WEBVTT
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[SPEAKER_01]: Can you imagine starting with 1,400 members as you go into a launch and then 3Xing your membership in one week during one launch?
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[SPEAKER_01]: That's my friend, Ali Kated.
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[SPEAKER_01]: I recently had her on the podcast to talk about that and many other things that I know so many of you are curious about the launch strategy that she used to 3X her membership.
00:21.545 --> 00:25.431
[SPEAKER_01]: So I've clicked just that section for this highlight episode.
00:25.411 --> 00:28.075
[SPEAKER_01]: I love that you brought up the community because that's really how we got connected.
00:28.175 --> 00:30.819
[SPEAKER_01]: You had your launch that will dive into and just a bit.
00:30.920 --> 00:33.363
[SPEAKER_01]: You grew really faster like, oh no, what do I do?
00:33.403 --> 00:34.505
[SPEAKER_01]: I need help.
00:34.705 --> 00:36.007
[SPEAKER_01]: I needed community manager.
00:36.088 --> 00:39.974
[SPEAKER_01]: So you connected with somebody who had been through my cultivate community training.
00:40.414 --> 00:44.821
[SPEAKER_01]: And then ultimately got you in her inside of our retain retention program.
00:45.202 --> 00:53.815
[SPEAKER_01]: Really to help elevate her as a leader and help build out solid retention systems to support the acquisition growth that you've experienced.
00:53.795 --> 00:55.238
[SPEAKER_00]: Yeah, absolutely.
00:55.258 --> 00:57.343
[SPEAKER_00]: That has been a whirlwind.
00:57.483 --> 01:12.816
[SPEAKER_00]: It's been a learning experience to be able to see this large surge in our community and figure out how to serve them well so that people will still be having an amazing experience, even though it has grown so much.
01:12.965 --> 01:15.929
[SPEAKER_01]: So when was that big launch?
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[SPEAKER_01]: When did that happen?
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[SPEAKER_00]: So that was last September.
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[SPEAKER_01]: Okay, so September of 2023, right?
01:23.118 --> 01:24.440
[SPEAKER_01]: Yeah, okay.
01:24.460 --> 01:25.161
[SPEAKER_01]: And we're in 2024.
01:25.361 --> 01:27.124
[SPEAKER_01]: I don't know why I said 2023 earlier.
01:27.184 --> 01:31.149
[SPEAKER_01]: I feel like I've been living in 2023 for a very long time.
01:31.529 --> 01:33.312
[SPEAKER_01]: So your membership is like two years old.
01:33.512 --> 01:35.935
[SPEAKER_01]: Yeah, it was two years old in January.
01:36.033 --> 01:39.238
[SPEAKER_01]: Okay, so it's two years old, forgive me.
01:39.258 --> 01:41.601
[SPEAKER_01]: I like to help you, but this is just pregnancy brain.
01:41.861 --> 01:43.544
[SPEAKER_01]: I literally'm living a year behind.
01:43.604 --> 01:50.053
[SPEAKER_01]: Okay, so two years old, when you're 24, so last September, last fall, you did your big launch.
01:50.093 --> 01:52.817
[SPEAKER_01]: So your membership was just under two years old.
01:53.739 --> 01:57.484
[SPEAKER_01]: And before you did not launch, but how many members did you have?
01:57.734 --> 02:05.262
[SPEAKER_00]: So before we did the big launch, we had 1,400 members, okay, and then after the launch.
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[SPEAKER_00]: And so that launch, I did this week long event that we'll talk about.
02:09.567 --> 02:12.230
[SPEAKER_00]: And then we had the cart open for about four days after that.
02:12.471 --> 02:14.573
[SPEAKER_00]: So it was over nine days.
02:14.633 --> 02:16.976
[SPEAKER_00]: It grew by another 3,000 members.
02:17.316 --> 02:20.940
[SPEAKER_00]: Yeah, we were 4,448 was the total.
02:20.920 --> 02:25.485
[SPEAKER_01]: Yeah, it's more than doubling, which is absolutely insane.
02:25.665 --> 02:27.547
[SPEAKER_01]: That really felt crazy.
02:27.567 --> 02:36.477
[SPEAKER_01]: I can understand why you were a dear and have lights after that, because then I'll think any business owner would ever expect their business to triple, essentially in a week, which is what happened.
02:37.017 --> 02:39.500
[SPEAKER_01]: So this is where we get into the fun part.
02:40.021 --> 02:41.863
[SPEAKER_01]: Ty then, start breaking down for us.
02:42.503 --> 02:44.325
[SPEAKER_01]: What did you do for your launch?
02:44.345 --> 02:46.828
[SPEAKER_01]: Was that a workshop, a webinar, a challenge?
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[SPEAKER_01]: What was your launch set up?
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[SPEAKER_00]: So it was a week long.
02:51.876 --> 02:54.922
[SPEAKER_00]: I guess we'll call it a workshop and it was paid.
02:54.962 --> 03:06.505
[SPEAKER_00]: I had done little pop-up events before where we got a bunch of brand new people into a Facebook group and I delivered kind of some sample teaching, but this was the first time that we made it a paid event.
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[SPEAKER_00]: So it was $10.
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[SPEAKER_00]: We called it paint week.
03:09.892 --> 03:18.361
[SPEAKER_00]: and basically I took like a month of being in my membership and consolidated that into that week.
03:18.381 --> 03:20.703
[SPEAKER_00]: And so I walked them through painting lessons.
03:21.104 --> 03:22.886
[SPEAKER_00]: I did color mixing demo.
03:22.906 --> 03:27.330
[SPEAKER_00]: So it was really like a small sample of what we offered.
03:27.711 --> 03:29.072
[SPEAKER_00]: So that was part of it.
03:29.212 --> 03:34.898
[SPEAKER_00]: It was also the first time that I had told anybody that the doors were going to close to my membership.
03:34.999 --> 03:39.223
[SPEAKER_00]: So that was another big part of it.
03:39.203 --> 03:45.315
[SPEAKER_00]: So, my membership had really consistently grown, it just wasn't growing super fast.
03:45.776 --> 03:56.757
[SPEAKER_00]: When I first launched it, I had just under 400 members, and so before paint week was about a year and a half in, we were up to 1,400, which is, it was still awesome.
03:56.737 --> 04:02.424
[SPEAKER_00]: but it was always constantly filling up the bucket of people leaving on a regular basis.
04:02.504 --> 04:04.567
[SPEAKER_00]: I think our turn was pretty high at that point.
04:05.068 --> 04:07.671
[SPEAKER_00]: So we announced to everybody, this is it.
04:07.771 --> 04:16.702
[SPEAKER_00]: This is the first time we're going to move to this new closed model because we can better serve our members and just bring people in a group a few times a year.
04:16.762 --> 04:22.069
[SPEAKER_00]: So I'm sure that had a huge impact on so many people joining.
04:22.049 --> 04:28.241
[SPEAKER_00]: But yeah, I just really showed up and taught live for about an hour and a half every day for five days.
04:28.601 --> 04:31.687
[SPEAKER_00]: It was exhausting, but it was very successful.
04:31.707 --> 04:35.634
[SPEAKER_01]: It was that $10 for the week for them to participate.
04:36.236 --> 04:40.243
[SPEAKER_01]: Okay, and then how many people did you have join in for that paint week?
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[SPEAKER_00]: We had 7,000 people that participated in paint week, and we gave it to our members for free, so it was 7,000 paid brand new people that came in and purchased that $10 workshop.
04:53.352 --> 04:58.182
[SPEAKER_01]: So $70,000 just in the workshop, not too shabby.
04:58.162 --> 04:59.966
[SPEAKER_00]: Were you running ads at all for it?
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[SPEAKER_00]: We were, so the Metagods got most of that back, but yes, I believe we had like $66,000 an ad spend to put on that workshop.
05:11.029 --> 05:16.741
[SPEAKER_00]: So my goal was to not lose money and we didn't, so that felt like a mess.
05:16.761 --> 05:17.082
[SPEAKER_00]: Yeah.
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[SPEAKER_01]: Well, and that's really an incredible strategy around paid launches is that you use the small price point of the launch to do a couple of things.
05:25.642 --> 05:35.205
[SPEAKER_01]: One is to curate the most likely people who are going to invest in a membership because they've already, like we said, open up their pocketbooks for you.
05:35.185 --> 05:38.329
[SPEAKER_01]: And then secondly, is to recoup your ad costs.
05:38.490 --> 05:44.999
[SPEAKER_01]: So a lot of people are really afraid to run ads for membership launches, for challenges, workshops, et cetera.
05:45.039 --> 05:50.426
[SPEAKER_01]: But if you can put a small price point even like $10, then that can really help recoup rate that ad costs.
05:50.847 --> 05:54.612
[SPEAKER_01]: So that essentially you're in the black before you ever open the door to members.
05:54.672 --> 05:58.678
[SPEAKER_01]: So everything above that is just gravy, which is awesome.
05:58.658 --> 06:00.822
[SPEAKER_01]: So you had the week of teaching.
06:00.842 --> 06:04.229
[SPEAKER_01]: Did you literally just teach her was there more structure to it?
06:04.269 --> 06:10.441
[SPEAKER_01]: Were you trying to guide them on a path, were you trying to showcase what it was like in the membership?
06:10.962 --> 06:15.351
[SPEAKER_01]: I mean, how much strategy was behind what you were teaching each of these days?
06:15.331 --> 06:20.677
[SPEAKER_00]: So it was I would say a third of the time that I was with them.
06:20.697 --> 06:23.260
[SPEAKER_00]: I was selling the membership.
06:23.440 --> 06:42.942
[SPEAKER_00]: So I was consistently going back to this is a sample of what I teach and the way that you really grow as an artist is not by doing a single lesson that it's consistently learning and having
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[SPEAKER_00]: I started it with a 10-minute countdown where I showed a slide show of my members sharing their work.
06:50.230 --> 06:57.237
[SPEAKER_00]: I had my members give advice to all the new people coming in and I read that as a voiceover during the slide show.
06:57.297 --> 07:06.547
[SPEAKER_00]: So we really tied it into what this is all about that it is not just this single lesson that you're here to learn about this community.
07:07.007 --> 07:08.929
[SPEAKER_00]: So it was a lot of that.
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[SPEAKER_00]: And then throughout the week, too, as people were creating the paintings from paint week, we made more slideshowes where we pulled in all the images of the participants.
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[SPEAKER_00]: And we talked about the things they were saying and the impact it was having on them.
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[SPEAKER_00]: So I spent a lot of the time talking about that as well.
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[SPEAKER_00]: and I gave a thorough introduction of myself and my background just kind of shared like what I care about because I realized that so many of these people like they saw a Facebook ad they had no idea who it was and they bought this $10 workshop.
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[SPEAKER_00]: So I spent a lot of time just getting to know them as well.
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[SPEAKER_01]: for key things that you set in here.
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[SPEAKER_01]: One is that last piece from really creating connection with you because they need to trust you.
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[SPEAKER_01]: They need to feel like they know you and you showed up consistently for them.
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[SPEAKER_01]: They're also giving them that background information.
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[SPEAKER_01]: I think it was hugely valuable.
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[SPEAKER_01]: Second, having your existing members involved, at something I always encourage membership owners to do, but I often find that they feel like, oh no, it's going to overwhelm my members or I don't want them to see me in a sales
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[SPEAKER_01]: They're in your best advocates to talk about how awesome your membership is.
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[SPEAKER_01]: Like, of course, you want them involved and for them to already experience the support that they can get within the membership from existing members and then you to be showcasing what it's like inside of the membership and not hiding that.
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[SPEAKER_01]: The often times when people do lunch is they just deliver content until the very end and then they're like, oh, by the way, I have this program that you should buy.
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[SPEAKER_01]: I really encourage people and it sounds like you did this to not be shy about the fact that you have a program.
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[SPEAKER_01]: You have a membership or you have a course and that they can participate and not what they're experiencing is just a piece of that and to go ahead and start seeing before you ever open the doors the value of that program because I think people's fears that will then people who feel like they're getting sold to are just going to not participate but they're not going to buy your membership.
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[SPEAKER_01]: Like, if they don't like you mentioning or exceeding early on, your program, they're not gonna like your big sales pitch at the end either.
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[SPEAKER_01]: So we don't need to worry about those people that are going to leave.
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[SPEAKER_01]: So I think those elements that you really worked in, like getting to know you butting trust, the community piece, showcasing the membership early on, and then finally,
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[SPEAKER_01]: helping them see the progress that they've made over that week.
09:31.901 --> 09:54.224
[SPEAKER_01]: You said that you would pull in, pictures and work, and I know not every membership can show visuals, but we can celebrate the progress of the people over that week for them to recognize that because oftentimes we talk about this a lot where people are making progress, but because we are not reflecting back so then the progress are making, they don't feel like they've made progress.
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[SPEAKER_01]: So those elements, I think are really
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[SPEAKER_01]: key to what led to such great success.
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[SPEAKER_01]: And so you had 7,000 members in there.
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[SPEAKER_01]: You had about 3,000 joy.
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[SPEAKER_01]: We had 3,000.
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[SPEAKER_01]: Yeah, a little over.
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[SPEAKER_01]: I think.
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[SPEAKER_01]: So a little over 40% conversion rate.
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[SPEAKER_01]: Crazy.
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[SPEAKER_01]: That is so insane.
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[SPEAKER_01]: Can you imagine starting with 1,400 members as you go into a launch and then 3Xing your membership in one week during one launch?
00:10.186 --> 00:11.728
[SPEAKER_01]: That's my friend, Ali Kated.
00:11.748 --> 00:21.184
[SPEAKER_01]: I recently had her on the podcast to talk about that and many other things that I know so many of you are curious about the launch strategy that she used to 3X her membership.
00:21.545 --> 00:25.431
[SPEAKER_01]: So I've clicked just that section for this highlight episode.
00:25.411 --> 00:28.075
[SPEAKER_01]: I love that you brought up the community because that's really how we got connected.
00:28.175 --> 00:30.819
[SPEAKER_01]: You had your launch that will dive into and just a bit.
00:30.920 --> 00:33.363
[SPEAKER_01]: You grew really faster like, oh no, what do I do?
00:33.403 --> 00:34.505
[SPEAKER_01]: I need help.
00:34.705 --> 00:36.007
[SPEAKER_01]: I needed community manager.
00:36.088 --> 00:39.974
[SPEAKER_01]: So you connected with somebody who had been through my cultivate community training.
00:40.414 --> 00:44.821
[SPEAKER_01]: And then ultimately got you in her inside of our retain retention program.
00:45.202 --> 00:53.815
[SPEAKER_01]: Really to help elevate her as a leader and help build out solid retention systems to support the acquisition growth that you've experienced.
00:53.795 --> 00:55.238
[SPEAKER_00]: Yeah, absolutely.
00:55.258 --> 00:57.343
[SPEAKER_00]: That has been a whirlwind.
00:57.483 --> 01:12.816
[SPEAKER_00]: It's been a learning experience to be able to see this large surge in our community and figure out how to serve them well so that people will still be having an amazing experience, even though it has grown so much.
01:12.965 --> 01:15.929
[SPEAKER_01]: So when was that big launch?
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[SPEAKER_01]: When did that happen?
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[SPEAKER_00]: So that was last September.
01:18.853 --> 01:22.037
[SPEAKER_01]: Okay, so September of 2023, right?
01:23.118 --> 01:24.440
[SPEAKER_01]: Yeah, okay.
01:24.460 --> 01:25.161
[SPEAKER_01]: And we're in 2024.
01:25.361 --> 01:27.124
[SPEAKER_01]: I don't know why I said 2023 earlier.
01:27.184 --> 01:31.149
[SPEAKER_01]: I feel like I've been living in 2023 for a very long time.
01:31.529 --> 01:33.312
[SPEAKER_01]: So your membership is like two years old.
01:33.512 --> 01:35.935
[SPEAKER_01]: Yeah, it was two years old in January.
01:36.033 --> 01:39.238
[SPEAKER_01]: Okay, so it's two years old, forgive me.
01:39.258 --> 01:41.601
[SPEAKER_01]: I like to help you, but this is just pregnancy brain.
01:41.861 --> 01:43.544
[SPEAKER_01]: I literally'm living a year behind.
01:43.604 --> 01:50.053
[SPEAKER_01]: Okay, so two years old, when you're 24, so last September, last fall, you did your big launch.
01:50.093 --> 01:52.817
[SPEAKER_01]: So your membership was just under two years old.
01:53.739 --> 01:57.484
[SPEAKER_01]: And before you did not launch, but how many members did you have?
01:57.734 --> 02:05.262
[SPEAKER_00]: So before we did the big launch, we had 1,400 members, okay, and then after the launch.
02:05.282 --> 02:09.327
[SPEAKER_00]: And so that launch, I did this week long event that we'll talk about.
02:09.567 --> 02:12.230
[SPEAKER_00]: And then we had the cart open for about four days after that.
02:12.471 --> 02:14.573
[SPEAKER_00]: So it was over nine days.
02:14.633 --> 02:16.976
[SPEAKER_00]: It grew by another 3,000 members.
02:17.316 --> 02:20.940
[SPEAKER_00]: Yeah, we were 4,448 was the total.
02:20.920 --> 02:25.485
[SPEAKER_01]: Yeah, it's more than doubling, which is absolutely insane.
02:25.665 --> 02:27.547
[SPEAKER_01]: That really felt crazy.
02:27.567 --> 02:36.477
[SPEAKER_01]: I can understand why you were a dear and have lights after that, because then I'll think any business owner would ever expect their business to triple, essentially in a week, which is what happened.
02:37.017 --> 02:39.500
[SPEAKER_01]: So this is where we get into the fun part.
02:40.021 --> 02:41.863
[SPEAKER_01]: Ty then, start breaking down for us.
02:42.503 --> 02:44.325
[SPEAKER_01]: What did you do for your launch?
02:44.345 --> 02:46.828
[SPEAKER_01]: Was that a workshop, a webinar, a challenge?
02:47.228 --> 02:48.750
[SPEAKER_01]: What was your launch set up?
02:48.730 --> 02:51.395
[SPEAKER_00]: So it was a week long.
02:51.876 --> 02:54.922
[SPEAKER_00]: I guess we'll call it a workshop and it was paid.
02:54.962 --> 03:06.505
[SPEAKER_00]: I had done little pop-up events before where we got a bunch of brand new people into a Facebook group and I delivered kind of some sample teaching, but this was the first time that we made it a paid event.
03:06.726 --> 03:08.289
[SPEAKER_00]: So it was $10.
03:08.409 --> 03:09.912
[SPEAKER_00]: We called it paint week.
03:09.892 --> 03:18.361
[SPEAKER_00]: and basically I took like a month of being in my membership and consolidated that into that week.
03:18.381 --> 03:20.703
[SPEAKER_00]: And so I walked them through painting lessons.
03:21.104 --> 03:22.886
[SPEAKER_00]: I did color mixing demo.
03:22.906 --> 03:27.330
[SPEAKER_00]: So it was really like a small sample of what we offered.
03:27.711 --> 03:29.072
[SPEAKER_00]: So that was part of it.
03:29.212 --> 03:34.898
[SPEAKER_00]: It was also the first time that I had told anybody that the doors were going to close to my membership.
03:34.999 --> 03:39.223
[SPEAKER_00]: So that was another big part of it.
03:39.203 --> 03:45.315
[SPEAKER_00]: So, my membership had really consistently grown, it just wasn't growing super fast.
03:45.776 --> 03:56.757
[SPEAKER_00]: When I first launched it, I had just under 400 members, and so before paint week was about a year and a half in, we were up to 1,400, which is, it was still awesome.
03:56.737 --> 04:02.424
[SPEAKER_00]: but it was always constantly filling up the bucket of people leaving on a regular basis.
04:02.504 --> 04:04.567
[SPEAKER_00]: I think our turn was pretty high at that point.
04:05.068 --> 04:07.671
[SPEAKER_00]: So we announced to everybody, this is it.
04:07.771 --> 04:16.702
[SPEAKER_00]: This is the first time we're going to move to this new closed model because we can better serve our members and just bring people in a group a few times a year.
04:16.762 --> 04:22.069
[SPEAKER_00]: So I'm sure that had a huge impact on so many people joining.
04:22.049 --> 04:28.241
[SPEAKER_00]: But yeah, I just really showed up and taught live for about an hour and a half every day for five days.
04:28.601 --> 04:31.687
[SPEAKER_00]: It was exhausting, but it was very successful.
04:31.707 --> 04:35.634
[SPEAKER_01]: It was that $10 for the week for them to participate.
04:36.236 --> 04:40.243
[SPEAKER_01]: Okay, and then how many people did you have join in for that paint week?
04:40.223 --> 04:52.931
[SPEAKER_00]: We had 7,000 people that participated in paint week, and we gave it to our members for free, so it was 7,000 paid brand new people that came in and purchased that $10 workshop.
04:53.352 --> 04:58.182
[SPEAKER_01]: So $70,000 just in the workshop, not too shabby.
04:58.162 --> 04:59.966
[SPEAKER_00]: Were you running ads at all for it?
05:00.266 --> 05:11.009
[SPEAKER_00]: We were, so the Metagods got most of that back, but yes, I believe we had like $66,000 an ad spend to put on that workshop.
05:11.029 --> 05:16.741
[SPEAKER_00]: So my goal was to not lose money and we didn't, so that felt like a mess.
05:16.761 --> 05:17.082
[SPEAKER_00]: Yeah.
05:17.062 --> 05:25.241
[SPEAKER_01]: Well, and that's really an incredible strategy around paid launches is that you use the small price point of the launch to do a couple of things.
05:25.642 --> 05:35.205
[SPEAKER_01]: One is to curate the most likely people who are going to invest in a membership because they've already, like we said, open up their pocketbooks for you.
05:35.185 --> 05:38.329
[SPEAKER_01]: And then secondly, is to recoup your ad costs.
05:38.490 --> 05:44.999
[SPEAKER_01]: So a lot of people are really afraid to run ads for membership launches, for challenges, workshops, et cetera.
05:45.039 --> 05:50.426
[SPEAKER_01]: But if you can put a small price point even like $10, then that can really help recoup rate that ad costs.
05:50.847 --> 05:54.612
[SPEAKER_01]: So that essentially you're in the black before you ever open the door to members.
05:54.672 --> 05:58.678
[SPEAKER_01]: So everything above that is just gravy, which is awesome.
05:58.658 --> 06:00.822
[SPEAKER_01]: So you had the week of teaching.
06:00.842 --> 06:04.229
[SPEAKER_01]: Did you literally just teach her was there more structure to it?
06:04.269 --> 06:10.441
[SPEAKER_01]: Were you trying to guide them on a path, were you trying to showcase what it was like in the membership?
06:10.962 --> 06:15.351
[SPEAKER_01]: I mean, how much strategy was behind what you were teaching each of these days?
06:15.331 --> 06:20.677
[SPEAKER_00]: So it was I would say a third of the time that I was with them.
06:20.697 --> 06:23.260
[SPEAKER_00]: I was selling the membership.
06:23.440 --> 06:42.942
[SPEAKER_00]: So I was consistently going back to this is a sample of what I teach and the way that you really grow as an artist is not by doing a single lesson that it's consistently learning and having
06:42.922 --> 06:49.829
[SPEAKER_00]: I started it with a 10-minute countdown where I showed a slide show of my members sharing their work.
06:50.230 --> 06:57.237
[SPEAKER_00]: I had my members give advice to all the new people coming in and I read that as a voiceover during the slide show.
06:57.297 --> 07:06.547
[SPEAKER_00]: So we really tied it into what this is all about that it is not just this single lesson that you're here to learn about this community.
07:07.007 --> 07:08.929
[SPEAKER_00]: So it was a lot of that.
07:08.909 --> 07:17.746
[SPEAKER_00]: And then throughout the week, too, as people were creating the paintings from paint week, we made more slideshowes where we pulled in all the images of the participants.
07:18.147 --> 07:22.094
[SPEAKER_00]: And we talked about the things they were saying and the impact it was having on them.
07:22.135 --> 07:26.563
[SPEAKER_00]: So I spent a lot of the time talking about that as well.
07:26.543 --> 07:39.286
[SPEAKER_00]: and I gave a thorough introduction of myself and my background just kind of shared like what I care about because I realized that so many of these people like they saw a Facebook ad they had no idea who it was and they bought this $10 workshop.
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[SPEAKER_00]: So I spent a lot of time just getting to know them as well.
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[SPEAKER_01]: for key things that you set in here.
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[SPEAKER_01]: One is that last piece from really creating connection with you because they need to trust you.
07:49.641 --> 07:54.126
[SPEAKER_01]: They need to feel like they know you and you showed up consistently for them.
07:54.146 --> 07:56.309
[SPEAKER_01]: They're also giving them that background information.
07:56.349 --> 07:57.651
[SPEAKER_01]: I think it was hugely valuable.
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[SPEAKER_01]: Second, having your existing members involved, at something I always encourage membership owners to do, but I often find that they feel like, oh no, it's going to overwhelm my members or I don't want them to see me in a sales
08:12.089 --> 08:15.935
[SPEAKER_01]: They're in your best advocates to talk about how awesome your membership is.
08:15.995 --> 08:29.295
[SPEAKER_01]: Like, of course, you want them involved and for them to already experience the support that they can get within the membership from existing members and then you to be showcasing what it's like inside of the membership and not hiding that.
08:29.756 --> 08:38.890
[SPEAKER_01]: The often times when people do lunch is they just deliver content until the very end and then they're like, oh, by the way, I have this program that you should buy.
08:38.870 --> 08:44.658
[SPEAKER_01]: I really encourage people and it sounds like you did this to not be shy about the fact that you have a program.
08:44.738 --> 09:05.687
[SPEAKER_01]: You have a membership or you have a course and that they can participate and not what they're experiencing is just a piece of that and to go ahead and start seeing before you ever open the doors the value of that program because I think people's fears that will then people who feel like they're getting sold to are just going to not participate but they're not going to buy your membership.
09:05.667 --> 09:14.198
[SPEAKER_01]: Like, if they don't like you mentioning or exceeding early on, your program, they're not gonna like your big sales pitch at the end either.
09:14.379 --> 09:18.885
[SPEAKER_01]: So we don't need to worry about those people that are going to leave.
09:19.045 --> 09:28.958
[SPEAKER_01]: So I think those elements that you really worked in, like getting to know you butting trust, the community piece, showcasing the membership early on, and then finally,
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[SPEAKER_01]: helping them see the progress that they've made over that week.
09:31.901 --> 09:54.224
[SPEAKER_01]: You said that you would pull in, pictures and work, and I know not every membership can show visuals, but we can celebrate the progress of the people over that week for them to recognize that because oftentimes we talk about this a lot where people are making progress, but because we are not reflecting back so then the progress are making, they don't feel like they've made progress.
09:54.805 --> 09:57.848
[SPEAKER_01]: So those elements, I think are really
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[SPEAKER_01]: key to what led to such great success.
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[SPEAKER_01]: And so you had 7,000 members in there.
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[SPEAKER_01]: You had about 3,000 joy.
10:05.877 --> 10:06.880
[SPEAKER_01]: We had 3,000.
10:07.041 --> 10:07.984
[SPEAKER_01]: Yeah, a little over.
10:08.004 --> 10:08.546
[SPEAKER_01]: I think.
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[SPEAKER_01]: So a little over 40% conversion rate.
10:12.019 --> 10:12.501
[SPEAKER_01]: Crazy.
10:13.043 --> 10:14.588
[SPEAKER_01]: That is so insane.
