Data-driven experimentation to achieve the upper limit of sales team performance with Ben Rubenstein, Co-Founder of SetPoint, Opcity, Yodle

Ben Rubenstein had two successful exits, both enabled by taking data-driven sales team & process optimization to the extreme. New technologies in the world of AI have moved the max optimization limit much further forward, and it's now possible to take Ben's ideas to their full potential.

(0:00) Background on Yodle, Ben's first business

(3:19) The insights from optimizing Yodle's GTM function 

(6:59) What does a scripted playbook look like

(20:37) Background on Ben's next company, Opcity

(22:03)Three major elements from a data science perspective

(25:18) Key learnings from Opcity

(34:12) What is the unifying strategy/theme in how you think about running a business?

(40:24) Will the ability to leverage operational data make it easier or harder to build an early-stage company?

(42:21) Do you believe in the efficient markets hypothesis in the world of finding applications for new innovation?

(50:56) What gets your most excited about applying LLMs / AI generally at SetPoint?