S1 Episode 045: Developing a Brand That Is Honest And Relevant

Denise Blasevick is CEO and co-founder of The S3 Agency, a creative agency specializing in Brand Elevation for clients like BMW of North America, Eight O’Clock Coffee, and the National Kitchen & Bath Association. Brand Elevation is the proprietary process that sets her company apart from other marketing agencies – by helping clients uncover the power and profitability of a truly differentiated brand. 

An inductee in the Advertising Hall of Fame of New Jersey, Denise has won hundreds of awards for her creativity and business acumen. She is a nationally cited marketing expert who shared her expertise on air for many years as the Marketing Makeover Expert for MSNBC’s “Your Business” TV show. And she is a member of the Board of Trustees for Centenary University (her alma mater), as well as a graduate of the Entrepreneurial Master’s program at MIT. Denise, her husband, and her teenage son enjoy traveling, puzzle solving, and spending time with their “pet” squirrel. 

In this episode, we discuss:

The importance of being authentic to one’s self and relevant to your target customer

How your brand is not the same as your name or logo

Differentiating yourself from your competition to be more than just a commodity

The hand in hand relationship between marketing and sales

Elevating your brand by keeping front and center and feeding it every day

Digital Discovery as the most important thing to be thinking about for your brand

I hope you will find this episode as exciting and informative as I have. Denise was so generous to share her better business practices regarding building an honest and relevant brand.

Please let me know your thoughts!

Connect with Denise 

Websites Mentioned:

s3.agency

Guest Contact Info:

Email: dblasevick@thes3agency.com

Facebook: https://www.facebook.com/thes3agency.com

Instagram: : https://www.instagram.com/thes3agency/

LinkedIn: https://www.linkedin.com/in/deniseblasevick/

Twitter: @advertgirl

Connect with Steve Eschbach

Website: https://www.tworld.com/locations/naperville/ or https://eschbachassoc.com/ 

YouTube Channel: https://www.youtube.com/channel/UCWqgICqaSI8xE2GRYY1HWJA 

LinkedIn: https://www.linkedin.com/in/speschbach/ 

Instagram: https://www.instagram.com/steveeschbach/ 

Twitter: @ SteveEschbach

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