemical level
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is actually manifesting itself in our bodies. So the second
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layer of what's real that people are craving is real trust.
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We'll talk about the opportunities around that in a moment.
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The third is what I would describe as real truth.
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And we live in a world now where increasingly not
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only is everything fake, it's artificial. And the content that
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we consume to the food that we eat, it's not true.
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It's a proxy for something else. It's not the real thing.
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And when it comes to our businesses and the work
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that we're putting out into the world, what people are
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craving is a real voice. someone who's speaking truth, not
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necessarily truth with a capital T on an absolute basis,
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but what they believe to be true, what they believe
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to be authentically real, not in a performative way, not
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in someone staging the ring light and putting the phone
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in the car as they cry crocodile tears for social
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media attention, but they want real, they want real truth.
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And so the businesses that are primed to give people
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access to the real world, real trust, and real truth
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are primed to succeed in this next decade.
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You know, what I noticed, Ryan, in those three factors
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or elements of real, the tangible, the trustworthy, the true,
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you touched on it. It's what our body craves. It's
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what our heart craves. It's what our spirit craves. it
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may be truth in terms of my truth. It may
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be universal truth that we're looking for as well. There,
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the sense of this tension, this kind of confluence of
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crisis talk about in the book, it's not just one thing.
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It's not just AI or climate. It's a confluence of crises.
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And so before we go to kind of the prescription,
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we actually, actually activate The tangible, the trustworthy, and the true.
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If we could, let's just touch briefly on what are those,
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I think you identify, you know, three major forces.
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Conflict of forces.
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Yeah, yeah.
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And you touched on them and I'll take it one
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step further and just kind of elaborate on them. You know,
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many people think that the story of what's happening in
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the world right now is a story around AI. Like
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AI is the singular force that's disrupting the world and
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changing everything as we know it. But AI is just
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one of the forces. And it's one dimension of AI
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that I think is most notable. There are two other
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forces that I want to touch on. And the first
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is what I would describe as economic reckoning. So if
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you study the work of Ray Dalio, and Ray Dalio
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is not the only person to talk about this, but
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he's a great retailer of this idea. He talks about
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this concept known as the big cycle. which is an
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economic cycle that's repeated itself for thousands of years across
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recorded human history. And it has to do with the
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boom and bust cycle that happens with the rise of
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empires and the decline of those same empires. So if
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you're a student of history and you studied the British
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Empire and the Dutch Empire and the Portuguese Empire, the
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Spanish Empire, all of these empires that have preceded the
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current empire, which is the American Empire, there's a predictable
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rise and fall. And there are factors that will predict
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when the fall begins to progress. And it's a cycle
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that runs about 75 to 100 years. Now, the problem
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is because we only experience this cycle once in our
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lifetimes at most, there's a certain doubt that it's going
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to happen again. Like because we haven't experienced in our lifetime,
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we don't believe that it's going to happen. We come
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up with all sorts of reasons why now this time
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is different. But again, if you study history, thousands of years,
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this is held true. And with the exception of the
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centenarians who are alive today, who lived through the last
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global reset, which was during the Great Depression into World
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War II, where there was a reshift of the global powers,
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there isn't a person alive today that's experienced it firsthand. Okay.
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So what that creates is a sense of uneasiness, the
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sense of unease of what's happening in the world, because
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we're seeing things like, for example, we're seeing the printing
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of currency and the devaluation of the US dollar in
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ways that we've never experienced before in our lifetimes. We've
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seen the rise of debt, consumer debts, sovereign debts, unlike
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anything else. So there's this big cycle that's playing out
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right now as we speak, even though most people maybe
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don't think about it or see it on a tangible
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basis when you are looking at your day-to-day life. It's
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this undercurrent that infinite growth in a finite system is not...
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something that's sustainable. Which takes us to the second force,
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which is an ecological breaking point. So similarly, on that point,
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infinite growth in a finite system. I think we all
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recognize that we live on a planet, and the planet
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itself has a finite set of resources. There are a
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finite number of molecules on planet Earth to do all
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the things that we want to do. And there's a
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thinker by the name of Nate Hagen, who I think
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does a great job of explaining what we're living through
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right now. He describes it as the great carbon pulse.
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That basically, we found a way through extracting fossil fuel
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in the form of natural gas and oil to convert 4.2
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billion years of sequestered carbon, which is the life of
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planet Earth that's beneath the Earth's surface right now, into
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all the things that we know and enjoy. It's everything
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from air travel to AI and everything in between. None
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of that's possible without being able to extract that carbon.
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But the problem is that's a finite resource, and we
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know it's a finite resource. But what's showing up right
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now is that by some measures, we're past the point
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of peak oil, which means... in certain measurements, the amount
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of energy it takes to extract a unit of oil
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out of the ground requires more than one unit of
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oil to extract that. And once you are in this place,
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it doesn't take a brain surgeon to know that if
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you put a dollar in and you get less than
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a dollar out, eventually you're going to go bankrupt. And
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of course, there are alternative forms of energy. We have solar,
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we have wind, we have all the different alternative geothermal,
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we have all different forms of energy. But the reality
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is that if you trace back the inputs required to
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create that energy, the energy that goes into creating a
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wind turbine or a solar panel or geothermal plant, or
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even a nuclear plant, relies on fossil fuel and finite
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earth minerals in order to create that technology. And so...
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we're at this point where the growth will not continue forever.
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And I think we all recognize that, like when you
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actually take a moment and step back, we just kind
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of think it's not going to happen in our lifetime,
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like we don't need to worry about it right now.
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But we're closer to that point than I think some
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might think. So we have this economic reckoning, we have
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this ecological breaking point, and then you marry on top
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of this the existential threat of AI. And the fact
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that not only AI might threaten the way that we work,
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and our livelihood, and the businesses that we've started, and
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the careers that we've trained so long for, and the
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entire way that we work, but it potentially could disrupt
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our entire way of life. And when you marry these
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three forces on top of one another, what it creates,
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and if you study history, and I'll talk about the
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historical cycles behind this, any time there's been a period
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of technological disruption, there is a resulting counter-movement that shows
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up in the world, going back to what's tangible, what's true,
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and what's real. If you look at the Industrial Revolution,
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in response to the Industrial Revolution, you had the Romantic
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Movement in Europe, which is where we get, you know,
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it's a romantic notion or a nostalgic notion, which manifested
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itself in the United States as the Transcendental Movement. If
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you look at the mechanization of the early 20th century,
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you had the Arts and Crafts Movement that was in
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response to that. If you look at the environmental degradation
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that took place post-World War II, you have the back
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to the land movement that showed up. So that's where,
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you know, everything going back to the land. Globalization of
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the 1980s led to the slow food movement. The digitalization
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of the early 2000s led to the digital minimalism movement.
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So every single one of these technological shifts has brought
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with it a corresponding countercultural movement back to what's tangible,
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what's true, what's real. What's different this time is the
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fact that we have these three forces colliding all at once.
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We have this intersection, this confluence, this economic force, this
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ecological force, this existential force, which is what amplifies all
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of this and why it's showing up in every corner
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of the world. And there's a décorsance movement in France.
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There's the lying flat movement in China. There's the Satori
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generation in Japan. There's the Buen Vivir movement in South America.
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It's happening all over the world all at once. And
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it's not an accident. that this is showing up at
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this time. And so when we understand history, we understand
405
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the science behind what's going on, the neurochemistry of what
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we're experiencing, we put this in an historical context of
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why it's showing up where it is, that's enough to
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give us enough of an understanding to recognize that this
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is real, that this isn't just imagined in your mind,
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and it's not just you and a few friends that
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are feeling the way that you feel, that it's showing
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up in a big way. And then it starts to
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answer the question, okay, if this is true, then how
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might we respond? And what's the good news? Where's the
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opportunity in it? And I think that's what makes things
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most exciting because I believe that there's tremendous opportunity. And
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I think this is a story of hope and optimism,
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not death and despair.
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Perfect. So I know that we're going to touch on next,
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you know, the prescription parallel to how do we get
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more tangible? How do we get more trustworthy? How do
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we get more truth? I do want to just revisit
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those three shifts, the economic uprising, the ecological breaking point,
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and the existential reckoning that you touched on last year.
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It really is a deep, it's, there's a parallel in
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your story even of, you know, coming to this realization
427
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of I've spent my whole life perfecting and mastering, you know,
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my craft, my work, maybe, you know, decades of education
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and then your career and polishing and mastering what you do.
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And then AI comes in and in an instant can,
431
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you know, supersede that. And so I know in your circles,
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you've had those conversations too, very, very high level accomplished
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professionals and entrepreneurs. And so it really becomes a question of,
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not only what we do to make a living, you know,
435
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how are those, those policies and questions going to be answered,
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but what is my purpose? You know, what is, what
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is the meaning in my life? And, and so you
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touched on, on some, some key points there. Maybe we
439
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could just take an extra minute to talk about where
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do you go when that question arises for you?
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Yeah. You know, I think it is any crisis that,
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forces you to confront the difficult truths of life that
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you may have ignored. And, you know, when things are
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going smooth, like when your health is fine, you're just coasting.
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You know, it's like the old adage, you know, the
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person who has his or her health wants everything, and
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the person who doesn't have his or her health wants
448
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only for one thing. And I think that there's an
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element of that that's showing up in the world right now, Certainly,
450
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when it comes to AI, I see that there are
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three main camps that I've identified. One is what I
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would describe as foolishly optimistic, which is AI is going
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to solve everything. All the problems that come up, AI
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is going to solve for it. We're going to have
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robots that farm for us. UBI, universal basic income, is
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going to provide for us economically. It's all going to
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be fine. Then you have a, on the other end
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of the equation, you've got, you know, what I've described
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as cripplingly afraid. And this is the camp that is
460
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just terrified at this sort of like Terminator, Skynet version
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of the future that, you know, we're all going to
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get destroyed. AI is going to destroy humanity and it's
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going to happen sooner rather than later. Then you have
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a third camp, which is what I would describe as
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painfully ignorant. And this is the group of people that
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are just like, what's the big deal with AI? It's
467
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just all hype. There's nothing there, right? There's no big deal.
468
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Just an amplified search engine.
469
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Yeah, exactly. But I believe that there is a fourth camp.
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And the fourth camp recognizes that the truth is in
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the tension of it all. And that there are truths
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from all three of those discussions. But the reality, what's real,
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is somewhere in the middle of it all. And I
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think that is what we are, the challenge of the
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day that we are grasping right now. What does it
476
00:27:14.859 --> 00:27:17.680
actually mean for me and for my livelihood? It doesn't
477
00:27:17.720 --> 00:27:19.799
mean maybe that I'm gonna be completely obsolete, but maybe
478
00:27:19.819 --> 00:27:21.420
a portion of what it is that I've trained for
479
00:27:21.440 --> 00:27:24.309
in my life is not gonna be the work that
480
00:27:24.710 --> 00:27:28.170
I do. And I think the extent that we can,
481
00:27:28.250 --> 00:27:31.130
as a human species, the thing that's been more responsible
482
00:27:31.170 --> 00:27:36.019
than anything else for our ability to dominate the planet,
483
00:27:36.380 --> 00:27:41.009
like on an ecological basis, has been our adaptability. We
484
00:27:41.230 --> 00:27:46.630
are the most adaptable species on planet Earth, obviously taking
485
00:27:46.670 --> 00:27:49.750
cockroaches and microscopic organisms off the table. But when we
486
00:27:49.769 --> 00:27:54.259
think about large mammals, we can exist in warm climates,
487
00:27:54.690 --> 00:27:58.460
in cold climates, in high elevation, in low elevation. We
488
00:27:58.480 --> 00:28:00.819
can exist where it's very humid. We can exist where
489
00:28:00.920 --> 00:28:04.539
it's very dry. We found ways to adapt to whatever
490
00:28:04.680 --> 00:28:07.400
has been thrown our way. And I think that is
491
00:28:07.440 --> 00:28:10.039
the skill that we need to focus on cultivating is
492
00:28:10.319 --> 00:28:12.480
how do we adapt to this new reality and be
493
00:28:12.680 --> 00:28:16.640
open to a possible future that you didn't yet envision.
494
00:28:17.640 --> 00:28:20.079
And so, you know, for me, when I think about,
495
00:28:21.339 --> 00:28:28.109
you know, finding what's true and finding where you derive
496
00:28:28.170 --> 00:28:32.309
fulfillment and derive meaning, for me, it's come back to
497
00:28:32.529 --> 00:28:37.279
first principles. What is it that really, really matters? And,
498
00:28:38.380 --> 00:28:41.000
you know, it's, I think for many of us, it
499
00:28:41.079 --> 00:28:44.240
is a version of the parable of the Mexican fisherman.
500
00:28:45.450 --> 00:28:47.750
If you're familiar with that story, where it's, yeah. And
501
00:28:48.910 --> 00:28:51.309
for anyone not familiar, it's a story of, you know,
502
00:28:51.329 --> 00:28:53.910
a businessman travels to a small village in Mexico, comes
503
00:28:53.950 --> 00:28:57.190
across a Mexican fisherman who's an incredibly great fisherman. And
504
00:28:57.230 --> 00:28:59.930
the business person says, gosh, if you would purchase a
505
00:28:59.990 --> 00:29:02.180
second boat and buy a fleet, like think about what
506
00:29:02.200 --> 00:29:03.740
you could do and what you could build and the
507
00:29:03.819 --> 00:29:06.460
wealth that you could amass. And all that you could create.
508
00:29:06.940 --> 00:29:08.960
And the Mexican fisherman says, so I could do what?
509
00:29:09.319 --> 00:29:11.059
So you could do what you want to do. The
510
00:29:11.099 --> 00:29:14.119
Mexican fisherman says, you mean sit on the dock and
511
00:29:14.200 --> 00:29:16.700
fish and feed my family? And he says, yeah, exactly.
512
00:29:16.720 --> 00:29:18.380
He says, but I'm able to do that right now.
513
00:29:19.369 --> 00:29:21.690
So why would I go through that whole journey? And
514
00:29:21.710 --> 00:29:24.069
I think, you know, it forces us to really confront
515
00:29:24.930 --> 00:29:28.990
what's most meaningful. And you opened up with a great line,
516
00:29:29.029 --> 00:29:32.690
which is the world is not craving more. The world
517
00:29:32.750 --> 00:29:36.480
is craving what's real. real relationships, real connection.
518
00:29:37.230 --> 00:29:37.569
Meaning.
519
00:29:38.069 --> 00:29:41.740
Real meaning. And these things, you know, I tell my, my,
520
00:29:42.000 --> 00:29:43.700
one of the things that lessons I teach my boys
521
00:29:43.920 --> 00:29:47.299
is to seek awe and wonder in the ordinary and
522
00:29:47.339 --> 00:29:53.019
every day. My boy, just before we got on this interview,
523
00:29:53.259 --> 00:29:59.089
he saw this green, big, fat, juicy, green caterpillar. on
524
00:29:59.150 --> 00:30:02.839
one of the windows, and he was just mesmerized by it.
525
00:30:03.710 --> 00:30:06.619
And when you can seek awe and wonder in the
526
00:30:06.700 --> 00:30:10.140
ordinary and every day, you're going to be fine. Like
527
00:30:10.180 --> 00:30:13.819
whatever the world throws your way, whatever economic challenges come
528
00:30:13.839 --> 00:30:17.369
your way. And so for me, it's been this journey
529
00:30:17.410 --> 00:30:21.809
back to what's truly real, what's truly important, and helping
530
00:30:23.450 --> 00:30:27.890
others discover or rediscover what that is. on their own
531
00:30:27.950 --> 00:30:29.750
path and on their own journey. And that's been a
532
00:30:29.769 --> 00:30:31.720
big focus of this book. So I don't know if
533
00:30:31.740 --> 00:30:33.940
that answers directly your question or if you had something
534
00:30:34.039 --> 00:30:35.779
else in mind that you're hoping I might touch on,
535
00:30:35.839 --> 00:30:38.160
but that's what showed up when you asked that.
536
00:30:38.880 --> 00:30:42.720
No, I love that. And so I think first principles,
537
00:30:42.809 --> 00:30:50.230
universal principles, even Plato talked about his forms of that
538
00:30:50.529 --> 00:30:54.210
no matter what changes, there are universal ideas or forms
539
00:30:54.529 --> 00:31:00.859
or principles, archive, that's what he called it, that in
540
00:31:00.880 --> 00:31:04.299
the midst of change, where do you look for guidance?
541
00:31:04.339 --> 00:31:08.220
Where you look to the things that never change. And
542
00:31:08.240 --> 00:31:09.759
the other thing that I want to touch on when
543
00:31:09.779 --> 00:31:14.140
we come back from break is where does human imagination
544
00:31:14.240 --> 00:31:17.630
come in in terms of this? Because you're talking about
545
00:31:17.730 --> 00:31:24.359
this this fourth camp that sees realism without collapse. And
546
00:31:24.380 --> 00:31:29.019
what I've found in studying human history, as you have,
547
00:31:29.859 --> 00:31:33.599
is that we have so much more capacity than we realize.
548
00:31:34.279 --> 00:31:40.009
And that human imagination can do some things that AI,
549
00:31:40.150 --> 00:31:42.849
at least up until now, cannot do. So we'll touch
550
00:31:42.910 --> 00:31:44.329
on that when we come back. We're going to take
551
00:31:44.369 --> 00:31:47.349
a very short break. This is Julianne Turner. You're listening
552
00:31:47.390 --> 00:31:51.390
to Conscious Shift. I'm talking to Ryan Levesque about his book,
553
00:31:51.680 --> 00:31:54.500
Return to Real, and we're going to be back to
554
00:31:54.660 --> 00:31:58.960
touch on the prescriptions on how to come back to real.
555
00:32:00.099 --> 00:32:00.740
We'll be right back.
556
00:32:00.779 --> 00:32:37.549
Music If you love the voices and visionaries shared here
557
00:32:37.730 --> 00:32:41.650
on Conscious Shift with Julianne Turner, from spiritual guides like
558
00:32:41.710 --> 00:32:46.380
Marianne Williamson, Barbara Marks Hubbard, and Don Miguel Ruiz, to
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00:32:46.420 --> 00:32:50.039
creative sparks like Julia Cameron of The Artist's Way, and
560
00:32:50.079 --> 00:32:54.359
inspiring business gurus like Seth Godin and Daniel Pink, then
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you'll love being able to grasp their wise guidance and
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apply their step-by-step wisdom to the new Conscious Shift Notes
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Action Guide Series. a version of Cliff Notes for each
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Conscious Shift show. With Conscious Shift Notes, they not only
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give you the engaging full audio interviews from each Conscious
566
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Shift visionary and the full written transcript, But now they've
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also taken each Conscious Shift show interview and distilled it
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down to its essential essence. So you get each Conscious
569
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Shift show summarized on just a few colorful visual pages
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with bullet points, highlights, and key quotes. So you can
571
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grasp the key points at one glance. Want to know
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the best news? Conscious Shift host Julianne Turner wants you
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to experience the inspiration of their new Conscious Shift notes
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absolutely free for a limited time. With her free gift
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of their first Conscious Shift notes, action guide and audio
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series with Seth Godin, go to ConsciousShiftShow.com to receive your
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free gift now. In your free gift, Conscious Shift Notes said,
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multiple New York Times bestselling author and creative visionary, Seth Godin,
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00:34:00.900 --> 00:34:04.150
shares in detail exactly how you can discover and profit
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from your own unique genius and start doing what really
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matters to you and to the world. Your first step
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is to go to ConsciousShiftShow.com right now to receive your
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their Conscious Shift Show updates from their growing global community
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of fellow visionaries. Most important, you'll also get to see
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how you can access all their Conscious Shift Show wisdom
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in their brand new Conscious Shift Notes collections around transformational
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topics they've shared, like prosperity, life purpose, creativity at work,
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transformational leadership, and many more. In fact, their first Conscious
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Shift Show Notes collection on prosperity is available now and
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includes Marianne Williamson on love divine compensation, Julia Cameron on
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00:34:51.420 --> 00:34:55.030
a prosperous heart, Stan Pink on To Sell is Human
593
00:34:55.349 --> 00:34:58.690
and Adam Grant on Give and Take, How True Leadership
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Starts with a Giving Mindset and much more. Go to ConsciousShiftShow.com
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right now to claim your Conscious Shift notes, action guide
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and audios to guide you step by step to make
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your own conscious shift into your true greatness today.
598
00:35:23.250 --> 00:35:28.429
Welcome back, everyone. This is Julianne Turner. We are inviting
599
00:35:28.449 --> 00:35:31.789
you to join us again for Conscious Shift. And we
600
00:35:31.889 --> 00:35:36.829
are talking with visionary entrepreneur and bestselling author Ryan Levesque.
601
00:35:37.269 --> 00:35:41.880
His latest book, Return to Real, The Last Human Advantage
602
00:35:42.739 --> 00:35:46.360
in the Age of Artificial Everything. And we've been talking
603
00:35:46.400 --> 00:35:50.340
about what this age of artificial everything is like. What
604
00:35:50.380 --> 00:35:54.260
are the forces that are that are creating it. We've
605
00:35:54.300 --> 00:36:00.179
talked about what real is, that its qualities are tangible, trustworthy,
606
00:36:00.280 --> 00:36:04.750
and true. And then there are some parallels that Ryan
607
00:36:04.769 --> 00:36:08.730
has in the book that match up to each of
608
00:36:08.789 --> 00:36:14.570
these elements or factors, tangible, trustworthy, and true, that he
609
00:36:14.809 --> 00:36:18.090
is using to guide us How can we actually build
610
00:36:18.130 --> 00:36:20.889
our lives and businesses about things that will last, that
611
00:36:20.929 --> 00:36:24.550
are real? So let's start with that here, Ryan. In
612
00:36:24.630 --> 00:36:29.940
terms of those tangible, you mentioned, let's start with that one.
613
00:36:29.969 --> 00:36:32.929
You mentioned hands in the dirt. Share a little bit
614
00:36:33.030 --> 00:36:33.949
about what that means.
615
00:36:35.070 --> 00:36:38.139
So each of those forces that you described has a
616
00:36:38.239 --> 00:36:42.380
corresponding advantage that we can take advantage of. And in
617
00:36:42.440 --> 00:36:47.019
terms of the craving for what's real, with respect to
618
00:36:47.059 --> 00:36:50.739
the physical world, what's tangible, there's what I describe in
619
00:36:50.760 --> 00:36:54.550
the book as the analog advantage. And the analog advantage
620
00:36:55.170 --> 00:37:00.429
is reintroducing aspects to your life and most notably to
621
00:37:00.469 --> 00:37:04.070
your business that help deliver this craving that's showing up
622
00:37:04.190 --> 00:37:06.630
in the world today. And I'll give you a few
623
00:37:06.670 --> 00:37:12.059
examples of what this means. There is a desire in
624
00:37:12.099 --> 00:37:16.349
the world to reinterface with the physical world. And it
625
00:37:16.369 --> 00:37:19.090
can mean bringing people together in person as opposed to
626
00:37:19.130 --> 00:37:21.889
bringing to get people together in a digital format, in
627
00:37:21.929 --> 00:37:25.460
a digital frame. It could be introducing analog aspects to
628
00:37:25.519 --> 00:37:28.260
what it is that you do. Like, so for example,
629
00:37:30.059 --> 00:37:33.739
I did a first edition print run of my new book.
630
00:37:33.940 --> 00:37:35.019
And one of the things that I wanted to do
631
00:37:35.039 --> 00:37:38.900
was personally sign every single one of those books. That
632
00:37:38.940 --> 00:37:41.679
takes time to actually to do that. But I can
633
00:37:41.739 --> 00:37:45.829
tell you that there's a value that's placed on that.
634
00:37:46.429 --> 00:37:48.969
There's a concept that I introduce in that section of
635
00:37:48.989 --> 00:37:53.550
the book called the provenance premium. And the provenance premium
636
00:37:53.590 --> 00:37:56.070
is a premium that people will pay when they can
637
00:37:56.179 --> 00:37:59.460
connect the how and the who to the what. Now,
638
00:37:59.519 --> 00:38:02.059
provenance is just a fancy term from the art world.
639
00:38:02.139 --> 00:38:05.480
It's basically derived from trying to identify where a piece
640
00:38:05.519 --> 00:38:08.349
of art emanates from. What's the provenance? And it's a
641
00:38:08.369 --> 00:38:10.570
way to trace the ownership all the way back to
642
00:38:10.590 --> 00:38:13.550
the original artist who created that work. And to kind
643
00:38:13.570 --> 00:38:15.710
of illustrate this point, there's a great story that's always
644
00:38:15.750 --> 00:38:17.050
stuck with me, and I share it in the book.
645
00:38:17.300 --> 00:38:20.139
There's a piece of art called Salvador Mundi that was
646
00:38:20.300 --> 00:38:23.320
purchased by a consortium of art dealers at an estate
647
00:38:23.340 --> 00:38:27.199
sale for something like $ 10, 000. And there were suspicions that
648
00:38:27.219 --> 00:38:29.599
it might have been created by a famous artist. So
649
00:38:29.639 --> 00:38:32.280
they started running some tests, and they put some analysis
650
00:38:32.340 --> 00:38:35.530
behind it. And eventually it was discovered that the famous
651
00:38:35.630 --> 00:38:37.809
artist who created this piece of art was Leonardo da
652
00:38:37.829 --> 00:38:41.989
Vinci himself. And once it was attributed to Leonardo da Vinci,
653
00:38:42.010 --> 00:38:45.059
that $ 10, 000 piece of art later sold at auction at
654
00:38:45.099 --> 00:38:52.820
Christie's for $ 450 million. What's the lesson here? The lesson
655
00:38:52.860 --> 00:38:55.559
here is that people will value work when they can
656
00:38:55.599 --> 00:38:58.739
attribute it to a human life that's been responsible for
657
00:38:58.800 --> 00:39:01.349
creating it. And so things that we can do in
658
00:39:01.409 --> 00:39:05.489
our work, we can document our build process. Steinway Pianos
659
00:39:05.530 --> 00:39:08.550
does an excellent job of taking you behind the scenes
660
00:39:08.750 --> 00:39:12.309
how a Steinway piano is crafted by hand and the
661
00:39:12.409 --> 00:39:15.300
care and attention and love that goes into it. What
662
00:39:15.340 --> 00:39:17.099
about your business? What about your work? What it is
663
00:39:17.159 --> 00:39:20.219
that you do? Take people behind the scenes, build in public,
664
00:39:20.579 --> 00:39:23.199
show your thinking in public, take people through how the
665
00:39:23.239 --> 00:39:26.559
process is actually made. In this book, for example, I
666
00:39:26.579 --> 00:39:31.500
made the decision to hand illustrate every, diagram, every illustration
667
00:39:31.519 --> 00:39:34.300
I want to hand illustrate myself. And I had a
668
00:39:34.380 --> 00:39:38.079
feeling that some people might assume that I used AI
669
00:39:38.679 --> 00:39:41.590
to create these images. So I made it a point
670
00:39:42.010 --> 00:39:44.869
to take my phone, put it up over my desk,
671
00:39:45.280 --> 00:39:47.380
with a time lapse setting on the phone, and I
672
00:39:47.420 --> 00:39:50.079
did time lapse of every illustration that I drew by
673
00:39:50.119 --> 00:39:54.010
hand to document the process and show the care and
674
00:39:54.090 --> 00:39:57.469
love and attention that went into even that tiny little
675
00:39:57.510 --> 00:40:02.090
detail in the book. That's an example of, and I just,
676
00:40:02.230 --> 00:40:04.170
as you hear me say this, I wanna just invite
677
00:40:04.190 --> 00:40:06.550
you to pay attention to your own reaction to that.
678
00:40:07.829 --> 00:40:09.989
If your reaction is, who does that? Like, why did
679
00:40:10.010 --> 00:40:12.280
you do that? Well, you must have really cared a
680
00:40:12.340 --> 00:40:14.840
lot to take the time to do that. It's a
681
00:40:15.019 --> 00:40:19.099
signal that you send out into the marketplace that your craftsmanship,
682
00:40:19.300 --> 00:40:22.219
that putting your hands in the dirt, so to speak,
683
00:40:22.909 --> 00:40:26.650
actually is meaningful. And it's a signal of quality and
684
00:40:26.730 --> 00:40:30.610
people will pay a premium for that. So that's the
685
00:40:30.710 --> 00:40:33.920
analog advantage at a, at the highest level in a,
686
00:40:34.070 --> 00:40:35.250
in a tiny little nutshell.
687
00:40:36.210 --> 00:40:39.250
And Ryan, just to interject there on a parallel level,
688
00:40:39.289 --> 00:40:42.219
on a much smaller scale, There's a lot of question
689
00:40:42.280 --> 00:40:48.829
now about the provenance of writing on the internet, you know, online.
690
00:40:49.369 --> 00:40:55.050
People are really, you know, some of the models, OpenAI, ChatGPT,
691
00:40:55.590 --> 00:40:58.630
and Claude are now labeling, you know, whether things are
692
00:41:00.949 --> 00:41:05.769
generated by AI, Substack is doing that. And so the provenance,
693
00:41:06.030 --> 00:41:06.800
there's a tremendous.
694
00:41:08.730 --> 00:41:12.300
Obvious reaction when people believe that it came from a human,
695
00:41:12.420 --> 00:41:17.039
human writing it, or was this AOM? So that's pretty pervasive.
696
00:41:17.099 --> 00:41:20.960
And I think it's only going to, you know, weave
697
00:41:21.000 --> 00:41:22.699
through our businesses in greater ways.
698
00:41:23.780 --> 00:41:28.050
I agree a hundred percent. And I'll go down this
699
00:41:28.070 --> 00:41:29.630
tangent just for a minute because I think it's really
700
00:41:29.750 --> 00:41:33.269
tactical and it's very relevant. So why is that? I've
701
00:41:33.289 --> 00:41:35.550
spent a lot of time studying why is that the case?
702
00:41:35.630 --> 00:41:38.610
Why is it, why is there An AI witch hunt
703
00:41:39.389 --> 00:41:41.789
that's going on right now, where there it's a, it's
704
00:41:41.829 --> 00:41:45.829
a modern form of McCarthyism where there are accusations of Julianne,
705
00:41:46.269 --> 00:41:48.269
you used AI. And it's like, no, no, no, I
706
00:41:48.309 --> 00:41:51.570
didn't use AI. Like that's, that's being thrown around everywhere.
707
00:41:51.710 --> 00:41:53.510
There's an AI witch hunt that's happening right now. So
708
00:41:53.550 --> 00:41:56.199
why is that? It's not. So a couple of things,
709
00:41:56.260 --> 00:41:58.340
number one, I think it comes down to first and
710
00:41:58.360 --> 00:42:02.119
foremost disclosure. I think there are many, many, many cases
711
00:42:02.380 --> 00:42:05.820
where using AI for writing is perfectly acceptable and in
712
00:42:05.880 --> 00:42:10.110
fact is a better outcome. However, universally it should be disclosed.
713
00:42:11.050 --> 00:42:12.869
In other words, if you are trying to pass something
714
00:42:13.030 --> 00:42:15.809
off as an idea and writing that came from your brain,
715
00:42:16.690 --> 00:42:18.949
but the reality is you abdicated that work to AI
716
00:42:19.130 --> 00:42:22.289
and you're claiming it as your own, that's where trust
717
00:42:22.309 --> 00:42:25.280
gets eroded. That's where people say, you didn't write that.
718
00:42:26.159 --> 00:42:29.119
And immediately they start to discredit and discount everything else
719
00:42:29.139 --> 00:42:30.659
that you do. So just from a, not even a
720
00:42:31.139 --> 00:42:33.860
moral or ethical standpoint, but from a pragmatic standpoint, if
721
00:42:33.900 --> 00:42:36.920
you want to win the hearts and minds of your customers,
722
00:42:37.659 --> 00:42:40.949
Disclosure is the safe move. It's a universally safe move. Hey,
723
00:42:41.010 --> 00:42:44.289
I use ChatGPT to create this SOP because I thought
724
00:42:44.309 --> 00:42:47.030
I could do a better job than me. Great. That's fine.
725
00:42:47.949 --> 00:42:49.989
But there's another piece of the equation. And I've seen
726
00:42:50.030 --> 00:42:53.710
different words and phrases used to describe this. The most
727
00:42:53.769 --> 00:42:58.860
recent one that I've seen is slop grenades. AI works slop.
728
00:42:59.360 --> 00:43:03.059
What is that? It's basically where you use AI to
729
00:43:03.139 --> 00:43:06.500
create something and you're able to create it relatively quickly.
730
00:43:07.469 --> 00:43:11.039
And you pass the burden from you as the creator,
731
00:43:11.099 --> 00:43:13.460
the writer of that work, to the reader of that
732
00:43:13.519 --> 00:43:16.219
work to make sense of what it is that AI
733
00:43:16.239 --> 00:43:19.090
has put together. So I use AI to create this
734
00:43:19.110 --> 00:43:22.369
25-page report and I say, hey, Julianne, hear my thoughts.
735
00:43:22.949 --> 00:43:24.590
And you get it. It's like, you're giving me a
736
00:43:24.659 --> 00:43:26.659
pile of poop that I now have to deal with.
737
00:43:27.380 --> 00:43:29.480
So what do you do? You put it through your
738
00:43:29.559 --> 00:43:31.679
AI to summarize it. And before you know it, it's
739
00:43:31.699 --> 00:43:33.860
like two AIs, like two, it's like in a divorce
740
00:43:33.900 --> 00:43:36.300
court where two lawyers are fighting against each other because
741
00:43:36.360 --> 00:43:40.159
the couple can't communicate anymore. That's where we're headed. And
742
00:43:40.239 --> 00:43:43.010
so there's this unspoken rule. And I don't know what
743
00:43:43.050 --> 00:43:46.090
the mathematical equation is, but think about it like this.
744
00:43:46.750 --> 00:43:49.269
There's an amount of time. Like if I told you
745
00:43:49.550 --> 00:43:52.010
this book right here that I just used AI to
746
00:43:52.070 --> 00:43:53.889
pump it out in 10 minutes, but it's going to
747
00:43:53.929 --> 00:43:57.909
take you 10 hours to read it. That mathematical equation
748
00:43:57.949 --> 00:44:01.010
is imbalanced. It should not take me 10 minutes to
749
00:44:01.050 --> 00:44:05.269
create something that you take 10 hours to consume. Instead,
750
00:44:05.289 --> 00:44:09.039
I should have spent 1,000 hours on this book, which
751
00:44:09.099 --> 00:44:11.219
is what I did, for you to read it in
752
00:44:11.239 --> 00:44:15.380
a few hours. There's a mathematical equation on the time
753
00:44:15.420 --> 00:44:18.440
it takes to create something, which is a proxy for
754
00:44:18.639 --> 00:44:22.880
the thoughts, the thinking, the cleanup, the editing, the refinement
755
00:44:23.000 --> 00:44:27.369
in your analysis that you've presumably done that you've put
756
00:44:27.429 --> 00:44:31.309
the work in your hands to save me work as
757
00:44:31.369 --> 00:44:34.449
the consumer, as the reader. And when that equation is
758
00:44:34.510 --> 00:44:38.880
upside down, there is contempt and disdain toward the creator
759
00:44:39.000 --> 00:44:43.099
of that work. So I don't know what the mathematical
760
00:44:43.159 --> 00:44:44.739
equation is. I don't know how many minutes to how
761
00:44:44.780 --> 00:44:47.940
many hours that ratio is, but it is in that direction.
762
00:44:48.699 --> 00:44:52.110
And I think that's a big part of why there
763
00:44:52.550 --> 00:44:56.650
is a lot of hatred toward AI. Yes, it comes
764
00:44:56.690 --> 00:44:59.769
from the sense that AI is coming for our jobs. Yes,
765
00:44:59.809 --> 00:45:04.269
it's the sense that AI is destroying everything that's great
766
00:45:04.309 --> 00:45:07.469
about modern life and art. Yes, it's that AI is
767
00:45:07.610 --> 00:45:09.570
taking away the stuff that we, you know, instead of
768
00:45:09.630 --> 00:45:12.309
doing our laundry, AI is creating art. Like we want
769
00:45:12.349 --> 00:45:14.730
AI to do our laundry for us, not create our art.
770
00:45:14.750 --> 00:45:16.650
So we have more time to create our art, right?
771
00:45:16.969 --> 00:45:19.670
So there's that sense, but it comes down to, I
772
00:45:19.710 --> 00:45:24.750
think it's disclosure and this implicit social contract That as
773
00:45:24.769 --> 00:45:28.789
a creator, you have taken enough time to do the
774
00:45:28.829 --> 00:45:31.769
work that you are saving me as the reader, the
775
00:45:31.809 --> 00:45:35.909
time and effort and energy from discerning and distinguishing what's
776
00:45:36.070 --> 00:45:37.429
worth paying attention to.
777
00:45:38.429 --> 00:45:41.070
Those are really key insights. Thank you for that, Ryan.
778
00:45:41.090 --> 00:45:45.079
And I think there's going to be an ever higher
779
00:45:45.139 --> 00:45:47.320
premium on discernment. Yeah.
780
00:45:47.969 --> 00:45:49.150
I agree. Right.
781
00:45:49.690 --> 00:45:52.889
And so hands in the dirt. One of the things
782
00:45:52.949 --> 00:45:55.849
I love, many, many things that you say in the
783
00:45:55.889 --> 00:45:58.889
book are phrases that I'll always remember. One of the
784
00:45:58.989 --> 00:46:02.010
ones is touch earth before you touch a screen.
785
00:46:02.030 --> 00:46:03.010
Yeah.
786
00:46:03.429 --> 00:46:06.449
Right. Get your feet in the grass.
787
00:46:07.110 --> 00:46:09.329
That's, you know, I'll tell you if, you know, we
788
00:46:09.349 --> 00:46:11.710
talk about, okay, I know that, you know, you're listening
789
00:46:11.730 --> 00:46:14.230
to this or watching this right now. You might think, okay,
790
00:46:14.250 --> 00:46:17.309
this is sort of abstract. It's relatively theoretical, what we've
791
00:46:17.349 --> 00:46:19.210
talked about right now. How do I actually apply some
792
00:46:19.230 --> 00:46:21.070
of this in my life? And I'll tell you, the
793
00:46:21.170 --> 00:46:27.320
simplest practice is this. It's exactly what you described. It's
794
00:46:27.360 --> 00:46:29.420
touch earth before touching a screen. So the way that
795
00:46:29.460 --> 00:46:32.320
works is this, and I encourage you, try this. Just
796
00:46:32.340 --> 00:46:35.079
try this as an experiment tomorrow, anyone, right? First thing
797
00:46:35.099 --> 00:46:36.860
in the morning, before you reach for your phone, before
798
00:46:36.880 --> 00:46:40.119
you check your messages, before you check email or scroll
799
00:46:40.159 --> 00:46:45.670
social media, resist the temptation to touch your phone. Instead,
800
00:46:46.570 --> 00:46:49.070
walk through your front door, take a step outside, take
801
00:46:49.090 --> 00:46:50.809
your shoes off, take your socks off, find the first
802
00:46:50.929 --> 00:46:53.389
piece of bare earth. It could be grass, it could
803
00:46:53.409 --> 00:46:56.429
be dirt, not concrete or asphalt, but actual bare earth.
804
00:46:57.230 --> 00:46:58.989
It doesn't matter how cold it is. You might do
805
00:46:59.030 --> 00:47:03.469
it quickly, but step outside, bare feet to bare earth.
806
00:47:04.349 --> 00:47:06.469
Take a deep breath and just take a moment to
807
00:47:06.510 --> 00:47:10.130
remind yourself that you are a biophysical being in a
808
00:47:10.150 --> 00:47:13.159
biophysical world and you are deeply connected connected to the
809
00:47:13.199 --> 00:47:17.630
natural world. First time I did this, a friend of mine,
810
00:47:17.650 --> 00:47:20.989
a colleague of mine recommended that I try this. Something
811
00:47:21.090 --> 00:47:24.289
shifted that lasted for me the rest of the day.
812
00:47:25.269 --> 00:47:27.579
It just changed the entire tone of my day. It
813
00:47:27.619 --> 00:47:30.920
just put everything in perspective. It reconnected me to mother
814
00:47:30.980 --> 00:47:35.380
nature and to the living world around me.
815
00:47:35.400 --> 00:47:37.380

816
00:47:37.400 --> 00:47:38.579

817
00:47:38.599 --> 00:47:41.000
And that's become a daily practice.
818
00:47:41.440 --> 00:47:43.159
It's become a daily practice every single day. So it's
819
00:47:43.320 --> 00:47:45.969
super simple. It takes 30 seconds. And I encourage you,
820
00:47:45.980 --> 00:47:47.320
if you're listening to this right now, try it. Just
821
00:47:47.400 --> 00:47:49.860
try it as an experiment. When you wake up tomorrow morning,
822
00:47:49.980 --> 00:47:52.800
just resist the temptation to grab your phone or whatever.
823
00:47:52.840 --> 00:47:56.949
Just take a breath. Put it aside. Step outside. Shoes off.
824
00:47:56.969 --> 00:47:59.510
Socks off. Touch earth before touching a screen.
825
00:48:00.269 --> 00:48:03.969
Exactly. So hands in the dirt and feet in the dirt.
826
00:48:05.190 --> 00:48:07.750
If we can't even feet in the snow, we have to, right?
827
00:48:08.199 --> 00:48:10.400
Just to connect. And there's a lot of science behind that,
828
00:48:10.619 --> 00:48:12.239
that Ryan talks about in the book in terms of
829
00:48:12.300 --> 00:48:15.219
grounding and all kinds of good things that that does
830
00:48:15.280 --> 00:48:18.760
for us. And in addition to just connecting us to our,
831
00:48:19.099 --> 00:48:22.800
to our biological nature and our connection to the earth. Um,
832
00:48:23.570 --> 00:48:28.949
so first prescription, uh, for, you know, parallel to the
833
00:48:28.989 --> 00:48:30.010
tangible piece is.
834
00:48:29.969 --> 00:48:33.250
Hands in the dirt, hands in the dirt, analog advantage.
835
00:48:33.429 --> 00:48:38.869
Analog advantage. And also, um, You know, this is kind
836
00:48:38.889 --> 00:48:43.469
of the biological, the body piece of this. The next prescription,
837
00:48:43.530 --> 00:48:46.590
and I love that you call these prescriptions also, Ryan,
838
00:48:47.250 --> 00:48:53.750
acts of rebellion. Kind of, you know, our human effort
839
00:48:54.170 --> 00:48:58.550
to retain our sovereignty and our value in the world.
840
00:48:58.610 --> 00:49:01.880
So that's the first one. The second one goes with
841
00:49:01.940 --> 00:49:05.500
the trustworthy. It's the parallel ship for that.
842
00:49:06.579 --> 00:49:11.539
The parallel shift is heart, humor, humanity. For people to
843
00:49:11.579 --> 00:49:14.010
trust you, they need to see three things. They need
844
00:49:14.030 --> 00:49:16.329
to see your heart. They need to see your humor.
845
00:49:16.369 --> 00:49:19.519
They need to see your humanity. And there's a story
846
00:49:19.559 --> 00:49:22.260
I tell in the book where I had a moment
847
00:49:22.300 --> 00:49:27.260
of this, where I was having a really, I was
848
00:49:27.619 --> 00:49:29.929
having a tough time. I was in a moment of
849
00:49:30.010 --> 00:49:33.309
micro depression. I don't know how to describe it other
850
00:49:33.329 --> 00:49:36.750
than the fact that I didn't want to be around anyone.
851
00:49:36.769 --> 00:49:38.110
I didn't want to see my kids. I didn't want
852
00:49:38.130 --> 00:49:39.849
to see my wife. I just wanted to be alone.
853
00:49:39.889 --> 00:49:42.710
And I was just having real challenges processing. And we've
854
00:49:42.730 --> 00:49:44.889
all had times like this, right? Where things are tough
855
00:49:44.929 --> 00:49:47.989
and you're just, you're getting through a tough time. And
856
00:49:48.349 --> 00:49:50.610
I just had this instinct. I don't know what it
857
00:49:50.690 --> 00:49:52.090
was that caused me to do this, but I just
858
00:49:52.130 --> 00:49:55.150
had this instinct to go out into one of our
859
00:49:55.210 --> 00:49:59.389
fields to be with our herd of cattle. And when
860
00:49:59.510 --> 00:50:03.809
I walked to the pasture, I got down on one
861
00:50:03.849 --> 00:50:07.780
knee And I just started crying. I just started like
862
00:50:07.840 --> 00:50:11.239
sobbing uncontrollably. And I had my hands in my head
863
00:50:11.289 --> 00:50:14.369
like this, and I was just kind of sobbing in
864
00:50:14.389 --> 00:50:16.829
the state that you can imagine. When one of the
865
00:50:16.869 --> 00:50:19.590
young cows, actually a heifer, which is a cow that
866
00:50:19.610 --> 00:50:22.650
has not produced a calf before, a heifer came up
867
00:50:22.710 --> 00:50:26.849
to me, and she just started sniffing my face. And
868
00:50:26.869 --> 00:50:29.550
then she started rubbing her face on my face. And
869
00:50:29.780 --> 00:50:31.840
before I knew it, I was covered in.
870
00:50:35.030 --> 00:50:37.199
It was the most disgusting thing I can imagine. Like
871
00:50:37.239 --> 00:50:39.699
whatever you could, it was like, remember the movie Ghostbusters
872
00:50:39.719 --> 00:50:41.639
and like Slimer when he like goes through things, it's
873
00:50:41.659 --> 00:50:44.559
like all over. It was that. And I was like,
874
00:50:44.579 --> 00:50:46.519
my eyes were closed. My lips were closed. I didn't
875
00:50:46.539 --> 00:50:48.539
want to get anything in my mouth. And I just
876
00:50:48.820 --> 00:50:51.199
started laughing in the middle of all of it. Like
877
00:50:51.239 --> 00:50:53.280
I just, it just took me from the state of like,
878
00:50:53.300 --> 00:50:55.110
I was sobbing to like, I just thought how ridiculous
879
00:50:55.150 --> 00:50:58.130
I must've looked. I'm cleaning off my face. And it
880
00:50:58.170 --> 00:51:01.670
was the thing that snapped me out of that moment.
881
00:51:02.659 --> 00:51:04.860
And I share this story and I come home and
882
00:51:04.880 --> 00:51:08.820
I wrote a piece in my journal that kind of
883
00:51:08.880 --> 00:51:12.780
expressed what I was processing and going through. And I
884
00:51:12.860 --> 00:51:17.949
shared that story to show what a microcosmic moment looks
885
00:51:18.010 --> 00:51:23.309
like of showing your heart, showing humor and showing your humanity.
886
00:51:24.550 --> 00:51:26.730
You know, the humor piece is important because, you know,
887
00:51:26.750 --> 00:51:29.230
if you can't laugh at yourself in public, you can't
888
00:51:29.269 --> 00:51:32.329
live with yourself in private. People want to know that
889
00:51:32.349 --> 00:51:34.710
you don't take yourself too seriously. It's like you're just
890
00:51:34.769 --> 00:51:37.380
a regular person like the rest of us, putting one
891
00:51:37.530 --> 00:51:39.380
leg of your pants on one leg at a time.
892
00:51:40.340 --> 00:51:43.579
And there are these ingredients. So the question is, how
893
00:51:43.619 --> 00:51:45.780
do you do this in an authentic way? Not in
894
00:51:45.800 --> 00:51:48.119
a performative way, not in a way that's manipulative. And okay,
895
00:51:48.139 --> 00:51:49.800
I'm going to put these ingredients in. I'm going to
896
00:51:49.820 --> 00:51:52.039
get people to fall in love with me. It's like
897
00:51:52.059 --> 00:51:55.219
just doing it in a real and authentic way. And
898
00:51:56.139 --> 00:51:59.739
the prompt or the challenge that I invite anyone to
899
00:51:59.760 --> 00:52:06.360
think about is, What's a moment, a tender moment in
900
00:52:06.400 --> 00:52:11.400
your life that you can share with transparency and vulnerability?
901
00:52:13.610 --> 00:52:15.789
And I can tell you, anytime I've had the courage
902
00:52:15.849 --> 00:52:20.250
to share what's going on, it's always led to a
903
00:52:20.289 --> 00:52:24.750
moment of connection. It's always someone who's reached out to
904
00:52:24.789 --> 00:52:26.980
me in response to an email or something that I
905
00:52:27.019 --> 00:52:31.340
might post online. often privately, who say, I needed to
906
00:52:31.380 --> 00:52:35.250
hear that today. I'm going through something similar. And for
907
00:52:35.289 --> 00:52:37.309
every person who writes in and responds, there are a
908
00:52:37.329 --> 00:52:40.070
hundred more who don't, but for whom it has an
909
00:52:40.190 --> 00:52:43.849
impact on them. And they recognize that you are a
910
00:52:44.110 --> 00:52:46.809
real human being with a real beating heart. And that's
911
00:52:47.190 --> 00:52:49.090
what we all want. We want to connect in that
912
00:52:49.130 --> 00:52:54.559
way as human to human. And so the three ingredients, heart, humor, humanity,
913
00:52:54.960 --> 00:52:57.460
are ultimately what lead to what I describe as the
914
00:52:57.619 --> 00:53:02.409
oxytocin advantage. And we talked about oxytocin earlier in the conversation.
915
00:53:02.840 --> 00:53:06.449
But what's happening at a neuroscientific level is you are
916
00:53:06.690 --> 00:53:11.210
eliciting not only oxytocin in yourself, filling this connection and
917
00:53:11.250 --> 00:53:15.130
trust and love, but you're eliciting it in the body
918
00:53:15.389 --> 00:53:19.860
of your client, your prospect, your consumer, the counterparty on
919
00:53:19.880 --> 00:53:22.820
the other side of this equation. And that's what creates
920
00:53:22.840 --> 00:53:25.960
a bond. That's what creates connection. And that's what ultimately
921
00:53:26.019 --> 00:53:30.449
creates trust. So that is what seconds. Ships on the
922
00:53:30.510 --> 00:53:31.269
second advantage.
923
00:53:32.130 --> 00:53:32.349
Right.
924
00:53:32.730 --> 00:53:36.110
That's why storytelling is so important in terms of being
925
00:53:36.150 --> 00:53:40.389
able to share that heart, that humor and that humanity.
926
00:53:41.110 --> 00:53:45.340
Stories throughout time have connected us as humans. And so
927
00:53:45.800 --> 00:53:49.820
story is a very powerful way, especially when it incorporates
928
00:53:49.880 --> 00:53:57.179
those three elements to connect us and humans really respond
929
00:53:57.199 --> 00:53:59.880
to that. So in our work, In our lives, it's
930
00:53:59.940 --> 00:54:00.880
important to do that.
931
00:54:01.539 --> 00:54:05.059
I believe storytelling is the most valuable post-AI skill.
932
00:54:05.780 --> 00:54:06.030
Wow.
933
00:54:06.389 --> 00:54:06.800
Full stop.
934
00:54:07.510 --> 00:54:11.070
I would not disagree with that. I think that's absolutely true.
935
00:54:11.869 --> 00:54:15.849
So we've got tangible, hands in the dirt, feet in
936
00:54:15.869 --> 00:54:22.480
the dirt. We've got trustworthy, which is heart, humor, and humanity.
937
00:54:23.019 --> 00:54:25.860
And then we've got the third shift on.
938
00:54:25.780 --> 00:54:32.750
The truth piece. Seek and speak truth. And the advantage
939
00:54:32.789 --> 00:54:35.889
here is what I describe as the contrarian advantage. Now,
940
00:54:35.929 --> 00:54:37.699
I'll say a word about contrarian because it's a word
941
00:54:37.800 --> 00:54:40.420
that I know is loaded for some people. When we
942
00:54:40.460 --> 00:54:42.880
talk about contrarian here, we're not talking about it in
943
00:54:42.960 --> 00:54:46.119
terms of someone who disagrees for sport, like the person
944
00:54:46.159 --> 00:54:48.260
who just comes up with the opposite point of view
945
00:54:48.340 --> 00:54:53.099
just to cause problems or wreak havoc or be annoying, right?
946
00:54:53.539 --> 00:54:55.199
We've all met someone like that in our lives. It's
947
00:54:55.219 --> 00:54:57.139
just a contrarian for the sake of being a contrarian.
948
00:54:57.949 --> 00:55:02.369
What I'm talking about here is learning how to listen
949
00:55:02.489 --> 00:55:05.269
to what I describe as the contrarian voice of your heart.
950
00:55:07.230 --> 00:55:10.510
And I'll explain what that means. My first book, Ask,
951
00:55:10.630 --> 00:55:12.630
which is I think when you and I first connected
952
00:55:13.010 --> 00:55:18.360
like a decade ago in Next Level Mastermind and way
953
00:55:18.380 --> 00:55:21.119
back in the day. The first book that I wrote, Ask,
954
00:55:21.559 --> 00:55:24.940
became a number one national bestseller, very successful commercially. And
955
00:55:24.960 --> 00:55:26.900
the book was all about how to listen to the
956
00:55:26.920 --> 00:55:29.469
voice of your market. how to listen to what your
957
00:55:29.489 --> 00:55:32.510
market wants so you can give it to them. Now,
958
00:55:32.989 --> 00:55:36.000
what that work failed to explore is how to listen
959
00:55:36.039 --> 00:55:38.219
to the most important voice of them all, which is
960
00:55:38.260 --> 00:55:41.739
the voice inside of yourself. And that voice is more
961
00:55:41.780 --> 00:55:44.940
than intuition. It's more than gut instinct. It comes from
962
00:55:44.980 --> 00:55:47.909
a deeper place. Some people, if you're a person of faith,
963
00:55:47.929 --> 00:55:51.630
would describe it as the voice of God. And it's
964
00:55:51.670 --> 00:55:55.989
what you know to be true. and having the courage
965
00:55:56.110 --> 00:55:57.829
to not only get to the place where you're actually
966
00:55:57.889 --> 00:56:01.760
seeking that truth, but speaking that truth, to communicating, to
967
00:56:01.780 --> 00:56:03.940
putting work out into the world that comes from that place.
968
00:56:04.920 --> 00:56:08.360
If you've ever watched a musical performance where you could
969
00:56:08.380 --> 00:56:12.860
just feel the truth and passion and emotion and energy
970
00:56:12.889 --> 00:56:14.969
that comes from the person performing it, and you just
971
00:56:14.989 --> 00:56:19.409
felt deeply, deeply connected, we are all craving that. We
972
00:56:19.449 --> 00:56:23.190
all want that. We all want to see truth being spoken,
973
00:56:23.210 --> 00:56:28.219
truth being released into the world. And it requires courage
974
00:56:29.019 --> 00:56:34.179
because oftentimes what's true is not what's popular. We are
975
00:56:34.320 --> 00:56:39.050
all tired of seeing what's fake and performative on social
976
00:56:39.090 --> 00:56:43.690
media and all the places. We are craving someone who,
977
00:56:44.710 --> 00:56:46.730
it's a word that I hesitate to use because it's
978
00:56:46.750 --> 00:56:50.760
been so overused, but coming from a place of authenticity.
979
00:56:52.579 --> 00:56:55.230
And people always want to know, well, like, how do
980
00:56:55.269 --> 00:57:00.510
I be more authentic? What's the path? It's like telling
981
00:57:00.550 --> 00:57:05.739
someone to be more humble. You can't force your way
982
00:57:05.780 --> 00:57:09.380
to be more humble. You come to a place of
983
00:57:09.440 --> 00:57:12.719
humility through the side door. And the way that you
984
00:57:12.739 --> 00:57:15.659
become more authentic in what it is that you're creating
985
00:57:15.679 --> 00:57:17.760
and putting it out into the world is through the
986
00:57:17.900 --> 00:57:21.739
act of seeking and speaking truth. And if you make
987
00:57:21.860 --> 00:57:28.369
that what you focus on, The outcome is authenticity. So
988
00:57:28.409 --> 00:57:30.829
that's the third shift is coming from a place of truth.
989
00:57:31.389 --> 00:57:34.329
I like to remind myself that nobody can beat you
990
00:57:34.389 --> 00:57:40.119
at being you. Nobody can beat you at being you.
991
00:57:40.519 --> 00:57:44.199
You are a category of one. So the quest is
992
00:57:44.260 --> 00:57:48.199
to be the most concentrated version of you and putting
993
00:57:48.239 --> 00:57:51.539
that out into the world. It's fruitless for me to
994
00:57:51.579 --> 00:57:54.099
try to be Julianne. It's fruitless for Julianne for you
995
00:57:54.139 --> 00:57:57.760
to try to be me. How do you become the
996
00:57:57.889 --> 00:58:02.949
Sunday brunch version of orange juice? That real stuff that
997
00:58:03.010 --> 00:58:06.230
comes straight from the source. How do you put that
998
00:58:06.389 --> 00:58:10.820
out into the world? Because in a world where everyone's
999
00:58:10.840 --> 00:58:13.059
serving the watered down orange juice that comes from a can,
1000
00:58:14.500 --> 00:58:16.440
the way you stand out is being that Sunday brunch
1001
00:58:16.460 --> 00:58:19.409
version of you. Then people can taste the difference. They
1002
00:58:19.429 --> 00:58:23.530
can tell the difference between the real thing and what
1003
00:58:23.550 --> 00:58:24.429
everything else is out there.
1004
00:58:25.409 --> 00:58:28.110
And what I noticed too, Ryan, is it's not just a,
1005
00:58:28.400 --> 00:58:30.280
this piece is not just a return to real. It's
1006
00:58:30.300 --> 00:58:33.679
a return to that meaning that we talked about earlier.
1007
00:58:35.119 --> 00:58:38.760
What's really important to you seeking and speaking your truth,
1008
00:58:38.820 --> 00:58:43.719
seeking your truth, which can be seeking what is really that,
1009
00:58:44.179 --> 00:58:47.000
what really matters in your life, what really matters in
1010
00:58:47.019 --> 00:58:49.349
your contribution to the world. what do you really want
1011
00:58:49.389 --> 00:58:52.769
to give the world? What do you have uniquely to
1012
00:58:52.809 --> 00:58:57.090
give the world? Fulfills us in return. It gives a
1013
00:58:57.150 --> 00:58:59.840
unique contribution to the world, but at the same time,
1014
00:58:59.880 --> 00:59:02.980
it lights us up. And so I think there's a
1015
00:59:03.019 --> 00:59:07.250
reciprocation there that that is a secret. And I think we,
1016
00:59:07.449 --> 00:59:09.449
we touched on this just a, just a bit, and
1017
00:59:09.469 --> 00:59:12.349
I know we probably won't be able to go into
1018
00:59:12.389 --> 00:59:17.110
it in depth here, but I also think that some
1019
00:59:17.150 --> 00:59:19.110
of the hope that you bring is also for the
1020
00:59:19.150 --> 00:59:23.400
human imagination. And I believe that that kind of comes
1021
00:59:23.519 --> 00:59:26.960
under the seek and speak truth piece, if you will, um,
1022
00:59:27.510 --> 00:59:33.730
some of that existential reckonings, even some of the economic fallout,
1023
00:59:34.150 --> 00:59:36.750
I think that there are ways for us to move
1024
00:59:36.789 --> 00:59:42.070
forward that we haven't imagined yet. And I believe that
1025
00:59:42.789 --> 00:59:45.989
AI as much power as it has in being predictive
1026
00:59:47.610 --> 00:59:53.469
and artificially creating ideas, it doesn't have the power of
1027
00:59:53.630 --> 01:00:01.050
human passion, emotion, context, that the human imagination can build
1028
01:00:01.269 --> 01:00:05.550
on and can touch us and can create a different
1029
01:00:05.610 --> 01:00:11.449
world rather than just reacting, creating a different world. So
1030
01:00:11.489 --> 01:00:17.190
I think that's another piece of our hope coming into
1031
01:00:17.230 --> 01:00:24.389
this sea change of humanity. And it's just been such
1032
01:00:24.449 --> 01:00:28.719
a beautiful time being here with you, Ryan, Any closing
1033
01:00:28.800 --> 01:00:31.400
thoughts before we wrap up and let everybody know where
1034
01:00:31.420 --> 01:00:33.320
to find you, the book, and all of those things?
1035
01:00:34.179 --> 01:00:36.230
Well, there's a line that I share in the book
1036
01:00:36.269 --> 01:00:38.650
to the point that you just brought up about the
1037
01:00:38.670 --> 01:00:43.070
difference between analysis and imagination. It's a line from Danella Meadows,
1038
01:00:43.130 --> 01:00:46.550
who's been deeply impactful to me as a thinker. And
1039
01:00:46.570 --> 01:00:49.760
she says, the future can't be predicted, but it can
1040
01:00:49.800 --> 01:00:52.460
be envisioned and brought lovingly into being.
1041
01:00:52.480 --> 01:00:59.619
Yeah, perfect. That's a perfect... close. And we want to
1042
01:00:59.679 --> 01:01:02.480
let all of our listeners know where to find you,
1043
01:01:02.760 --> 01:01:05.179
where to find Return to Real. What are the best places?
1044
01:01:06.159 --> 01:01:08.159
So the best place, if you want to go deeper
1045
01:01:08.179 --> 01:01:11.340
into this work and check out the book behind this conversation,
1046
01:01:11.639 --> 01:01:17.130
is to go to returntorealbook.com. And on that page, you'll
1047
01:01:17.170 --> 01:01:19.590
see all the different formats of the book, places that
1048
01:01:19.610 --> 01:01:22.730
you can get it, the digital book, the audio book,
1049
01:01:23.070 --> 01:01:25.530
different versions of the physical book. If you're like me
1050
01:01:25.550 --> 01:01:32.519
and you like to actually hold a physical, a book, returntorealbook.com. Perfect.
1051
01:01:33.239 --> 01:01:36.159
And any other sites, Ryan, where we can find out
1052
01:01:36.219 --> 01:01:38.639
more about you and your larger body of work?
1053
01:01:39.400 --> 01:01:43.619
So I write a weekly newsletter that's titled The Digital Contrarian.
1054
01:01:44.260 --> 01:01:47.760
And I write it by hand. Oftentimes it's two to 4,000 words.
1055
01:01:47.800 --> 01:01:52.179
It's deeply researched, often very transparent, where I share lessons learned,
1056
01:01:52.239 --> 01:01:55.940
mistakes made in my business and life and the wisdom
1057
01:01:55.980 --> 01:02:01.699
gained along the way, and that's available for free at thedigitalcontrarian.com.
1058
01:02:01.980 --> 01:02:04.400
There are over 100,000 people who subscribe to that and
1059
01:02:04.820 --> 01:02:08.489
wake up every Sunday morning to a piece of wisdom
1060
01:02:08.550 --> 01:02:11.230
on how to make sense of what's happening in this
1061
01:02:11.269 --> 01:02:13.590
very artificial world and how to apply it to your
1062
01:02:13.610 --> 01:02:14.590
business and your life.
1063
01:02:15.829 --> 01:02:18.010
Thank you so much, Ryan. It's been a joy having
1064
01:02:18.030 --> 01:02:21.150
you here on Contest Shift, and hopefully we'll be able
1065
01:02:21.190 --> 01:02:22.349
to do it again at some point.
1066
01:02:22.920 --> 01:02:25.179
Amazing. Thank you so much for the opportunity. It's been
1067
01:02:25.199 --> 01:02:25.940
an absolute pleasure.
1068
01:02:26.599 --> 01:02:29.579
Absolutely. We'll be right back on Conscious Ships.
1069
01:02:35.219 --> 01:02:39.219
All visionaries, sages, and thought leaders have used a pattern
1070
01:02:39.260 --> 01:02:44.500
of thought, an archetype of creation, to think dramatically differently
1071
01:02:44.579 --> 01:02:45.699
from everyone else.
1072
01:02:46.780 --> 01:02:48.510
In fact, these.
1073
01:02:48.280 --> 01:02:53.170
Visionaries begin with an entirely different worldview. that enables them
1074
01:02:53.230 --> 01:02:58.539
to see beyond what is to what can be. The
1075
01:02:58.639 --> 01:03:01.960
good news is that we can adopt the same worldview,
1076
01:03:02.800 --> 01:03:07.460
literally a different thinking system that all world changers throughout
1077
01:03:07.539 --> 01:03:12.869
time have used, a profound and practical and profoundly different
1078
01:03:12.989 --> 01:03:18.070
sequence of thought for the 21st century. This universal thinking
1079
01:03:18.150 --> 01:03:23.260
system was discovered and is now revealed in a revolutionary
1080
01:03:23.300 --> 01:03:26.070
book called Genesis of Genius.
1081
01:03:27.050 --> 01:03:31.010
Genesis of Genius, written by Conscious Shift host Julianne Turner,
1082
01:03:31.389 --> 01:03:35.250
is a full-color step-by-step visual guidebook to guide you to
1083
01:03:35.389 --> 01:03:38.920
use this success system to discover and profit from sharing
1084
01:03:39.000 --> 01:03:44.409
your own unique genius. Genesis of Genius, Julianne Turner's life work,
1085
01:03:44.650 --> 01:03:48.619
and the foundation of her unparalleled success, guiding thought leaders
1086
01:03:48.760 --> 01:03:52.360
and emerging visionaries across the globe to make both significant
1087
01:03:52.480 --> 01:03:57.400
income and world-changing impact, is already a bestseller on Amazon
1088
01:03:57.599 --> 01:04:02.550
and is now available to you at GenesisofGenius.com. And for
1089
01:04:02.590 --> 01:04:07.250
a limited time, you will receive $ 180 in special bonuses,
1090
01:04:07.530 --> 01:04:11.099
plus an exclusive quick start guide. All available to you
1091
01:04:11.280 --> 01:04:16.530
today when you buy your copy and register at Genesisofgenius.com.
1092
01:04:17.230 --> 01:04:21.530
This is your moment. Let this be your turning point.
1093
01:04:22.010 --> 01:04:25.800
and let Genesis of Genius be your guide on your quest.
1094
01:04:26.440 --> 01:04:29.360
Now is the time to come awake and get out
1095
01:04:29.500 --> 01:04:32.739
of the loop of busyness and into the leap of
1096
01:04:32.840 --> 01:04:39.809
your true greatness. The world is awaiting your brilliance. Visit GenesisofGenius.com
1097
01:04:39.869 --> 01:04:42.650
now and step into your greatness.
1098
01:04:42.670 --> 01:04:43.989
Okay.
1099
01:04:44.130 --> 01:04:44.570
Okay.
1100
01:04:50.219 --> 01:04:53.630
So we've just had the joy of exploring with Ryan Levesque,
1101
01:04:54.190 --> 01:04:59.150
his latest book, Return to Real, The Last Human Advantage
1102
01:04:59.789 --> 01:05:03.849
in the Age of Artificial Everything. And if you want
1103
01:05:03.969 --> 01:05:08.730
to relinquish your race for more and return to real,
1104
01:05:08.929 --> 01:05:15.539
you can get Ryan's book at returntorealbook.com. And if you
1105
01:05:15.579 --> 01:05:19.099
want to learn to speak your truth discover your gifts
1106
01:05:19.280 --> 01:05:21.980
and share your life's work in a, in a greater way.
1107
01:05:22.000 --> 01:05:27.139
I would invite you to check out my signature genius workshop,
1108
01:05:27.969 --> 01:05:32.269
very easy to find my genius workshop.com. And it will
1109
01:05:32.309 --> 01:05:36.050
help you discover what your unique truth is and how
1110
01:05:36.070 --> 01:05:38.050
you can share it with the world. Thank you for
1111
01:05:38.090 --> 01:05:41.110
joining us today on conscious shift. We'll see you next time.
1112
01:05:43.110 --> 01:05:46.969
You've been listening to conscious shift with your host, Julianne Turner.
1113
01:05:47.619 --> 01:05:50.039
If you're ready to make your own conscious shift to
1114
01:05:50.099 --> 01:05:54.409
awaken the power and singular greatness already within you, Julianne
1115
01:05:54.449 --> 01:05:58.269
is your expert coach and trusted ally, your passionate professional
1116
01:05:58.309 --> 01:06:02.550
guide to create your highest purpose, profitability, and potential in
1117
01:06:02.570 --> 01:06:10.380
your life, work, and world. Just go now to Julianne's website, www.creatorsguide.com,
1118
01:06:10.679 --> 01:06:13.940
and fill in the special pop-up. You'll instantly receive free
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01:06:14.059 --> 01:06:18.300
access to invaluable resources and bonuses that will guide you forward.
1120
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That's www.creatorsguide.com. Just go there now and fill in the
1121
01:06:24.369 --> 01:06:27.920
special pop-up. Now is the time to shift into your greatness.